Guild Esports Plc (GULDF)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Guild Esports Plc (GULDF) trades at $0.02 with AI Score 43/100 (Grade C). Guild Esports Plc is a professional gaming organization and lifestyle brand based in London, operating globally. Market cap: 49M, Sector: Communication services.
Price live · AI analysis from Mar 16, 2026Analyst Coverage for GULDF: GULDF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates GULDF against Communication Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
GULDF: the 1 perspectives are evenly split.
How is this calculated? →Guild Esports Plc (GULDF) Media & Communications Profile
Guild Esports Plc positions itself as a leading team organization and lifestyle brand in the competitive gaming sector, leveraging its global reach and professional player roster to capture the expanding esports market.
What Is the Investment Thesis for GULDF?
Guild Esports Plc presents a unique investment thesis driven by its strategic positioning in the rapidly growing esports market, which is expected to expand significantly in the coming years. The company's focus on professional gaming competitions allows it to tap into lucrative sponsorship deals and advertising revenue, contributing to its financial growth. Despite a current negative profit margin of -29.5%, the gross margin of 52.6% indicates potential for profitability as the organization scales its operations. Key value drivers include the increasing popularity of esports, the rise of streaming platforms, and the potential for merchandise sales. Additionally, Guild's global reach across multiple regions enhances its market penetration and brand recognition. However, investors should remain aware of risks such as intense competition and the volatility associated with the gaming industry. Monitoring these factors will be crucial for assessing Guild's long-term growth trajectory and financial performance.
Based on FMP financials and quantitative analysis
GULDF Key Highlights
- Market Cap of 49M reflects Guild's position in the esports industry.
- P/E Ratio of -11.44 indicates current losses but potential for future profitability.
- Gross Margin of 52.6% suggests efficient cost management in operations.
- Profit Margin of -29.5% highlights challenges in achieving profitability.
- Beta of 4.38 indicates high volatility, reflecting the dynamic nature of the esports market.
Who Are GULDF's Competitors?
GULDF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| CHND China Media Inc. | $1.00 | +0.00% | $39.75M | 44 |
| CPADF Cookpad Inc. | $0.98 | +0.00% | $70.68M | 51 |
| FSGHF Field Solutions Holdings Limited | $0.09 | +0.00% | $68.74M | 42 |
| GMSQF GameSquare Esports Inc. | $0.14 | +22.73% | $39.49M | 46 |
| TUBE TubeMogul, Inc. | $14.00 | -0.14% | 65 | |
| ANGX Angel Studios, Inc. | $3.53 | -0.28% | 569M | 65 |
| BREA Brera Holdings PLC Class B Ordinary Shares | $25.20 | +1.94% | $60.85M | 63 |
| LGMH Light Media Holdings, Inc. | $0.60 | +0.00% | $33.35M | 63 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are GULDF's Key Strengths?
- Strong brand presence in the esports community.
- Diverse team roster across multiple gaming titles.
- Effective management with a focus on growth.
- Global operational reach enhancing market opportunities.
What Are GULDF's Weaknesses?
- Current negative profit margin indicating financial challenges.
- Limited historical performance data as a newer company.
- High volatility in stock price reflecting market uncertainties.
- Dependence on sponsorships for revenue generation.
What Could Drive GULDF Stock Higher?
- Expansion into new gaming titles to diversify competitive offerings.
- Engagement with sponsorship partners to enhance revenue streams.
- Launch of new merchandise lines to capitalize on brand loyalty.
- Growth of the esports audience driving increased viewership and engagement.
- Strategic partnerships with streaming platforms for content monetization.
What Are the Key Risks for GULDF?
- Financial-distress signal — its Altman Z-Score of -7.85 sits in the distress zone (elevated bankruptcy risk).
- Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
- Intense competition from established esports organizations.
- Market volatility affecting revenue from sponsorships and advertising.
- Regulatory changes impacting operations in different regions.
- Dependence on a limited number of key sponsors for revenue.
What Are the Growth Opportunities for GULDF?
- Growth opportunity 1: The global esports market is projected to reach $1.5 billion by 2023, driven by increased viewership and sponsorship. Guild Esports can capitalize on this growth by expanding its competitive teams and enhancing brand partnerships, positioning itself as a leader in the market.
- Growth opportunity 2: The rise of streaming platforms offers Guild Esports the chance to monetize content through sponsorships and advertisements. By leveraging platforms like Twitch and YouTube, the company can reach wider audiences and generate additional revenue streams.
- Growth opportunity 3: As the gaming industry evolves, there is a growing demand for esports merchandise. Guild Esports can tap into this market by developing branded products, which can enhance brand loyalty and create new revenue opportunities.
- Growth opportunity 4: Collaborations with gaming developers and publishers can provide Guild Esports with exclusive content and promotional opportunities. These partnerships can enhance the company's visibility and attract new fans, driving engagement and revenue growth.
- Growth opportunity 5: Expanding into emerging markets, particularly in Asia and Latin America, presents significant growth potential for Guild Esports. These regions are experiencing rapid growth in gaming and esports, offering new opportunities for market penetration and revenue generation.
What Opportunities Does GULDF Have?
- Expanding global esports market presents growth potential.
- Increased engagement with streaming platforms for monetization.
- Potential for merchandise sales to enhance revenue streams.
- Emerging markets offer new customer bases for expansion.
What Threats Does GULDF Face?
- Intense competition from established esports organizations.
- Market volatility affecting sponsorship and advertising revenues.
- Changing consumer preferences in gaming and entertainment.
- Regulatory challenges in different regions impacting operations.
What Are GULDF's Competitive Advantages?
- Strong brand recognition in the esports community.
- Diverse revenue streams through sponsorships and merchandise sales.
- Global reach across multiple regions, enhancing market presence.
- Engagement with a dedicated fan base that fosters loyalty.
- Innovative lifestyle branding that differentiates Guild from competitors.
What Does GULDF Do?
Guild Esports Plc was founded in 2019 and is headquartered in London, United Kingdom. Originally known as The Lords Esports plc, the company rebranded in April 2020 to better align with its vision of becoming a prominent lifestyle brand within the esports industry. Guild operates in various regions, including the United Kingdom, the United States, Europe, the Middle East, and Africa, showcasing its commitment to a global presence in the competitive gaming landscape. The organization fields professional players across multiple gaming titles, participating in high-stakes competitions and tournaments that attract significant viewership and sponsorship opportunities. Guild's focus on building a community around esports, coupled with its lifestyle branding initiatives, distinguishes it from traditional gaming organizations. The company aims to capitalize on the rapid growth of the esports market, which is projected to reach $1.5 billion by 2023, driven by increasing audience engagement and monetization strategies. With a dedicated workforce of 32 employees, Guild Esports is well-positioned to navigate the evolving dynamics of the esports industry, leveraging partnerships and sponsorships to enhance its brand visibility and revenue streams.
What Products and Services Does GULDF Offer?
- Field professional esports teams in various gaming competitions.
- Operate as a lifestyle brand associated with esports culture.
- Engage in sponsorship and advertising deals to generate revenue.
- Develop community engagement initiatives to enhance brand loyalty.
- Create content for streaming platforms to reach a wider audience.
- Market and sell branded merchandise related to esports.
How Does GULDF Make Money?
- Generate revenue through sponsorship and advertising partnerships.
- Monetize content on streaming platforms through ads and subscriptions.
- Sell branded merchandise to fans and consumers.
- Participate in esports competitions with prize money opportunities.
- Engage in community events and activities to enhance brand presence.
What Industry Does GULDF Operate In?
The esports industry has experienced exponential growth, with a projected market size of $1.5 billion by 2023. This growth is fueled by increasing viewership, sponsorship deals, and the proliferation of streaming platforms. Guild Esports Plc operates within this competitive landscape, alongside peers such as ANGMF, CHND, CPADF, FSGHF, and GMSQF. The competitive environment is characterized by rapid innovation and evolving consumer preferences, necessitating agile business strategies. Guild's unique lifestyle branding approach aims to differentiate it from traditional esports organizations, positioning it favorably in the market.
Who Are GULDF's Key Customers?
- Esports fans and viewers who engage with competitive gaming content.
- Sponsoring brands looking to reach the gaming demographic.
- Gamers and enthusiasts interested in esports merchandise.
- Streaming platform users who consume esports content.
- Community members participating in Guild's events and initiatives.
Company Profile
Guild Esports Plc operates in the Entertainment industry within the Communication Services sector. It is headquartered in London, GB. The company is led by CEO Jasmine Skee. GULDF has traded publicly since 2020.
Guild Esports Plc (GULDF) Valuation Context
Valued at 49M, GULDF is classified as a micro-cap stock. Relative to its peer group, GULDF's quantitative score of 43/100 is roughly in line with the peer average of 50/100.
ROE 193%Key Financial Metrics
Return on equity for Guild Esports Plc stands at 192.8%, a gauge of how efficiently it converts shareholder capital into profit. Its free cash flow yield is -1.8%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.11 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -9.1%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 3/9Financial Health
Guild Esports Plc's Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of -7.85 places it in the distress zone, a signal of elevated financial risk.
GULDF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2024
Bull Case vs Bear Case
Bull Case
- Strong brand presence in the esports community.
- Diverse team roster across multiple gaming titles.
- Effective management with a focus on growth.
- Global operational reach enhancing market opportunities.
Bear Case
- Current negative profit margin indicating financial challenges.
- Limited historical performance data as a newer company.
- High volatility in stock price reflecting market uncertainties.
- Dependence on sponsorships for revenue generation.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
GULDF Latest News
No recent news available for GULDF.
GULDF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for GULDF.
Price Targets
Wall Street price target analysis for GULDF.
GULDF MoonshotScore
What does this score mean?
The MoonshotScore rates GULDF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Jasmine Skee
CEO
Jasmine Skee has a background in business management and a passion for esports. She has previously held leadership roles in various organizations, focusing on brand development and strategic growth. Her education includes a degree in Business Administration from a recognized university, equipping her with the skills necessary to navigate the competitive landscape of the esports industry.
Track Record: Under Jasmine's leadership, Guild Esports has successfully rebranded and established itself as a notable player in the esports market. She has driven strategic partnerships and sponsorships that have enhanced the company's visibility and revenue potential.
GULDF OTC Market Information
The OTC Other tier includes companies that do not meet the requirements for higher tiers like NYSE or NASDAQ. This tier often has less stringent reporting requirements, which can lead to less transparency for investors. Companies in this tier may have lower liquidity and higher volatility compared to those listed on major exchanges.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial reporting and transparency compared to major exchanges.
- Higher volatility and risk of price manipulation in OTC markets.
- Potential for lower liquidity, making it difficult to buy or sell shares.
- Regulatory risks associated with trading on the OTC market.
- Verify the company's financial reports and disclosures.
- Assess the management team's experience and track record.
- Evaluate the competitive landscape and market positioning.
- Review recent news and developments related to the company.
- Consider the overall market conditions affecting the esports industry.
- Partnerships with reputable brands and sponsors in the esports industry.
- Active engagement with the esports community and fan base.
- Presence on major streaming platforms and social media.
- Participation in recognized esports tournaments and events.
GULDF Communication Services Stock FAQ
What does Guild Esports Plc do?
Guild Esports Plc operates as a professional gaming organization and lifestyle brand. The company fields competitive teams in various gaming titles, engages in sponsorship and advertising deals, and develops community initiatives to enhance brand loyalty. With a focus on the global esports market, Guild aims to capitalize on the growing popularity of competitive gaming.
What do analysts say about GULDF stock?
Analysts have mixed opinions on GULDF stock, reflecting the company's current challenges and potential for growth. Key valuation metrics indicate a P/E ratio of -11.44, suggesting current losses, while the gross margin of 52.6% is a positive indicator. Investors may want to evaluate the competitive landscape and market trends when evaluating growth prospects.
What are the main risks for GULDF?
The main risks for Guild Esports Plc include intense competition from established organizations, market volatility affecting sponsorship revenues, and regulatory challenges in different regions. Additionally, the company's dependence on a limited number of sponsors for revenue presents a risk if those partnerships were to change or dissolve.
What are the key factors to evaluate for GULDF?
Guild Esports Plc (GULDF) holds an AI score of 43/100 (low). Not financial advice.
How frequently does GULDF data refresh on this page?
GULDF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven GULDF's recent stock price performance?
Guild Esports Plc (GULDF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand presence in the esports community. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider GULDF overvalued or undervalued right now?
Valuing Guild Esports Plc (GULDF) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying GULDF?
Before investing in Guild Esports Plc (GULDF), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited financial data available due to OTC classification.