Skip to main content
BNOV logo

Innovator U.S. Equity Buffer ETF (BNOV) Fund Overview

Educational signal · not a buy or sell recommendation · How to read this

$49.70 +$0.2935 (+0.59%)
Vol: 120|

Beta 0.66: the stock has moved about 34% less than the S&P 500.

Data from FMP · Methodology

For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 18, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR

Quick Answer

Innovator U.S. Equity Buffer ETF (BNOV) trades at $49.70. Innovator U.S. Equity Buffer ETF (BNOV) aims to replicate the returns of the SPDR S&P 500 ETF Trust (SPY) up to a capped amount. Sector: Financials.

Price as of · Last analyzed: Mar 18, 2026
Innovator U.S. Equity Buffer ETF (BNOV) aims to replicate the returns of the SPDR S&P 500 ETF Trust (SPY) up to a capped amount. It provides a buffer against the first 9% of losses over a defined outcome period, resetting approximately annually.

Analyst Coverage for BNOV: BNOV does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.

▶ Watch the BNOV film Every key number, told as a short cinematic story — just press play. ~2 min

Innovator U.S. Equity Buffer ETF (BNOV) Financial Services Profile

IPO Year2019

Innovator U.S. Equity Buffer ETF (BNOV) offers investors exposure to the SPDR S&P 500 ETF Trust (SPY) with a capped upside and a buffer against the initial 9% of losses. This structure resets annually, providing a risk-managed approach within the asset management sector.

Data Provenance | Financial Data Quantitative Analysis Analysis: Mar 18, 2026

What Is the Investment Thesis for BNOV?

AI-written as of Mar 18, 2026 — figures and tone reflect the data available then, not today's score.

The ETF's defined outcome strategy, buffering against the first 9% of losses annually, offers a layer of protection in volatile markets. With a market cap of $0.13 billion and a beta of 0.66, BNOV exhibits lower volatility compared to the broader market. Key catalysts include increased adoption by investors seeking downside protection amidst economic uncertainty and growing awareness of defined outcome ETFs. The primary risk lies in the capped upside, which may limit returns in strongly bullish markets. The ETF's success hinges on its ability to consistently deliver its defined outcome, making it an attractive tool for managing risk within a diversified portfolio.

Based on FMP financials and quantitative analysis

BNOV Key Highlights

AI-written as of Mar 18, 2026 — figures and tone reflect the data available then, not today's score.

BNOV seeks to track the return of the SPDR S&P 500 ETF Trust (SPY), offering exposure to a broad market index.

  • The ETF buffers investors against the first 9% of losses over the outcome period, providing downside protection.
  • BNOV resets its buffer and cap approximately annually, allowing for continuous risk management.
  • The ETF has a market capitalization of $0.13 billion, indicating moderate size and liquidity.
  • BNOV exhibits a beta of 0.66, suggesting lower volatility compared to the S&P 500.

Who Are BNOV's Competitors?

BNOV is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap MoonshotScore
EALT Innovator U.S. Equity 5 to 15 Buffer ETF $36.83 +0.19% $173M —
IOCT Innovator Intl Developed Power Buffer ETF $37.78 +0.40% $169M —
BLK BlackRock, Inc. $1066.45 +0.64% $165B 51 5-pillar
BX Blackstone Inc. $112.52 +0.69% $136B 68 5-pillar
APOS Apollo Global Management, Inc. $25.59 0.00% $74.8B 56 5-pillar
BAM Brookfield Asset Management $44.73 -0.27% $71.4B 57 5-pillar
AMP Ameriprise Financial, Inc. $493.62 +0.55% $44.4B 77 5-pillar
ARES Ares Management Corporation $117.31 -0.20% $38.5B 57 5-pillar

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are BNOV's Key Strengths?

Defined outcome strategy provides downside protection.

  • Annual reset mechanism allows for continuous risk management.
  • Relatively low beta compared to the S&P 500.
  • Transparent and cost-effective investment vehicle.

What Are BNOV's Weaknesses?

Capped upside limits potential returns in strongly bullish markets.

  • Performance is dependent on the accuracy of the defined outcome.
  • May underperform the S&P 500 in certain market conditions.
  • Relatively small market capitalization compared to larger ETFs.

What Are the Key Risks for BNOV?

Capped upside limiting returns in strongly bullish markets.

  • Underperformance compared to the S&P 500 in certain market conditions.
  • Competition from other defined outcome ETFs.
  • Changes in market volatility impacting the effectiveness of the buffer.

What Threats Does BNOV Face?

  • Increased competition from other defined outcome ETFs.
  • Changes in market volatility impacting the effectiveness of the buffer.
  • Regulatory changes impacting the ETF industry.
  • Economic downturn leading to decreased investor demand.

What Are BNOV's Competitive Advantages?

  • Defined outcome strategy: BNOV's unique buffer and cap structure provides a differentiated value proposition.
  • First-mover advantage: Innovator Capital Management was an early entrant in the defined outcome ETF market.
  • Brand recognition: Innovator is a recognized brand in the defined outcome ETF space.
  • Proprietary technology: Innovator utilizes proprietary technology to manage and administer its defined outcome ETFs.

What Does BNOV Do?

The Innovator U.S. Equity Buffer ETF (BNOV) is designed to provide investors with a unique investment strategy that combines the potential for market participation with a degree of downside protection. Launched with the goal of offering defined outcome investing, BNOV seeks to track the returns of the SPDR S&P 500 ETF Trust (SPY), but with a twist. The ETF is structured to provide a buffer against the first 9% of losses experienced by the SPY over a specific outcome period, which is approximately one year. In exchange for this downside protection, the ETF also has a predetermined cap on its potential upside return. BNOV's core offering is its buffered exposure to the S&P 500. The ETF resets its buffer and cap annually, allowing investors to maintain a consistent risk profile over the long term. This reset mechanism distinguishes it from other investment products that may offer similar downside protection but do not automatically adjust to changing market conditions. The ETF is designed to be held indefinitely, with the annual reset providing a mechanism for adapting to new market environments. BNOV operates within the broader asset management industry, catering to investors who seek to balance risk and return. Its target audience includes individuals and institutions looking for strategies that can help mitigate potential losses while still participating in market gains. The ETF's structure makes it particularly appealing to those concerned about market volatility or who have specific risk management objectives.

What Products and Services Does BNOV Offer?

  • Track the return of the SPDR S&P 500 ETF Trust (SPY).
  • Provide a buffer against the first 9% of losses over a defined outcome period.
  • Offer a predetermined cap on potential upside return.
  • Reset the buffer and cap approximately annually.
  • Provide investors with defined outcome investing.
  • Cater to investors seeking to balance risk and return.

How Does BNOV Make Money?

  • BNOV generates revenue through management fees charged as a percentage of assets under management (AUM).
  • The ETF's profitability is directly correlated to its AUM, which is influenced by market performance and investor demand.
  • Innovator Capital Management, the ETF's sponsor, earns fees for managing and administering the fund.

What Industry Does BNOV Operate In?

The asset management industry is characterized by intense competition and evolving investor preferences. ETFs like BNOV are gaining traction as investors seek cost-effective and transparent investment vehicles. The market for defined outcome ETFs is growing, driven by demand for downside protection and predictable returns. Competitors such as BJUN, BMAR, BMAY, EALT, and IOCT offer alternative strategies within this space. BNOV differentiates itself through its specific buffer and reset mechanism, targeting investors with a clear risk management focus.

Who Are BNOV's Key Customers?

  • Individual investors seeking downside protection.
  • Financial advisors looking for risk-managed investment solutions for their clients.
  • Institutional investors seeking to enhance portfolio diversification.
  • Retirement savers looking for predictable investment outcomes.
Model self-rating on this text: 83% (not a measure of the evidence) Updated: Mar 18, 2026

Research confidence

Low

Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.

  • ● Scoring coverage unknown
  • ● Price is current
  • ● No filing on record
  • ● No analyst coverage
  • ● This is an etf, not an operating company

MoonshotScore History

Recorded daily since 2026-08-23 · 42 snapshots

2026-08-23 47
2026-08-31 47
2026-09-08 47
2026-09-16 47
2026-09-24 47
2026-10-04 47
2026-10-05 47

What changed?

The score has stayed at 47.

Over the same 30 days the stock moved +0.4%.

BNOV Financials

Bull Case vs Bear Case

Bull Case

  • Defined outcome strategy provides downside protection.
  • Annual reset mechanism allows for continuous risk management.
  • Relatively low beta compared to the S&P 500.
  • Transparent and cost-effective investment vehicle.

Bear Case

  • Capped upside limits potential returns in strongly bullish markets.
  • Performance is dependent on the accuracy of the defined outcome.
  • May underperform the S&P 500 in certain market conditions.
  • Relatively small market capitalization compared to larger ETFs.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

BNOV Latest News

No recent news available for BNOV.

BNOV Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for BNOV.

Price Targets

Wall Street price target analysis for BNOV.

BNOV MoonshotScore

MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for BNOV; grades run from A+ (80-100) to F (below 30).

Innovator U.S. Equity Buffer ETF Financials Stock: Key Questions Answered

What does Innovator U.S. Equity Buffer ETF do?

The Innovator U.S. Equity Buffer ETF (BNOV) is designed to track the performance of the SPDR S&P 500 ETF Trust (SPY) while providing a buffer against the first 9% of losses over a specific outcome period, typically one year.

How does Innovator U.S. Equity Buffer ETF make money in financial services?

Innovator U.S. Equity Buffer ETF generates revenue primarily through management fees. These fees are calculated as a percentage of the fund's assets under management (AUM).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated

MoonshotScore is not published for this security.

Data Sources & Methodology
Figures come from Financial Modeling Prep (FMP). If FMP has no figure for a ticker, a price or fundamental may come from a Yahoo Finance fallback, or a price from an Alpaca fallback. SEC EDGAR is used only for filing links and company identity details (legal name, address), never for figures. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • The information provided is based on available data and is subject to change.
Data Sources
Financial Modeling Prep (FMP)Stock Expert AI proprietary analysis