Amplify Online Retail ETF (IBUY) Fund Overview
Educational signal · not a buy or sell recommendation · How to read this
Beta 1.99: the stock has moved about 99% more than the S&P 500.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 18, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerAmplify Online Retail ETF (IBUY) trades at $66.46. The Amplify Online Retail ETF (IBUY) aims to mirror the performance of the EQM Online Retail Index, focusing on companies significantly involved in online retail. Sector: Financials.
Price as of · Last analyzed: Mar 18, 2026Analyst Coverage for IBUY: IBUY does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.
Amplify Online Retail ETF (IBUY) Financial Services Profile
Amplify Online Retail ETF (IBUY) provides targeted exposure to the online retail sector through a globally diversified index-tracking strategy. It captures companies deriving significant revenue from online retail, including traditional online stores, travel, marketplaces, and omnichannel businesses, offering a focused investment vehicle for those seeking to capitalize on e-commerce growth.
What Is the Investment Thesis for IBUY?
IBUY presents an investment opportunity centered on the continued expansion of the online retail sector. The ETF's strategy of tracking the EQM Online Retail Index offers exposure to a diverse basket of companies benefiting from e-commerce growth. Key value drivers include the increasing adoption of online shopping, technological advancements in e-commerce platforms, and the expansion of online retail into new markets. Catalysts for growth include the ongoing shift in consumer behavior towards online channels and the increasing integration of online and offline retail experiences. Potential risks include increased competition within the online retail sector, changes in consumer spending patterns, and macroeconomic factors that could impact overall retail sales. With a beta of 1.99, IBUY exhibits higher volatility compared to the broader market, which may appeal to investors seeking higher returns but also exposes them to greater risk. The fund's success is tied to the continued growth and evolution of the online retail industry.
Based on FMP financials and quantitative analysis
IBUY Key Highlights
IBUY's strategy focuses on companies with significant revenue from online retail, including traditional online retail, online travel, online marketplaces, and omnichannel retail.
- The ETF tracks the EQM Online Retail Index, providing exposure to a globally diverse set of publicly-traded companies.
- IBUY offers a targeted approach to investing in the online retail sector, allowing investors to capitalize on the increasing shift towards online shopping.
- The fund's holdings are weighted to reflect the relative importance of each company within the online retail landscape.
- With a market cap of $0.13 billion, IBUY represents a focused investment vehicle within the asset management industry.
Who Are IBUY's Competitors?
IBUY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| ADPV Adaptiv Select ETF | $44.54 | +0.84% | $188M | — |
| AESR Anfield U.S. Equity Sector Rotation ETF | $20.27 | +0.60% | $172M | — |
| ETHO Amplify Etho Climate Leadership U.S. ETF | $81.43 | +0.47% | $194M | — |
| GGME Invesco Next Gen Media and Gaming ETF | $66.49 | +0.86% | $177M | — |
| GRIN VictoryShares International Free Cash Flow Growth ETF | $33.06 | -0.12% | $326M | — |
| BLK BlackRock, Inc. | $1066.45 | +0.64% | $165B | 51 5-pillar |
| BX Blackstone Inc. | $111.64 | -0.09% | $136B | 68 5-pillar |
| APOS Apollo Global Management, Inc. | $25.59 | 0.00% | $74.8B | 56 5-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are IBUY's Key Strengths?
Targeted exposure to the high-growth online retail sector.
- Globally diversified portfolio of online retail companies.
- Transparent and rules-based investment strategy.
- Potential for high returns due to the rapid growth of e-commerce.
What Are IBUY's Weaknesses?
High beta of 1.99 indicates higher volatility compared to the broader market.
- Concentrated focus on a single sector may increase risk.
- Performance is highly dependent on the growth of the online retail industry.
- No dividend yield may deter income-seeking investors.
What Are the Key Risks for IBUY?
Increased competition within the online retail sector could impact profitability.
- Changes in consumer spending patterns could reduce demand for online retail.
- Macroeconomic factors such as inflation and recession could negatively impact retail sales.
- Regulatory changes affecting the online retail industry could increase compliance costs.
- High beta indicates higher volatility compared to the broader market.
What Are IBUY's Competitive Advantages?
- IBUY's competitive advantage lies in its focused exposure to the online retail sector.
- The fund's strategy of tracking the EQM Online Retail Index provides a transparent and rules-based approach to investing.
- IBUY benefits from the expertise of its management team in selecting and weighting the fund's holdings.
What Does IBUY Do?
The Amplify Online Retail ETF (IBUY) was created to track the performance of the EQM Online Retail Index, providing investors with a focused investment tool to participate in the growth of online retail. The fund invests in a globally diverse set of publicly-traded companies that derive a significant portion of their revenue from online retail activities. This includes businesses operating traditional online retail platforms, online travel services, online marketplaces, and those employing omnichannel retail strategies. IBUY's investment strategy is designed to offer a concentrated exposure to the online retail sector, which has experienced substantial growth due to changing consumer preferences and technological advancements. By tracking the EQM Online Retail Index, IBUY aims to replicate the index's performance before accounting for fees and expenses. The ETF's holdings are weighted to reflect the relative importance of each company within the online retail landscape, ensuring that the fund accurately represents the sector's overall performance. Since its inception, IBUY has become a popular choice for investors seeking to capitalize on the increasing shift towards online shopping and the expanding digital economy. The fund's focus on companies with significant online retail revenue provides a targeted approach to investing in this dynamic sector, making it a valuable tool for portfolio diversification and growth.
What Products and Services Does IBUY Offer?
- Tracks the performance of the EQM Online Retail Index.
- Invests in a globally diverse set of publicly-traded companies.
- Focuses on companies with significant revenue from online retail.
- Includes traditional online retail, online travel, online marketplace, and omnichannel retail businesses.
- Provides investors with a targeted approach to investing in the online retail sector.
- Offers exposure to the increasing shift towards online shopping and the expanding digital economy.
- Aims to replicate the index's performance before accounting for fees and expenses.
How Does IBUY Make Money?
- IBUY generates revenue through management fees charged to investors.
- The fund's performance is directly tied to the performance of the EQM Online Retail Index.
- IBUY's profitability depends on its ability to attract and retain investors.
What Industry Does IBUY Operate In?
The asset management industry is highly competitive, with numerous ETFs and mutual funds vying for investor capital. IBUY operates within this landscape by offering a specialized focus on the online retail sector. The online retail market is experiencing rapid growth, driven by increasing internet penetration, changing consumer preferences, and technological advancements. IBUY's competitive advantage lies in its targeted exposure to this growing sector, allowing investors to capitalize on the e-commerce trend. Competitors include broader retail ETFs and individual stocks within the online retail space.
Who Are IBUY's Key Customers?
- Individual investors seeking exposure to the online retail sector.
- Institutional investors looking for a targeted investment vehicle.
- Financial advisors seeking to diversify client portfolios.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● Price is current
- ● No filing on record
- ● No analyst coverage
- ● This is an etf, not an operating company
MoonshotScore History
Recorded daily since 2026-08-23 · 41 snapshots
| 2026-08-23 | 44 |
| 2026-08-31 | 44 |
| 2026-09-08 | 44 |
| 2026-09-16 | 44 |
| 2026-09-24 | 44 |
| 2026-10-04 | 44 |
What changed?
The score has stayed at 44.
Over the same 30 days the stock moved -8.2%.
IBUY Financials
Bull Case vs Bear Case
Bull Case
- Targeted exposure to the high-growth online retail sector.
- Globally diversified portfolio of online retail companies.
- Transparent and rules-based investment strategy.
- Potential for high returns due to the rapid growth of e-commerce.
Bear Case
- High beta of 1.99 indicates higher volatility compared to the broader market.
- Concentrated focus on a single sector may increase risk.
- Performance is highly dependent on the growth of the online retail industry.
- No dividend yield may deter income-seeking investors.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
IBUY Latest News
-
Amplify Online Retail ETF (NYSEARCA:IBUY) Trading Down 3.1% – Time to Sell?
defenseworld.net · Sep 9, 2026
-
Tap Into Back-to-School Spending With This Retail ETF
etftrends.com · Sep 2, 2026
IBUY Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for IBUY.
Price Targets
Wall Street price target analysis for IBUY.
IBUY MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for IBUY; grades run from A+ (80-100) to F (below 30).
Amplify Online Retail ETF Financials Stock: Key Questions Answered
How does Amplify Online Retail ETF generate revenue?
Amplify Online Retail ETF (IBUY) generates revenue primarily through management fees charged to investors. These fees are calculated as a percentage of the fund's assets under management (AUM).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- Beta is a measure of volatility and may not be indicative of future performance.
- Dividend yield is currently none, which may change in the future.