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ProShares - Long Online/Short Stores ETF (CLIX) Fund Overview

Educational signal · not a buy or sell recommendation · How to read this

$56.98 -$0.088 (-0.15%)
Vol: 24|

Beta 1.02: the stock has moved roughly in step with the S&P 500.

Data from FMP · Methodology

For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 17, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR

Quick Answer

ProShares - Long Online/Short Stores ETF (CLIX) trades at $56.98. ProShares - Long Online/Short Stores ETF (CLIX) offers exposure to the performance of an index comprised of long positions in online retailers and short positions in brick-and-mortar retailers. Sector: Financials.

Price as of · Last analyzed: Mar 17, 2026
ProShares - Long Online/Short Stores ETF (CLIX) offers exposure to the performance of an index comprised of long positions in online retailers and short positions in brick-and-mortar retailers. The fund is designed for investors seeking to capitalize on the shifting dynamics between online and traditional retail sectors.

Analyst Coverage for CLIX: CLIX does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.

▶ Watch the CLIX film Every key number, told as a short cinematic story — just press play. ~2 min

ProShares - Long Online/Short Stores ETF (CLIX) Financial Services Profile

IPO Year2017

ProShares - Long Online/Short Stores ETF (CLIX) is a non-diversified fund providing targeted exposure to the retail sector by taking long positions in online retailers and short positions in brick-and-mortar stores. It aims to capture the performance differential between these segments, reflecting evolving consumer behavior and retail market trends.

Data Provenance | Financial Data Quantitative Analysis Analysis: Mar 17, 2026

What Is the Investment Thesis for CLIX?

AI-written as of Mar 17, 2026 — figures and tone reflect the data available then, not today's score.

CLIX presents a targeted investment vehicle for those anticipating continued growth in online retail and decline in traditional brick-and-mortar stores. With a beta of 1.02, the fund exhibits market-correlated volatility. Key value drivers include the sustained shift in consumer behavior towards online shopping and the increasing operational challenges faced by physical retailers. Upcoming catalysts include advancements in e-commerce technologies and potential bankruptcies or store closures among major brick-and-mortar chains. The fund's non-diversified nature amplifies both potential gains and losses. Investors should monitor retail sales data and consumer spending trends to assess the ongoing viability of this investment strategy. The fund's success hinges on the continued divergence in performance between online and traditional retail, making it a higher-conviction, potentially higher-reward investment.

Based on FMP financials and quantitative analysis

CLIX Key Highlights

AI-written as of Mar 17, 2026 — figures and tone reflect the data available then, not today's score.

The fund is designed to track an index with long positions in online retailers and short positions in brick-and-mortar retailers.

  • CLIX offers a targeted approach to capitalize on the shifting dynamics within the retail sector.
  • The fund is non-diversified, potentially leading to higher volatility and concentrated risk.
  • The ETF provides a convenient way for investors to express a specific view on the retail sector without managing individual positions.
  • With a beta of 1.02, CLIX exhibits market-correlated volatility.

Who Are CLIX's Competitors?

CLIX is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap MoonshotScore
BDVG iMGP Berkshire Dividend Growth ETF $14.88 +0.87% $10.4M —
EAOK iShares ESG Aware 30/70 Conservative Allocation ETF $28.16 -0.02% $8.53M —
EUDV ProShares - MSCI Europe Dividend Growers ETF $51.36 0.00% $7.82M —
FLJJ AllianzIM U.S. Equity 6 Month Floor5 Jan/Jul ETF $34.65 0.00% $8.64M —
BLK BlackRock, Inc. $1069.63 -0.91% $166B 52 5-pillar
BX Blackstone Inc. $111.82 -1.36% $135B 69 5-pillar
APOS Apollo Global Management, Inc. $25.50 -0.39% $74.6B 56 5-pillar
BAM Brookfield Asset Management $44.50 -1.57% $71.1B 57 5-pillar

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are CLIX's Key Strengths?

Unique long/short strategy

  • Potential to benefit from the growth of online retail and the decline of brick-and-mortar retail
  • Provides targeted exposure to the retail sector

What Are CLIX's Weaknesses?

Non-diversified, leading to higher volatility

  • Performance is highly dependent on the relative performance of online and traditional retail
  • May not be suitable for all investors

What Are the Key Risks for CLIX?

Unexpected resurgence of brick-and-mortar retail, negatively impacting the fund's short positions.

  • Changes in consumer preferences, such as a renewed interest in physical shopping experiences.
  • Increased competition from other retail ETFs, potentially leading to lower returns.
  • Economic downturn, which could negatively impact both online and traditional retail sales.

What Are CLIX's Competitive Advantages?

  • Unique long/short strategy provides differentiation from other retail ETFs.
  • Expertise of ProShare Advisors in managing alternative ETFs.
  • Established track record of tracking the performance of the underlying index.

What Does CLIX Do?

ProShares - Long Online/Short Stores ETF (CLIX) is a financial instrument designed to track the performance of an index that combines long positions in online retail companies with short positions in traditional brick-and-mortar retail stores. This unique approach allows investors to potentially benefit from the growth of online retail while simultaneously hedging against the decline of physical retail locations. The ETF is managed by ProShare Advisors, a firm specializing in the creation and management of alternative ETFs. The fund's strategy is based on the belief that online retail will continue to gain market share at the expense of traditional retail. By taking long positions in online retailers, the fund aims to capture the growth of e-commerce. Conversely, by taking short positions in brick-and-mortar retailers, the fund seeks to profit from the challenges faced by these businesses, such as declining foot traffic and increasing operating costs. The fund is non-diversified, meaning it concentrates its investments in a relatively small number of companies. This can lead to higher potential returns, but also greater risk. Since its inception, CLIX has provided investors with a way to express a specific view on the retail sector. The fund's performance is closely tied to the relative performance of online and traditional retailers, making it a useful tool for investors who have a strong conviction about the future of retail. The ETF's structure allows investors to easily access this strategy through a single investment vehicle, without the need to individually select and manage long and short positions.

What Products and Services Does CLIX Offer?

  • Invests in financial instruments to track the performance of an index.
  • Takes long positions in online retailers.
  • Takes short positions in brick-and-mortar retailers.
  • Provides exposure to the retail sector through a unique long/short strategy.
  • Offers investors a way to express a view on the relative performance of online and traditional retail.
  • Concentrates investments in a relatively small number of companies.
  • Managed by ProShare Advisors.

How Does CLIX Make Money?

  • Tracks an index that combines long positions in online retailers with short positions in brick-and-mortar retailers.
  • Generates returns based on the relative performance of these two segments of the retail market.
  • Charges management fees to investors.

What Industry Does CLIX Operate In?

The asset management industry is undergoing significant transformation, driven by technological advancements, changing investor preferences, and increased regulatory scrutiny. ETFs like CLIX represent a growing segment of the market, offering investors targeted exposure to specific sectors and investment strategies. The retail industry itself is experiencing a major shift, with e-commerce gaining market share at the expense of traditional brick-and-mortar stores. This trend is expected to continue, creating both opportunities and challenges for investors. CLIX is positioned to capitalize on this trend by providing a vehicle to express a view on the relative performance of online and traditional retailers. Competitors include other ETFs with exposure to the retail sector, such as BDVG, BNGE, EAOK, EUDV, and FLJJ, but few offer the same long-online/short-bricks-and-mortar strategy.

Who Are CLIX's Key Customers?

  • Institutional investors seeking targeted exposure to the retail sector.
  • Individual investors looking to express a view on the future of online and traditional retail.
  • Investors seeking to hedge against the decline of brick-and-mortar retail.
Model self-rating on this text: 69% (not a measure of the evidence) Updated: Mar 17, 2026

Research confidence

Low

Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.

  • ● Scoring coverage unknown
  • ● Price is current
  • ● No filing on record
  • ● No analyst coverage
  • ● This is a fund, not an operating company

MoonshotScore History

Recorded daily since 2026-08-23 · 43 snapshots

2026-08-23 44
2026-08-31 44
2026-09-08 44
2026-09-16 44
2026-09-24 44
2026-10-04 44
2026-10-06 44

What changed?

The score has stayed at 44.

Over the same 30 days the stock moved -2.3%.

CLIX Financials

Bull Case vs Bear Case

Bull Case

  • Unique long/short strategy
  • Potential to benefit from the growth of online retail and the decline of brick-and-mortar retail
  • Provides targeted exposure to the retail sector
  • Upcoming: Release of retail sales data, which could indicate the continued shift towards online shopping.

Bear Case

  • Non-diversified, leading to higher volatility
  • Performance is highly dependent on the relative performance of online and traditional retail
  • May not be suitable for all investors
  • Potential: Unexpected resurgence of brick-and-mortar retail, negatively impacting the fund's short positions.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

CLIX Latest News

CLIX Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for CLIX.

Price Targets

Wall Street price target analysis for CLIX.

CLIX MoonshotScore

MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for CLIX; grades run from A+ (80-100) to F (below 30).

Common Questions About CLIX (Financials)

What are the main risks for CLIX?

The main risks for CLIX include the non-diversified nature of the fund, which can lead to higher volatility and concentrated risk.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated

MoonshotScore is not published for this security.

Data Sources & Methodology
Figures come from Financial Modeling Prep (FMP). If FMP has no figure for a ticker, a price or fundamental may come from a Yahoo Finance fallback, or a price from an Alpaca fallback. SEC EDGAR is used only for filing links and company identity details (legal name, address), never for figures. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • The fund's performance is highly dependent on the relative performance of online and traditional retail, which can be difficult to predict.
Data Sources
Financial Modeling Prep (FMP)Stock Expert AI proprietary analysis