At Home Group Inc. (HOME)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
At Home Group Inc. (HOME) trades at $36.99 with AI Score 54/100 (Grade B). At Home Group Inc. operates home decor superstores across the United States, offering a wide range of home furnishings and decor items. Sector: Consumer cyclical.
Price live · AI analysis from May 6, 2026Analyst Coverage for HOME: HOME does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates HOME against Consumer Cyclical peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
HOME: 2/6 perspectives are bullish. Dominant signal: Izzy Englander bullish.
How is this calculated? →At Home Group Inc. (HOME) Consumer Business Overview
At Home Group Inc. is a specialty retailer in the home decor sector, operating superstores across the U.S. offering a wide selection of home furnishings and decor. The company differentiates itself through a broad product assortment and a focus on value, catering to consumers seeking affordable and stylish home goods.
What Is the Investment Thesis for HOME?
At Home Group Inc. presents a compelling investment case based on its established market position in the specialty retail sector and its focus on the large and growing home decor market. The company's superstore format allows it to offer a wide selection of products at competitive prices, attracting a broad customer base. Key value drivers include continued store expansion, same-store sales growth, and improved operating efficiencies. However, investors should be aware of the company's negative profit margin of -8.6% and high beta of 2.52, indicating higher volatility compared to the market. Successfully navigating these challenges while capitalizing on growth opportunities will be crucial for At Home to deliver long-term shareholder value.
Based on FMP financials and quantitative analysis
HOME Key Highlights
- Operates 219 stores in 40 states as of June 2020, demonstrating a significant retail footprint across the U.S.
- Offers a wide range of home furnishings and decor items, providing a diverse product assortment for consumers.
- Gross margin of 34.6% indicates the profitability of its product sales after accounting for the cost of goods sold.
- Employs 7692 individuals, reflecting the scale of its retail operations and workforce management requirements.
- Beta of 2.52 suggests higher volatility compared to the overall market, potentially impacting investment risk and return.
Who Are HOME's Competitors?
HOME is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| W Wayfair Inc. | $93.59 | -0.96% | $12.35B | 31 |
| OXM Oxford Industries, Inc. | $34.91 | +0.10% | $521.31M | 43 |
| BBBY Bed Bath & Beyond Inc. | $5.53 | -5.23% | $411.58M | — |
| GPGNF Grupo Gigante, S. A. B. de C. V. | $1.64 | +0.00% | $1.63B | 68 |
| MNSO MINISO Group Holding Limited | $11.89 | +1.49% | $3.63B | 64 |
| FDIT Findit, Inc. | $0.03 | -14.86% | $30.13M | 63 |
| MELI MercadoLibre | $1803.28 | +2.26% | $91.42B | 61 |
| BABA Alibaba Group Holding Limited | $97.84 | +1.77% | $234.78B | 54 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are HOME's Key Strengths?
- Wide product assortment
- Competitive pricing
- Superstore format
- Established brand
What Are HOME's Weaknesses?
- Negative profit margin
- High beta
- Limited online presence
- Dependence on brick-and-mortar stores
What Could Drive HOME Stock Higher?
- Continued expansion of store network to increase market reach.
- Enhancement of e-commerce platform to drive online sales growth.
- Development and launch of new private label brands to improve profitability.
- Implementation of supply chain optimization initiatives to reduce costs.
- Leveraging data analytics to personalize marketing efforts and optimize product assortment.
What Are the Key Risks for HOME?
- Negative return on equity (-27.4%) — the business is not currently generating profit on shareholder capital.
- Economic downturn could negatively impact consumer spending on home decor.
- Increased competition from other retailers and online marketplaces could erode market share.
- Changing consumer preferences could lead to decreased demand for certain products.
- Supply chain disruptions could impact product availability and increase costs.
- High beta indicates higher volatility compared to the market, potentially impacting investment risk and return.
What Are the Growth Opportunities for HOME?
- Expansion of Store Network: At Home has the opportunity to continue expanding its store network across the United States. By strategically opening new stores in underserved markets, the company can increase its market share and reach a broader customer base. The U.S. home decor market is estimated to be worth over $200 billion, providing ample room for growth. The timeline for expansion depends on market conditions and capital availability, but a steady pace of 10-15 new stores per year could significantly boost revenue.
- Enhancement of E-commerce Platform: Investing in and improving its e-commerce platform presents a significant growth opportunity for At Home. By offering a seamless online shopping experience, the company can cater to a wider audience and drive incremental sales. The online home decor market is experiencing rapid growth, with e-commerce sales projected to account for a substantial portion of total retail sales. A user-friendly website and efficient delivery system are crucial for success in this area.
- Development of Private Label Brands: Creating and expanding its private label brands can enhance At Home's profitability and differentiate it from competitors. By offering exclusive products at competitive prices, the company can attract value-conscious consumers and improve its gross margins. Private label brands often generate higher profit margins compared to national brands, providing a significant financial benefit. This strategy can be implemented within the next 1-2 years.
- Improve Supply Chain Efficiencies: Optimizing its supply chain can lead to significant cost savings and improved operational efficiencies. By streamlining its logistics and inventory management processes, At Home can reduce its expenses and enhance its profitability. Supply chain improvements can also lead to faster delivery times and better customer service. The timeline for implementing these improvements depends on the complexity of the changes, but a phased approach can yield results within 6-12 months.
- Leveraging Data Analytics: Utilizing data analytics to better understand customer preferences and shopping patterns can enable At Home to personalize its marketing efforts and optimize its product assortment. By analyzing customer data, the company can identify trends, predict demand, and tailor its offerings to meet the needs of its target audience. This can lead to increased sales, improved customer loyalty, and a stronger competitive position. Implementation of data analytics tools and processes can begin immediately.
What Opportunities Does HOME Have?
- Expansion of store network
- Enhancement of e-commerce platform
- Development of private label brands
- Improve supply chain efficiencies
What Threats Does HOME Face?
- Economic downturn
- Increased competition
- Changing consumer preferences
- Supply chain disruptions
What Are HOME's Competitive Advantages?
- Wide product assortment: Offers a vast selection of home furnishings and decor items, providing a one-stop shopping destination for customers.
- Competitive pricing: Focuses on offering products at competitive prices, attracting value-conscious consumers.
- Superstore format: Operates large-format stores that provide a comprehensive shopping experience.
- Established brand: Has built a recognizable brand name and reputation in the home decor market.
What Does HOME Do?
Founded in 1979 and headquartered in Plano, Texas, At Home Group Inc. has evolved into a leading home decor superstore chain in the United States. The company's stores provide an extensive selection of home furnishings, including accent furniture, furniture, mirrors, patio cushions, rugs, and wall art. Additionally, At Home offers a diverse range of accent decor items, such as artificial flowers and trees, bath accessories, bedding, candles, garden and outdoor decor, holiday accessories, home organization solutions, pillows, pottery, vases, and window treatments. As of June 2020, At Home operated 219 stores across 40 states, strategically located to serve a broad customer base. The company aims to provide a differentiated shopping experience with a vast product assortment and competitive pricing, positioning itself as a go-to destination for consumers seeking to enhance their homes.
What Products and Services Does HOME Offer?
- Operates home decor superstores in the United States.
- Offers a wide range of home furnishings, including furniture and decor.
- Provides accent decor items such as artificial flowers, candles, and pillows.
- Sells seasonal and holiday accessories.
- Offers home organization solutions.
- Provides garden and outdoor decor products.
How Does HOME Make Money?
- Generates revenue through the sale of home furnishings and decor products in its retail stores.
- Focuses on offering a wide assortment of products at competitive prices.
- Operates a superstore format to provide a comprehensive shopping experience.
- Manages inventory and supply chain to ensure product availability and cost efficiency.
What Industry Does HOME Operate In?
At Home Group Inc. operates within the competitive specialty retail industry, which is influenced by consumer spending patterns, housing market trends, and seasonal demand. The home decor market is characterized by a fragmented competitive landscape, including large retailers, specialty stores, and online marketplaces. At Home differentiates itself through its superstore format, offering a wide assortment of products at competitive prices. The industry is experiencing growth driven by increasing homeownership rates, rising disposable incomes, and a growing emphasis on home improvement and decor.
Who Are HOME's Key Customers?
- Homeowners seeking to furnish and decorate their homes.
- Renters looking to personalize their living spaces.
- Consumers interested in seasonal and holiday decor.
- Individuals seeking affordable and stylish home goods.
How At Home Group Inc. Is Valued
Relative to its peer group, HOME's quantitative score of 54/100 is roughly in line with the peer average of 52/100.
Company Profile
At Home Group Inc. operates in the Specialty Retail industry within the Consumer Cyclical sector. It is headquartered in Plano, US. The company is led by CEO Lewis Bird. HOME has traded publicly since 2016.
ROE -27%Key Financial Metrics
Return on equity for At Home Group Inc. stands at -27.4%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -5.9%, showing how much profit it generates from its asset base. A current ratio of 1.35 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -6.3%, the inverse of the P/E and a quick read on earnings relative to price.
HOME Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Insider buying has increased recently, indicating confidence from leadership in the company's future prospects.
- Community sentiment has turned positive, with many discussing the brand's unique home decor offerings and customer loyalty.
- Recent product launches have garnered attention, suggesting a refreshing approach to seasonal trends in home furnishings.
- Market perception is improving as consumers show a growing interest in home improvement and decor, driving foot traffic to stores.
Bear Case
- Concerns persist about the overall retail environment, with many questioning the sustainability of consumer spending in home goods.
- Some community members express skepticism about inventory levels, fearing potential overstock issues could impact profitability.
- Negative sentiment surrounding competition is rising, with rivals enhancing their online presence and product offerings.
- Recent economic indicators suggest potential headwinds for discretionary spending, which could affect At Home's sales performance.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
HOME Latest News
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HOME Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for HOME.
Price Targets
Wall Street price target analysis for HOME.
HOME MoonshotScore
What does this score mean?
The MoonshotScore rates HOME's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Lewis Bird
CEO
Lewis Bird serves as the Chief Executive Officer of At Home Group Inc. His background includes extensive experience in the retail industry, with a focus on strategic leadership and operational excellence. Prior to joining At Home, Bird held leadership positions at various retail companies, where he was responsible for driving growth, improving profitability, and enhancing customer experience. His expertise spans areas such as merchandising, marketing, and supply chain management. Bird's educational background includes a degree in business administration.
Track Record: Under Lewis Bird's leadership, At Home Group Inc. has focused on expanding its store network and enhancing its e-commerce capabilities. Key milestones include the opening of new stores in strategic markets and the implementation of initiatives to improve operational efficiencies. Bird has also emphasized the importance of data analytics in understanding customer preferences and optimizing the company's product assortment. His strategic decisions have aimed to drive long-term growth and shareholder value.
At Home Group Inc. Consumer Cyclical Stock: Key Questions Answered
What does At Home Group Inc. do?
At Home Group Inc. operates as a home decor superstore chain in the United States, offering a wide variety of home furnishings and decor products. The company's stores provide a comprehensive shopping experience, with a focus on providing a vast selection of items at competitive prices. At Home caters to consumers seeking to furnish and decorate their homes, offering everything from furniture and rugs to accent decor and seasonal accessories. The company's business model revolves around providing a one-stop destination for all home decor needs.
What do analysts say about HOME stock?
Analyst coverage of At Home Group Inc. (HOME) typically focuses on the company's growth potential, store expansion plans, and ability to maintain its competitive position in the home decor market. Key valuation metrics include price-to-earnings ratio, price-to-sales ratio, and enterprise value-to-EBITDA. Analysts often consider the company's same-store sales growth, gross margin, and operating expenses when evaluating its financial performance. Growth considerations include the company's ability to successfully execute its store expansion strategy and capitalize on the growing demand for home decor products. Analyst consensus is Unknown.
What are the main risks for HOME?
At Home Group Inc. faces several risks, including economic downturns that could negatively impact consumer spending on home decor. Increased competition from other retailers and online marketplaces could also erode market share. Changing consumer preferences and trends could lead to decreased demand for certain products. Supply chain disruptions could impact product availability and increase costs. Additionally, the company's high beta indicates higher volatility compared to the market, potentially impacting investment risk and return. Successfully mitigating these risks is crucial for At Home to achieve its growth objectives.
What are the key factors to evaluate for HOME?
At Home Group Inc. (HOME) holds an AI score of 54/100 (moderate). Not financial advice.
How frequently does HOME data refresh on this page?
HOME prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven HOME's recent stock price performance?
At Home Group Inc. (HOME) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Wide product assortment. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider HOME overvalued or undervalued right now?
Valuing At Home Group Inc. (HOME) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying HOME?
Before investing in At Home Group Inc. (HOME), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on data available as of June 2020.
- Financial metrics may not reflect current performance due to the time lag in reported data.