Dana Incorporated (DAN)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Dana Incorporated (DAN) trades at $25.77 with AI Score 31/100 (Grade D). Dana Incorporated provides power-conveyance and energy-management solutions for vehicles and machinery across various markets. Market cap: $3.22B, Sector: Consumer cyclical.
Price live · AI analysis from May 10, 2026DAN stock analysis for 2026: Analysts have set a consensus price target of $33.50 for Dana Incorporated, suggesting 30.0% upside from the current price of $25.77. The AI MoonshotScore is 31/100, indicating a bearish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
DAN: 1/1 perspectives are bearish.
How is this calculated? →Dana Incorporated (DAN) Consumer Business Overview
Dana Incorporated (DAN) is a global leader in power-conveyance and energy-management solutions for vehicles and machinery. Operating across light vehicle, commercial vehicle, off-highway, and power technology segments, Dana serves diverse markets with a comprehensive product portfolio and a significant global footprint, positioning it as a key player in the automotive parts industry.
What Is the Investment Thesis for DAN?
Dana Incorporated presents a notable research candidate within the automotive parts sector, driven by its diverse product portfolio and global market reach. The company's focus on power-conveyance and energy-management solutions positions it to capitalize on the increasing demand for both electric and traditional vehicle components. With a market capitalization of $3.22B and a dividend yield of 1.27%, Dana offers a blend of growth and income potential. Key growth catalysts include the expansion of its e-axle and e-drive offerings, as well as continued penetration into the off-highway and commercial vehicle markets. The company's beta of 2.04 indicates higher volatility compared to the market, which could present opportunities for investors with a higher risk tolerance. However, potential risks include fluctuations in raw material costs and the cyclical nature of the automotive industry. Overall, Dana's strategic positioning and diversified business model support a positive long-term outlook.
Based on FMP financials and quantitative analysis
DAN Key Highlights
- Dana Incorporated operates in four segments: Light Vehicle Drive Systems, Commercial Vehicle Drive and Motion Systems, Off-Highway Drive and Motion Systems, and Power Technologies, diversifying its revenue streams.
- The company serves a global market, with operations in North America, Europe, South America, and the Asia Pacific, mitigating regional economic risks.
- Dana offers solutions for both electric and internal combustion engine (ICE) vehicles, positioning it to benefit from the transition to electric mobility.
- Dana's product portfolio includes axles, driveshafts, transmissions, and thermal management solutions, addressing critical vehicle performance needs.
- With a market capitalization of $3.22B and a dividend yield of 1.27%, Dana offers a blend of growth and income potential for investors.
Who Are DAN's Competitors?
DAN is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| VSCO Victoria's Secret & Co. | $78.45 | +2.27% | $6.23B | 64 |
| ZGN Ermenegildo Zegna N.V. | $13.38 | +1.56% | $3.59B | 53 |
| GTX Garrett Motion Inc. | $33.19 | +4.54% | $6.21B | 50 |
| INVZ Innoviz Technologies Ltd. | $0.68 | -2.17% | $150.02M | 68 |
| HYLN Hyliion Holdings Corp. | $4.30 | -0.35% | $767.70M | 66 |
| SES SES AI Corporation | $0.88 | -0.05% | $322.33M | 62 |
| TMH Toyota Motor Corporation ADRhedged | $48.56 | +3.48% | $3.58B | 60 |
| AMV Atlis Motor Vehicles, Inc. | $0.50 | -1.88% | $17.83M | 49 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are DAN's Key Strengths?
- Diversified product portfolio serving multiple vehicle markets.
- Global manufacturing and distribution network.
- Engineering expertise and innovation capabilities.
- Established relationships with major vehicle manufacturers.
What Are DAN's Weaknesses?
- Exposure to cyclical fluctuations in the automotive industry.
- Dependence on raw material prices.
- Potential impact from changing regulations and emission standards.
- Intense competition in the automotive parts market.
What Could Drive DAN Stock Higher?
- Increasing demand for electric vehicle components, driving growth in Dana's e-axle and e-drive offerings.
- Expansion of Dana's presence in the off-highway market, supported by infrastructure development and agricultural mechanization.
- Electrification of commercial vehicles, creating opportunities for Dana's electric vehicle integration services.
- Growing demand for advanced thermal management solutions, benefiting Dana's Power Technologies segment.
What Are the Key Risks for DAN?
- Financial-distress signal — its Altman Z-Score of 0.96 sits in the distress zone (elevated bankruptcy risk).
- Negative return on equity (-12.7%) — the business is not currently generating profit on shareholder capital.
- Economic downturns impacting vehicle sales and demand for automotive parts.
- Disruptive technologies and new market entrants challenging Dana's market position.
- Increased competition from low-cost manufacturers, putting pressure on pricing and margins.
- Supply chain disruptions and raw material shortages impacting production and profitability.
- Fluctuations in raw material prices, affecting Dana's cost structure and profitability.
What Are the Growth Opportunities for DAN?
- Growth opportunity 1: Expansion of E-Axle and E-Drive Offerings: The increasing adoption of electric vehicles presents a significant growth opportunity for Dana. The global e-axle market is projected to reach $25 billion by 2030, driven by stricter emission regulations and growing consumer demand for EVs. Dana's expertise in developing e-axles and e-drives positions it to capture a substantial share of this market. By investing in research and development and expanding its production capacity, Dana can capitalize on the growing demand for electric vehicle components and enhance its competitive advantage.
- Growth opportunity 2: Penetration into the Off-Highway Market: The off-highway market, including construction, agriculture, and mining equipment, offers a stable and growing revenue stream for Dana. The global off-highway vehicle market is expected to reach $150 billion by 2028, driven by infrastructure development and increasing demand for agricultural machinery. Dana's existing product portfolio and established customer relationships provide a strong foundation for expanding its presence in this market. By developing customized solutions and leveraging its engineering expertise, Dana can further penetrate the off-highway market and drive revenue growth.
- Growth opportunity 3: Commercial Vehicle Electrification: The electrification of commercial vehicles, including trucks and buses, is gaining momentum, driven by government incentives and corporate sustainability initiatives. The global electric commercial vehicle market is projected to reach $100 billion by 2030. Dana's expertise in electric vehicle integration and software as a service positions it to capitalize on this trend. By partnering with commercial vehicle manufacturers and developing innovative solutions, Dana can capture a significant share of the electric commercial vehicle market and enhance its long-term growth prospects.
- Growth opportunity 4: Thermal Management Solutions: The increasing complexity of vehicle systems and the growing demand for energy efficiency are driving the need for advanced thermal management solutions. The global thermal management market is expected to reach $40 billion by 2027. Dana's Power Technologies segment offers a range of thermal management products, including gaskets, sealing, and cooling solutions. By investing in research and development and expanding its product portfolio, Dana can capitalize on the growing demand for thermal management solutions and enhance its competitive position.
- Growth opportunity 5: Strategic Acquisitions and Partnerships: Dana can pursue strategic acquisitions and partnerships to expand its product offerings, enter new markets, and enhance its technological capabilities. By acquiring companies with complementary technologies or established customer relationships, Dana can accelerate its growth and strengthen its competitive advantage. Potential acquisition targets include companies specializing in electric vehicle components, advanced materials, or software solutions. Strategic partnerships can also provide access to new markets and technologies, enabling Dana to stay ahead of the competition.
What Opportunities Does DAN Have?
- Expansion of e-axle and e-drive offerings.
- Penetration into the off-highway market.
- Electrification of commercial vehicles.
- Growth in thermal management solutions.
What Threats Does DAN Face?
- Economic downturns impacting vehicle sales.
- Disruptive technologies and new market entrants.
- Increased competition from low-cost manufacturers.
- Supply chain disruptions and raw material shortages.
What Are DAN's Competitive Advantages?
- Established relationships with major vehicle manufacturers.
- Diversified product portfolio serving multiple vehicle markets.
- Global manufacturing and distribution network.
- Engineering expertise and innovation capabilities.
What Does DAN Do?
Founded in 1904 and headquartered in Maumee, Ohio, Dana Incorporated has evolved into a leading provider of power-conveyance and energy-management solutions for vehicles and machinery. Originally known as Dana Holding Corporation, the company rebranded in August 2016 to Dana Incorporated. The company operates through four primary segments: Light Vehicle Drive Systems, Commercial Vehicle Drive and Motion Systems, Off-Highway Drive and Motion Systems, and Power Technologies. The Light Vehicle Drive Systems segment offers a range of products including axles, driveshafts, e-axles, electrodynamic and drivetrain components, and transmissions for light trucks, SUVs, vans, and passenger cars, catering to both electric and internal combustion engine (ICE) vehicles. The Commercial Vehicle Drive and Motion Systems segment provides similar solutions for medium and heavy-duty trucks, buses, and specialty vehicles, including electric vehicle integration services and software as a service. The Off-Highway Drive and Motion Systems segment serves construction, agriculture, mining, and other industrial sectors with axles, driveshafts, transmissions, and related components. The Power Technologies segment focuses on gaskets, sealing, thermal management, and fuel cell plates for various vehicle markets. Dana's global presence spans North America, Europe, South America, and the Asia Pacific, allowing it to serve a diverse customer base and adapt to regional market demands. With a workforce of approximately 39,300 employees, Dana continues to innovate and expand its product offerings to meet the evolving needs of the automotive and industrial sectors.
What Products and Services Does DAN Offer?
- Designs and manufactures power-conveyance and energy-management solutions.
- Supplies axles, driveshafts, and transmissions for light vehicles.
- Provides drivetrain components for commercial vehicles.
- Offers solutions for off-highway vehicles used in construction and agriculture.
- Develops thermal management products for various vehicle markets.
- Provides electric vehicle integration services and software solutions.
How Does DAN Make Money?
- Generates revenue by selling power-conveyance and energy-management solutions to vehicle manufacturers.
- Offers aftermarket parts and services to support its installed base.
- Provides engineering and integration services for electric vehicle applications.
- Partners with vehicle manufacturers to develop customized solutions.
What Industry Does DAN Operate In?
Dana Incorporated operates within the automotive parts industry, a sector undergoing significant transformation driven by the shift towards electric vehicles and advanced technologies. The industry is characterized by intense competition, with companies vying for market share through innovation and cost efficiency. Market trends include increasing demand for lightweight and efficient components, as well as integrated systems that enhance vehicle performance and fuel economy. Dana's focus on power-conveyance and energy-management solutions aligns with these trends, positioning it to capitalize on the growing demand for both traditional and electric vehicle components. Competitors such as Garrett Motion Inc. and Ermenegildo Zegna N.V. also operate in related segments, but Dana's diversified product portfolio and global presence provide a competitive advantage.
Who Are DAN's Key Customers?
- Light vehicle manufacturers (e.g., automakers producing cars, trucks, and SUVs).
- Commercial vehicle manufacturers (e.g., companies producing trucks, buses, and specialty vehicles).
- Off-highway equipment manufacturers (e.g., companies producing construction, agriculture, and mining equipment).
- Aftermarket distributors and service providers.
Dana Incorporated (DAN) Valuation Context
Valued at $3.22B, DAN is classified as a mid-cap stock. Relative to its peer group, DAN's quantitative score of 31/100 is below the peer average of 60/100.
DAN Revenue & Earnings Trend
In Q1 2026, DAN generated $1.87B in top-line revenue, marking a sequential decrease of 2.6%. The company recorded a net loss of $104.0M, with diluted EPS of $-0.95. Revenue has contracted over three consecutive quarters, which investors in this mid-cap Consumer Cyclical stock should monitor closely.
Company Profile
Dana Incorporated operates in the Auto - Parts industry within the Consumer Cyclical sector. It is headquartered in Maumee, US. The company is led by CEO R. Bruce McDonald. DAN has traded publicly since 2008.
ROE -13%Key Financial Metrics
Return on equity for Dana Incorporated stands at -12.7%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -2.7%, showing how much profit it generates from its asset base. Its free cash flow yield is 4.5%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.57 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -5.4%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 5/9Financial Health
Dana Incorporated's Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 0.96 places it in the distress zone, a signal of elevated financial risk.
FY2026 estForward Outlook
Wall Street analysts project Dana Incorporated revenue of about $7.66B for fiscal 2026, with EPS near $2.38. The estimate reflects 5 contributing analysts.
Net buyingInsider Activity
Over the past six months, Dana Incorporated insiders filed 30 SEC Form 4 transactions — 2 sales and 28 purchases. On net that is roughly 33K shares acquired (about $174K) — insiders putting money in tends to read as conviction.
DAN Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in Dana's future performance, indicating that executives believe in the company's growth potential.
- Community sentiment has shifted positively, with discussions highlighting Dana's strategic partnerships that could enhance market position.
- Analysts have noted improvements in supply chain management, which may lead to better operational efficiency and cost savings.
- Investors are optimistic about Dana's focus on electric vehicle components, aligning with industry trends towards sustainability.
Bear Case
- Concerns over inflationary pressures persist, leading to worries about potential margin compression for Dana's products.
- Recent discussions in trading communities reflect skepticism about the company's ability to maintain growth amidst industry-wide challenges.
- Market perception has been cautious due to rising competition in the automotive sector, which may impact Dana's market share.
- Some investors are wary of potential disruptions in the supply chain, especially given recent global events affecting manufacturing.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q1 2026 | $1.87B | -$104M | -$0.95 |
| Q3 2025 | $1.92B | $83M | $0.61 |
| Q2 2025 | $1.94B | $27M | $0.19 |
Based on FMP financials and quantitative analysis
DAN Latest News
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Inside Disney's org chart: See the leaders who report to CEO Josh D'Amaro and creative chief Dana Walden
businessinsider.com · Jun 25, 2026
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Wells Fargo Says Dana (DAN) Merger will Boost Aftermarket and Commercial Vehicle Exposure
Yahoo! Finance: DAN News · Jun 24, 2026
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Shareholder Alert: Ademi LLP investigates whether Dana Incorporated is obtaining a Fair Price for Public Shareholders
prnewswire.com · Jun 16, 2026
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Top 3 Consumer Stocks That May Explode In Q2
benzinga · Jun 12, 2026
DAN Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for DAN.
Price Targets
Consensus target: $33.50
DAN MoonshotScore
What does this score mean?
The MoonshotScore rates DAN's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
Inside Disney's org chart: See the leaders who report to CEO Josh D'Amaro and creative chief Dana Walden
Wells Fargo Says Dana (DAN) Merger will Boost Aftermarket and Commercial Vehicle Exposure
Shareholder Alert: Ademi LLP investigates whether Dana Incorporated is obtaining a Fair Price for Public Shareholders
Top 3 Consumer Stocks That May Explode In Q2
Leadership: R. Bruce McDonald
Unknown
R. Bruce McDonald manages 39,300 employees at Dana Incorporated. Further details regarding his specific career history, education, and previous roles are not available within the provided data. His leadership is pivotal in guiding Dana's strategic direction and operational execution across its global operations.
Track Record: Specific achievements, strategic decisions, and company milestones under R. Bruce McDonald's leadership are not available within the provided data. However, as the leader managing a large workforce, his role is crucial in driving Dana's growth and innovation in the automotive parts industry.
What Investors Ask About Dana Incorporated (DAN) — Consumer Cyclical
What does Dana Incorporated do?
Dana Incorporated is a global leader in providing power-conveyance and energy-management solutions for vehicles and machinery. The company designs, manufactures, and sells a wide range of products, including axles, driveshafts, transmissions, and thermal management solutions. These components are used in light vehicles, commercial vehicles, and off-highway equipment. Dana serves original equipment manufacturers (OEMs) and aftermarket customers across North America, Europe, South America, and the Asia Pacific. The company's focus on innovation and customer collaboration enables it to deliver value-added solutions that enhance vehicle performance and efficiency.
What do analysts say about DAN stock?
Analyst consensus on Dana Incorporated (DAN) stock is Unknown, reflecting the company's position as a key player in the automotive parts industry. Key valuation metrics and growth considerations are centered around Dana's ability to capitalize on the increasing demand for electric vehicle components and its expansion into the off-highway market. Investors should monitor Dana's financial performance, strategic initiatives, and competitive landscape to assess its long-term growth potential. The company's dividend yield of 1.27% may also be a factor for investors seeking income.
What are the main risks for DAN?
Dana Incorporated faces several risks, including exposure to cyclical fluctuations in the automotive industry, dependence on raw material prices, and potential impact from changing regulations and emission standards. Economic downturns can significantly impact vehicle sales and demand for automotive parts, affecting Dana's revenue and profitability. Fluctuations in raw material prices, such as steel and aluminum, can increase Dana's cost structure and reduce margins. Additionally, changing regulations and emission standards may require Dana to invest in new technologies and adapt its product offerings, potentially increasing costs and complexity. Intense competition in the automotive parts market also poses a risk to Dana's market share and profitability.
How does Dana Incorporated adapt to changing consumer preferences?
Dana Incorporated adapts to changing consumer preferences by investing in research and development to innovate its product line, particularly in electric vehicle components. The company closely monitors consumer trends related to vehicle electrification, fuel efficiency, and performance. Dana collaborates with vehicle manufacturers to develop customized solutions that meet their specific needs and address evolving consumer demands. This proactive approach allows Dana to stay ahead of the competition and maintain its market position by offering advanced technologies and value-added solutions that align with consumer preferences.
How does Dana Incorporated manage supply chain and input cost risks?
Dana Incorporated manages supply chain and input cost risks through strategic sourcing, long-term contracts, and hedging strategies. The company diversifies its supplier base to reduce dependence on any single source and mitigates the impact of potential disruptions. Dana also enters into long-term contracts with key suppliers to secure favorable pricing and ensure a stable supply of raw materials. Additionally, the company uses hedging strategies to manage the risk of fluctuations in commodity prices. These measures help Dana maintain supply chain resilience and control input costs, mitigating the impact of external factors on its profitability.
What are the key factors to evaluate for DAN?
Dana Incorporated (DAN) holds an AI score of 31/100 (low). Analysts target $33.50 (+30%). Not financial advice.
How frequently does DAN data refresh on this page?
DAN prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven DAN's recent stock price performance?
Dana Incorporated (DAN) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Diversified product portfolio serving multiple vehicle markets. See the News tab for the latest drivers. Past performance does not predict future results.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data may be subject to change.
- Analyst opinions may vary.
- This is a research platform, not investment advice. Consult a financial professional for personalized recommendations.