The Marketing Alliance, Inc. (MAAL)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
The Marketing Alliance, Inc. (MAAL) trades at $1.85 with AI Score 47/100 (Grade C). The Marketing Alliance, Inc. operates as a wholesale distributor of life insurance, annuities, and financial service products in the United States. Market cap: $12.63M, Sector: Financial services.
Price live · AI analysis from Mar 16, 2026Analyst Coverage for MAAL: MAAL does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates MAAL against Financial Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
MAAL: the 1 perspectives are evenly split.
How is this calculated? →The Marketing Alliance, Inc. (MAAL) Financial Services Profile
The Marketing Alliance, Inc. (MAAL) is a wholesale distributor of financial service products, including life insurance and annuities, operating in the United States. The company diversifies its revenue streams with family entertainment centers and construction services, distinguishing it from competitors focused solely on financial products.
What Is the Investment Thesis for MAAL?
The Marketing Alliance, Inc. presents a unique investment profile due to its diversified business model, spanning financial services, entertainment, and construction. With a P/E ratio of 8.36 and a profit margin of 4.9%, the company demonstrates profitability. Key growth catalysts include expansion of its distribution network for insurance products and strategic development of its Monkey Joe's entertainment centers. However, investors may want to evaluate the risks associated with operating in multiple industries and the potential impact of economic cycles on each segment. Monitoring the company's ability to maintain profitability across all segments will be crucial. The company's beta of 0.86 suggests lower volatility than the market.
Based on FMP financials and quantitative analysis
MAAL Key Highlights
- The Marketing Alliance operates as a wholesale distributor of life insurance, annuities, and other financial service products.
- The company's operations extend beyond financial services to include family entertainment spaces under the Monkey Joe's brand.
- The Marketing Alliance also provides construction, heavy equipment, and trenching services in Iowa.
- The company has a P/E ratio of 8.36, indicating its valuation relative to earnings.
- The Marketing Alliance has a profit margin of 4.9% and a gross margin of 20.7%
Who Are MAAL's Competitors?
MAAL is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| ASCN Absecon Bancorp | $116.00 | +0.00% | $12.70M | 52 |
| ASXSF Elysee Development Corp. | $0.41 | -7.32% | $11.52M | 49 |
| FPBC First Pacific Bancorp | $7.25 | -0.41% | $14.06M | 49 |
| FXBY Foxby Corp. | $22.00 | -1.52% | $11.48M | 46 |
| AJG Arthur J. Gallagher & Co. | $250.75 | -0.67% | $64.43B | 58 |
| BRO Brown & Brown, Inc. | $68.47 | -2.19% | $23.21B | 58 |
| TWFG TWFG, Inc. | $25.14 | -2.56% | $326.75M | 56 |
| ZBAO Zhibao Technology Inc. | $0.42 | -4.43% | $13.75M | 54 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are MAAL's Key Strengths?
- Diversified business model reduces reliance on any single industry.
- Established distribution network for insurance products.
- Brand recognition for Monkey Joe's entertainment centers.
- Experience in construction services.
What Are MAAL's Weaknesses?
- Small market capitalization limits access to capital.
- Profit margin of 4.9% is relatively low.
- OTC market listing may reduce investor confidence.
- Limited geographic reach for entertainment and construction services.
What Could Drive MAAL Stock Higher?
- Expansion of the insurance product distribution network.
- Strategic development of Monkey Joe's entertainment centers.
- Leveraging technology to enhance service delivery.
- Cross-selling opportunities across business segments.
- Strategic acquisitions to expand market share.
What Are the Key Risks for MAAL?
- Economic downturn could negatively impact all business segments.
- Regulatory changes in the insurance industry.
- Increased competition in the entertainment and construction industries.
- Fluctuations in interest rates could affect annuity sales.
- Limited financial disclosure due to OTC market listing.
What Are the Growth Opportunities for MAAL?
- Expansion of Insurance Product Distribution Network: The Marketing Alliance can grow by expanding its network of independent agents and financial advisors. By recruiting more agents and providing them with comprehensive training and support, the company can increase its reach and sales volume. The market for life insurance and annuities is substantial, with trillions of dollars in assets, offering significant potential for growth. Timeline: Ongoing.
- Strategic Development of Monkey Joe's Entertainment Centers: The company can expand its family entertainment business by opening new Monkey Joe's locations in underserved markets. Each center generates revenue through admissions, concessions, and parties. The family entertainment market is growing, driven by increasing disposable income and demand for recreational activities. Timeline: Ongoing.
- Leveraging Technology to Enhance Service Delivery: Investing in technology to streamline operations and improve customer service can drive growth. This includes developing online platforms for agents to access product information, submit applications, and track commissions. Technology can also enhance the customer experience, making it easier for clients to purchase and manage their insurance policies. Timeline: Ongoing.
- Cross-Selling Opportunities Across Business Segments: The Marketing Alliance can leverage its diversified business model to create cross-selling opportunities. For example, it can offer insurance products to customers of its Monkey Joe's entertainment centers or construction services to its insurance clients. This can increase revenue and customer loyalty. Timeline: Ongoing.
- Strategic Acquisitions to Expand Market Share: The Marketing Alliance can pursue strategic acquisitions to expand its market share and enter new geographic markets. This could involve acquiring other insurance agencies, entertainment centers, or construction companies. Acquisitions can provide access to new customers, products, and expertise. Timeline: Ongoing.
What Opportunities Does MAAL Have?
- Expansion of insurance product offerings.
- Growth of Monkey Joe's entertainment centers.
- Increased demand for construction services in Iowa.
- Leveraging technology to improve service delivery.
What Threats Does MAAL Face?
- Economic downturn could negatively impact all business segments.
- Regulatory changes in the insurance industry.
- Increased competition in the entertainment and construction industries.
- Fluctuations in interest rates could affect annuity sales.
What Are MAAL's Competitive Advantages?
- Diversified revenue streams across financial services, entertainment, and construction.
- Established network of independent agents and financial advisors.
- Brand recognition for Monkey Joe's family entertainment centers.
- Experience in providing construction services in Iowa.
What Does MAAL Do?
The Marketing Alliance, Inc., established in 1996 and headquartered in St. Louis, Missouri, functions as a wholesale distributor of a diverse range of financial service products. Its core business revolves around life insurance, annuities, and related products, catering to a network of independent agents and financial advisors across the United States. The company also offers long-term care insurance, disability insurance, and Medicare supplement products, expanding its reach within the insurance sector. Beyond financial services, The Marketing Alliance has diversified its operations into family entertainment through its Monkey Joe's brand, which operates entertainment spaces in Florida, Missouri, and North Carolina. This diversification strategy extends further into the construction industry, with the company providing construction, heavy equipment, and trenching services in Iowa. This multi-faceted approach distinguishes The Marketing Alliance from its competitors, creating multiple revenue streams and mitigating risk associated with reliance on a single industry.
What Products and Services Does MAAL Offer?
- Wholesale distribution of life insurance products
- Wholesale distribution of annuities
- Distribution of other financial service products
- Offer long-term care insurance
- Offer disability insurance
- Offer medicare supplement products
- Operate family entertainment centers under the name Monkey Joe's
- Provide construction, heavy equipment, and trenching services
How Does MAAL Make Money?
- Generates revenue through commissions on the sale of insurance and annuity products.
- Earns revenue from admissions, concessions, and parties at Monkey Joe's entertainment centers.
- Derives income from construction, heavy equipment, and trenching services.
- Wholesale distribution to independent agents and financial advisors.
What Industry Does MAAL Operate In?
The Marketing Alliance operates within the insurance brokerage industry, which is characterized by increasing demand for diverse financial products and services. The industry is influenced by factors such as regulatory changes, interest rate fluctuations, and demographic shifts. Competitors include companies like ASCN, ASXSF, FPBC, FXBY, and GLLI, each vying for market share through different distribution strategies and product offerings. The Marketing Alliance's diversification into entertainment and construction sets it apart, but also exposes it to different market dynamics and competitive pressures.
Who Are MAAL's Key Customers?
- Independent insurance agents
- Financial advisors
- Families visiting Monkey Joe's entertainment centers
- Businesses and individuals requiring construction services
ROE 19%Key Financial Metrics
Return on equity for The Marketing Alliance, Inc. stands at 19.2%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 8.2%, showing how much profit it generates from its asset base. MAAL trades at a trailing price-to-earnings ratio of 11.44, below the Financial Services sector average of ~18x. Its free cash flow yield is 5.8%, a gauge of the cash the business throws off relative to its market value. A current ratio of 45.35 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 8.7%, the inverse of the P/E and a quick read on earnings relative to price.
The Marketing Alliance, Inc. (MAAL) Valuation Context
Valued at $12.63M, MAAL is classified as a micro-cap stock. Relative to its peer group, MAAL's quantitative score of 47/100 is roughly in line with the peer average of 51/100.
Company Profile
The Marketing Alliance, Inc. operates in the Insurance - Brokers industry within the Financial Services sector. It is headquartered in Saint Louis, US. The company is led by CEO Timothy Klusas. MAAL has traded publicly since 2008.
F-Score 6/9Financial Health
The Marketing Alliance, Inc.'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 4.23 places it in the safe zone, indicating low near-term bankruptcy risk.
MAAL Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Diversified business model reduces reliance on any single industry.
- Established distribution network for insurance products.
- Brand recognition for Monkey Joe's entertainment centers.
- Experience in construction services.
Bear Case
- Small market capitalization limits access to capital.
- Profit margin of 4.9% is relatively low.
- OTC market listing may reduce investor confidence.
- Limited geographic reach for entertainment and construction services.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
MAAL Latest News
-
The Marketing Alliance Announces Definitive Agreement to Sell Construction Business Assets
globenewswire.com · May 15, 2026
MAAL Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MAAL.
Price Targets
Wall Street price target analysis for MAAL.
MAAL MoonshotScore
What does this score mean?
The MoonshotScore rates MAAL's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Timothy Klusas
CEO
Timothy Klusas serves as the CEO of The Marketing Alliance, Inc. His background includes experience in the financial services and insurance industries. He has been involved in the strategic direction and operational management of the company. Further details regarding his specific career history and educational background are not available in the provided data.
Track Record: Under Timothy Klusas's leadership, The Marketing Alliance, Inc. has continued to operate as a wholesale distributor of life insurance, annuities, and other financial service products. He has overseen the company's diversification into family entertainment and construction services. Specific milestones and achievements during his tenure are not detailed in the provided data.
MAAL OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that The Marketing Alliance, Inc. may not meet the minimum financial standards required for higher tiers like OTCQB or OTCQX. Companies in this tier often have limited reporting requirements and may not be subject to the same level of scrutiny as companies listed on major exchanges like the NYSE or NASDAQ. This can result in less transparency and greater risk for investors.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure increases information asymmetry.
- Lower trading volume and wider bid-ask spreads can lead to price volatility.
- The OTC Other tier designation indicates a higher risk profile compared to stocks listed on major exchanges.
- Potential for delisting or trading suspensions due to non-compliance with OTC market regulations.
- Increased susceptibility to market manipulation and fraud.
- Verify the company's financial statements and SEC filings (if any).
- Research the background and experience of the company's management team.
- Assess the company's business model and competitive landscape.
- Evaluate the company's capital structure and debt levels.
- Monitor trading volume and price volatility.
- Consult with a financial advisor before investing.
- Confirm the company's good standing with the Secretary of State in its state of incorporation.
- The company has been in operation since 1996.
- The company's operations span multiple industries, including financial services, entertainment, and construction.
- The company has a P/E ratio of 8.36, suggesting it is generating earnings.
- The company has a gross margin of 20.7%
What Investors Ask About The Marketing Alliance, Inc. (MAAL) — Financial Services
What does The Marketing Alliance, Inc. do?
The Marketing Alliance, Inc. operates as a wholesale distributor of life insurance, annuities, and other financial service products in the United States. The company connects independent agents and financial advisors with a range of insurance products, enabling them to serve their clients. In addition to its financial services business, The Marketing Alliance operates family entertainment centers under the Monkey Joe's brand and provides construction, heavy equipment, and trenching services in Iowa, diversifying its revenue streams.
What are the main risks for MAAL?
The main risks for The Marketing Alliance, Inc. include its listing on the OTC market, which entails limited financial disclosure and lower trading volume. Economic downturns could negatively impact all business segments, including financial services, entertainment, and construction. Regulatory changes in the insurance industry and increased competition in the entertainment and construction industries also pose potential risks. Fluctuations in interest rates could affect annuity sales, impacting revenue. The company's small market capitalization and relatively low profit margin are additional factors to consider.
What are the key factors to evaluate for MAAL?
The Marketing Alliance, Inc. (MAAL) holds an AI score of 47/100 (low). Not financial advice.
How frequently does MAAL data refresh on this page?
MAAL prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven MAAL's recent stock price performance?
The Marketing Alliance, Inc. (MAAL) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Diversified business model reduces reliance on any single industry. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider MAAL overvalued or undervalued right now?
Valuing The Marketing Alliance, Inc. (MAAL) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying MAAL?
Before investing in The Marketing Alliance, Inc. (MAAL), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Why might investors consider adding MAAL to a portfolio?
Key strength of The Marketing Alliance, Inc. (MAAL): Diversified business model reduces reliance on any single industry. Weigh rewards against risks and diversify. Not financial advice.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data and may be subject to change.
- AI analysis is pending and may provide further insights.