FG Fitness & Media Group, Inc. (FGFT) Stock Price & Analysis
Educational signal · not a buy or sell recommendation · How to read this
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 17, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerFG Fitness & Media Group, Inc. (FGFT) trades at $0.0001. FG Fitness & Media Group, Inc. operates in the fitness and media sectors, primarily through its fitness magazine, Fitness Gurls. Sector: Consumer staples.
Price as of · Last analyzed: Mar 17, 2026Analyst Coverage for FGFT: FGFT does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.
No score published: we hold no usable price for this ticker, and a grade beside a missing price says nothing.
FG Fitness & Media Group, Inc. (FGFT) Consumer Business Overview
FG Fitness & Media Group, Inc. focuses on the fitness and media landscape, operating primarily through its fitness magazine, Fitness Gurls. As a subsidiary of Portage Resources, Inc., the company navigates the competitive consumer defensive sector, facing challenges typical of smaller OTC-listed entities in the beverage industry.
What Is the Investment Thesis for FGFT?
Investing in FG Fitness & Media Group, Inc. presents a high-risk, high-reward scenario. The company's negative profit margin of -48.2% and ROE of -50.8% indicate significant financial challenges. The company's success hinges on its ability to effectively monetize its Fitness Gurls magazine and expand its reach within the competitive fitness media market. The company's extremely high negative beta of -61.83 suggests an inverse correlation to the market, which could offer diversification benefits in certain economic conditions. However, the OTC listing and shell risk further amplify the investment's speculative nature. Investors should carefully weigh the potential for turnaround against the substantial risks involved.
Based on FMP financials and quantitative analysis
FGFT Key Highlights
Market capitalization of $0.00B indicates the company's small size and limited market presence.
- Negative profit margin of -48.2% reflects ongoing challenges in achieving profitability.
- Gross margin of 40.9% suggests potential in core operations, but needs to translate to overall profitability.
- Negative ROE of -50.8% highlights inefficient use of equity and potential solvency concerns.
- The company operates as a subsidiary of Portage Resources, Inc., which may influence strategic decisions and resource allocation.
Who Are FGFT's Competitors?
FGFT is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| REED Reed's, Inc. | $0.70 | +3.60% | $8.23M | — |
| BRFH Barfresh Food Group, Inc. | $0.85 | -2.69% | $13.8M | — |
| BNKK Bonk, Inc. | $1.75 | -0.57% | $14.0M | — |
| ZVIA Zevia PBC | $1.21 | 0.00% | $86.9M | 34 5-pillar |
| BUDA Buda Juice Inc. | $7.71 | -8.21% | $96.9M | 70 5-pillar |
| SHOT Safety Shot, Inc. | $9.86 | -0.10% | $213M | 69 5-pillar |
| OTLY Oatly Group AB | $10.55 | +1.15% | $329M | — |
| FIZZ National Beverage Corp. | $30.32 | +2.12% | $2.84B | 87 5-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are FGFT's Key Strengths?
Established brand name with 'Fitness Gurls'.
- Focus on the growing health and wellness market.
- Potential for digital content expansion.
- Subsidiary of Portage Resources, Inc.
What Are FGFT's Weaknesses?
Small market capitalization.
- Negative profit margin and ROE.
- OTC listing with associated risks.
- Limited financial resources.
What Are the Key Risks for FGFT?
Negative return on equity (-50.8%) — the business is not currently generating profit on shareholder capital.
- Limited financial resources may hinder growth initiatives.
- Intense competition in the fitness media market could limit market share.
- Negative profit margin and ROE raise concerns about financial sustainability.
- OTC listing and shell risk indicate potential regulatory and legal issues.
- Changing consumer preferences and trends could impact demand for Fitness Gurls magazine.
What Threats Does FGFT Face?
- Intense competition in the fitness media market.
- Changing consumer preferences and trends.
- Economic downturn affecting consumer spending.
- Regulatory changes impacting the health and wellness industry.
What Are FGFT's Competitive Advantages?
- Established brand name with 'Fitness Gurls'.
- Niche focus on fitness and health.
- Potential for strong community engagement through its magazine.
What Does FGFT Do?
FG Fitness & Media Group, Inc., formerly known as Fire Mountain Beverage Company, transitioned to its current focus on fitness and media in December 2014. The company's primary offering is Fitness Gurls, a fitness magazine catering to enthusiasts and professionals in the health and wellness space. Headquartered in Las Vegas, Nevada, FG Fitness & Media Group operates as a subsidiary of Portage Resources, Inc. The shift from beverages to fitness media reflects an attempt to capitalize on the growing health and wellness market. However, the company's small market capitalization and OTC listing suggest it faces significant challenges in gaining traction and competing with larger, more established players in both the media and consumer defensive sectors. Its strategic direction and ability to scale its operations remain critical factors for its future viability.
What Products and Services Does FGFT Offer?
- Publishes Fitness Gurls, a fitness magazine.
- Operates in the fitness and media sectors.
- Creates content related to health and wellness.
- Aims to engage fitness enthusiasts and professionals.
- Seeks to capitalize on the growing health and wellness market.
- Functions as a subsidiary of Portage Resources, Inc.
How Does FGFT Make Money?
- Generates revenue primarily through the sale of Fitness Gurls magazine.
- Potentially explores advertising revenue within the magazine.
- May consider digital content subscriptions or online advertising in the future.
What Industry Does FGFT Operate In?
FG Fitness & Media Group, Inc. operates within the competitive consumer defensive sector, specifically targeting the non-alcoholic beverage and fitness media markets. The fitness magazine industry faces competition from digital platforms and social media influencers. The company's small size and OTC listing place it at a disadvantage compared to larger, more established players. Success depends on effective marketing, content differentiation, and strategic partnerships to expand its reach and revenue streams. The broader consumer defensive sector is generally stable, but FG Fitness & Media Group's niche focus requires specialized expertise and execution.
Who Are FGFT's Key Customers?
- Fitness enthusiasts seeking workout routines and health tips.
- Individuals interested in health and wellness trends.
- Professionals in the fitness industry looking for industry news and insights.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● No usable price
- ● No filing on record
- ● No analyst coverage
Company Profile
FG Fitness & Media Group, Inc. operates in the Beverages - Non-Alcoholic industry within the Consumer Defensive sector. It is headquartered in Las Vegas, US. The company is led by CEO Anthony K. Miller. FGFT has traded publicly since 2013.
Key Financial Metrics
Return on equity for FG Fitness & Media Group, Inc. stands at -50.8%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -30.5%, showing how much profit it generates from its asset base.
FGFT Financials
FGFT Latest News
No recent news available for FGFT.
FGFT Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for FGFT.
Price Targets
Wall Street price target analysis for FGFT.
FGFT MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for FGFT; grades run from A+ (80-100) to F (below 30).
Leadership: Anthony K. Miller
CEO
Information on Anthony K. Further research would be needed to determine his career history, education, and previous roles. Without this information, a comprehensive profile cannot be created. His experience in previous leadership positions and relevant industry knowledge would be crucial in evaluating his suitability for the role.
Track Record: Information on Anthony K. Miller's track record is not available in the provided data. Further research would be needed to determine his key achievements, strategic decisions, and company milestones under his leadership. His past performance in driving growth, improving profitability, and managing risk would be important factors in assessing his effectiveness as CEO.
FGFT OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, encompassing securities that are not eligible for quotation on OTCQX or OTCQB. Companies in this tier often have limited or no financial disclosure, and may be subject to heightened risks of fraud and manipulation. These securities typically trade at very low prices and have minimal liquidity. Investing in OTC Other securities requires a high degree of risk tolerance and thorough due diligence.
- OTC Tier: OTC Other
- Limited or no financial disclosure increases the risk of investing in FGFT.
- The OTC Other tier designation indicates a higher risk of fraud and manipulation.
- Minimal liquidity can make it difficult to buy or sell shares.
- The company's small market capitalization and negative financial metrics raise concerns about its long-term viability.
- The detected shell risk indicates potential regulatory and legal issues.
- Verify the company's legal status and registration.
- Attempt to obtain audited financial statements.
- Research the background and experience of the company's management team.
- Assess the company's business model and competitive landscape.
- Evaluate the company's ability to generate revenue and achieve profitability.
- Monitor the company's stock price and trading volume.
- Consult with a qualified financial advisor before investing.
- The company has been in operation since 2014.
- The company has a website and publishes a magazine.
- The company is a subsidiary of Portage Resources, Inc.
What Investors Ask About FG Fitness & Media Group, Inc. (FGFT) — Consumer Staples
What does FG Fitness & Media Group, Inc. do?
FG Fitness & Media Group, Inc. operates in the consumer defensive sector, focusing on the fitness and media industries. Its primary product is Fitness Gurls, a fitness magazine aimed at enthusiasts and professionals in the health and wellness space. The company seeks to provide content related to workout routines, health tips, and industry trends.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- Limited information available on FG Fitness & Media Group, Inc.
- Financial data is based on available information and may not be complete.
- OTC stocks carry higher risks than exchange-listed stocks.