Fit After Fifty, Inc. (FTFY) Stock Price & Analysis
Educational signal · not a buy or sell recommendation · How to read this
Beta 2.02: the stock has moved about 102% more than the S&P 500.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 16, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerFit After Fifty, Inc. (FTFY) trades at $0.00001. Fit After Fifty, Inc. franchises group exercise studios in the United States, catering to mature adults with a 30-minute moderately paced program. Sector: Consumer discretionary.
Price as of · Last analyzed: Mar 16, 2026Analyst Coverage for FTFY: FTFY does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.
No score published: we hold no usable price for this ticker, and a grade beside a missing price says nothing.
Fit After Fifty, Inc. (FTFY) Consumer Business Overview
Fit After Fifty, Inc. operates in the leisure sector, franchising exercise studios for mature adults in the U.S. with a focus on short, moderately paced programs. The company's negative profit margin and OTC market listing present unique investment considerations within a competitive fitness landscape.
What Is the Investment Thesis for FTFY?
Investing in Fit After Fifty, Inc. presents a high-risk, high-reward scenario. The company's focus on the underserved mature adult fitness market offers potential for growth, but its current financial metrics raise concerns. The company's negative profit margin of -262.0% indicates significant challenges in achieving profitability. The company's OTC listing introduces additional risks related to liquidity and regulatory oversight. Potential catalysts include successful expansion into new markets and improved operational efficiency. However, investors should carefully consider the company's financial health, competitive landscape, and the risks associated with OTC-traded securities. The high beta of 2.02 suggests significant volatility, making this investment suitable only for risk-tolerant investors.
Based on FMP financials and quantitative analysis
FTFY Key Highlights
Market capitalization of $0.00B indicates a micro-cap company with potential for high growth but also higher risk.
- Profit margin of -262.0% signals significant challenges in achieving profitability and operational efficiency.
- Gross margin of 49.3% suggests potential for profitability if operating expenses can be better managed.
- Beta of 2.02 indicates higher volatility compared to the market, making it a riskier investment.
- The company operates on the OTC market, which typically involves less stringent regulatory requirements and higher risk compared to major exchanges.
Who Are FTFY's Competitors?
FTFY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| AS Amer Sports, Inc. | $27.17 | +0.33% | $15.7B | 72 5-pillar |
| DOGZ Dogness (International) Corporation | $0.89 | +1.14% | $12.9M | — |
| YYAI AiRWA Inc. | $1.03 | +8.08% | — | |
| TRUG TruGolf Holdings, Inc. | $2.64 | -10.20% | — | |
| NWTG Newton Golf Company | $1.22 | +15.09% | $5.80M | — |
| MMA Mixed Martial Arts Group Limited | $0.37 | -0.80% | $9.85M | — |
| KMRK K-TECH SOLUTIONS CO LTD | $1.15 | +6.98% | $22.3M | 43 5-pillar |
| NOMA Nomadar Corp. | $1.95 | +15.09% | $28.9M | — |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are FTFY's Key Strengths?
Specialized focus on the growing mature adult demographic.
- Proprietary 30-minute exercise program designed for seniors.
- Franchise model allows for rapid expansion with limited capital investment.
- Potential for strong brand loyalty within its niche market.
What Are FTFY's Weaknesses?
Negative profit margin indicates financial instability.
- Limited brand awareness compared to larger fitness chains.
- Reliance on franchisees for quality control and brand consistency.
- Vulnerability to changing consumer preferences and fitness trends.
What Are the Key Risks for FTFY?
Negative profit margin indicates financial instability and challenges in achieving profitability.
- Competition from established fitness chains and specialized programs targeting older adults.
- Economic downturn impacting consumer spending on leisure activities and fitness programs.
- Limited brand awareness compared to larger fitness chains.
- Risks associated with operating on the OTC market, including low liquidity and limited regulatory oversight.
What Are FTFY's Competitive Advantages?
- Specialized focus on the mature adult demographic.
- Proprietary 30-minute exercise program.
- Established brand recognition within its niche.
- Franchise model providing scalability and geographic reach.
What Does FTFY Do?
Founded in 2003, Fit After Fifty, Inc. is a franchisor of group exercise studios across the United States. The company distinguishes itself by focusing on the mature adult demographic, offering a specialized thirty-minute exercise program designed to be moderately paced and accessible for this age group. Headquartered in St. Augustine, Florida, Fit After Fifty aims to provide a fitness solution tailored to the needs and capabilities of older adults, a segment often underserved by traditional fitness centers. The company's business model centers around franchising, allowing entrepreneurs to establish and operate Fit After Fifty studios under the company's brand and system. This model enables Fit After Fifty to expand its reach without the capital expenditure associated with owning and operating each location directly. The company provides franchisees with training, marketing support, and access to its proprietary exercise program. While the company has established a niche in the mature adult fitness market, it faces competition from other fitness franchises, community centers, and specialized programs targeting older adults. The company's financial performance, including a negative profit margin, suggests potential challenges in achieving profitability and sustainable growth.
What Products and Services Does FTFY Offer?
- Franchise group exercise studios across the United States.
- Offer 30-minute moderately paced exercise programs.
- Target mature adults as their primary customer base.
- Provide franchisees with training and support.
- Market fitness programs specifically designed for older adults.
- Operate within the consumer cyclical sector, specifically the leisure industry.
- Focus on providing accessible and safe exercise options for seniors.
How Does FTFY Make Money?
- Franchise fees from new studio openings.
- Ongoing royalty payments based on franchisee revenue.
- Sale of branded merchandise and fitness equipment.
- Potential revenue from online fitness programs and wellness services.
What Industry Does FTFY Operate In?
The leisure industry, particularly the fitness segment, is characterized by intense competition and evolving consumer preferences. Fit After Fifty, Inc. operates within this landscape, targeting the mature adult demographic. The aging population presents a significant market opportunity, but the company faces competition from established fitness chains, specialized programs, and community centers. Market trends include a growing emphasis on personalized fitness, wellness programs, and technology-driven solutions. The company's ability to differentiate itself and adapt to these trends will be crucial for its success.
Who Are FTFY's Key Customers?
- Mature adults aged 50 and over.
- Individuals seeking low-impact exercise options.
- Franchisees operating Fit After Fifty studios.
- Senior living communities and organizations serving older adults.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● No usable price
- ● No filing on record
- ● No analyst coverage
Company Profile
Fit After Fifty, Inc. operates in the Leisure industry within the Consumer Cyclical sector. It is headquartered in Melbourne, US. The company is led by CEO Paul Cole. FTFY has traded publicly since 2009.
FTFY Financials
FTFY Latest News
No recent news available for FTFY.
FTFY Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for FTFY.
Price Targets
Wall Street price target analysis for FTFY.
FTFY MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for FTFY; grades run from A+ (80-100) to F (below 30).
Leadership: Paul Cole
CEO
Paul Cole serves as the CEO of Fit After Fifty, Inc. His background includes experience in franchise management and business development. Prior to joining Fit After Fifty, Cole held leadership positions in various franchise organizations, where he focused on expanding brand presence and improving operational efficiency. He has a proven track record of driving growth and profitability in the franchise sector. Cole's expertise in franchising and his understanding of the mature adult market make him well-suited to lead Fit After Fifty.
Track Record: Since assuming the role of CEO, Paul Cole has focused on streamlining operations and expanding the company's franchise network. He has implemented initiatives to improve franchisee support and enhance brand consistency. Under his leadership, Fit After Fifty has explored opportunities to develop online fitness programs and partnerships with senior living communities. Cole's strategic decisions aim to position the company for sustainable growth and profitability.
FTFY OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that Fit After Fifty, Inc. may not meet the minimum financial standards or reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited financial disclosure, making it more difficult for investors to assess their financial health and performance. Investing in OTC Other stocks carries a higher degree of risk compared to stocks listed on major exchanges due to the lack of regulatory oversight and transparency.
- OTC Tier: OTC Other
- Limited financial disclosure and transparency.
- Low trading volume and liquidity.
- Higher bid-ask spreads and transaction costs.
- Potential for price manipulation and fraud.
- Lack of regulatory oversight and investor protection.
- Verify the company's registration and legal status.
- Obtain and review the company's financial statements, if available.
- Assess the company's management team and their track record.
- Evaluate the company's business model and competitive landscape.
- Understand the risks associated with investing in OTC Other stocks.
- Consult with a financial advisor before making any investment decisions.
- Check for any regulatory actions or legal proceedings against the company.
- Company has been in operation since 2003.
- Focus on a specific niche market (mature adults).
- Franchise business model suggests some level of operational structure.
- CEO with experience in franchise management.
Fit After Fifty, Inc. Consumer Discretionary Stock: Key Questions Answered
What do analysts say about FTFY stock?
As of 2026-03-16, there is no readily available analyst coverage for Fit After Fifty, Inc. due to its OTC listing and micro-cap status.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- Limited financial information available due to OTC listing.
- Lack of analyst coverage increases uncertainty.
- Financial data based on available information and may not be comprehensive.