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Levi Strauss & Co. (LEVI)

For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Levi Strauss & Co. (LEVI) trades at $18.50 with AI Score 50/100 (Hold). Levi Strauss & Co. is a global apparel company, renowned for its iconic Levi's jeans and diverse clothing lines. Market cap: 8B, Sector: Consumer cyclical.

Last analyzed: Feb 9, 2026
Levi Strauss & Co. is a global apparel company, renowned for its iconic Levi's jeans and diverse clothing lines. Founded in 1853, the company operates through direct-to-consumer channels and third-party retailers, offering apparel and accessories for men, women, and children.
50/100 AI Score Target $28.00 (+51.4%) MCap 8B Vol 3M

Levi Strauss & Co. (LEVI) Consumer Business Overview

CEOMichelle D. Gass
Employees18700
HeadquartersSan Francisco, CA, US
IPO Year2019

Levi Strauss & Co., an iconic apparel company with a rich heritage, offers investors a notable opportunity to capitalize on its strong brand recognition, global presence, and expanding direct-to-consumer channels, driving sustainable growth and shareholder value in the evolving apparel market.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Feb 9, 2026

Investment Thesis

Levi Strauss & Co. presents a notable research candidate driven by its iconic brand, expanding direct-to-consumer (DTC) channels, and global presence. With a P/E ratio of 13.94 and a dividend yield of 2.63%, the company offers a blend of value and income potential. Key value drivers include continued growth in DTC sales, expansion in emerging markets, and product innovation to attract new customer segments. The company's strong gross margin of 61.7% provides a solid foundation for profitability. Upcoming catalysts include strategic marketing campaigns and further expansion of its e-commerce platform. Investors may want to evaluate LEVI for its long-term growth potential and brand equity.

Based on FMP financials and quantitative analysis

Key Highlights

  • Market Cap of $8.13B reflects Levi Strauss & Co.'s significant presence in the apparel market.
  • P/E Ratio of 13.94 indicates a potentially undervalued stock compared to its earnings.
  • Profit Margin of 9.2% demonstrates the company's ability to generate profit from its revenue.
  • Gross Margin of 61.7% showcases efficient cost management and strong pricing power.
  • Dividend Yield of 2.63% provides investors with a steady income stream.

Competitors & Peers

Strengths

  • Strong brand recognition and heritage.
  • Global presence and distribution network.
  • Diversified product portfolio.
  • Growing direct-to-consumer business.

Weaknesses

  • Exposure to fashion trends and changing consumer preferences.
  • Dependence on denim sales.
  • Competition from fast-fashion retailers.
  • Potential supply chain disruptions.

Catalysts

  • Ongoing: Expansion of direct-to-consumer channels, including e-commerce and company-operated stores, driving higher-margin sales.
  • Ongoing: Product innovation and diversification, attracting new customer segments and increasing revenue per customer.
  • Upcoming: Strategic marketing campaigns and brand collaborations, enhancing brand awareness and driving sales growth.
  • Ongoing: Penetration of emerging markets, capitalizing on growing consumer demand for branded apparel.
  • Ongoing: Sustainability initiatives and ethical sourcing practices, appealing to environmentally conscious consumers.

Risks

  • Potential: Economic downturns and reduced consumer spending, impacting demand for apparel products.
  • Ongoing: Increased competition from online retailers and fast-fashion brands, eroding market share.
  • Potential: Fluctuations in raw material costs, affecting profitability.
  • Potential: Geopolitical risks and trade tensions, disrupting supply chains and impacting international sales.
  • Ongoing: Changing fashion trends and consumer preferences, requiring constant adaptation and innovation.

Growth Opportunities

  • Expansion of Direct-to-Consumer (DTC) Channels: Levi Strauss & Co. has a significant opportunity to further expand its DTC channels, including company-operated stores and e-commerce platforms. By enhancing the online shopping experience and offering exclusive products and personalized services, the company can attract new customers and increase sales. The global e-commerce market is projected to reach trillions of dollars in the coming years, providing a substantial growth runway for Levi Strauss & Co.'s DTC business. Timeline: Ongoing.
  • Penetration of Emerging Markets: Levi Strauss & Co. can drive growth by expanding its presence in emerging markets, such as Asia and Latin America. These regions offer significant growth potential due to their large populations, rising disposable incomes, and increasing demand for branded apparel. By tailoring its product offerings and marketing strategies to local preferences, the company can capture market share and establish a strong foothold in these high-growth markets. Timeline: Ongoing.
  • Product Innovation and Diversification: Levi Strauss & Co. can fuel growth by investing in product innovation and diversifying its product offerings. By introducing new styles, fabrics, and technologies, the company can attract new customer segments and stay ahead of evolving fashion trends. Expanding into adjacent categories, such as activewear and outerwear, can also drive incremental sales and broaden the company's appeal. Timeline: Ongoing.
  • Strategic Partnerships and Collaborations: Levi Strauss & Co. can leverage strategic partnerships and collaborations to enhance its brand image, expand its reach, and drive sales. Collaborating with influencers, designers, and other brands can generate buzz, attract new customers, and create unique product offerings. These partnerships can also provide access to new markets and distribution channels. Timeline: Ongoing.
  • Sustainability Initiatives and Ethical Sourcing: Levi Strauss & Co. can strengthen its brand reputation and appeal to environmentally conscious consumers by implementing sustainability initiatives and ethical sourcing practices. By reducing its environmental footprint, promoting fair labor practices, and using sustainable materials, the company can differentiate itself from competitors and attract a growing segment of consumers who prioritize sustainability. Timeline: Ongoing.

Opportunities

  • Expansion in emerging markets.
  • Product innovation and diversification.
  • Strategic partnerships and collaborations.
  • Sustainability initiatives and ethical sourcing.

Threats

  • Economic downturns and reduced consumer spending.
  • Increased competition from online retailers.
  • Fluctuations in raw material costs.
  • Geopolitical risks and trade tensions.

Competitive Advantages

  • Strong brand recognition and heritage associated with the Levi's brand.
  • Established distribution network through both wholesale and direct-to-consumer channels.
  • Global presence with operations in the Americas, Europe, and Asia.
  • Diversified product portfolio across multiple apparel categories.

About LEVI

Levi Strauss & Co., founded in 1853, is a global apparel icon synonymous with denim and casual wear. Originating from humble beginnings providing durable work pants to miners during the California Gold Rush, the company's Levi's brand quickly became a symbol of American culture and innovation. Over the decades, Levi Strauss & Co. has evolved from a workwear provider to a fashion and lifestyle brand, expanding its product offerings to include a wide range of jeans, casual pants, tops, jackets, and accessories for men, women, and children. The company operates through a multi-channel distribution model, encompassing direct-to-consumer channels such as company-operated mainline and outlet stores, e-commerce sites, and shop-in-shops, as well as third-party retailers, including department stores, specialty retailers, and franchisees. With a global presence spanning the Americas, Europe, and Asia, Levi Strauss & Co. leverages its iconic brands, including Levi's, Dockers, Signature by Levi Strauss & Co., and Denizen, to cater to diverse consumer preferences and market trends. The company operates approximately 3,100 brand-dedicated stores and shop-in-shops. Levi Strauss & Co. maintains a strong competitive position through its brand heritage, product innovation, and strategic investments in its direct-to-consumer channels.

What They Do

  • Designs and markets jeans, casual wear, and related accessories.
  • Sells apparel for men, women, and children.
  • Operates under the Levi's, Dockers, Signature by Levi Strauss & Co., and Denizen brands.
  • Licenses trademarks for various product categories, including footwear and accessories.
  • Sells products through third-party retailers and direct-to-consumer channels.
  • Operates company-owned mainline and outlet stores.
  • Manages e-commerce sites and shop-in-shops.

Business Model

  • Designs and manufactures apparel products.
  • Distributes products through wholesale and direct-to-consumer channels.
  • Generates revenue through the sale of apparel and accessories.
  • Licenses its trademarks for additional revenue streams.

Industry Context

Levi Strauss & Co. operates within the competitive apparel manufacturing industry, characterized by evolving consumer preferences, fast-fashion trends, and increasing e-commerce penetration. The global apparel market is expected to continue growing, driven by rising disposable incomes and expanding middle-class populations in emerging markets. Levi Strauss & Co. competes with established players like GAP and AN, as well as emerging direct-to-consumer brands. The company's focus on brand heritage, product innovation, and direct-to-consumer channels positions it favorably to capture market share and capitalize on industry growth trends.

Key Customers

  • Men, women, and children globally.
  • Retailers, including department stores and specialty stores.
  • Consumers who purchase directly through company-owned stores and e-commerce sites.
AI Confidence: 73% Updated: Feb 9, 2026

Financials

Chart & Info

Levi Strauss & Co. (LEVI) stock price: $18.50 (-0.17, -0.91%)

Latest News

Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for LEVI.

Price Targets

Consensus target: $28.00

MoonshotScore

50/100

What does this score mean?

The MoonshotScore rates LEVI's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Common Questions About LEVI

What does Levi Strauss & Co. do?

Levi Strauss & Co. is a global apparel company that designs, markets, and sells a wide range of clothing and accessories under its iconic brands, including Levi's, Dockers, Signature by Levi Strauss & Co., and Denizen. The company operates through a multi-channel distribution model, encompassing direct-to-consumer channels such as company-operated stores and e-commerce sites, as well as third-party retailers. Levi Strauss & Co. caters to diverse consumer preferences and market trends, offering apparel for men, women, and children. The company's strong brand heritage, product innovation, and global presence position it as a leader in the apparel industry.

Is LEVI stock worth researching?

LEVI stock presents a mixed outlook. The company's strong brand recognition, growing direct-to-consumer business, and global presence are positive factors. With a P/E ratio of 13.94 and a dividend yield of 2.63%, the stock offers a blend of value and income potential. However, investors may want to evaluate the risks associated with economic downturns, increased competition, and changing fashion trends. A balanced approach, considering both the growth potential and the potential risks, is recommended before investing in LEVI stock. Monitoring key metrics such as DTC sales growth and gross margin is crucial.

What are the main risks for LEVI?

Levi Strauss & Co. faces several key risks, including economic downturns that could reduce consumer spending on apparel, increased competition from online retailers and fast-fashion brands, fluctuations in raw material costs impacting profitability, and geopolitical risks disrupting supply chains. Additionally, the company must adapt to changing fashion trends and consumer preferences to maintain its market share. Failure to effectively manage these risks could negatively impact the company's financial performance and growth prospects. Investors should carefully consider these risks before investing in LEVI stock.

What are the key factors to evaluate for LEVI?

Levi Strauss & Co. (LEVI) currently holds an AI score of 50/100, indicating moderate score. The stock trades at a P/E of 12.2x, below the S&P 500 average (~20-25x), potentially signaling value. Analysts target $28.00 (+51% from $18.50). Key strength: Strong brand recognition and heritage.. Primary risk to monitor: Potential: Economic downturns and reduced consumer spending, impacting demand for apparel products.. This is not financial advice.

How frequently does LEVI data refresh on this page?

LEVI prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.

What has driven LEVI's recent stock price performance?

Recent price movement in Levi Strauss & Co. (LEVI) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. The current analyst target of $28.00 implies 51% upside from here. Notable catalyst: Strong brand recognition and heritage.. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.

Should investors consider LEVI overvalued or undervalued right now?

Determining whether Levi Strauss & Co. (LEVI) is overvalued or undervalued requires examining multiple metrics. Its P/E ratio is 12.2. Analysts target $28.00 (+51% from current price), suggesting analysts see upside potential. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.

What research should beginners do before buying LEVI?

Before investing in Levi Strauss & Co. (LEVI), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .

Data provided for informational purposes only.

Analysis Notes
  • The information provided is based on available data and is subject to change.
  • Investment decisions should be made based on individual risk tolerance and financial circumstances.
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