FitLife Brands, Inc. (FTLF)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
FitLife Brands, Inc. (FTLF) trades at $11.28 with AI Score 59/100 (Grade B). FitLife Brands, Inc. develops and markets nutritional supplements for health-conscious consumers. Market cap: $105.93M, Sector: Consumer defensive.
Price live · AI analysis from May 9, 2026FTLF stock analysis for 2026: Analysts have set a consensus price target of $23.00 for FitLife Brands, Inc., suggesting 103.9% upside from the current price of $11.28. The AI MoonshotScore is 59/100, indicating a neutral outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
FTLF: 5/7 perspectives are bullish. Dominant signal: Seth Klarman bullish.
How is this calculated? →FitLife Brands, Inc. (FTLF) Consumer Business Overview
FitLife Brands, Inc. formulates, markets, and distributes a diverse portfolio of nutritional supplements targeting health-conscious consumers. Operating in the competitive packaged foods sector, the company utilizes a multi-channel distribution strategy including franchised stores, retail partnerships, and online sales to reach a broad customer base.
What Is the Investment Thesis for FTLF?
FitLife Brands, Inc. presents a compelling investment case based on its established presence in the growing nutritional supplement market and its diverse brand portfolio. With a P/E ratio of 16.5 and a profit margin of 7.8%, the company demonstrates profitability and potential for value creation. Key growth catalysts include expanding its online presence and strategic partnerships to broaden distribution channels. However, potential investors may want to evaluate the risks associated with the competitive landscape and the company's relatively small market capitalization of $105.93M. The company's beta of 0.38 suggests lower volatility compared to the broader market. The absence of a dividend yield may deter some income-focused investors. Overall, FitLife Brands offers an opportunity for growth within the health and wellness sector, but requires careful consideration of its size and competitive challenges.
Based on FMP financials and quantitative analysis
FTLF Key Highlights
- Market capitalization of $105.93M indicates a small-cap company with potential for growth.
- P/E ratio of 16.5 suggests the company may be undervalued compared to its earnings.
- Profit margin of 7.8% reflects the company's ability to generate profit from its revenue.
- Gross margin of 38.6% indicates the company's efficiency in managing production costs.
- Beta of 0.38 suggests lower volatility compared to the broader market.
Who Are FTLF's Competitors?
FTLF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| HLF Herbalife Nutrition Ltd. | $13.18 | +0.53% | $1.37B | 94 |
| USNA USANA Health Sciences, Inc. | $21.56 | +0.23% | $398.06M | 78 |
| GPAGF Gruma, S.A.B. de C.V. | $18.50 | +2.21% | $6.31B | 66 |
| PNGAF Pangea Wellness Inc. | $0.37 | +10.51% | $5.54M | 65 |
| ZHYBF Zhong Yuan Bio-Technology Holdings Limited | $2.02 | +0.00% | $35.75M | 64 |
| BOF BranchOut Food Inc. | $4.58 | -4.18% | $70.15M | 61 |
| BRCNF Burcon NutraScience Corporation | $1.38 | +0.00% | $17.57M | 59 |
| WYGC Wenyuan Group Corp. | $0.16 | -24.35% | $13.22M | 60 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are FTLF's Key Strengths?
- Diverse product portfolio across multiple categories.
- Established brand names with customer recognition.
- Multi-channel distribution strategy.
- Focus on product innovation and development.
What Are FTLF's Weaknesses?
- Small market capitalization compared to larger competitors.
- Limited brand awareness compared to industry leaders.
- Reliance on third-party distributors.
- Potential vulnerability to changing consumer preferences.
What Could Drive FTLF Stock Higher?
- Launch of new product lines targeting specific health and wellness needs.
- Expansion of online sales channels and direct-to-consumer marketing efforts.
- Strategic partnerships with major retailers to increase product distribution.
- Investment in research and development to create innovative formulations.
What Are the Key Risks for FTLF?
- Intense competition from larger companies with greater resources.
- Changing regulatory environment for nutritional supplements.
- Fluctuations in raw material costs impacting profit margins.
- Dependence on key suppliers and distributors.
- Negative publicity or product recalls affecting brand reputation.
What Are the Growth Opportunities for FTLF?
- Expansion of Online Presence: FitLife Brands can capitalize on the growing e-commerce trend by expanding its online presence and direct-to-consumer sales channels. This involves enhancing its website, investing in digital marketing, and leveraging social media platforms to reach a wider audience. The global e-commerce market is projected to reach trillions of dollars in the coming years, presenting a significant opportunity for FitLife Brands to increase its revenue and market share. Timeline: Ongoing.
- Strategic Partnerships and Distribution Agreements: Forming strategic partnerships with major retailers, distributors, and health and wellness platforms can significantly expand FitLife Brands' reach and market penetration. Collaborating with established players in the industry can provide access to new customer segments and distribution channels. The market for strategic alliances in the consumer goods sector is robust, with numerous opportunities for synergistic partnerships. Timeline: Ongoing.
- Product Innovation and New Product Development: Investing in research and development to create innovative and differentiated products can drive growth and attract new customers. This includes developing new formulations, exploring emerging ingredients, and addressing specific consumer needs and preferences. The market for innovative nutritional supplements is constantly evolving, with consumers seeking cutting-edge products that deliver tangible results. Timeline: Ongoing.
- International Expansion: Expanding into new international markets can unlock significant growth opportunities for FitLife Brands. This involves conducting market research to identify promising regions, adapting products to local preferences, and establishing distribution networks. The global market for nutritional supplements is vast and diverse, with significant growth potential in emerging economies. Timeline: Ongoing.
- Acquisitions and Strategic Investments: Pursuing strategic acquisitions and investments in complementary businesses can accelerate growth and expand FitLife Brands' product portfolio and market reach. This includes acquiring smaller brands with strong market positions or investing in companies with innovative technologies or distribution capabilities. The market for mergers and acquisitions in the consumer goods sector is active, with numerous opportunities for strategic consolidation. Timeline: Ongoing.
What Opportunities Does FTLF Have?
- Expansion into new international markets.
- Strategic partnerships with major retailers.
- Development of innovative and differentiated products.
- Growth in the online sales channel.
What Threats Does FTLF Face?
- Intense competition from larger companies.
- Changing regulatory environment for nutritional supplements.
- Fluctuations in raw material costs.
- Negative publicity or product recalls.
What Are FTLF's Competitive Advantages?
- Brand Portfolio: A diverse portfolio of established brands provides a competitive advantage.
- Multi-Channel Distribution: Distribution through franchised stores, retail locations, and online channels ensures broad market reach.
- Product Innovation: Continuous development of new and innovative products attracts customers.
- Formulation Expertise: Specialized formulations cater to specific consumer needs.
What Does FTLF Do?
FitLife Brands, Inc., headquartered in Omaha, Nebraska, develops and markets nutritional supplements catering to health-conscious consumers both in the United States and internationally. Founded in 2005 as Bond Laboratories, Inc., the company rebranded as FitLife Brands, Inc. in September 2013, signaling a strategic shift towards a broader health and wellness focus. The company's product portfolio spans several key categories, including weight loss, general health, and sports nutrition. FitLife Brands offers specialized formulations such as precision sports nutrition supplements designed for professional muscular development, performance-enhancing supplements tailored for fitness enthusiasts, and targeted formulations addressing men's health and weight loss. The company markets its products under a variety of brand names, including NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Metis Nutrition, iSatori, BioGenetic Laboratories, and Energize. These brands are distributed through a multi-channel approach, leveraging franchised stores, specialty retail locations, mass-market retailers, and online platforms to maximize market reach. FitLife Brands has strategically positioned itself to capitalize on the growing demand for health and wellness products, offering a comprehensive range of supplements and related products to meet diverse consumer needs. The company continues to focus on product innovation and strategic partnerships to expand its market presence and strengthen its competitive position within the nutritional supplement industry.
What Products and Services Does FTLF Offer?
- Develops and markets nutritional supplements for health-conscious consumers.
- Offers weight loss supplements to aid in weight management.
- Provides general health supplements to support overall well-being.
- Formulates sports nutrition supplements for athletes and fitness enthusiasts.
- Sells precision sports nutrition formulations for professional muscular development.
- Distributes products through franchised stores, retail locations, and online channels.
- Markets products under various brand names, including NDS Nutrition and PMD Sports.
How Does FTLF Make Money?
- Develops and formulates nutritional supplements.
- Markets and distributes products through multiple channels.
- Generates revenue through the sale of supplements to consumers.
- Focuses on brand development and marketing to drive sales.
What Industry Does FTLF Operate In?
FitLife Brands operates within the competitive and expanding nutritional supplement industry. This market is driven by increasing consumer awareness of health and wellness, along with a growing interest in preventative healthcare. The industry is characterized by a mix of large, established players and smaller, niche brands. FitLife Brands competes by offering a diverse range of products across multiple categories, including weight loss, sports nutrition, and general health. The company's multi-channel distribution strategy allows it to reach a broad customer base, but it faces competition from companies with greater resources and brand recognition.
Who Are FTLF's Key Customers?
- Health-conscious consumers seeking nutritional supplements.
- Athletes and fitness enthusiasts looking for sports nutrition products.
- Individuals seeking weight loss solutions.
- Consumers purchasing supplements through retail stores and online channels.
Company Profile
FitLife Brands, Inc. operates in the Packaged Foods industry within the Consumer Defensive sector. It is headquartered in Omaha, US. The company is led by CEO Dayton Robert Judd. FTLF has traded publicly since 2007.
How FitLife Brands, Inc. Is Valued
FitLife Brands, Inc. carries a market capitalization of $105.93M, placing it in the micro-cap category. Relative to its peer group, FTLF's quantitative score of 59/100 is below the peer average of 73/100.
ROE 14%Key Financial Metrics
Return on equity for FitLife Brands, Inc. stands at 14.0%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 5.8%, showing how much profit it generates from its asset base. FTLF trades at a trailing price-to-earnings ratio of 16.53, below the Consumer Defensive sector average of ~29x. Its free cash flow yield is 7.6%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.52 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 6.0%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 4/9Financial Health
FitLife Brands, Inc.'s Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 2.58 places it in the grey zone, a middle ground that warrants monitoring.
FY2026 estForward Outlook
Wall Street analysts project FitLife Brands, Inc. revenue of about $106.4M for fiscal 2026, with EPS near $0.86.
FTLF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Insiders seem to be increasing their stake, which could signal confidence in the company's future prospects.
- The community is buzzing about potential new product lines that could expand their market reach.
- FitLife appears to be gaining traction in the health and wellness space, a sector that's currently seeing a lot of investor interest.
- Recent market developments suggest a growing consumer focus on preventative health, which aligns well with FitLife's offerings.
Bear Case
- Some community members are raising concerns about increased competition in the supplement market.
- There's chatter about potential regulatory hurdles that could impact the company's ability to market certain products.
- Recent market perception suggests a slight shift away from smaller cap stocks, which could affect FitLife's valuation.
- Despite insider buying, some community members are questioning the long-term sustainability of their current growth rate.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
FTLF Latest News
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Earnings Scheduled For May 14, 2026
benzinga · May 14, 2026
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Earnings Scheduled For November 13, 2025
benzinga · Nov 13, 2025
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Earnings Scheduled For November 14, 2024
benzinga · Nov 14, 2024
FTLF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for FTLF.
Price Targets
Consensus target: $23.00
FTLF MoonshotScore
What does this score mean?
The MoonshotScore rates FTLF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Dayton Robert Judd
CEO
Dayton Robert Judd serves as the Chief Executive Officer of FitLife Brands, Inc. His background includes extensive experience in the nutritional supplement industry, with a focus on brand development, marketing, and distribution. He has held various leadership positions within the company, contributing to its strategic direction and growth initiatives. Mr. Judd's expertise lies in identifying market trends, developing innovative products, and building strong relationships with retailers and distributors. His leadership is focused on driving revenue growth and enhancing shareholder value.
Track Record: Under Dayton Robert Judd's leadership, FitLife Brands, Inc. has focused on expanding its product portfolio and strengthening its distribution channels. He has overseen the launch of several new products and the expansion into new markets. Key milestones include increasing online sales and forging strategic partnerships with major retailers. His tenure has been marked by a commitment to innovation and a focus on delivering high-quality nutritional supplements to health-conscious consumers.
Common Questions About FTLF (Consumer Defensive)
What does FitLife Brands, Inc. do?
FitLife Brands, Inc. develops, markets, and distributes a range of nutritional supplements aimed at health-conscious consumers. Their product lines encompass weight loss, general health, and sports nutrition, catering to diverse needs. The company employs a multi-channel distribution strategy, selling through franchised stores, retail partnerships, and online platforms. Key brands include NDS Nutrition, PMD Sports, and iSatori. FitLife Brands focuses on formulating and delivering high-quality supplements to meet the growing demand for health and wellness products.
What do analysts say about FTLF stock?
Analyst coverage of FitLife Brands, Inc. (FTLF) is limited due to its small market capitalization. However, existing analysis focuses on the company's growth potential within the nutritional supplement market. Key valuation metrics include its P/E ratio of 16.5 and gross margin of 38.6%. Growth considerations center on the company's ability to expand its online presence, forge strategic partnerships, and innovate with new product development. Investors should conduct their own due diligence and consider the risks associated with small-cap stocks in the competitive consumer defensive sector.
What are the main risks for FTLF?
FitLife Brands, Inc. faces several key risks inherent to the consumer defensive sector and its specific business model. Intense competition from larger, more established companies poses a significant threat. Changes in regulations governing nutritional supplements could impact the company's ability to market and sell its products. Fluctuations in raw material costs can affect profit margins. Dependence on third-party distributors creates potential vulnerabilities. Negative publicity or product recalls could damage brand reputation and erode consumer trust. Investors should carefully assess these risks before investing.
What are the key factors to evaluate for FTLF?
FitLife Brands, Inc. (FTLF) holds an AI score of 59/100 (moderate). P/E: 16.5x vs the S&P 500's ~20-25x. Analysts target $23.00 (+104%). Not financial advice.
How frequently does FTLF data refresh on this page?
FTLF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven FTLF's recent stock price performance?
FitLife Brands, Inc. (FTLF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Diverse product portfolio across multiple categories. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider FTLF overvalued or undervalued right now?
FitLife Brands, Inc. (FTLF) trades at 16.5x earnings. Analysts target $23.00 (+104%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying FTLF?
Before investing in FitLife Brands, Inc. (FTLF), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on publicly available sources and may be subject to change.
- Financial data is as of the latest available reporting period.
- Analyst opinions may vary and should not be considered investment advice.