MGLUY logo

Magazine Luiza S.A. (MGLUY)

For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Magazine Luiza S.A. (MGLUY) with AI Score 45/100 (Weak). Magazine Luiza S. A. is a Brazilian retailer involved in the sale of consumer goods through its retail, financial, insurance, and other service segments. Market cap: 0, Sector: Consumer cyclical.

Last analyzed: Mar 17, 2026
Magazine Luiza S.A. is a Brazilian retailer involved in the sale of consumer goods through its retail, financial, insurance, and other service segments. The company operates 1,481 stores and 26 distribution centers, offering a wide array of products from technology to furniture.
45/100 AI Score

Magazine Luiza S.A. (MGLUY) Consumer Business Overview

CEOFrederico Trajano Inacio Rodrigues
Employees40000
HeadquartersFranca, BR
IPO Year2020

Magazine Luiza S.A., a Brazilian specialty retailer with a market cap of $1.46B, operates across retail, financial, and insurance segments, leveraging 1,481 stores and e-commerce to offer consumer goods and financial services, while navigating a competitive landscape and adapting to evolving consumer preferences.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Mar 17, 2026

Investment Thesis

Magazine Luiza S.A. presents an interesting investment case given its established presence in the Brazilian retail market and diversified business segments. With a P/E ratio of 36.53 and a dividend yield of 3.01%, the company shows potential for both value and income investors. A key value driver is its extensive network of 1,481 stores and 26 distribution centers, coupled with its growing e-commerce platform. Growth catalysts include expansion into new product categories and enhanced integration of its financial and insurance services. Potential risks include the competitive retail landscape in Brazil and fluctuations in the Brazilian economy, which could impact consumer spending. Monitoring the company's ability to maintain its 0.5% profit margin and adapt to changing consumer preferences will be crucial.

Based on FMP financials and quantitative analysis

Key Highlights

  • Market Cap of $1.46B indicates a significant presence in the Brazilian retail sector.
  • P/E Ratio of 36.53 suggests investors are paying a premium for its earnings, reflecting growth expectations.
  • Gross Margin of 29.0% demonstrates the company's ability to manage its cost of goods sold effectively.
  • Dividend Yield of 3.01% provides a steady income stream for investors.
  • Beta of 1.25 indicates higher volatility compared to the market, suggesting potential for larger price swings.

Competitors & Peers

Strengths

  • Strong brand recognition in Brazil.
  • Extensive physical store network complemented by a growing e-commerce platform.
  • Diversified revenue streams through retail, financial, and insurance operations.
  • Integrated logistics and technological solutions.

Weaknesses

  • Relatively low profit margin of 0.5%.
  • Exposure to economic fluctuations in Brazil.
  • High beta of 1.25 indicates higher volatility.
  • Dependence on consumer spending patterns.

Catalysts

  • Ongoing: Expansion of e-commerce platform to capture a larger share of the growing online retail market in Brazil.
  • Ongoing: Integration of financial services to enhance customer loyalty and drive revenue growth.
  • Upcoming: Potential strategic acquisitions and partnerships to expand product offerings and geographic reach.
  • Ongoing: Optimization of logistics and distribution network to improve efficiency and reduce costs.
  • Upcoming: Launch of new product categories to attract new customers and increase revenue.

Risks

  • Ongoing: Intense competition from other retailers in the Brazilian market.
  • Potential: Changes in consumer preferences and buying habits.
  • Potential: Economic downturns and political instability in Brazil.
  • Ongoing: Fluctuations in currency exchange rates.
  • Potential: Limited disclosure and liquidity due to trading on the OTC Other tier.

Growth Opportunities

  • Expansion of E-commerce Platform: Magazine Luiza has a significant opportunity to further expand its e-commerce platform to reach a wider customer base across Brazil. The Brazilian e-commerce market is projected to grow substantially, offering a large addressable market. By investing in technology, logistics, and marketing, Magazine Luiza can increase its online sales and market share. This expansion can be achieved within the next 2-3 years with targeted investments and strategic partnerships.
  • Integration of Financial Services: The company can enhance its financial services offerings, such as consumer financing and consortium services, to drive customer loyalty and increase revenue. By providing convenient and accessible financial solutions, Magazine Luiza can attract new customers and retain existing ones. The market for consumer financing in Brazil is substantial, offering significant growth potential. This integration can be implemented over the next 1-2 years through strategic partnerships and internal development.
  • Strategic Acquisitions and Partnerships: Magazine Luiza can pursue strategic acquisitions and partnerships to expand its product offerings, geographic reach, and technological capabilities. By acquiring complementary businesses or partnering with innovative companies, Magazine Luiza can accelerate its growth and enhance its competitive position. The market for acquisitions and partnerships in the retail sector is active, providing numerous opportunities for strategic alliances. These opportunities can be explored and executed within the next 3-5 years.
  • Enhancement of Logistics and Distribution Network: The company can further optimize its logistics and distribution network to improve efficiency, reduce costs, and enhance customer service. By investing in advanced technologies and infrastructure, Magazine Luiza can streamline its supply chain and ensure timely delivery of products to customers. The market for logistics and distribution services in Brazil is growing, driven by the increasing demand for e-commerce and retail products. These enhancements can be implemented over the next 2-3 years through targeted investments and strategic partnerships.
  • Expansion into New Product Categories: Magazine Luiza can expand its product offerings to include new categories, such as home improvement, automotive, and healthcare products. By diversifying its product portfolio, Magazine Luiza can attract new customers and increase its revenue. The market for these product categories in Brazil is substantial, offering significant growth potential. This expansion can be achieved within the next 3-5 years through strategic partnerships and internal development.

Opportunities

  • Expansion into new product categories and geographic regions.
  • Further development of its e-commerce platform.
  • Strategic acquisitions and partnerships.
  • Enhancement of its financial services offerings.

Threats

  • Intense competition from other retailers.
  • Changes in consumer preferences and buying habits.
  • Economic downturns and political instability in Brazil.
  • Fluctuations in currency exchange rates.

Competitive Advantages

  • Established brand reputation and customer loyalty in the Brazilian market.
  • Extensive network of 1,481 stores and 26 distribution centers across Brazil.
  • Integrated financial and insurance services that enhance customer value.
  • Growing e-commerce platform with a wide range of products and services.

About MGLUY

Founded in 1957 in Franca, Brazil, Magazine Luiza S.A. has evolved from a small retail store into a major player in the Brazilian consumer goods market. The company operates through four primary segments: Retail, Financial Operations, Insurance Operations, and Other Services. Its Retail segment offers a wide range of products, including technology products, appliances, electronics, telephony, furniture, gifts, and toys. The Financial Operations segment provides consumer financing, while the Insurance Operations segment offers extended warranties. The Other Services segment includes integration, logistics, and technological solutions. Magazine Luiza operates 1,481 stores and 26 distribution centers across Brazil. The company also has a significant presence in e-commerce, selling perfumes, cosmetics, sports, and fashion products online. Magazine Luiza is a subsidiary of LTD Administração e Participação S.A. and continues to expand its reach through both physical stores and digital platforms, adapting to changing consumer behaviors and market trends.

What They Do

  • Retail sale of consumer goods including technology products, appliances, electronics, telephony, furniture, gifts, and toys.
  • Provision of consumer financing and consortium services for vehicles, motorcycles, home appliances, and real estate.
  • E-commerce of perfumes, cosmetics, sports, and fashion products.
  • Granting credit and providing extended warranties for its products.
  • Provision of integration, logistics, and technological solutions.
  • Management of relationships between merchants and marketplaces.

Business Model

  • Revenue generation through the sale of consumer goods in physical stores and online.
  • Income from financial operations, including consumer financing and consortium services.
  • Revenue from insurance operations, such as extended warranties.
  • Fees from providing integration, logistics, and technological solutions to merchants and marketplaces.

Industry Context

Magazine Luiza S.A. operates in the competitive Brazilian retail market, which is characterized by a mix of domestic and international players. The industry is experiencing a shift towards e-commerce, driven by changing consumer preferences and technological advancements. Magazine Luiza is positioned to capitalize on this trend with its established online platform and integrated logistics solutions. Competitors include other major retailers, such as ATNNF (At Home Group Inc) and GRUPF (Grupo Axo S.A.P.I. de C.V.), as well as smaller regional players. The company's ability to differentiate itself through product offerings, customer service, and technological innovation will be crucial for maintaining its market share.

Key Customers

  • Individual consumers purchasing consumer goods for personal use.
  • Businesses utilizing Magazine Luiza's integration, logistics, and technological solutions.
  • Consumers seeking financing for purchases of vehicles, motorcycles, home appliances, and real estate.
  • Customers purchasing extended warranties for their products.
AI Confidence: 72% Updated: Mar 17, 2026

Financials

Chart & Info

Magazine Luiza S.A. (MGLUY) stock price: Price data unavailable

Latest News

Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MGLUY.

Price Targets

Wall Street price target analysis for MGLUY.

MoonshotScore

45/100

What does this score mean?

The MoonshotScore rates MGLUY's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Frederico Trajano Inacio Rodrigues

CEO

Frederico Trajano Inacio Rodrigues has served as the CEO of Magazine Luiza S.A. since 2016. He joined the company in 2000 and has held various leadership positions, including head of e-commerce and marketing. Rodrigues played a key role in the company's digital transformation and expansion. He holds a degree in Business Administration from Fundação Getulio Vargas (FGV) and has completed executive education programs at Harvard Business School and Stanford University.

Track Record: Under Frederico Trajano's leadership, Magazine Luiza has experienced significant growth in its e-commerce operations and has expanded its physical store network. He has overseen the implementation of innovative technologies and strategies to enhance customer experience and improve operational efficiency. Rodrigues has also led the company through several strategic acquisitions and partnerships, contributing to its market leadership position.

Magazine Luiza S.A. ADR Information Unsponsored

An American Depositary Receipt (ADR) is a certificate representing shares of a foreign company trading on U.S. stock exchanges. MGLUY is an ADR representing shares of Magazine Luiza S.A., a Brazilian company. This allows U.S. investors to invest in Magazine Luiza without directly dealing with foreign exchanges.

  • Home Market Ticker: B3 (Brasil Bolsa Balcão), Brazil
  • ADR Level: 1
  • ADR Ratio: 1:1
  • Home Market Ticker: MGLU
Currency Risk: As an ADR, MGLUY is subject to currency risk. The value of the ADR can be affected by fluctuations in the exchange rate between the U.S. dollar and the Brazilian real. If the real weakens against the dollar, the value of the ADR may decrease, even if the underlying shares of Magazine Luiza remain stable.
Tax Implications: Dividends paid on MGLUY may be subject to foreign dividend withholding tax in Brazil. The standard withholding tax rate is typically around 15%, but this may vary depending on tax treaties between the U.S. and Brazil. U.S. investors may be able to claim a foreign tax credit on their U.S. tax return for the amount of foreign tax withheld.
Trading Hours: The B3 (Brasil Bolsa Balcão) typically operates from 10:00 AM to 5:00 PM Brasília time (GMT-3). This translates to 9:00 AM to 4:00 PM EST. The U.S. OTC market trading hours are generally from 9:30 AM to 4:00 PM EST. Therefore, there is some overlap in trading hours, but U.S. investors may not be able to trade MGLUY during the entire trading day in Brazil.

MGLUY OTC Market Information

The OTC Other tier represents the lowest tier of the over-the-counter (OTC) market, indicating that Magazine Luiza S.A. has chosen not to meet the minimum financial and disclosure requirements of the higher OTC tiers like OTCQX or OTCQB, or a national exchange like NYSE or NASDAQ. Companies in this tier often have limited or no reporting requirements, which increases the risk for investors due to the lack of transparency and regulatory oversight. Trading on this tier is speculative and carries substantial risk.

  • OTC Tier: OTC Other
  • Disclosure Status: Unknown
Liquidity: Liquidity for MGLUY on the OTC Other tier is likely to be limited. Trading volume may be low, and the bid-ask spread may be wide, making it difficult to buy or sell shares at a favorable price. This lack of liquidity can increase the risk of price volatility and make it challenging to exit a position quickly. Investors should exercise caution and be prepared for potential trading difficulties.
OTC Risk Factors:
  • Limited Disclosure: Lack of publicly available financial information increases investment risk.
  • Low Liquidity: Low trading volume and wide bid-ask spreads can make it difficult to buy or sell shares.
  • Price Volatility: Limited liquidity and speculative trading can lead to significant price swings.
  • Regulatory Oversight: Reduced regulatory oversight compared to listed exchanges increases the risk of fraud or mismanagement.
  • Going Concern Risk: Companies on the OTC Other tier may have a higher risk of financial distress or bankruptcy.
Due Diligence Checklist:
  • Verify the company's registration and legal status.
  • Attempt to obtain and review any available financial statements.
  • Assess the company's business model and competitive landscape.
  • Evaluate the management team and their track record.
  • Understand the risks associated with investing in an OTC Other tier company.
  • Consult with a financial advisor before investing.
  • Determine if the company is SEC reporting.
Legitimacy Signals:
  • Established Business Operations: Magazine Luiza S.A. has been in operation since 1957, suggesting a degree of stability.
  • Significant Store Network: The company operates 1,481 stores and 26 distribution centers, indicating a substantial physical presence.
  • ADR Listing: The existence of an ADR, even a Level 1, suggests some level of compliance and oversight.
  • CEO Leadership: Frederico Trajano Inacio Rodrigues managing 40000 employees.

MGLUY Consumer Cyclical Stock FAQ

What does Magazine Luiza S.A. do?

Magazine Luiza S.A. is a major Brazilian retailer that operates through retail, financial, insurance, and other service segments. The company sells a wide range of consumer goods, including technology products, appliances, electronics, furniture, and toys, through its extensive network of 1,481 stores and its growing e-commerce platform. Additionally, it provides consumer financing, extended warranties, and other related services, making it a diversified player in the Brazilian consumer market.

What do analysts say about MGLUY stock?

Analyst consensus on MGLUY stock is pending AI analysis. Key valuation metrics include a P/E ratio of 36.53 and a dividend yield of 3.01%. Growth considerations center on the company's ability to expand its e-commerce operations, integrate its financial services, and manage its costs effectively. The company's performance is also influenced by the overall economic conditions in Brazil and consumer spending patterns. Investors should conduct their own due diligence and consider their individual risk tolerance before making any investment decisions.

What are the main risks for MGLUY?

The main risks for Magazine Luiza S.A. include intense competition from other retailers, exposure to economic fluctuations and political instability in Brazil, and fluctuations in currency exchange rates. Additionally, the company faces risks related to changing consumer preferences and buying habits. As an ADR trading on the OTC Other tier, MGLUY also carries risks associated with limited disclosure, low liquidity, and potential price volatility. Investors should carefully consider these risks before investing in MGLUY.

What are the key factors to evaluate for MGLUY?

Magazine Luiza S.A. (MGLUY) currently holds an AI score of 45/100, indicating low score. Key strength: Strong brand recognition in Brazil.. Primary risk to monitor: Ongoing: Intense competition from other retailers in the Brazilian market.. This is not financial advice.

How frequently does MGLUY data refresh on this page?

MGLUY prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.

What has driven MGLUY's recent stock price performance?

Recent price movement in Magazine Luiza S.A. (MGLUY) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. Notable catalyst: Strong brand recognition in Brazil.. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.

Should investors consider MGLUY overvalued or undervalued right now?

Determining whether Magazine Luiza S.A. (MGLUY) is overvalued or undervalued requires examining multiple metrics. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.

What research should beginners do before buying MGLUY?

Before investing in Magazine Luiza S.A. (MGLUY), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data and may be subject to change.
  • AI analysis is pending and may provide additional insights.
Data Sources

Popular Stocks