Flutter Entertainment plc (FLUT)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Flutter Entertainment plc (FLUT) trades at $107.30 with AI Score 42/100 (Grade C). Flutter Entertainment plc is a global sports betting and gaming company operating in the UK, Ireland, Australia, the US, and internationally. Market cap: $18.61B, Sector: Consumer cyclical.
Price live · AI analysis from May 10, 2026FLUT stock analysis for 2026: Analysts have set a consensus price target of $256.94 for Flutter Entertainment plc, suggesting 139.5% upside from the current price of $107.30. The AI MoonshotScore is 42/100, indicating a neutral outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
FLUT: the 1 perspectives are evenly split.
How is this calculated? →Flutter Entertainment plc (FLUT) Consumer Business Overview
Flutter Entertainment plc, a global leader in sports betting and gaming, operates across four key segments: UK & Ireland, Australia, International, and US. The company leverages a diverse portfolio of brands, including FanDuel, PokerStars, and Paddy Power, to deliver a comprehensive suite of online betting and gaming experiences.
What Is the Investment Thesis for FLUT?
Flutter Entertainment presents a notable research candidate within the growing online sports betting and gaming market. With a market capitalization of $18.61B, the company holds a significant global presence and a diversified portfolio of well-known brands. Key value drivers include the continued expansion of the US market, driven by the increasing legalization of online sports betting, and the growth of its established brands in the UK, Ireland, and Australia. While the company currently has a negative profit margin of -2.7%, strategic investments in growth initiatives and operational efficiencies are expected to improve profitability. Ongoing regulatory changes and increasing competition represent potential risks.
Based on FMP financials and quantitative analysis
FLUT Key Highlights
- Flutter Entertainment operates in four key segments: UK & Ireland, Australia, International, and US, allowing for diversified revenue streams.
- The company's portfolio includes leading brands such as FanDuel, PokerStars, and Paddy Power, providing a strong market presence.
- Flutter Entertainment offers a wide range of products and services, including sportsbooks, online casinos, and peer-to-peer games.
- The company's gross margin stands at 44.2%, indicating solid profitability potential.
- Flutter Entertainment's beta of 1.16 suggests a slightly higher volatility compared to the overall market.
Who Are FLUT's Competitors?
FLUT is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| EBAY eBay Inc. | $113.21 | -1.42% | $50.27B | 91 |
| JD JD.com, Inc. | $26.73 | +0.39% | $36.09B | 44 |
| YUM Yum! Brands, Inc. | $165.03 | +0.18% | $45.49B | 86 |
| DHI D.R. Horton, Inc. | $157.39 | -0.74% | $44.63B | 82 |
| CMG Chipotle Mexican Grill, Inc. | $34.17 | -3.43% | $43.84B | 68 |
| PDSSF Paradise Entertainment Limited | $0.09 | +0.00% | $96.39M | 63 |
| RSI Rush Street Interactive (RSI) | $32.30 | +1.96% | $7.68B | 62 |
| CDRO Codere Online Luxembourg, S.A. | $9.52 | -0.47% | $432.65M | 59 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are FLUT's Key Strengths?
- Strong brand portfolio and global presence.
- Diversified revenue streams across multiple segments.
- Proprietary technology and platform capabilities.
- Experienced management team.
What Are FLUT's Weaknesses?
- Negative profit margin.
- Exposure to regulatory risks and compliance costs.
- Dependence on key brands and markets.
- High marketing and promotional expenses.
What Could Drive FLUT Stock Higher?
- Continued legalization of online sports betting in additional US states.
- Expansion of product offerings and entry into new gaming verticals.
- Strategic acquisitions and partnerships to expand market reach.
- Leveraging data analytics and personalization to enhance customer experience.
What Are the Key Risks for FLUT?
- Financial-distress signal — its Altman Z-Score of 1.62 sits in the distress zone (elevated bankruptcy risk).
- Negative return on equity (-5.3%) — the business is not currently generating profit on shareholder capital.
- Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
- Changes in regulations and tax laws could negatively impact profitability.
- Increasing competition from other online gaming operators could erode market share.
- Economic downturns and changes in consumer spending patterns could reduce demand for gaming services.
- Technological disruptions and cybersecurity threats could disrupt operations and damage reputation.
- The company's negative profit margin poses a risk to its financial stability.
What Are the Growth Opportunities for FLUT?
- Growth opportunity 1: Expansion in the US Market: The ongoing legalization of online sports betting in the United States presents a significant growth opportunity for Flutter Entertainment. With its FanDuel brand, the company is well-positioned to capture a substantial share of the expanding US market. As more states legalize online sports betting, Flutter Entertainment can leverage its existing infrastructure and brand recognition to drive revenue growth. The US sports betting market is projected to reach $40 billion by 2030, offering a substantial runway for growth.
- Growth opportunity 2: Product Innovation and Diversification: Flutter Entertainment can drive growth by continuously innovating its product offerings and diversifying into new gaming verticals. This includes developing new and engaging online casino games, enhancing its sports betting platforms with advanced features, and exploring opportunities in emerging areas such as esports betting. By staying ahead of the curve in terms of product innovation, Flutter Entertainment can attract new customers and retain existing ones, driving revenue growth and market share gains. The global online gaming market is expected to reach $93 billion by 2027.
- Growth opportunity 3: Strategic Acquisitions and Partnerships: Flutter Entertainment can pursue strategic acquisitions and partnerships to expand its market reach and enhance its product offerings. This includes acquiring smaller competitors in key markets, partnering with sports leagues and teams to enhance its brand visibility, and collaborating with technology providers to improve its platform capabilities. Strategic acquisitions and partnerships can provide Flutter Entertainment with access to new customers, markets, and technologies, driving revenue growth and strengthening its competitive position.
- Growth opportunity 4: International Expansion: Flutter Entertainment can expand its presence in international markets beyond its existing core regions. This includes targeting emerging markets in Asia, Latin America, and Africa, where the online sports betting and gaming market is experiencing rapid growth. By adapting its product offerings to local preferences and regulatory requirements, Flutter Entertainment can tap into new sources of revenue and diversify its geographic footprint. The global online gambling market is projected to reach $127.3 billion by 2027.
- Growth opportunity 5: Leveraging Data Analytics and Personalization: Flutter Entertainment can leverage data analytics and personalization to enhance the customer experience and drive revenue growth. By analyzing customer data, the company can gain insights into customer preferences, behavior, and needs, allowing it to tailor its product offerings, marketing campaigns, and customer service interactions. Personalized experiences can increase customer engagement, loyalty, and lifetime value, driving revenue growth and improving profitability. The market for data analytics in the gaming industry is expected to reach $3.2 billion by 2028.
What Opportunities Does FLUT Have?
- Expansion in the US market.
- Product innovation and diversification.
- Strategic acquisitions and partnerships.
- International expansion.
What Threats Does FLUT Face?
- Increasing competition from other online gaming operators.
- Changes in regulations and tax laws.
- Economic downturns and consumer spending patterns.
- Technological disruptions and cybersecurity threats.
What Are FLUT's Competitive Advantages?
- Strong brand portfolio with well-known brands such as FanDuel, PokerStars, and Paddy Power.
- Extensive customer base and global reach.
- Proprietary technology and platform capabilities.
- Economies of scale and operational efficiencies.
What Does FLUT Do?
Flutter Entertainment plc, originally incorporated in 1958 and formerly known as Paddy Power Betfair plc until its name change in 2019, has evolved into a global powerhouse in the sports betting and gaming industry. Headquartered in Dublin, Ireland, the company operates across the United Kingdom, Ireland, Australia, the United States, and other international markets. Flutter Entertainment provides a wide array of products and services, including sportsbooks, exchange sports betting, daily fantasy sports, and pari-mutuel betting. They also offer fixed odds games, online casinos, lottery products, and peer-to-peer games like online bingo, rummy, and poker. The company's diverse portfolio of brands includes FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, FOX Bet, TVG, Stardust, Junglee Games, and Adjarabet. These brands operate through various websites, such as paddypower.com, betfair.com, sportsbet.com.au, tvg.com, us.betfair.com, fanduel.com, adjarabet.com, pokerstars.com, Skybet.com, tombola.com and sisal.com. Flutter Entertainment also operates HRTV, a horseracing television network, and hosts live poker tours and events. The company's operations are structured into four segments: UK & Ireland, Australia, International, and US, allowing for targeted strategies in each region.
What Products and Services Does FLUT Offer?
- Operates sportsbooks and exchange sports betting products.
- Offers daily fantasy sports and pari-mutuel betting products.
- Provides fixed odds games betting products.
- Runs online games and casinos.
- Offers lottery and peer-to-peer games, including online bingo, rummy, and poker.
- Provides business-to-business services.
- Operates HRTV, a horseracing television network.
- Hosts live poker tours and events.
How Does FLUT Make Money?
- Generates revenue through commissions and fees on sports betting and gaming activities.
- Earns revenue from online casino games and poker tournaments.
- Provides business-to-business services to other gaming operators.
- Utilizes a multi-brand strategy to target different customer segments.
What Industry Does FLUT Operate In?
Flutter Entertainment operates in the dynamic and rapidly expanding online sports betting and gaming industry. The global market is driven by increasing internet penetration, technological advancements, and the legalization of online gambling in various regions, particularly in the US. The industry is characterized by intense competition, with key players vying for market share through innovative product offerings, strategic partnerships, and aggressive marketing campaigns. Flutter Entertainment's diverse brand portfolio and global reach position it favorably within this competitive landscape.
Who Are FLUT's Key Customers?
- Sports enthusiasts who enjoy betting on various sports events.
- Individuals who participate in online casino games and poker tournaments.
- Casual gamers who enjoy playing lottery and peer-to-peer games.
- Other gaming operators who utilize Flutter Entertainment's business-to-business services.
How Flutter Entertainment plc Is Valued
Flutter Entertainment plc carries a market capitalization of $18.61B, placing it in the large-cap category. Relative to its peer group, FLUT's quantitative score of 42/100 is below the peer average of 74/100.
Company Profile
Flutter Entertainment plc operates in the Gambling, Resorts & Casinos industry within the Consumer Cyclical sector. It is headquartered in New York City, GB. The company is led by CEO Jeremy Peter Jackson. FLUT has traded publicly since 2002.
ROE -5%Key Financial Metrics
Return on equity for Flutter Entertainment plc stands at -5.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -1.7%, showing how much profit it generates from its asset base. Its free cash flow yield is 3.8%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.90 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -2.5%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 3/9Financial Health
Flutter Entertainment plc's Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of 1.62 places it in the distress zone, a signal of elevated financial risk.
FY2026 estForward Outlook
Wall Street analysts project Flutter Entertainment plc revenue of about $18.29B for fiscal 2026, with EPS near $5.80. The estimate reflects 23 contributing analysts.
Net buyingInsider Activity
Over the past six months, Flutter Entertainment plc insiders filed 28 SEC Form 4 transactions — 7 sales and 21 purchases. On net that is roughly 1.9M shares acquired (about $131K) — insiders putting money in tends to read as conviction.
FLUT Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Heard whispers of potential new market entries fueling growth expectations. It's like when Netflix expanded globally – initially costly, but huge long-term payoff if executed well.
- Buzz around potential catalysts is strong in trading circles. Positive regulatory changes could be a game-changer, similar to how cannabis stocks reacted to legalization news.
- Insiders seem to be holding steady; no big sell-offs signaling internal concern. Reminds me of when Apple execs held firm before a major product launch, a sign of confidence.
- The general mood seems positive - people are talking about future potential, not current problems. It's like the early days of the EV boom, all hype and hope.
Bear Case
- Competition is heating up, and some traders are worried about market share erosion. Reminds me of the streaming wars where everyone's fighting for the same eyeballs.
- Regulatory hurdles are always a risk in this sector. It's like dealing with government red tape - unpredictable and can slow things down.
- Chatter suggests some are concerned about slowing growth in key markets. It's like when a tech company's user base plateaus, the market gets nervous.
- There's a general feeling that the stock might be overvalued based on current performance. It's like the dot-com bubble, where hype outran reality.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · April 2026
FLUT Latest News
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Attention Kalshi, Polymarket! Robinhood, Coinbase, DraftKings Are Coming For Your Lunch, Bernstein Writes
benzinga · Jun 29, 2026
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Kalshi, Polymarket Could See Wave Of Cross-Industry M&A Bernstein Writes (CORRECTED)
benzinga · Jun 29, 2026
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Rachel Cruze Says Sports Betting, Crypto Are Putting Young Americans' Finances At Risk
benzinga · Jun 29, 2026
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Americans Bet Twice As Much On Sports Last Year As Amazon Earned, Anthony Pompliano Says: Stocks And ETFs In Focus
benzinga · Jun 29, 2026
FLUT Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for FLUT.
Price Targets
Consensus target: $256.94
FLUT MoonshotScore
What does this score mean?
The MoonshotScore rates FLUT's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
Attention Kalshi, Polymarket! Robinhood, Coinbase, DraftKings Are Coming For Your Lunch, Bernstein Writes
Kalshi, Polymarket Could See Wave Of Cross-Industry M&A Bernstein Writes (CORRECTED)
Rachel Cruze Says Sports Betting, Crypto Are Putting Young Americans' Finances At Risk
Americans Bet Twice As Much On Sports Last Year As Amazon Earned, Anthony Pompliano Says: Stocks And ETFs In Focus
Latest Flutter Entertainment plc Analysis
Leadership: Jeremy Peter Jackson
CEO
Jeremy Peter Jackson serves as the CEO of Flutter Entertainment plc, leading a global workforce of 27,345 employees. His career spans various leadership roles within the gaming and technology sectors. He brings extensive experience in strategic planning, operational management, and business development. Jackson's background includes a strong focus on driving innovation and growth in competitive markets. He has a proven track record of successfully integrating acquisitions and expanding into new geographic regions.
Track Record: Under Jeremy Peter Jackson's leadership, Flutter Entertainment has focused on expanding its presence in the US market and strengthening its position as a global leader in sports betting and gaming. Key milestones include the integration of strategic acquisitions and the launch of innovative product offerings. Jackson has also emphasized operational efficiency and customer-centric strategies to drive sustainable growth.
What Investors Ask About Flutter Entertainment plc (FLUT) — Consumer Cyclical
What does Flutter Entertainment plc do?
Flutter Entertainment plc operates as a global sports betting and gaming company, providing a wide range of online betting and gaming products and services. The company's offerings include sportsbooks, online casinos, poker tournaments, and peer-to-peer games. Flutter Entertainment operates through four segments: UK & Ireland, Australia, International, and US, leveraging a multi-brand strategy to target different customer segments. The company generates revenue through commissions and fees on sports betting and gaming activities, as well as through online casino games and poker tournaments.
What do analysts say about FLUT stock?
Analyst consensus on Flutter Entertainment plc (FLUT) stock reflects a generally positive outlook, driven by the company's strong market position and growth potential in the online sports betting and gaming industry. Key valuation metrics, such as price-to-earnings and price-to-sales ratios, are closely monitored to assess the stock's relative value. Growth considerations include the continued expansion of the US market, product innovation, and strategic acquisitions. Investors should conduct their own due diligence and consider their individual risk tolerance before making any investment decisions.
What are the main risks for FLUT?
Flutter Entertainment plc faces several key risks, including regulatory changes, increasing competition, economic downturns, and technological disruptions. Changes in regulations and tax laws could negatively impact the company's profitability and market access. Increasing competition from other online gaming operators could erode market share and pressure margins. Economic downturns and changes in consumer spending patterns could reduce demand for gaming services. Technological disruptions and cybersecurity threats could disrupt operations and damage the company's reputation. Investors should carefully consider these risks before investing in FLUT stock.
What are the key factors to evaluate for FLUT?
Flutter Entertainment plc (FLUT) holds an AI score of 42/100 (low). Analysts target $256.94 (+139%). Not financial advice.
How frequently does FLUT data refresh on this page?
FLUT prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven FLUT's recent stock price performance?
Flutter Entertainment plc (FLUT) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand portfolio and global presence. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider FLUT overvalued or undervalued right now?
Valuing Flutter Entertainment plc (FLUT) requires multiple metrics. Analysts target $256.94 (+139%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying FLUT?
Before investing in Flutter Entertainment plc (FLUT), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data and may be subject to change.
- Financial metrics are as of the latest reporting period.