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JAKKS Pacific, Inc. (JAKK)

$23.03 $-0.41 (-1.75%) |Weak · 38
Signals are mixed — the Council read leans HOLD (51/100) while the AI fundamental score is 38/100 (grade D); the two lenses disagree, so weigh the breakdown below. Strongest single signal: Izzy Englander bullish.
MCap: $263.56M| P/E Ratio: 31.6| Vol: 42.4K| 52-wk range: $14.87 – $24.45
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

JAKKS Pacific, Inc. (JAKK) trades at $23.03 with AI Score 38/100 (Grade D). JAKKS Pacific, Inc. is a global toy and consumer products company that designs, produces, and markets a diverse portfolio of toys and related products. Market cap: $263.56M, Sector: Consumer cyclical.

Price live · AI analysis from May 10, 2026
JAKKS Pacific, Inc. is a global toy and consumer products company that designs, produces, and markets a diverse portfolio of toys and related products. The company operates through two segments: Toys/Consumer Products and Costumes, catering to a wide range of ages and interests.

Analyst Coverage for JAKK: JAKK does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates JAKK against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
HOLD 51/100 · B

JAKK: 4/7 perspectives are bullish. Dominant signal: Izzy Englander bullish.

How is this calculated? →
Legends Council · 5 Legends + Moon AI
Ray Dalio
Bullish
Ken Griffin
Neutral
Jim Simons
Bullish
Izzy Englander
Bullish
Seth Klarman
Bullish
Moon AI
Neutral
Council Score · 8 perspectives · See tabs for details →

JAKKS Pacific, Inc. (JAKK) Consumer Business Overview

CEOStephen G. Berman
Employees680
HeadquartersSanta Monica, CA, US
IPO Year1996
IndustryLeisure

JAKKS Pacific, Inc. (JAKK) is a global multi-brand toy company focused on designing, producing, and marketing a wide range of toys and consumer products, including action figures, dolls, costumes, and electronics. The company operates through its Toys/Consumer Products and Costumes segments, distributing its products via major retailers and specialty stores.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 10, 2026

What Is the Investment Thesis for JAKK?

JAKKS Pacific presents a mixed investment thesis. The company's diverse product portfolio and established distribution network provide a solid foundation. The current P/E ratio of 31.6 suggests a potentially overvalued market position relative to earnings, while a profit margin of 1.4% indicates operational challenges. The dividend yield of 4.31% offers an income stream for investors. Growth catalysts include expansion into emerging markets and successful product innovation. Potential risks include intense competition in the toy industry and fluctuations in consumer spending. Investors should carefully weigh these factors before considering an investment in JAKKS Pacific.

Based on FMP financials and quantitative analysis

JAKK Key Highlights

  • Market Cap of $263.56M reflects the company's current valuation in the market.
  • P/E Ratio of 31.6 indicates the price investors are willing to pay for each dollar of earnings.
  • Gross Margin of 32.2% demonstrates the profitability of JAKKS Pacific's products after accounting for the cost of goods sold.
  • Dividend Yield of 4.31% provides investors with a return on their investment through dividend payments.
  • Beta of 1.65 suggests that JAKKS Pacific's stock is more volatile than the overall market.

Who Are JAKK's Competitors?

JAKK is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
MAT Mattel, Inc. $13.10 -1.84% $3.81B 69
HAS Hasbro, Inc. $78.67 -1.85% $11.13B 48
HWH HWH International Inc. $1.27 -4.98% $7.69M 59
NOMA Nomadar Corp. $3.59 -13.49% $53.42M 58
MPZAY Mips AB (publ) $12.25 +0.00% $648.84M 56
ILG ILG, Inc. $34.13 +0.00% 56
OLCLY Oriental Land Co., Ltd. $15.70 +1.75% $25.74B 48
PRKS United Parks & Resorts Inc. $46.60 -3.80% $2.20B 48

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are JAKK's Key Strengths?

  • Diverse product portfolio across multiple categories.
  • Strong licensing agreements with popular entertainment properties.
  • Established distribution network through major retailers.
  • Experienced management team with a proven track record.

What Are JAKK's Weaknesses?

  • Low profit margin compared to industry peers.
  • High debt levels may limit financial flexibility.
  • Dependence on licensed properties can be risky.
  • Intense competition in the toy and costume industry.

What Could Drive JAKK Stock Higher?

  • Launch of new toy lines based on upcoming movie releases.
  • Expansion of e-commerce platform and digital marketing initiatives.
  • Strategic partnerships with key retailers and licensors.
  • Potential acquisitions of complementary businesses.

What Are the Key Risks for JAKK?

  • Fluctuations in consumer spending during economic downturns.
  • Intense competition from established toy manufacturers.
  • Disruptions in the supply chain due to global events.
  • Dependence on licensed properties and potential loss of key licenses.
  • Changes in consumer preferences and trends in the toy industry.

What Are the Growth Opportunities for JAKK?

  • Expansion into Emerging Markets: JAKKS Pacific has the opportunity to expand its presence in emerging markets, such as Asia and Latin America, where the demand for toys and consumer products is growing rapidly. By establishing strategic partnerships and tailoring its product offerings to local preferences, JAKKS Pacific can tap into new customer bases and increase its revenue streams. The global toy market is projected to reach $140 billion by 2028, with emerging markets contributing significantly to this growth.
  • Product Innovation and Licensing: JAKKS Pacific can drive growth by investing in product innovation and securing licenses for popular entertainment properties. By developing new and exciting toys and costumes based on trending movies, TV shows, and video games, JAKKS Pacific can attract a wider audience and increase its sales. The market for licensed merchandise is estimated to be worth over $300 billion annually, providing ample opportunities for JAKKS Pacific to capitalize on popular brands.
  • E-commerce and Digital Marketing: JAKKS Pacific can enhance its online presence and drive sales through e-commerce and digital marketing initiatives. By optimizing its website, leveraging social media platforms, and implementing targeted advertising campaigns, JAKKS Pacific can reach a broader customer base and increase its brand awareness. The global e-commerce market is experiencing rapid growth, with online sales projected to account for a significant portion of total retail sales in the coming years.
  • Strategic Acquisitions and Partnerships: JAKKS Pacific can pursue strategic acquisitions and partnerships to expand its product portfolio, enter new markets, and gain access to new technologies. By acquiring complementary businesses or partnering with innovative companies, JAKKS Pacific can strengthen its competitive position and accelerate its growth. The mergers and acquisitions market in the toy industry is active, with companies seeking to consolidate their market share and expand their capabilities.
  • Focus on Sustainable and Eco-Friendly Products: As consumers become increasingly environmentally conscious, JAKKS Pacific can differentiate itself by offering sustainable and eco-friendly toys and costumes. By using recycled materials, reducing packaging waste, and implementing environmentally responsible manufacturing processes, JAKKS Pacific can appeal to eco-conscious consumers and enhance its brand image. The market for sustainable products is growing rapidly, with consumers willing to pay a premium for environmentally friendly options.

What Opportunities Does JAKK Have?

  • Expansion into emerging markets with high growth potential.
  • Increased focus on e-commerce and digital marketing.
  • Development of sustainable and eco-friendly products.
  • Strategic acquisitions and partnerships to expand product portfolio.

What Threats Does JAKK Face?

  • Fluctuations in consumer spending and economic conditions.
  • Changing consumer preferences and trends in the toy industry.
  • Intense competition from established and emerging players.
  • Disruptions in the supply chain and manufacturing processes.

What Are JAKK's Competitive Advantages?

  • Brand Recognition: Established brand recognition in the toy and costume industry.
  • Licensing Agreements: Strong relationships with licensors of popular entertainment properties.
  • Distribution Network: Extensive distribution network through major retailers and wholesalers.
  • Product Diversification: Diversified product portfolio across multiple categories and age groups.

What Does JAKK Do?

JAKKS Pacific, Inc., founded in 1995 and headquartered in Santa Monica, California, has established itself as a prominent player in the global toy and consumer products industry. The company operates through two primary segments: Toys/Consumer Products and Costumes. The Toys/Consumer Products segment encompasses a diverse range of products, including action figures and accessories featuring licensed characters, toy vehicles, dolls, infant and pre-school products, private label items, and ride-on toys. The Costumes segment focuses on Halloween and everyday costumes for various age groups, along with related accessories. JAKKS Pacific distributes its products through a combination of in-house sales staff and independent representatives, targeting major retail chains, department stores, office supply stores, drug and grocery stores, club stores, value-oriented dollar stores, toy specialty stores, and wholesalers. The company's success is rooted in its ability to develop and market innovative and appealing products that resonate with consumers of all ages, leveraging both licensed properties and proprietary brands.

What Products and Services Does JAKK Offer?

  • Designs and develops a wide range of toys and consumer products.
  • Produces action figures, dolls, and accessories based on licensed characters.
  • Manufactures costumes for Halloween and everyday wear.
  • Offers outdoor activity toys and junior sports equipment.
  • Creates indoor and outdoor kids' furniture and room décor.
  • Distributes products through major retail chains, department stores, and specialty stores.
  • Markets products through in-house sales staff and independent sales representatives.

How Does JAKK Make Money?

  • Develops and licenses toy and costume designs.
  • Manufactures products through its own facilities and contract manufacturers.
  • Distributes products through a network of retailers and wholesalers.
  • Generates revenue through the sale of toys, costumes, and related products.

What Industry Does JAKK Operate In?

JAKKS Pacific operates within the competitive global toy and costume industry, which is characterized by evolving consumer preferences and seasonal demand. The industry is influenced by trends in entertainment, technology, and licensing. JAKKS Pacific competes with major players like Mattel and Hasbro, as well as smaller, niche brands. The company's success depends on its ability to innovate, secure licenses for popular characters, and effectively market its products through various retail channels. The global toy market is expected to grow moderately, driven by emerging markets and the increasing popularity of licensed merchandise.

Who Are JAKK's Key Customers?

  • Children and families who purchase toys and costumes for entertainment and play.
  • Retailers and wholesalers who sell JAKKS Pacific's products to consumers.
  • Collectors who purchase action figures and other collectible items.
  • Parents looking for safe and engaging toys for their children.
AI Confidence: 81% Updated: May 10, 2026

ROE 3%Key Financial Metrics

Return on equity for JAKKS Pacific, Inc. stands at 3.2%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 2.0%, showing how much profit it generates from its asset base. JAKK trades at a trailing price-to-earnings ratio of 31.61, below the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 7.1%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.96 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 3.0%, the inverse of the P/E and a quick read on earnings relative to price.

JAKKS Pacific, Inc. (JAKK) Valuation Context

Valued at $263.56M, JAKK is classified as a micro-cap stock. Relative to its peer group, JAKK's quantitative score of 38/100 is below the peer average of 58/100.

Company Profile

JAKKS Pacific, Inc. operates in the Leisure industry within the Consumer Cyclical sector. It is headquartered in Santa Monica, US. The company is led by CEO Stephen G. Berman. JAKK has traded publicly since 1996.

F-Score 5/9Financial Health

JAKKS Pacific, Inc.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 2.70 places it in the grey zone, a middle ground that warrants monitoring.

FY2026 estForward Outlook

Wall Street analysts project JAKKS Pacific, Inc. revenue of about $597.0M for fiscal 2026, with EPS near $2.21.

Net buyingInsider Activity

The most recent 12 insider filings for JAKKS Pacific, Inc. break down as 5 sales and 7 purchases. On net that is roughly 144K shares acquired (about $2.1M) — insiders putting money in tends to read as conviction.

JAKK Financials

Fundamental Snapshot

Revenue Growth (FY)
-17.4%
Net Income Growth (FY)
-70.9%
EPS Growth (FY)
-73.1%
Free Cash Flow Growth (FY)
-103.9%
P/E (TTM)
33.2
Return on Equity (TTM)
+3.2%
Current Ratio
2.0
EV/EBITDA (TTM)
10.3

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Insiders seem to be accumulating shares, which often signals confidence in the company's future prospects. This activity might be interpreted as a positive sign by the market.
  • Community sentiment appears optimistic, with many discussing potential growth catalysts and upcoming product releases. This positive buzz could drive increased investor interest.
  • JAKKS Pacific seems to be successfully tapping into current toy trends, like licensed character merchandise, which resonates well with consumers and boosts sales.
  • The company's strategic partnerships and licensing agreements suggest a proactive approach to expanding its market reach and product portfolio, potentially leading to long-term growth.

Bear Case

  • Some community members express concerns about the sustainability of current trends and whether JAKKS can maintain its competitive edge in the rapidly evolving toy market.
  • Recent market volatility and economic uncertainty might dampen consumer spending on discretionary items like toys, impacting JAKKS Pacific's revenue. Think back to the consumer pullback during the 2008 crisis.
  • Increased competition from larger toy manufacturers and digital entertainment options could put pressure on JAKKS Pacific's market share and profitability.
  • There are whispers in the community about potential supply chain disruptions impacting production and delivery schedules, which could negatively affect sales and investor confidence.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

JAKK Latest News

JAKK Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for JAKK.

Price Targets

Wall Street price target analysis for JAKK.

JAKK MoonshotScore

38/100

What does this score mean?

The MoonshotScore rates JAKK's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Stephen G. Berman

CEO

Stephen G. Berman has served as the Chief Executive Officer of JAKKS Pacific, Inc. since its inception in 1995. His extensive experience in the toy industry spans over three decades. Berman's leadership has been instrumental in driving the company's growth and expansion. He has a strong background in product development, marketing, and sales. Berman's strategic vision has enabled JAKKS Pacific to secure key licensing agreements and establish a strong presence in the global toy market.

Track Record: Under Stephen Berman's leadership, JAKKS Pacific has achieved significant milestones, including successful product launches, strategic acquisitions, and expansion into new markets. He has overseen the development of popular toy lines based on licensed properties and proprietary brands. Berman's focus on innovation and operational efficiency has contributed to the company's long-term success.

JAKKS Pacific, Inc. Consumer Cyclical Stock: Key Questions Answered

What does JAKKS Pacific, Inc. do?

JAKKS Pacific, Inc. is a global toy and consumer products company that designs, produces, and markets a diverse portfolio of toys, consumables, and electronics. The company operates through two segments: Toys/Consumer Products and Costumes. Its product offerings include action figures, dolls, costumes, outdoor activity toys, and kids' furniture. JAKKS Pacific distributes its products through major retail chains, department stores, and specialty stores, targeting children and families worldwide. The company's success is driven by its ability to innovate, secure licenses for popular characters, and effectively market its products.

What do analysts say about JAKK stock?

Analyst coverage of JAKK stock is limited, but existing reports suggest a mixed outlook. Some analysts highlight the company's potential for growth in emerging markets and through product innovation. Others express concerns about JAKKS Pacific's low profit margin and high debt levels. Valuation metrics vary, with some analysts considering the stock to be fairly valued and others viewing it as overvalued. Investors should conduct their own due diligence and consider multiple factors before making an investment decision. Analyst ratings and price targets are subject to change and should not be the sole basis for investment decisions.

What are the main risks for JAKK?

JAKKS Pacific faces several risks, including intense competition in the toy and costume industry, fluctuations in consumer spending, and dependence on licensed properties. The company's low profit margin makes it vulnerable to economic downturns and pricing pressures. Disruptions in the supply chain and manufacturing processes could also negatively impact its operations. Additionally, changes in consumer preferences and trends in the toy industry could render its products obsolete. Investors should carefully consider these risks before investing in JAKKS Pacific.

What is JAKK's dividend and shareholder return track record?

JAKKS Pacific has a history of paying dividends to its shareholders, with a current dividend yield of 4.31%. However, the company's dividend policy may be subject to change based on its financial performance and strategic priorities. JAKKS Pacific has not consistently repurchased its shares in recent years. Investors should review the company's dividend history and shareholder return policies before making an investment decision. Past performance is not indicative of future results.

What are JAKKS Pacific, Inc.'s strongest brands and market positions?

JAKKS Pacific's strongest brands include those associated with popular licensed properties, such as Disney, Nickelodeon, and Warner Bros. The company also has a portfolio of proprietary brands in various toy categories. JAKKS Pacific holds significant market share in certain segments of the toy and costume industry, particularly in action figures, dolls, and Halloween costumes. However, its overall market position is smaller compared to industry giants like Mattel and Hasbro. Brand loyalty metrics vary depending on the product category and licensed property.

What are the key factors to evaluate for JAKK?

JAKKS Pacific, Inc. (JAKK) holds an AI score of 38/100 (low). P/E: 31.6x vs the S&P 500's ~20-25x. Not financial advice.

How frequently does JAKK data refresh on this page?

JAKK prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven JAKK's recent stock price performance?

JAKKS Pacific, Inc. (JAKK) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Diverse product portfolio across multiple categories. See the News tab for the latest drivers. Past performance does not predict future results.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Limited analyst coverage for JAKK.
  • Financial data based on publicly available information.
Data Sources

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