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Meritage Hospitality Group Inc. PFD CV SER B (MHGUP)

$5.75 +$0.05 (+0.88%) |CouncilHOLD · 42 · C
Bottom line: HOLD — our Council read (42/100) and AI Score (42/100) broadly agree.
MCap: $21.57M| Vol: 150|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Meritage Hospitality Group Inc. PFD CV SER B (MHGUP) trades at $5.75 with AI Score 42/100 (Grade C). Meritage Hospitality Group Inc. (MHGUP) is a leading restaurant operator in the United States, managing over 300 locations across various states. Market cap: $21.57M, Sector: Consumer cyclical.

Price live · AI analysis from Mar 17, 2026
Meritage Hospitality Group Inc. (MHGUP) is a leading restaurant operator in the United States, managing over 300 locations across various states. The company focuses on providing diverse dining experiences through its independent restaurants and established brand concepts.

Analyst Coverage for MHGUP: MHGUP does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates MHGUP against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
HOLD 42/100 · C

MHGUP: the 1 perspectives are evenly split.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

Meritage Hospitality Group Inc. PFD CV SER B (MHGUP) Consumer Business Overview

CEORobert E. Schermer
Employees11000
HeadquartersGrand Rapids, US
IPO Year2012
IndustryRestaurants

Meritage Hospitality Group Inc. operates over 300 restaurants across the United States, focusing on diverse dining experiences and independent concepts, establishing itself as a significant player in the consumer cyclical sector.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Mar 17, 2026

What Is the Investment Thesis for MHGUP?

Meritage Hospitality Group Inc. presents a unique investment thesis characterized by its expansive restaurant portfolio and strategic market positioning. With a market cap of $21.57M and a P/E ratio of -2.19, the company faces challenges but also opportunities for growth in a recovering economy. The ongoing expansion into new markets and the enhancement of its brand concepts are expected to drive revenue growth. Additionally, the company's focus on operational efficiency, reflected in a gross margin of 24.1%, positions it favorably against industry peers. However, the company must navigate risks associated with the restaurant sector, including fluctuating consumer demand and economic conditions. Investors may want to evaluate these dynamics when evaluating MHGUP's potential for future growth.

Based on FMP financials and quantitative analysis

MHGUP Key Highlights

  • Market cap of $21.57M indicates a small-cap status, potentially higher volatility.
  • P/E ratio of -2.19 suggests current challenges in profitability.
  • Gross margin of 24.1% reflects operational efficiency compared to industry standards.
  • Profit margin of -1.3% indicates current financial pressures.
  • Beta of -0.09 suggests lower volatility compared to the market.

Who Are MHGUP's Competitors?

MHGUP is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
HFUS Hartford Great Health Corp. $4.00 +0.00% $100.11M 56
MNNGF Baijin Life Science Holdings Limited $0.07 +0.00% $58.00M 63
NLLGF Nilörngruppen AB $5.76 +0.00% $60.19M 50
NWRLY New World Department Store China Limited $0.92 +0.00% $62.20M 52
SGLOF Food & Life Companies Ltd. $8.91 +0.00% $2.02B 64
ATGSY Autogrill S.p.A. $6.55 +0.00% $2.50B 58
VENU VENU $2.40 +9.86% $102.39M 58
REBN Reborn Coffee, Inc. $1.65 +3.78% $8.74M 57

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are MHGUP's Key Strengths?

  • Strong operational expertise with over 300 restaurants.
  • Diverse restaurant concepts catering to various customer preferences.
  • Established brand recognition in multiple states.
  • Focus on quality and customer service.

What Are MHGUP's Weaknesses?

  • Negative profit margin indicating current financial challenges.
  • High operational costs associated with maintaining a large restaurant portfolio.
  • Limited brand presence outside of the U.S.
  • Dependence on consumer discretionary spending.

What Could Drive MHGUP Stock Higher?

  • Expansion into new markets to increase restaurant footprint.
  • Enhancement of brand concepts to attract new customers.
  • Leveraging technology for improved operational efficiency.
  • Implementation of sustainability initiatives to attract eco-conscious consumers.
  • Strategic partnerships to enhance customer experience.

What Are the Key Risks for MHGUP?

  • Financial-distress signal — its Altman Z-Score of 0.46 sits in the distress zone (elevated bankruptcy risk).
  • Negative return on equity (-35.2%) — the business is not currently generating profit on shareholder capital.
  • Economic downturns affecting consumer spending.
  • Intense competition from other restaurant operators.
  • Changing consumer preferences towards healthier dining options.
  • Regulatory challenges in the food service industry.

What Are the Growth Opportunities for MHGUP?

  • Expansion into New Markets: Meritage plans to expand its restaurant footprint into additional states, targeting regions with growing populations and increasing disposable income. The U.S. restaurant industry is projected to grow at a CAGR of 3.5% over the next five years, providing a favorable environment for expansion. This growth could significantly enhance revenue streams and brand recognition.
  • Enhancement of Brand Concepts: The company is focusing on enhancing its existing brand concepts, such as Morning Belle and Stan’s Tacos, to attract a broader customer base. By investing in marketing and menu innovation, Meritage aims to increase customer loyalty and drive repeat business, which is essential in the competitive restaurant sector.
  • Leveraging Technology: The integration of technology in operations, such as online ordering and delivery services, is a key growth driver. As consumer preferences shift towards convenience, Meritage can enhance its service offerings and improve operational efficiency, potentially increasing sales and customer satisfaction.
  • Sustainability Initiatives: Implementing sustainability practices can attract environmentally conscious consumers. By focusing on sourcing local ingredients and reducing waste, Meritage can enhance its brand image and appeal to a growing demographic that prioritizes sustainability in their dining choices.
  • Strategic Partnerships: Forming partnerships with local suppliers and other businesses can create synergies and enhance the customer experience. Collaborations can lead to unique offerings and promotions that differentiate Meritage from competitors, potentially driving traffic and increasing sales.

What Opportunities Does MHGUP Have?

  • Expansion into new markets with growing populations.
  • Enhancement of brand concepts to attract new customers.
  • Leveraging technology for improved operational efficiency.
  • Implementing sustainability initiatives to attract eco-conscious consumers.

What Threats Does MHGUP Face?

  • Intense competition from other restaurant operators.
  • Economic downturns affecting consumer spending.
  • Changing consumer preferences towards healthier dining options.
  • Regulatory challenges in the food service industry.

What Are MHGUP's Competitive Advantages?

  • Established brand recognition in multiple states enhances customer loyalty.
  • Diverse portfolio of restaurant concepts reduces reliance on a single brand.
  • Operational expertise and efficiency provide a competitive edge.
  • Ability to adapt to local market preferences strengthens community ties.
  • Focus on quality and customer service builds a strong reputation.

What Does MHGUP Do?

Founded in Grand Rapids, Michigan, Meritage Hospitality Group Inc. has evolved into one of the premier restaurant operators in the United States, with a robust portfolio of over 300 restaurants spread across multiple states including Arkansas, Connecticut, Florida, Georgia, Indiana, Massachusetts, Michigan, Missouri, Mississippi, North Carolina, South Carolina, Ohio, Oklahoma, Tennessee, Texas, and Virginia. The company operates under various brand concepts, including six independent restaurants in Michigan, notably Morning Belle and Stan’s Tacos, which cater to local tastes and preferences. Meritage has built a reputation for quality and customer service, positioning itself as a leader in the competitive restaurant industry. The company's strategic expansion and commitment to operational excellence have allowed it to maintain a significant presence in the market, adapting to changing consumer trends and preferences. As the restaurant industry continues to evolve, Meritage remains focused on enhancing its offerings and expanding its footprint, leveraging its established brand recognition and operational expertise to drive growth.

What Products and Services Does MHGUP Offer?

  • Operate over 300 restaurants across multiple states in the U.S.
  • Manage independent restaurant concepts, including Morning Belle and Stan’s Tacos.
  • Focus on providing diverse dining experiences to cater to local tastes.
  • Implement operational efficiencies to enhance profitability.
  • Adapt to changing consumer preferences through menu innovation.
  • Engage in strategic expansion to increase market presence.

How Does MHGUP Make Money?

  • Revenue generated primarily through restaurant sales and dining services.
  • Focus on both independent and branded restaurant concepts to diversify offerings.
  • Operational efficiencies aimed at maximizing gross margin and profitability.
  • Investments in marketing and customer engagement to drive repeat business.
  • Adaptation to market trends to meet evolving consumer demands.

What Industry Does MHGUP Operate In?

The restaurant industry is experiencing a shift towards more diverse dining options and increased consumer demand for quality experiences. With a market size projected to grow significantly in the coming years, Meritage Hospitality Group Inc. is well-positioned to capitalize on these trends. The competitive landscape includes several key players, with Meritage differentiating itself through its unique brand concepts and independent restaurant operations. As consumer preferences evolve, the ability to adapt and innovate will be crucial for maintaining market share and driving growth.

Who Are MHGUP's Key Customers?

  • Local diners seeking diverse and quality dining experiences.
  • Families looking for casual dining options.
  • Health-conscious consumers interested in fresh and sustainable menu items.
  • Business professionals seeking convenient dining solutions.
  • Tourists and travelers exploring local dining options.
AI Confidence: 71% Updated: Mar 17, 2026

F-Score 4/9Financial Health

Meritage Hospitality Group Inc. PFD CV SER B's Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 0.46 places it in the distress zone, a signal of elevated financial risk.

ROE -35%Key Financial Metrics

Return on equity for Meritage Hospitality Group Inc. PFD CV SER B stands at -35.2%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -4.9%, showing how much profit it generates from its asset base. A current ratio of 0.15 means current liabilities exceed short-term assets, a liquidity point worth watching.

Meritage Hospitality Group Inc. PFD CV SER B (MHGUP) Valuation Context

Valued at $21.57M, MHGUP is classified as a micro-cap stock. Relative to its peer group, MHGUP's quantitative score of 42/100 is below the peer average of 57/100.

MHGUP Financials

Bull Case vs Bear Case

Bull Case

  • Strong operational expertise with over 300 restaurants.
  • Diverse restaurant concepts catering to various customer preferences.
  • Established brand recognition in multiple states.
  • Focus on quality and customer service.

Bear Case

  • Negative profit margin indicating current financial challenges.
  • High operational costs associated with maintaining a large restaurant portfolio.
  • Limited brand presence outside of the U.S.
  • Dependence on consumer discretionary spending.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026

MHGUP Latest News

MHGUP Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MHGUP.

Price Targets

Wall Street price target analysis for MHGUP.

MHGUP MoonshotScore

42/100

What does this score mean?

The MoonshotScore rates MHGUP's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Robert E. Schermer

CEO

Robert E. Schermer has extensive experience in the restaurant industry, having led Meritage Hospitality Group Inc. since its inception. His background includes a strong focus on operational excellence and strategic growth, which has been pivotal in expanding the company's restaurant portfolio. Schermer holds a degree in Business Administration and has a proven track record of managing large teams and driving profitability.

Track Record: Under Schermer's leadership, Meritage has successfully expanded its restaurant operations, increasing the number of locations and enhancing brand recognition. His strategic decisions have focused on improving operational efficiencies and adapting to market trends, positioning the company for future growth.

MHGUP OTC Market Information

The OTC Other tier includes companies that do not meet the listing requirements for higher tiers like NYSE or NASDAQ. These companies may have lower trading volumes and less stringent reporting requirements, which can affect liquidity and investor confidence.

  • OTC Tier: OTC Other
  • Disclosure Status: Unknown
Liquidity: Trading volume for MHGUP may be lower than that of stocks listed on major exchanges, which can lead to wider bid-ask spreads and potential difficulties in executing trades. Investors should be aware of these factors when considering investment.
OTC Risk Factors:
  • Lower liquidity can lead to higher volatility in stock price.
  • Less stringent reporting requirements may result in less transparency.
  • Potential for wider bid-ask spreads affecting trade execution.
  • Limited analyst coverage compared to larger, listed companies.
Due Diligence Checklist:
  • Review the company's financial statements and reports.
  • Assess the competitive landscape and market position.
  • Evaluate management's track record and strategic vision.
  • Monitor industry trends and consumer preferences.
  • Investigate any regulatory risks affecting the restaurant sector.
  • Check for recent news or developments impacting the company.
Legitimacy Signals:
  • Established operational history with over 300 restaurants.
  • Strong management team with industry experience.
  • Commitment to quality and customer service in restaurant operations.

Meritage Hospitality Group Inc. PFD CV SER B Consumer Cyclical Stock: Key Questions Answered

What does Meritage Hospitality Group Inc. PFD CV SER B do?

Meritage Hospitality Group Inc. operates over 300 restaurants across the United States, focusing on providing diverse dining experiences through its independent concepts and established brand names. The company emphasizes quality service and operational efficiency to cater to a wide range of customer preferences.

What do analysts say about MHGUP stock?

Analysts have mixed views on MHGUP, reflecting the company's current challenges with profitability and market dynamics. Key valuation metrics such as the P/E ratio of -2.19 indicate financial pressures, while growth considerations include expansion plans and brand enhancement efforts.

What are the main risks for MHGUP?

Key risks for Meritage Hospitality Group Inc. include economic downturns that may reduce consumer spending, intense competition from other restaurant operators, and changing consumer preferences towards healthier dining options. Additionally, regulatory challenges in the food service industry pose ongoing risks that could impact operations.

What are the key factors to evaluate for MHGUP?

Meritage Hospitality Group Inc. PFD CV SER B (MHGUP) holds an AI score of 42/100 (low). Not financial advice.

How frequently does MHGUP data refresh on this page?

MHGUP prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven MHGUP's recent stock price performance?

Meritage Hospitality Group Inc. PFD CV SER B (MHGUP) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong operational expertise with over 300 restaurants. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider MHGUP overvalued or undervalued right now?

Valuing Meritage Hospitality Group Inc. PFD CV SER B (MHGUP) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying MHGUP?

Before investing in Meritage Hospitality Group Inc. PFD CV SER B (MHGUP), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Data is based on available financial metrics and company information as of March 2026.
Data Sources

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