WisdomTree U.S. MidCap Dividend Fund (DON) Fund Overview
Educational signal · not a buy or sell recommendation · How to read this
Beta 0.95: the stock has moved about 5% less than the S&P 500.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 18, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerWisdomTree U.S. MidCap Dividend Fund (DON) trades at $54.79. WisdomTree U.S. MidCap Dividend Fund (DON) focuses on investing in U.S. mid-cap dividend-paying companies. Sector: Financials.
Price as of · Last analyzed: Mar 18, 2026Analyst Coverage for DON: DON does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.
WisdomTree U.S. MidCap Dividend Fund (DON) Financial Services Profile
WisdomTree U.S. MidCap Dividend Fund (DON) offers investors targeted exposure to dividend-paying, mid-capitalization U.S. companies through a fundamentally weighted index. The fund's strategy focuses on mirroring the index's composition, providing a non-diversified investment vehicle within the asset management sector, with a current market capitalization of $3.96 billion.
What Is the Investment Thesis for DON?
WisdomTree U.S. MidCap Dividend Fund (DON), with a market cap of $3.96 billion and a beta of 0.95, presents a focused investment in U.S. mid-cap dividend stocks. The fund's primary value driver is its exposure to dividend-paying companies, which can provide a steady income stream for investors. Upcoming catalysts include potential changes in dividend policies of the underlying companies, which could affect the fund's yield. However, potential risks include fluctuations in the dividend payments of the constituent companies and the fund's non-diversified nature, which concentrates risk. The fund's performance is closely tied to the performance of its underlying index, making it susceptible to market volatility and sector-specific downturns.
Based on FMP financials and quantitative analysis
DON Key Highlights
Market capitalization of $3.96 billion indicates a substantial investment pool focused on mid-cap dividend stocks.
- Beta of 0.95 suggests the fund's volatility is slightly less than the overall market.
- The fund invests at least 95% of its assets in component securities of the index, ensuring close tracking of the target index.
- The fund is non-diversified, potentially leading to higher concentration risk compared to diversified funds.
- The fund's performance is tied to the dividend policies and financial health of its constituent companies.
Who Are DON's Competitors?
DON is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| CALF Pacer US Small Cap Cash Cows ETF | $54.18 | +0.61% | $3.47B | — |
| DEM WisdomTree Emerging Markets High Dividend Fund | $55.83 | +0.74% | $4.04B | — |
| DXJ WisdomTree Japan Hedged Equity Fund | $183.48 | +0.80% | $7.47B | — |
| EWC iShares MSCI Canada ETF | $58.78 | +0.10% | $5.86B | — |
| FEZ State Street SPDR EURO STOXX 50 ETF | $66.74 | -0.39% | $4.23B | — |
| BLK BlackRock, Inc. | $1066.45 | +0.64% | $165B | 51 5-pillar |
| BX Blackstone Inc. | $111.64 | -0.09% | $136B | 68 5-pillar |
| APOS Apollo Global Management, Inc. | $25.59 | 0.00% | $74.8B | 56 5-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are DON's Key Strengths?
Exposure to dividend-paying mid-cap companies.
- Transparent and rules-based index methodology.
- Low expense ratio compared to actively managed funds.
- Established brand recognition of WisdomTree.
What Are DON's Weaknesses?
Non-diversified nature increases concentration risk.
- Performance is dependent on the dividend policies of constituent companies.
- Susceptible to market volatility and sector-specific downturns.
- Limited control over the composition of the underlying index.
What Are the Key Risks for DON?
Fluctuations in the dividend payments of the constituent companies.
- The fund's non-diversified nature, which concentrates risk.
- Changes in dividend tax policies could reduce the attractiveness of dividend stocks.
- Economic downturns that could impact dividend payments.
What Are DON's Competitive Advantages?
- Brand recognition of WisdomTree as a reputable ETF provider.
- Established track record of tracking its underlying index.
- Low expense ratio compared to actively managed funds.
- Access to WisdomTree's distribution network and marketing resources.
What Does DON Do?
WisdomTree U.S. MidCap Dividend Fund (DON) is designed to track the performance of a fundamentally weighted index comprised of dividend-paying, mid-capitalization companies within the United States. The fund operates under the principle of investing at least 95% of its total assets in the component securities of the index or in investments that possess substantially identical economic characteristics. This approach aims to provide investors with exposure to the mid-cap segment of the U.S. dividend market. The fund is non-diversified, meaning it invests a larger percentage of its assets in fewer companies than a diversified fund. The fund's investment strategy focuses on dividend-paying companies, offering investors a potential income stream alongside capital appreciation. By targeting mid-capitalization firms, the fund aims to capture a segment of the market that may offer a balance between growth potential and stability. The fundamental weighting of the index means that the fund's holdings are weighted based on factors such as dividends paid, rather than market capitalization. This can lead to a portfolio that differs significantly from market-cap weighted indexes. WisdomTree, as the fund's sponsor, is a well-known provider of exchange-traded funds (ETFs) with a focus on innovative indexing strategies.
What Products and Services Does DON Offer?
- Invests primarily in component securities of its underlying index.
- Tracks the performance of a fundamentally weighted index of U.S. mid-cap dividend-paying companies.
- Offers investors exposure to the mid-capitalization segment of the U.S. dividend market.
- Aims to provide a potential income stream through dividend-paying stocks.
- Operates as a non-diversified fund, concentrating investments in fewer companies.
- Provides a passively managed investment vehicle with low expense ratios.
How Does DON Make Money?
- Generates revenue through management fees charged on assets under management (AUM).
- Fees are calculated as a percentage of the fund's average daily net assets.
- The fund's profitability is directly correlated to its AUM and the expense ratio.
What Industry Does DON Operate In?
WisdomTree U.S. MidCap Dividend Fund (DON) operates within the asset management industry, specifically focusing on ETFs that track dividend-paying stocks. The ETF market has seen substantial growth in recent years, driven by increasing investor demand for low-cost, passively managed investment vehicles. The competitive landscape includes numerous ETF providers offering similar dividend-focused products. DON differentiates itself through its focus on mid-cap companies and its fundamental weighting methodology. The fund's success depends on its ability to attract and retain assets under management (AUM) in a competitive market.
Who Are DON's Key Customers?
- Retail investors seeking dividend income and exposure to mid-cap stocks.
- Financial advisors looking for passively managed investment solutions for their clients.
- Institutional investors seeking to diversify their portfolios with dividend-focused ETFs.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● Price is current
- ● No filing on record
- ● No analyst coverage
- ● This is an etf, not an operating company
MoonshotScore History
Recorded daily since 2026-08-23 · 42 snapshots
| 2026-08-23 | 46 |
| 2026-08-31 | 46 |
| 2026-09-08 | 46 |
| 2026-09-16 | 46 |
| 2026-09-24 | 46 |
| 2026-10-04 | 46 |
| 2026-10-05 | 46 |
What changed?
The score has stayed at 46.
Over the same 30 days the stock moved -5.5%.
DON Financials
Bull Case vs Bear Case
Bull Case
- Exposure to dividend-paying mid-cap companies.
- Transparent and rules-based index methodology.
- Low expense ratio compared to actively managed funds.
- Established brand recognition of WisdomTree.
Bear Case
- Non-diversified nature increases concentration risk.
- Performance is dependent on the dividend policies of constituent companies.
- Susceptible to market volatility and sector-specific downturns.
- Limited control over the composition of the underlying index.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
DON Latest News
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Is WisdomTree U.S. MidCap Dividend ETF (DON) a Strong ETF Right Now?
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Value Or Momentum? These 27 Stocks Say You Can Have Both
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Horizons Middle East & Africa 9/4/2026
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All Articles on Seeking Alpha · Sep 4, 2026
DON Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for DON.
Price Targets
Wall Street price target analysis for DON.
DON MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for DON; grades run from A+ (80-100) to F (below 30).
Latest News
Is WisdomTree U.S. MidCap Dividend ETF (DON) a Strong ETF Right Now?
Value Or Momentum? These 27 Stocks Say You Can Have Both
Horizons Middle East & Africa 9/4/2026
Chart Of The Day: Don't Just Watch Oil - Watch These
WisdomTree U.S. MidCap Dividend Fund Financials Stock: Key Questions Answered
How does WisdomTree U.S. MidCap Dividend Fund make money in financial services?
WisdomTree U.S. MidCap Dividend Fund (DON) generates revenue primarily through management fees charged on its assets under management (AUM). These fees are calculated as a percentage of the fund's average daily net assets. The fund's profitability is directly correlated to its AUM; the more assets the fund manages, the higher the revenue generated from management fees.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- The fund's performance is subject to market volatility and sector-specific risks.
- Dividend payments are not guaranteed and may fluctuate.