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JAKKS Pacific, Inc. (JAKK)

For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

JAKKS Pacific, Inc. (JAKK) trades at $19.64 with AI Score 50/100 (Hold). JAKKS Pacific, Inc. is a global toy and consumer products company, designing, producing, and marketing a diverse portfolio of toys and related products. Market cap: 225M, Sector: Consumer cyclical.

Last analyzed: Feb 9, 2026
JAKKS Pacific, Inc. is a global toy and consumer products company, designing, producing, and marketing a diverse portfolio of toys and related products. With a presence in both the Toys/Consumer Products and Costumes segments, JAKKS caters to a broad audience through licensing and proprietary brands.
50/100 AI Score MCap 225M Vol 109K

JAKKS Pacific, Inc. (JAKK) Consumer Business Overview

CEOStephen G. Berman
Employees680
HeadquartersSanta Monica, CA, US
IPO Year1996
IndustryLeisure

JAKKS Pacific, a diversified toy and consumer products company, offers investors a unique opportunity to capitalize on its established brand portfolio and strategic licensing agreements, driving growth in the dynamic toy and costume markets, with a current dividend yield of 5.52%.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Feb 9, 2026

Investment Thesis

Investing in JAKKS Pacific presents a notable opportunity due to its diversified product portfolio, strategic licensing agreements, and established distribution network. The company's focus on both the Toys/Consumer Products and Costumes segments allows it to capitalize on various market trends and consumer demands. With a P/E ratio of 33.31 and a dividend yield of 5.52%, JAKKS offers a blend of growth potential and income. Key value drivers include successful product launches, expansion into new markets, and efficient cost management. The company's ability to leverage its existing infrastructure and brand recognition should drive revenue growth and improve profitability in the coming years. Investors should monitor the company's ability to maintain its gross margin of 31.5% and navigate the competitive landscape.

Based on FMP financials and quantitative analysis

Key Highlights

  • Market capitalization of $0.20 billion, reflecting the company's current valuation in the market.
  • P/E ratio of 33.31, indicating the price investors are willing to pay for each dollar of earnings.
  • Gross margin of 31.5%, showcasing the company's efficiency in managing production costs.
  • Dividend yield of 5.52%, offering investors a significant income stream.
  • Beta of 1.61, suggesting the stock is more volatile than the overall market.

Competitors & Peers

Strengths

  • Diversified product portfolio across toys and costumes.
  • Strong licensing agreements with popular entertainment properties.
  • Established distribution network reaching various retail channels.
  • Experienced management team with a track record of innovation.

Weaknesses

  • Reliance on licensing agreements, which can be subject to renewal and competition.
  • Exposure to seasonal demand fluctuations, particularly in the costumes segment.
  • Relatively low profit margin of 1.1%.
  • High beta of 1.61 indicating higher volatility than the market.

Catalysts

  • Upcoming: New product launches based on popular licensed properties expected in Q3 2026.
  • Ongoing: Continued expansion of e-commerce channels to drive online sales growth.
  • Ongoing: Strategic partnerships with key retailers to enhance distribution network.

Risks

  • Potential: Loss of key licensing agreements could negatively impact revenue.
  • Potential: Economic downturns could reduce consumer spending on toys and costumes.
  • Ongoing: Intense competition in the toy and costume markets could erode market share.
  • Ongoing: Supply chain disruptions could increase costs and delay product launches.

Growth Opportunities

  • Expansion into Emerging Markets: JAKKS Pacific can pursue growth by expanding its presence in emerging markets, where demand for toys and costumes is increasing. These markets offer untapped potential and can contribute significantly to revenue growth. A focused strategy on adapting products to local preferences and establishing strategic partnerships can facilitate successful market entry. This expansion could increase revenue by 15% over the next three years.
  • Strengthening Licensing Agreements: Securing and leveraging licensing agreements with popular entertainment franchises is crucial for JAKKS Pacific's growth. By partnering with leading content creators, the company can develop and market highly sought-after products, driving sales and enhancing brand recognition. The global licensing market is projected to reach $340 billion by 2027, presenting a significant opportunity for JAKKS.
  • Focus on Digital Marketing and E-commerce: Investing in digital marketing and expanding its e-commerce presence can enable JAKKS Pacific to reach a wider audience and drive online sales. By leveraging social media, search engine optimization, and targeted advertising, the company can effectively promote its products and engage with consumers directly. E-commerce sales are expected to continue growing, offering a significant revenue stream for JAKKS.
  • Developing Innovative and Sustainable Products: Creating innovative and sustainable products can attract environmentally conscious consumers and differentiate JAKKS Pacific from its competitors. By incorporating eco-friendly materials and designing products with longevity in mind, the company can appeal to a growing segment of the market. Sustainable toys and costumes are gaining popularity, presenting a valuable growth opportunity.
  • Enhancing Supply Chain Efficiency: Optimizing its supply chain can improve JAKKS Pacific's profitability and reduce costs. By streamlining logistics, negotiating favorable terms with suppliers, and implementing efficient inventory management practices, the company can enhance its operational efficiency and improve its bottom line. A more efficient supply chain can lead to a 5% reduction in operating costs within two years.

Opportunities

  • Expansion into emerging markets with growing demand for toys and costumes.
  • Development of innovative and sustainable products to attract environmentally conscious consumers.
  • Increased focus on digital marketing and e-commerce to reach a wider audience.
  • Strategic acquisitions to expand product offerings and market share.

Threats

  • Intense competition from established players and new entrants in the toy and costume markets.
  • Changing consumer preferences and trends, requiring continuous innovation.
  • Economic downturns that can impact consumer spending on discretionary items.
  • Supply chain disruptions and rising raw material costs.

Competitive Advantages

  • Established brand portfolio with recognition and customer loyalty.
  • Strategic licensing agreements with popular entertainment franchises.
  • Extensive distribution network reaching a wide range of retailers and consumers.
  • Diversified product portfolio across multiple categories and age groups.

About JAKK

JAKKS Pacific, Inc., founded in 1995 and headquartered in Santa Monica, California, has evolved into a prominent player in the global toy and consumer products industry. The company operates through two primary segments: Toys/Consumer Products and Costumes. Its Toys/Consumer Products segment offers a wide array of products, including action figures, dolls, toy vehicles, and infant/preschool products, often based on licensed characters from popular entertainment franchises. JAKKS also develops private label products and foot-to-floor ride-on toys, inflatable environments, tents, and wagons. The Costumes segment focuses on Halloween and everyday costumes for all ages, featuring both licensed and proprietary non-licensed brands, along with related accessories. JAKKS Pacific distributes its products through a diverse network, including major retail chains, department stores, office supply stores, drug and grocery chains, club stores, value-oriented dollar stores, toy specialty stores, and wholesalers, utilizing both in-house sales staff and independent sales representatives. With a market capitalization of $0.20 billion, JAKKS Pacific continues to innovate and adapt to changing consumer preferences, maintaining a competitive position in the leisure market.

What They Do

  • Designs and develops a wide range of toys and consumer products.
  • Produces action figures and accessories based on licensed characters.
  • Manufactures dolls and accessories, including fashion and baby dolls.
  • Creates costumes for Halloween and everyday wear for various ages.
  • Offers outdoor activity toys and junior sports toys.
  • Distributes products through retail chains, department stores, and online channels.

Business Model

  • Develops and manufactures toys and costumes based on licensed and proprietary brands.
  • Sells products through a network of retailers, wholesalers, and online channels.
  • Generates revenue through product sales and licensing agreements.
  • Focuses on innovation and product development to meet changing consumer demands.

Industry Context

JAKKS Pacific operates within the competitive leisure industry, facing established players and evolving consumer preferences. The global toy market is characterized by innovation, licensing agreements, and seasonal demand. The costume market is similarly driven by trends, holidays, and entertainment properties. JAKKS competes with companies like CRMT, DBI, DOGZ, ESCA and FLXS, all vying for market share through product differentiation and effective distribution strategies. Success in this industry requires a strong understanding of consumer trends, efficient supply chain management, and the ability to secure and leverage valuable licenses.

Key Customers

  • Children and families who purchase toys and costumes for entertainment and play.
  • Retailers and wholesalers who distribute JAKKS Pacific products to consumers.
  • Collectors and enthusiasts who seek licensed and collectible items.
  • Parents looking for safe and engaging toys for their children.
AI Confidence: 72% Updated: Feb 9, 2026

Financials

Chart & Info

JAKKS Pacific, Inc. (JAKK) stock price: $19.64 (-0.31, -1.55%)

Latest News

Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for JAKK.

Price Targets

Wall Street price target analysis for JAKK.

MoonshotScore

50/100

What does this score mean?

The MoonshotScore rates JAKK's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

JAKKS Pacific, Inc. Stock: Key Questions Answered

What does JAKKS Pacific, Inc. do?

JAKKS Pacific, Inc. is a global toy and consumer products company that designs, produces, markets, and distributes a diverse range of toys, consumables, and electronics, as well as Halloween and everyday costumes. Operating through its Toys/Consumer Products and Costumes segments, the company offers products based on both licensed and proprietary brands. JAKKS Pacific distributes its products through a wide network of retailers, including major chains, department stores, and online channels, catering to children, families, and collectors worldwide. The company's business model focuses on innovation, licensing, and efficient distribution to maintain a competitive edge in the dynamic toy and costume markets.

Is JAKK stock worth researching?

JAKK stock presents a mixed investment profile. Its dividend yield of 5.52% is attractive, but its P/E ratio of 33.31 suggests it may be overvalued compared to peers. The company's growth potential lies in its ability to leverage licensing agreements, expand into emerging markets, and enhance its e-commerce presence. However, investors may want to evaluate the risks associated with reliance on licenses, seasonal demand, and intense competition. A balanced analysis of JAKKS Pacific's financial metrics, growth prospects, and risk factors is essential before making an investment decision. Monitoring the company's performance and industry trends is also crucial.

What are the main risks for JAKK?

JAKKS Pacific faces several key risks, including its reliance on licensing agreements, which are subject to renewal and competition. The loss of a major license could significantly impact revenue. The company is also exposed to seasonal demand fluctuations, particularly in the costumes segment, which can affect profitability. Intense competition in the toy and costume markets poses a threat to market share. Additionally, economic downturns can reduce consumer spending on discretionary items like toys and costumes. Supply chain disruptions and rising raw material costs can also negatively impact JAKKS Pacific's financial performance. Careful monitoring of these risks is essential for investors.

What are the key factors to evaluate for JAKK?

JAKKS Pacific, Inc. (JAKK) currently holds an AI score of 50/100, indicating moderate score. The stock trades at a P/E of 22.6x, near the S&P 500 average (~20-25x). Key strength: Diversified product portfolio across toys and costumes.. Primary risk to monitor: Potential: Loss of key licensing agreements could negatively impact revenue.. This is not financial advice.

How frequently does JAKK data refresh on this page?

JAKK prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.

What has driven JAKK's recent stock price performance?

Recent price movement in JAKKS Pacific, Inc. (JAKK) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. Notable catalyst: Diversified product portfolio across toys and costumes.. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.

Should investors consider JAKK overvalued or undervalued right now?

Determining whether JAKKS Pacific, Inc. (JAKK) is overvalued or undervalued requires examining multiple metrics. Its P/E ratio is 22.6. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.

What research should beginners do before buying JAKK?

Before investing in JAKKS Pacific, Inc. (JAKK), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .

Data provided for informational purposes only.

Analysis Notes
  • The analysis is based on publicly available information and may be subject to change.
  • Financial metrics are as of the latest available data and may not reflect current market conditions.
  • Forward-looking statements are subject to risks and uncertainties.
Data Sources

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