Mace Security International, Inc. (MACE)
For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Mace Security International, Inc. (MACE) with AI Score 41/100 (Weak). Mace Security International, Inc. specializes in personal safety and security products, including pepper sprays and personal alarms, distributed globally through various retail channels. Market cap: 0, Sector: Industrials.
Last analyzed: Mar 17, 2026Mace Security International, Inc. (MACE) Industrial Operations Profile
Mace Security International, Inc. designs, manufactures, and distributes personal safety and security products, including pepper sprays and personal alarms, targeting individual consumers and professional security markets through diverse retail channels and its e-commerce platform, Mace.com, within the broader security and protection services industry.
Investment Thesis
Mace Security International, Inc. presents a focused play on the personal safety and security market. The company's established brand recognition and diverse product line provide a foundation for growth. However, negative profitability (Profit Margin: -67.2%) and a small market capitalization ($0.00B) present significant challenges. The company's ability to leverage its distribution network and expand its product offerings will be critical to achieving sustainable profitability. Investors should closely monitor revenue growth, gross margin (26.5%), and operating expenses to assess the company's progress towards improved financial performance. Upcoming catalysts include potential expansion into new markets and product innovation.
Based on FMP financials and quantitative analysis
Key Highlights
- Mace Security International operates within the Security & Protection Services industry.
- The company's gross margin stands at 26.5%.
- Mace Security International has a market capitalization of $0.00B.
- The company's profit margin is -67.2%.
- Mace Security International employs 112 individuals.
Competitors & Peers
Strengths
- Recognizable brand name in personal safety.
- Diverse product line catering to various needs.
- Multi-channel distribution network.
- Long-standing presence in the market.
Weaknesses
- Negative profitability and low profit margin.
- Small market capitalization.
- Reliance on third-party retailers for distribution.
- Limited international presence.
Catalysts
- Upcoming: Potential expansion into new international markets, driven by growing demand for personal safety products in emerging economies.
- Upcoming: Product innovation and diversification, including the integration of smart technology into personal safety devices.
- Ongoing: Strategic partnerships with complementary businesses to expand distribution network and reach new customer segments.
- Ongoing: Enhanced e-commerce and direct-to-consumer sales through optimization of the Mace.com website.
- Ongoing: Focus on the professional security market, including law enforcement and security firms.
Risks
- Ongoing: Intense competition from established players and new entrants in the personal safety market.
- Potential: Economic downturns affecting consumer spending on discretionary items like personal safety products.
- Potential: Regulatory changes impacting the sale and distribution of pepper sprays and other self-defense products.
- Ongoing: Negative profitability and low profit margin impacting financial stability.
- Potential: Supply chain disruptions affecting the availability of raw materials and components.
Growth Opportunities
- Expansion into international markets: Mace can leverage its existing product line to target new geographic markets, particularly in regions with growing concerns about personal safety. Market research indicates a significant unmet need for personal safety products in emerging economies, presenting a substantial growth opportunity. A phased approach, starting with market analysis and targeted marketing campaigns, could drive revenue growth within the next 2-3 years.
- Product innovation and diversification: Mace can invest in research and development to expand its product offerings beyond traditional pepper sprays and alarms. This could include integrating smart technology into personal safety devices, such as GPS tracking and emergency notification features. The market for smart personal safety devices is projected to grow significantly over the next 5 years, offering a substantial revenue opportunity for Mace.
- Strategic partnerships and acquisitions: Mace can pursue strategic partnerships with complementary businesses, such as security service providers or retailers, to expand its distribution network and reach new customer segments. Acquisitions of smaller, innovative companies in the security technology space could also provide access to new products and technologies. These partnerships could be forged within the next 1-2 years.
- Enhanced e-commerce and direct-to-consumer sales: Mace can invest in improving its e-commerce platform and direct-to-consumer sales channels. This includes optimizing the Mace.com website for mobile devices, implementing targeted marketing campaigns, and offering personalized product recommendations. A stronger online presence can drive revenue growth and improve customer engagement within the next year.
- Focus on the professional security market: Mace can expand its sales and marketing efforts to target the professional security market, including law enforcement, security firms, and correctional institutions. This could involve developing specialized products and services tailored to the needs of these customers, as well as participating in industry trade shows and conferences. Increased sales to the professional security market could provide a stable revenue stream over the next 3-5 years.
Opportunities
- Expansion into new geographic markets.
- Product innovation and diversification.
- Strategic partnerships and acquisitions.
- Enhanced e-commerce and direct-to-consumer sales.
Threats
- Intense competition from established players and new entrants.
- Changing consumer preferences and technological advancements.
- Economic downturns affecting consumer spending.
- Regulatory changes impacting the sale of personal safety products.
Competitive Advantages
- Brand recognition: The Mace brand is well-known and trusted in the personal safety market.
- Established distribution network: Mace has a multi-channel distribution network, including retailers, distributors, and e-commerce.
- Product diversification: Mace offers a range of personal safety products, catering to different customer needs.
About MACE
Mace Security International, Inc., founded in 1965 and headquartered in Cleveland, Ohio, is a global provider of personal safety and security products. The company's core business revolves around the design, manufacture, and sale of a diverse range of self-defense and security solutions. These include pepper sprays, gels, and guns, as well as animal deterrent sprays, personal alarms, stun guns, and combo kits, all marketed under the well-known Mace brand. Mace also caters to the tactical needs of law enforcement, security professionals, correctional institutions, and the military with specialized spray products and systems. The company distributes its products through a multi-channel approach, leveraging mass market retailers, wholesale distributors, independent dealers, e-commerce platforms, and its own website, Mace.com. This comprehensive distribution strategy allows Mace to reach a broad customer base, ranging from individual consumers seeking personal safety solutions to professional organizations requiring advanced security equipment. Mace's long-standing presence in the market and its focus on innovation have established it as a recognizable brand in the personal safety and security sector.
What They Do
- Designs and manufactures personal safety products.
- Offers pepper sprays, gels, and guns for self-defense.
- Provides animal deterrent sprays.
- Sells personal alarms and stun guns.
- Creates combo kits for personal safety.
- Offers tactical spray products for law enforcement and military.
- Distributes products through retailers, distributors, and online.
Business Model
- Designs and manufactures personal safety and security products.
- Sells products through mass market retailers, wholesale distributors, and independent dealers.
- Operates an e-commerce platform (Mace.com) for direct-to-consumer sales.
Industry Context
Mace Security International operates in the security and protection services industry, which is characterized by increasing demand for personal safety and security solutions. Market trends include a growing emphasis on non-lethal self-defense products and the integration of technology into security devices. The competitive landscape includes companies offering similar personal safety products, as well as larger security solutions providers. Mace's focus on the personal safety segment and its established brand recognition provide a competitive advantage, but the company faces challenges from both established players and new entrants in the market.
Key Customers
- Individual consumers seeking personal safety.
- Law enforcement agencies and security professionals.
- Correctional institutions and military markets.
Financials
Chart & Info
Mace Security International, Inc. (MACE) stock price: Price data unavailable
Latest News
No recent news available for MACE.
Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MACE.
Price Targets
Wall Street price target analysis for MACE.
MoonshotScore
What does this score mean?
The MoonshotScore rates MACE's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Classification
Industry Security & Protection ServicesLeadership: Sanjay Singh
CEO
Sanjay Singh serves as the CEO of Mace Security International, Inc. His background includes experience in managing and leading teams, as evidenced by his current role overseeing 112 employees. Additional details regarding his career history, educational background, and previous roles are not available in the provided data.
Track Record: Information about Sanjay Singh's specific achievements, strategic decisions, and company milestones during his tenure as CEO is not available in the provided data.
MACE OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, encompassing stocks that may not meet the minimum financial standards or have chosen not to comply with the reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited financial disclosure, potentially increasing investment risk compared to companies listed on major exchanges like the NYSE or NASDAQ. This tier often includes shell companies, defunct companies, or those with regulatory issues.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure increases information asymmetry.
- Lower liquidity can result in difficulty buying or selling shares.
- Potential for higher price volatility due to lower trading volumes.
- Increased risk of fraud or manipulation compared to exchange-listed stocks.
- OTC Other tier companies may have significant financial or operational challenges.
- Verify the company's financial statements and SEC filings (if any).
- Research the background and experience of the company's management team.
- Assess the company's business model and competitive landscape.
- Evaluate the company's capital structure and debt levels.
- Determine the company's revenue sources and customer base.
- Understand the company's regulatory environment and compliance status.
- Consult with a qualified financial advisor before investing.
- Established brand name (Mace) in the personal safety market.
- Long operating history since 1965.
- Multi-channel distribution network.
- Presence of a CEO (Sanjay Singh) and a team of 112 employees.
- Active website (Mace.com) for direct-to-consumer sales.
MACE Industrials Stock FAQ
What does Mace Security International, Inc. do?
Mace Security International, Inc. designs, manufactures, and sells personal safety and security products to a global market. Their primary offerings include a variety of pepper sprays, personal alarms, and related self-defense items catering to individual consumers, law enforcement, and security professionals. The company distributes these products through a multi-channel approach, utilizing mass market retailers, wholesale distributors, its own e-commerce platform (Mace.com), and independent dealers to reach a broad customer base.
What do analysts say about MACE stock?
Analyst consensus on MACE is pending further evaluation. Key valuation metrics to consider include the company's negative P/E ratio (-0.22) and negative profit margin (-67.2%). Growth considerations center around the company's ability to expand into new markets, innovate its product line, and improve its financial performance. Investors should monitor revenue growth and gross margin (26.5%) to assess the company's progress. The stock trades on the OTC market, which carries additional risks.
What are the main risks for MACE?
Mace Security International faces several key risks. Intense competition in the personal safety market could pressure pricing and market share. Economic downturns could reduce consumer spending on discretionary items. Regulatory changes could impact the sale of certain products. The company's negative profitability and small market capitalization also pose financial risks. As an OTC-listed stock, MACE is subject to additional risks associated with lower liquidity and disclosure requirements.
How does Mace Security International, Inc. compare to competitors in its industry?
Mace Security International competes with a mix of companies in the security and protection services industry, ranging from those offering similar personal safety devices to larger firms providing comprehensive security solutions. Mace differentiates itself through its established brand recognition and focus on the personal safety segment. However, its smaller size and negative profitability present challenges compared to larger, more diversified competitors. The company's ability to innovate and expand its product line will be crucial to maintaining its competitive position.
What are the key financial metrics investors watch for MACE?
Given Mace Security International's current financial situation, several key metrics warrant close attention from investors. Revenue growth is critical to assess the company's ability to expand its market share. Gross margin (26.5%) indicates the profitability of its products. Operating expenses need to be carefully managed to improve overall profitability. The company's ability to reduce its negative profit margin (-67.2%) and achieve positive earnings is essential for long-term sustainability. Cash flow from operations is also a vital indicator of financial health.
What are the key factors to evaluate for MACE?
Mace Security International, Inc. (MACE) currently holds an AI score of 41/100, indicating low score. Key strength: Recognizable brand name in personal safety.. Primary risk to monitor: Ongoing: Intense competition from established players and new entrants in the personal safety market.. This is not financial advice.
How frequently does MACE data refresh on this page?
MACE prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.
What has driven MACE's recent stock price performance?
Recent price movement in Mace Security International, Inc. (MACE) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. Notable catalyst: Recognizable brand name in personal safety.. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data is limited and may not be fully up-to-date.
- OTC market investments carry higher risk than exchange-listed stocks.
- AI analysis is pending and may provide further insights.