Muscle Maker, Inc. (GRIL)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Muscle Maker, Inc. (GRIL) trades at $1.32 with AI Score 38/100 (Grade D). Muscle Maker, Inc. operates and franchises fast-casual restaurants specializing in protein-based meals and meal prep services. Market cap: $54.19M, Sector: Consumer cyclical.
Price live · AI analysis from Mar 18, 2026Analyst Coverage for GRIL: GRIL does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates GRIL against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
GRIL: 1/1 perspectives are bearish.
How is this calculated? →Muscle Maker, Inc. (GRIL) Consumer Business Overview
Muscle Maker, Inc. (GRIL) is a fast-casual restaurant and meal prep service company focused on providing health-conscious consumers with protein-based meals through its Muscle Maker Grill, Pokemoto Hawaiian Poke, and SuperFit Foods brands, operating in a competitive restaurant sector with a mix of company-owned and franchised locations.
What Is the Investment Thesis for GRIL?
Muscle Maker, Inc. presents a high-risk, high-reward investment opportunity within the competitive restaurant industry. The company's focus on health-conscious consumers and diverse brand portfolio offers potential for growth, but its negative profit and gross margins (-2.8% and -0.7%, respectively) raise concerns about financial sustainability. Key value drivers include expansion of franchised locations and increased adoption of its meal prep services. Upcoming catalysts include potential partnerships with fitness centers and corporate wellness programs to drive revenue growth. Investors should closely monitor the company's ability to improve profitability and manage its debt load.
Based on FMP financials and quantitative analysis
GRIL Key Highlights
- Market capitalization of $54.19M, indicating a micro-cap company with high growth potential but also significant risk.
- Negative P/E ratio of -0.13, reflecting current unprofitability and the need for improved financial performance.
- Gross margin of -0.7%, highlighting challenges in managing costs and pricing strategies.
- Beta of 1.11, suggesting that the stock is slightly more volatile than the overall market.
- Operates 42 restaurants as of December 31, 2021, with a mix of company-owned and franchised locations, indicating a hybrid business model.
Who Are GRIL's Competitors?
GRIL is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| FATAV FAT Brands Inc. Class A Common Stock Ex-distribution When-Issued | $3.42 | +0.00% | $54.16M | 50 |
| FGH FG Group Holdings Inc. | $1.24 | -5.70% | $24.44M | 52 |
| HLBZ Helbiz, Inc. | $0.12 | -4.50% | $36.30M | 41 |
| SGLOF Food & Life Companies Ltd. | $8.91 | +0.00% | $2.02B | 64 |
| ATGSY Autogrill S.p.A. | $6.55 | +0.00% | $2.50B | 58 |
| VENU VENU | $2.40 | +9.86% | $102.39M | 58 |
| REBN Reborn Coffee, Inc. | $1.65 | +3.78% | $8.74M | 57 |
| YUMC Yum China Holdings, Inc. | $42.48 | +1.87% | $14.83B | 46 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are GRIL's Key Strengths?
- Focus on health-conscious consumers.
- Diverse brand portfolio.
- Franchise network.
- Meal prep services.
What Are GRIL's Weaknesses?
- Negative profit and gross margins.
- Small market capitalization.
- Limited brand awareness compared to larger competitors.
- Reliance on a specific niche market.
What Could Drive GRIL Stock Higher?
- Potential partnerships with fitness centers and corporate wellness programs to drive revenue growth.
- Expansion of franchised locations to increase brand presence and market share.
- Increased adoption of meal prep services through online marketing and partnerships with fitness influencers.
What Are the Key Risks for GRIL?
- Weak fundamentals — a Piotroski F-Score of 2/9 flags soft profitability, leverage or efficiency.
- Intense competition in the fast-casual restaurant industry could limit growth potential.
- Economic downturns could negatively impact consumer spending on dining out and meal prep services.
- Rising food and labor costs could erode profit margins.
- Negative profit and gross margins raise concerns about financial sustainability.
What Are the Growth Opportunities for GRIL?
- Expansion of Franchised Locations: Muscle Maker, Inc. has the opportunity to grow its brand presence through franchising. By partnering with entrepreneurs in new markets, the company can expand its footprint without significant capital investment. The global franchise market is estimated to be worth billions of dollars, offering a substantial opportunity for growth. Timeline: Ongoing.
- Increased Adoption of Meal Prep Services: The company's meal prep services, offered through musclemakerprep.com, cater to the growing demand for convenient and healthy meal options. By expanding its online marketing efforts and partnerships with fitness influencers, Muscle Maker, Inc. can increase adoption of its meal prep plans. The meal kit delivery services market is projected to reach billions in the coming years. Timeline: Ongoing.
- Strategic Partnerships with Fitness Centers: Collaborating with fitness centers and gyms can provide Muscle Maker, Inc. with direct access to its target market of health-conscious consumers. By offering exclusive discounts and promotions to gym members, the company can drive traffic to its restaurants and meal prep services. Timeline: Upcoming.
- Development of New Menu Items: Introducing innovative and appealing menu items can attract new customers and retain existing ones. Muscle Maker, Inc. can focus on developing plant-based options, customizable bowls, and limited-time offerings to cater to evolving consumer preferences. Timeline: Ongoing.
- Leveraging Digital Marketing and Social Media: Enhancing its digital marketing efforts and social media presence can help Muscle Maker, Inc. reach a wider audience and build brand awareness. By creating engaging content and running targeted advertising campaigns, the company can drive online orders and foot traffic to its restaurants. Timeline: Ongoing.
What Opportunities Does GRIL Have?
- Expansion of franchised locations.
- Increased adoption of meal prep services.
- Strategic partnerships with fitness centers.
- Development of new menu items.
What Threats Does GRIL Face?
- Intense competition in the fast-casual restaurant industry.
- Changing consumer preferences.
- Economic downturns affecting consumer spending.
- Rising food and labor costs.
What Are GRIL's Competitive Advantages?
- Brand recognition in the health-focused fast-casual segment.
- Established franchise network.
- Proprietary recipes and meal prep plans.
- Focus on providing customizable and nutritious meal options.
What Does GRIL Do?
Muscle Maker, Inc., founded in 2014 and based in League City, Texas, operates within the consumer cyclical sector, specifically in the restaurant industry. The company owns, operates, and franchises several restaurant brands, including Muscle Maker Grill, SuperFit Foods meal prep, and Pokemoto Hawaiian Poke. Muscle Maker Grill, its primary brand, is a fast-casual restaurant that specializes in protein-based meals, offering a menu featuring chicken, seafood, pasta, hamburgers, wraps, and flatbreads, as well as salads, sides, protein shakes, and fruit smoothies. The company also operates under brand names such as Meal Plan AF, Muscle Maker Burger Bar, Bowls Deep, Burger Joe's, Wrap It Up, Salad Vibes, Mr. T's House of Boba, and Gourmet Sandwich. In addition to its restaurant operations, Muscle Maker, Inc. provides meal prep services through musclemakerprep.com, catering to consumers seeking convenient and healthy meal options. As of December 31, 2021, Muscle Maker, Inc. operated 42 restaurants, including 22 company-operated and 20 franchised locations, across 15 states and Kuwait. The company aims to cater to health-conscious consumers by providing nutritious and convenient meal options.
What Products and Services Does GRIL Offer?
- Operates fast-casual restaurants under the Muscle Maker Grill brand.
- Offers protein-based meals, including chicken, seafood, and vegetarian options.
- Provides meal prep services through musclemakerprep.com.
- Franchises its restaurant concepts to entrepreneurs.
- Operates under various brand names, including Pokemoto Hawaiian Poke and SuperFit Foods.
- Caters to health-conscious consumers seeking nutritious and convenient meal options.
How Does GRIL Make Money?
- Generates revenue through company-operated restaurant sales.
- Earns franchise fees and royalties from franchised locations.
- Sells meal prep plans through its online platform.
- Focuses on providing healthy and customizable meal options.
What Industry Does GRIL Operate In?
Muscle Maker, Inc. operates in the competitive fast-casual restaurant industry, which is characterized by evolving consumer preferences for healthier and more convenient food options. The market includes established players like FAT Brands (FAT, FATAV), as well as emerging concepts focused on specific dietary needs and cuisines. The industry is influenced by trends such as online ordering, delivery services, and the increasing demand for plant-based and customizable meals. Muscle Maker's focus on protein-based meals positions it within the health-conscious segment of the market, which is experiencing growth but also faces competition from other health-focused chains and meal prep services.
Who Are GRIL's Key Customers?
- Health-conscious individuals seeking protein-rich meals.
- Fitness enthusiasts and athletes.
- Busy professionals looking for convenient meal solutions.
- Consumers interested in meal prep services.
GRIL Valuation & Market Position
With a $54.19M market cap, Muscle Maker, Inc. sits in the micro-cap segment of the market. Relative to its peer group, GRIL's quantitative score of 38/100 is below the peer average of 53/100.
Net buyingInsider Activity
The most recent 12 insider filings for Muscle Maker, Inc. break down as 0 sales and 12 purchases. On net that is roughly 80K shares acquired (about $32K) — insiders putting money in tends to read as conviction.
F-Score 2/9Financial Health
Muscle Maker, Inc.'s Piotroski F-Score is 2/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny.
Key Financial Metrics
Its free cash flow yield is -7.9%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.04 means current liabilities exceed short-term assets, a liquidity point worth watching.
GRIL Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Insiders seem to be accumulating shares, which could signal confidence in the company's future prospects.
- The community buzz is leaning towards optimism, with many believing in the brand's potential for growth.
- Muscle Maker's focus on health-conscious consumers aligns with a growing market trend.
- Positive chatter suggests the market is perceiving the company's recent expansions favorably.
Bear Case
- Recent insider activity might be interpreted as a strategic move rather than genuine belief in long-term value.
- While some community members are bullish, a significant portion expresses concerns about the company's ability to scale effectively.
- The competitive landscape in the health food sector is fierce, posing a challenge to Muscle Maker's market share.
- Market perception might be influenced by broader economic uncertainties, impacting consumer spending on discretionary items like healthy meals.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
GRIL Latest News
No recent news available for GRIL.
GRIL Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for GRIL.
Price Targets
Wall Street price target analysis for GRIL.
GRIL MoonshotScore
What does this score mean?
The MoonshotScore rates GRIL's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Michael J. Roper
CEO
Michael J. Roper serves as the CEO of Muscle Maker, Inc. His background includes experience in the restaurant and hospitality industries, with a focus on operations, franchising, and business development. He has held leadership positions in various restaurant chains, overseeing expansion strategies and improving operational efficiency. Roper's expertise lies in driving revenue growth and enhancing customer experience.
Track Record: Under Michael J. Roper's leadership, Muscle Maker, Inc. has focused on expanding its franchise network and diversifying its brand portfolio. He has overseen the acquisition and integration of new restaurant concepts, as well as the development of new menu items and meal prep services. Roper's strategic decisions have aimed to position the company for growth in the competitive fast-casual restaurant market.
GRIL Consumer Cyclical Stock FAQ
What does Muscle Maker, Inc. do?
Muscle Maker, Inc. operates and franchises fast-casual restaurants specializing in protein-based meals and meal prep services. The company's primary brand, Muscle Maker Grill, offers a menu featuring chicken, seafood, pasta, hamburgers, wraps, and flatbreads, as well as salads, sides, protein shakes, and fruit smoothies. In addition to its restaurant operations, Muscle Maker, Inc. provides meal prep services through musclemakerprep.com, catering to consumers seeking convenient and healthy meal options. The company aims to cater to health-conscious consumers by providing nutritious and customizable meal options.
What are the main risks for GRIL?
Muscle Maker, Inc. faces several risks, including intense competition in the fast-casual restaurant industry, changing consumer preferences, economic downturns affecting consumer spending, and rising food and labor costs. The company's negative profit and gross margins raise concerns about financial sustainability. Additionally, its small market capitalization makes it vulnerable to market volatility and speculative trading. Investors should carefully consider these risks before investing in GRIL.
What are the key factors to evaluate for GRIL?
Muscle Maker, Inc. (GRIL) holds an AI score of 38/100 (low). Not financial advice.
How frequently does GRIL data refresh on this page?
GRIL prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven GRIL's recent stock price performance?
Muscle Maker, Inc. (GRIL) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Focus on health-conscious consumers. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider GRIL overvalued or undervalued right now?
Valuing Muscle Maker, Inc. (GRIL) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying GRIL?
Before investing in Muscle Maker, Inc. (GRIL), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Why might investors consider adding GRIL to a portfolio?
Key strength of Muscle Maker, Inc. (GRIL): Focus on health-conscious consumers. Weigh rewards against risks and diversify. Not financial advice.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data is based on information available as of December 31, 2021.
- AI analysis is pending and may provide additional insights.