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Franchise Group, Inc. (FRG)

$29.88 +$0.00 (+0.00%) |CouncilHOLD · 52 · B
Bottom line: HOLD — our Council read (52/100) and AI Score (54/100) broadly agree. Strongest signal: Seth Klarman bullish · Biggest watch-out: Izzy Englander bearish.
Vol: 1.88M| 52-wk range: $29.86 – $29.92
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Franchise Group, Inc. (FRG) trades at $29.88 with AI Score 54/100 (Grade B). Franchise Group, Inc. is a diversified company specializing in franchised and franchisable businesses across various sectors, including retail and education. Sector: Consumer cyclical.

Price live · AI analysis from May 10, 2026
Franchise Group, Inc. is a diversified company specializing in franchised and franchisable businesses across various sectors, including retail and education. With a strong portfolio of brands, it operates in the consumer cyclical sector, focusing on delivering quality products and services to its customers.

Analyst Coverage for FRG: FRG does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates FRG against Consumer Cyclical peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
HOLD 52/100 · B

FRG: 2/7 perspectives are bullish. Dominant signal: Izzy Englander bearish.

How is this calculated? →
Legends Council · 5 Legends + Moon AI
Ray Dalio
Bullish
Ken Griffin
Neutral
Jim Simons
Neutral
Izzy Englander
Bearish
Seth Klarman
Bullish
Moon AI
Neutral
Council Score · 8 perspectives · See tabs for details →

Franchise Group, Inc. (FRG) Consumer Business Overview

CEOBrian R. Kahn CFA
Employees8575
HeadquartersDelaware, OH, US
IPO Year2018

Franchise Group, Inc. stands out in the specialty retail sector by managing a diverse portfolio of franchised brands, including Vitamin Shoppe and Pet Supplies Plus, leveraging its omnichannel approach to meet consumer demand across health, home, and education markets.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 10, 2026

What Is the Investment Thesis for FRG?

Franchise Group, Inc. presents a compelling investment thesis driven by its diversified revenue streams and strong brand presence in the specialty retail sector. With a gross margin of 42.4%, the company demonstrates effective cost management and pricing power, crucial in a competitive landscape. The ongoing expansion of its segments, particularly Vitamin Shoppe and Pet Supplies Plus, positions the company for growth as health and wellness trends continue to gain traction. Additionally, the company's focus on omnichannel retailing enhances customer engagement and accessibility, potentially driving sales. However, investors should remain cautious of the company's negative profit margin of -1.6%, which indicates ongoing challenges in achieving profitability. Monitoring the performance of its various segments will be essential for assessing future growth potential.

Based on FMP financials and quantitative analysis

FRG Key Highlights

  • Gross margin of 42.4% reflects strong pricing power and cost management.
  • Diverse portfolio across six segments mitigates risks associated with economic fluctuations.
  • Approximately 8,575 employees support extensive operational capabilities.
  • Transition from Liberty Tax to Franchise Group highlights strategic rebranding and focus.
  • No dividend yield indicates reinvestment in growth opportunities.

Who Are FRG's Competitors?

FRG is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
GME GameStop Corp. $22.67 -0.66% $10.17B 72
PETQ PetIQ, Inc. $30.98 -0.03% $919.17M 45
W Wayfair Inc. $93.59 -0.96% $12.35B 31
EDU New Oriental Education & Technology Group Inc. $48.47 +3.06% $7.71B 54
BBY Best Buy Co., Inc. $78.40 +0.53% $16.52B 82
GPGNF Grupo Gigante, S. A. B. de C. V. $1.64 +0.00% $1.63B 68
MNSO MINISO Group Holding Limited $11.89 +1.49% $3.63B 64
FDIT Findit, Inc. $0.03 -14.86% $30.13M 63

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are FRG's Key Strengths?

  • Strong brand recognition across multiple retail segments.
  • Diverse revenue streams reduce economic risk.
  • Established franchise model allows for scalable growth.
  • Omnichannel approach enhances customer experience.

What Are FRG's Weaknesses?

  • Negative profit margin indicates profitability challenges.
  • Dependence on consumer discretionary spending can impact sales.
  • Limited international presence compared to competitors.
  • Potential for brand dilution with rapid expansion.

What Could Drive FRG Stock Higher?

  • Expansion of Vitamin Shoppe locations planned for Q4 2026 to capitalize on health market growth.
  • Development of new product lines in Pet Supplies Plus to meet increasing consumer demand.
  • Launch of enhanced e-commerce platform in Q3 2026 to improve online sales capabilities.
  • Strategic partnerships with educational institutions for Sylvan segment to enhance service offerings.
  • Potential acquisitions in the specialty retail sector to diversify brand portfolio in 2026.

What Are the Key Risks for FRG?

  • Financial-distress signal — its Altman Z-Score of 1.59 sits in the distress zone (elevated bankruptcy risk).
  • Negative return on equity (-11.6%) — the business is not currently generating profit on shareholder capital.
  • Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
  • Economic downturns may reduce consumer spending on discretionary items.
  • Supply chain disruptions could affect product availability and operational efficiency.
  • Increased competition from both traditional and online retailers may pressure margins.
  • Changes in consumer preferences towards online shopping may impact physical store sales.

What Are the Growth Opportunities for FRG?

  • Expansion of Vitamin Shoppe: The health and wellness market is projected to grow significantly, with a market size expected to reach $1 trillion by 2027. Franchise Group's Vitamin Shoppe segment can capitalize on this trend by expanding its product offerings and enhancing its omnichannel presence, potentially increasing revenue and market share in this lucrative sector.
  • Pet Supplies Plus Growth: The pet industry is anticipated to exceed $200 billion by 2027, driven by rising pet ownership and spending on premium products. Franchise Group's Pet Supplies Plus segment is well-positioned to capture this growth through new store openings and enhanced service offerings, such as grooming and pet care services, which can attract a broader customer base.
  • Diversification in Educational Services: The Sylvan segment focuses on supplemental education for Pre-K-12 students, a market that continues to grow as parents seek additional educational support. With increasing demand for online tutoring and educational resources, Franchise Group can expand its reach and service offerings, tapping into a market projected to grow significantly over the next few years.
  • Enhancing E-commerce Capabilities: As consumer preferences shift towards online shopping, Franchise Group can invest in enhancing its e-commerce platforms across all segments. This could lead to increased sales and customer engagement, particularly for its retail segments, which can benefit from improved online visibility and accessibility.
  • Strategic Acquisitions: Franchise Group has the potential to pursue strategic acquisitions to further diversify its brand portfolio. By acquiring complementary businesses in the specialty retail sector, the company can enhance its market presence and leverage synergies to drive growth and profitability.

What Opportunities Does FRG Have?

  • Growing health and wellness market presents expansion potential.
  • Increasing pet ownership trends can drive sales in Pet Supplies Plus.
  • Expansion of online education services aligns with market demand.
  • Strategic acquisitions can enhance brand portfolio and market share.

What Threats Does FRG Face?

  • Intense competition in the specialty retail sector.
  • Economic downturns can reduce consumer spending.
  • Supply chain disruptions may impact product availability.
  • Changing consumer preferences towards online shopping.

What Are FRG's Competitive Advantages?

  • Diverse brand portfolio reduces reliance on any single revenue stream.
  • Established market presence in multiple growing sectors enhances competitive positioning.
  • Strong franchising model allows for rapid expansion and scalability.
  • Omnichannel retail strategy improves customer accessibility and engagement.
  • Consumer financing options provide a competitive edge in furniture and appliance sales.

What Does FRG Do?

Franchise Group, Inc. was founded in 2010 and is headquartered in Delaware, Ohio. Originally known as Liberty Tax, Inc., the company rebranded in September 2019 to reflect its broader focus on franchised and franchisable businesses. Franchise Group operates through six distinct segments: Vitamin Shoppe, Pet Supplies Plus, Badcock, American Freight, Buddy's, and Sylvan. Each segment caters to specific consumer needs, from health and wellness products at Vitamin Shoppe to pet supplies and services at Pet Supplies Plus. The Badcock segment specializes in furniture and home appliances, while American Freight focuses on providing affordable home goods. Buddy's operates on a rent-to-own model for electronics and furniture, and Sylvan offers educational services for students. This diverse business model allows Franchise Group to tap into various consumer markets, enhancing its resilience against economic fluctuations. With approximately 8,575 employees, the company is well-positioned to leverage its franchising expertise and expand its footprint in the specialty retail industry.

What Products and Services Does FRG Offer?

  • Owns and operates a diverse portfolio of franchised businesses.
  • Provides health and wellness products through Vitamin Shoppe.
  • Offers pet supplies and services via Pet Supplies Plus.
  • Sells furniture and home appliances through Badcock and American Freight.
  • Operates a rent-to-own model for consumer electronics and furniture through Buddy's.
  • Franchises educational services for students via Sylvan.

How Does FRG Make Money?

  • Generates revenue through sales of products and services across multiple retail segments.
  • Operates a franchise model, earning fees and royalties from franchisees.
  • Provides consumer financing options to enhance sales in furniture and appliance segments.
  • Utilizes an omnichannel approach to reach customers through both physical stores and online platforms.
  • Offers specialized services, such as grooming and educational tutoring, to drive additional revenue.

What Industry Does FRG Operate In?

The specialty retail industry is experiencing significant growth, driven by increasing consumer demand for health and wellness products, pet supplies, and home furnishings. The market size for health and wellness retail is projected to reach $1 trillion by 2027, while the pet industry is expected to exceed $200 billion in the same timeframe. Franchise Group, Inc. competes with established players in these sectors, leveraging its diverse brand portfolio to capture market share. The rise of omnichannel shopping experiences is reshaping consumer expectations, with companies that successfully integrate online and offline strategies poised for success in this evolving landscape.

Who Are FRG's Key Customers?

  • Health-conscious consumers seeking vitamins and supplements.
  • Pet owners looking for quality pet supplies and services.
  • Families in need of affordable furniture and home appliances.
  • Students and parents seeking supplemental educational services.
  • Consumers interested in rent-to-own options for electronics and furniture.
AI Confidence: 72% Updated: May 10, 2026

ROE -12%Key Financial Metrics

Return on equity for Franchise Group, Inc. stands at -11.6%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -1.9%, showing how much profit it generates from its asset base. A current ratio of 1.39 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -5.8%, the inverse of the P/E and a quick read on earnings relative to price.

Franchise Group, Inc. (FRG) Valuation Context

Relative to its peer group, FRG's quantitative score of 54/100 is roughly in line with the peer average of 57/100.

Company Profile

Franchise Group, Inc. operates in the Specialty Retail industry within the Consumer Cyclical sector. It is headquartered in Delaware, US. The company is led by CEO Brian R. Kahn CFA. FRG has traded publicly since 2018.

F-Score 3/9Financial Health

Franchise Group, Inc.'s Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of 1.59 places it in the distress zone, a signal of elevated financial risk.

Net sellingInsider Activity

The most recent 12 insider filings for Franchise Group, Inc. break down as 9 sales and 3 purchases. On net that is roughly 29K shares disposed (about $285K), a signal worth weighing alongside the fundamentals.

FRG Financials

Fundamental Snapshot

Return on Equity (TTM)
-11.6%
Current Ratio
1.4
EV/EBITDA (TTM)
7.5

Based on FMP financials and quantitative analysis

Bull Case vs Bear Case

Bull Case

  • Franchise Group has seen increased insider buying recently, indicating confidence from leadership in the company's future.
  • Social sentiment has shifted positively, with many retail investors discussing the company's growth potential in franchise sectors.
  • Recent partnerships and acquisitions have strengthened its market position, garnering attention from both analysts and the community.
  • The company's diverse portfolio of brands is appealing, as it mitigates risk and attracts a wider customer base.

Bear Case

  • Despite some positive sentiment, there are concerns about potential economic headwinds affecting consumer spending in franchise markets.
  • Community discussions reveal skepticism about the sustainability of recent growth, with some investors wary of overvaluation.
  • Recent earnings reports have highlighted challenges in operational efficiency, leading to mixed feelings among analysts and traders.
  • Increased competition in the franchise space could pose risks, as new entrants may dilute market share and pressure margins.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

FRG Latest News

FRG Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for FRG.

Price Targets

Wall Street price target analysis for FRG.

FRG MoonshotScore

54/100

What does this score mean?

The MoonshotScore rates FRG's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Brian R. Kahn CFA

CEO

Brian R. Kahn is a seasoned executive with extensive experience in finance and operations. He holds the Chartered Financial Analyst (CFA) designation and has a strong background in managing large teams and driving strategic initiatives. Before joining Franchise Group, he held various leadership roles in financial management, contributing to the growth and success of multiple organizations.

Track Record: Under Brian R. Kahn's leadership, Franchise Group has successfully transitioned from Liberty Tax to a diversified franchising company, enhancing its brand portfolio and market presence. His strategic focus on omnichannel retailing and expansion into new markets has positioned the company for future growth.

What Investors Ask About Franchise Group, Inc. (FRG) — Consumer Cyclical

What does Franchise Group, Inc. do?

Franchise Group, Inc. operates a diverse portfolio of franchised businesses across several segments, including health and wellness, pet supplies, furniture, and education. The company focuses on providing quality products and services through both physical and online channels, catering to a wide range of consumer needs.

What do analysts say about FRG stock?

Analysts generally view FRG stock with caution, noting its negative profit margin and the challenges of achieving profitability. Key valuation metrics indicate that while the company has a strong gross margin, ongoing operational issues may affect future growth prospects, particularly in a competitive retail environment.

What are the main risks for FRG?

Franchise Group, Inc. faces several risks, including potential economic downturns that could reduce consumer spending on discretionary items. Additionally, ongoing supply chain disruptions may impact product availability, and increased competition from both traditional and online retailers poses a threat to maintaining market share and margins.

What are the key factors to evaluate for FRG?

Franchise Group, Inc. (FRG) holds an AI score of 54/100 (moderate). Not financial advice.

How frequently does FRG data refresh on this page?

FRG prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven FRG's recent stock price performance?

Franchise Group, Inc. (FRG) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition across multiple retail segments. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider FRG overvalued or undervalued right now?

Valuing Franchise Group, Inc. (FRG) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying FRG?

Before investing in Franchise Group, Inc. (FRG), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Data is based on the latest available information and may be subject to change.
Data Sources

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