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The Kroger Co. (KR)

$58.22 +$1.98 (+3.52%) |Fair · 57
Bottom line: BUY — our Council read (56/100) and AI Score (57/100) broadly agree. Strongest signal: Seth Klarman bullish · Biggest watch-out: Ken Griffin bearish.
MCap: $35.67B| P/E Ratio: 38.3| Vol: 5.84M| Target: $72.86 (+25.1%)| 52-wk range: $58.60 – $76.58
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

The Kroger Co. (KR) trades at $58.22 with AI Score 57/100 (Grade B). The Kroger Co. is one of the largest retailers in the United States, operating supermarkets and multi-department stores. Market cap: $35.67B, Sector: Consumer defensive.

Price live · AI analysis from May 10, 2026
The Kroger Co. is one of the largest retailers in the United States, operating supermarkets and multi-department stores. It offers a variety of products and services, including groceries, pharmacy, and fuel, catering to a broad customer base across 35 states and the District of Columbia.

KR stock analysis for 2026: Analysts have set a consensus price target of $72.86 for The Kroger Co., suggesting 25.1% upside from the current price of $58.22. The AI MoonshotScore is 57/100, indicating a neutral outlook. Key factors: analyst coverage, AI-driven quantitative scoring.

Council Score · Weighted Average of 3 Disciplines
BUY 56/100 · B

KR: 2/7 perspectives are bullish. Dominant signal: Seth Klarman bullish.

How is this calculated? →
Legends Council · 5 Legends + Moon AI
Ray Dalio
Bullish
Ken Griffin
Bearish
Jim Simons
Neutral
Izzy Englander
Neutral
Seth Klarman
Bullish
Moon AI
Neutral
Council Score · 8 perspectives · See tabs for details →

The Kroger Co. (KR) Consumer Business Overview

CEORonald L. Sargent
Employees409000
HeadquartersCincinnati, OH, US
IPO Year1977

The Kroger Co., founded in 1883, is a major U.S. retailer operating 2,726 supermarkets. With a $35.67B market cap and a diverse offering including groceries, pharmacies, and fuel centers, Kroger serves a wide customer base across 35 states, competing with other established players in the consumer defensive sector.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 10, 2026

What Is the Investment Thesis for KR?

Kroger presents a stable investment opportunity within the consumer defensive sector, driven by its established market presence and diverse product offerings. With a market capitalization of $35.67B, Kroger benefits from consistent demand for essential goods. The company's dividend yield of 2.09% offers a steady income stream for investors. Growth catalysts include expansion of its online presence and continued investment in private-label brands. However, a relatively low profit margin of 0.7% and a P/E ratio of 38.3 indicate potential valuation concerns. The company's beta of 0.55 suggests lower volatility compared to the broader market. Investors should monitor competitive pressures and supply chain dynamics, which could impact profitability.

Based on FMP financials and quantitative analysis

KR Key Highlights

  • Market Cap of $35.67B reflects Kroger's significant presence in the retail sector.
  • P/E Ratio of 38.3 indicates the price investors are willing to pay for each dollar of Kroger's earnings.
  • Profit Margin of 0.7% highlights the efficiency of Kroger's operations in converting revenue into profit.
  • Gross Margin of 21.0% demonstrates the profitability of Kroger's core business activities.
  • Dividend Yield of 2.09% provides a return to investors, indicating financial stability.

Who Are KR's Competitors?

KR is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
ABEV Ambev S.A. $3.10 -0.32% $48.35B 49
DEO Diageo plc $82.16 +4.40% $45.67B 49
CCEP Coca-Cola Europacific Partners PLC $106.61 +0.48% $47.25B 52
KDP Keurig Dr Pepper Inc. $33.30 -0.21% $45.31B 61
HSY The Hershey Company $182.14 +1.94% $36.95B 64
VLGEA Village Super Market, Inc. $42.34 -0.73% $627.02M 55
GO Grocery Outlet Holding Corp. $10.39 +4.11% $1.03B 53
WOLWF Woolworths Group Limited $30.16 +0.00% $36.84B 52

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are KR's Key Strengths?

  • Large store network and market share.
  • Strong brand recognition and customer loyalty.
  • Integrated supply chain and manufacturing capabilities.
  • Extensive data analytics capabilities.

What Are KR's Weaknesses?

  • Relatively low profit margin.
  • High level of competition in the grocery retail industry.
  • Exposure to economic fluctuations and consumer spending patterns.
  • Dependence on traditional brick-and-mortar stores.

What Could Drive KR Stock Higher?

  • Expansion of online grocery services to new markets by Q4 2026.
  • Continued investment in private-label brands to drive higher margins.
  • Optimization of supply chain and logistics to reduce costs.
  • Launch of new healthcare services in select stores by Q3 2026.

What Are the Key Risks for KR?

  • Rich valuation — a P/E of 38.3 runs well above the Consumer Defensive sector’s ~29x, leaving little room for a miss.
  • Increasing competition from online retailers and discounters.
  • Rising labor costs and regulatory pressures.
  • Changes in consumer preferences and shopping habits.
  • Supply chain disruptions and inflationary pressures.
  • Economic downturn impacting consumer spending.

What Are the Growth Opportunities for KR?

  • Expansion of Online Grocery Services: Kroger can capitalize on the growing trend of online grocery shopping by expanding its digital platform and delivery services. The online grocery market is projected to reach $200 billion by 2025, offering significant growth potential. Kroger's existing infrastructure and customer base provide a competitive advantage in capturing a larger share of this market. Investing in technology and logistics will be crucial for success.
  • Development of Private-Label Brands: Kroger has the opportunity to enhance its profitability and customer loyalty by expanding its portfolio of private-label brands. Private-label products typically offer higher margins compared to national brands. By focusing on quality and innovation, Kroger can attract price-conscious consumers and differentiate itself from competitors. The private-label market is expected to grow by 5% annually over the next five years.
  • Enhancement of Pharmacy and Healthcare Services: Kroger can leverage its pharmacy network to offer a broader range of healthcare services, such as vaccinations, health screenings, and telehealth consultations. The healthcare market is experiencing rapid growth, driven by an aging population and increasing demand for convenient and affordable healthcare solutions. Kroger's established presence in the pharmacy sector provides a strong foundation for expansion.
  • Optimization of Supply Chain and Logistics: Kroger can improve its efficiency and reduce costs by optimizing its supply chain and logistics operations. Investing in technology and data analytics can help Kroger better manage inventory, forecast demand, and streamline distribution. A more efficient supply chain can lead to lower prices for consumers and higher profits for the company. The supply chain optimization market is projected to grow by 8% annually over the next five years.
  • Expansion into New Geographic Markets: While Kroger has a significant presence across 35 states, there are opportunities to expand into new geographic markets. Identifying underserved areas and tailoring its store formats and product offerings to local preferences can drive growth. Careful market research and strategic partnerships will be essential for successful expansion. The grocery retail market in the United States is expected to grow by 3% annually over the next five years.

What Opportunities Does KR Have?

  • Expansion of online grocery services.
  • Development of private-label brands.
  • Enhancement of pharmacy and healthcare services.
  • Optimization of supply chain and logistics.

What Threats Does KR Face?

  • Increasing competition from online retailers and discounters.
  • Rising labor costs and regulatory pressures.
  • Changes in consumer preferences and shopping habits.
  • Supply chain disruptions and inflationary pressures.

What Are KR's Competitive Advantages?

  • Scale: Kroger's extensive network of stores and large market share provide economies of scale and purchasing power.
  • Brand Recognition: Kroger's established brand and customer loyalty create a competitive advantage.
  • Supply Chain: Kroger's integrated supply chain and manufacturing capabilities enhance efficiency and control.
  • Data Analytics: Kroger's use of data analytics to understand customer preferences and optimize operations.

What Does KR Do?

The Kroger Co., established in 1883 and headquartered in Cincinnati, Ohio, has evolved into one of the largest retail companies in the United States. The company operates a network of 2,726 supermarkets under various banner names across 35 states and the District of Columbia as of January 29, 2022. Kroger's stores include combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination stores feature natural and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce. Multi-department stores offer apparel, home fashion, electronics, and automotive products. Marketplace stores combine full-service grocery, pharmacy, health and beauty care, and general merchandise. Price impact warehouses focus on grocery, health and beauty care items, meat, dairy, baked goods, and fresh produce. In addition to its retail operations, Kroger manufactures and processes food products for sale in its supermarkets and online. The company also operates 1,613 fuel centers, providing added convenience for its customers. Kroger's diverse offerings and extensive geographic presence contribute to its strong position in the competitive grocery retail market.

What Products and Services Does KR Offer?

  • Operates combination food and drug stores.
  • Runs multi-department stores offering apparel and home goods.
  • Manages marketplace stores with grocery, pharmacy, and general merchandise.
  • Maintains price impact warehouse stores for value-conscious shoppers.
  • Manufactures and processes food products for sale in its stores.
  • Sells fuel through 1,613 fuel centers.
  • Offers online grocery shopping and delivery services.

How Does KR Make Money?

  • Generates revenue through the sale of groceries, pharmacy products, and general merchandise in its retail stores.
  • Earns revenue from fuel sales at its fuel centers.
  • Profits from the manufacturing and processing of food products sold under its private-label brands.
  • Utilizes a combination of brick-and-mortar stores and online channels to reach customers.

What Industry Does KR Operate In?

The grocery store industry is characterized by intense competition and evolving consumer preferences. Kroger operates within this landscape, competing with major players like Ambev S.A. and regional chains. The industry is influenced by trends such as the increasing demand for organic and natural foods, the growth of online grocery shopping, and the focus on private-label brands. Kroger's size and scale allow it to leverage economies of scale and invest in technology to meet changing consumer needs. The company's performance is closely tied to economic conditions and consumer spending patterns.

Who Are KR's Key Customers?

  • Households seeking groceries and household essentials.
  • Individuals requiring pharmacy services and healthcare products.
  • Consumers looking for fuel and convenience items.
  • Price-conscious shoppers seeking value and discounts.
  • Customers who prefer the convenience of online grocery shopping.
AI Confidence: 73% Updated: May 10, 2026

ROE 15%Key Financial Metrics

Return on equity for The Kroger Co. stands at 14.7%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 2.1%, showing how much profit it generates from its asset base. KR trades at a trailing price-to-earnings ratio of 38.27, above the Consumer Defensive sector average of ~29x. Its free cash flow yield is 8.4%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.79 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 3.1%, the inverse of the P/E and a quick read on earnings relative to price.

The Kroger Co. (KR) Valuation Context

Valued at $35.67B, KR is classified as a large-cap stock. Relative to its peer group, KR's quantitative score of 57/100 is roughly in line with the peer average of 55/100.

Company Profile

The Kroger Co. operates in the Grocery Stores industry within the Consumer Defensive sector. It is headquartered in Cincinnati, US. The company is led by CEO Gregory S. Foran. KR has traded publicly since 1977.

F-Score 6/9Financial Health

The Kroger Co.'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 4.30 places it in the safe zone, indicating low near-term bankruptcy risk.

FY2027 estForward Outlook

Wall Street analysts project The Kroger Co. revenue of about $151.24B for fiscal 2027, with EPS near $5.20. The estimate reflects 17 contributing analysts.

Net buyingInsider Activity

Over the past six months, The Kroger Co. insiders filed 14 SEC Form 4 transactions — 3 sales and 11 purchases. On net that is roughly 29K shares acquired (about $993K) — insiders putting money in tends to read as conviction.

KR Financials

Fundamental Snapshot

Revenue Growth (FY)
+0.4%
Net Income Growth (FY)
-61.9%
EPS Growth (FY)
-57.8%
Free Cash Flow Growth (FY)
+88.5%
P/E (TTM)
32.7
Return on Equity (TTM)
+14.7%
Current Ratio
0.8
EV/EBITDA (TTM)
10.3

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Kroger's recent insider buying suggests confidence in the company's future, indicating that leadership believes in its growth potential.
  • Community sentiment has shifted positively with discussions around Kroger's expanding digital initiatives and grocery delivery services.
  • The company's efforts to enhance customer loyalty through personalized promotions have been well-received, boosting brand perception.
  • Recent partnerships with local farms highlight Kroger's commitment to sustainability, resonating with a growing consumer base focused on environmental responsibility.

Bear Case

  • Concerns around rising inflation and its impact on consumer spending could weigh heavily on Kroger's sales performance.
  • Social sentiment has shown skepticism regarding Kroger's ability to compete with online grocery giants, raising doubts about market share retention.
  • Recent reports of supply chain disruptions may hinder Kroger's inventory management, affecting product availability.
  • The competitive landscape in the grocery sector remains fierce, with competitors aggressively pricing their offerings, potentially squeezing Kroger's margins.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · January 2026

KR Latest News

KR Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for KR.

Price Targets

Consensus target: $72.86

KR MoonshotScore

57/100

What does this score mean?

The MoonshotScore rates KR's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Latest The Kroger Co. Analysis

Leadership: Gregory S. Foran

CEO

Gregory S. Foran has served as the CEO of The Kroger Co. since 2019. Prior to joining Kroger, Foran held various leadership positions at Walmart, including President and CEO of Walmart China and President and CEO of Walmart Asia. He has extensive experience in retail operations, supply chain management, and international business. Foran's background includes a strong focus on customer service and operational efficiency.

Track Record: Under Foran's leadership, Kroger has focused on expanding its digital presence, enhancing its private-label brands, and improving its supply chain efficiency. Key milestones include the launch of new online grocery services and the implementation of data analytics to optimize store operations. Foran has also emphasized sustainability and community engagement, aligning Kroger with evolving consumer values.

The Kroger Co. Consumer Defensive Stock: Key Questions Answered

What does The Kroger Co. do?

The Kroger Co. operates as a retailer in the United States, running a network of supermarkets, multi-department stores, and fuel centers. It offers a wide range of products, including groceries, pharmacy items, general merchandise, and fuel. Kroger also manufactures and processes food products for sale in its stores. The company serves a broad customer base across 35 states and the District of Columbia, focusing on providing value and convenience through both its physical stores and online channels.

What do analysts say about KR stock?

Analysts generally view Kroger as a stable player in the consumer defensive sector, given its established market position and consistent demand for essential goods. Key valuation metrics, such as the P/E ratio and dividend yield, are closely monitored. Growth considerations include the company's ability to expand its online presence, enhance its private-label brands, and manage competitive pressures. Analyst consensus typically reflects a neutral to positive outlook, with expectations for steady growth and profitability.

What are the main risks for KR?

The Kroger Co. faces several key risks, including increasing competition from online retailers and discounters, rising labor costs and regulatory pressures, changes in consumer preferences and shopping habits, and potential supply chain disruptions and inflationary pressures. These factors could impact Kroger's profitability and market share. The company's ability to effectively manage these risks will be crucial for its long-term success. Additionally, an economic downturn could negatively affect consumer spending and impact Kroger's sales.

What are the key factors to evaluate for KR?

The Kroger Co. (KR) holds an AI score of 57/100 (moderate). P/E: 38.3x vs the S&P 500's ~20-25x. Analysts target $72.86 (+25%). Not financial advice.

How frequently does KR data refresh on this page?

KR prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven KR's recent stock price performance?

The Kroger Co. (KR) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Large store network and market share. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider KR overvalued or undervalued right now?

The Kroger Co. (KR) trades at 38.3x earnings. Analysts target $72.86 (+25%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying KR?

Before investing in The Kroger Co. (KR), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data as of 2026-05-10.
  • Financial metrics are subject to change based on market conditions and company performance.
Data Sources

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