mixi, Inc. (MIXIF)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
mixi, Inc. (MIXIF) trades at $26.18 with AI Score 52/100 (Grade B). mixi, Inc. operates in the entertainment and lifestyle sectors in Japan, offering a diverse portfolio of gaming applications, online betting platforms, and social networking services. Market cap: $1.70B, Sector: Technology.
Price live · AI analysis from Mar 16, 2026Analyst Coverage for MIXIF: MIXIF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates MIXIF against Technology peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
MIXIF: 5/6 perspectives are bullish. Dominant signal: Seth Klarman bullish.
How is this calculated? →mixi, Inc. (MIXIF) Technology Profile & Competitive Position
mixi, Inc., a Japanese technology company, focuses on digital entertainment, sports, and lifestyle businesses, offering gaming applications like Monster Strike, online betting platforms such as TIPSTAR, and social networking services like mixi, leveraging its established brand and diverse portfolio to cater to evolving consumer preferences in Japan.
What Is the Investment Thesis for MIXIF?
mixi, Inc. presents a compelling investment case based on its established position in the Japanese entertainment and lifestyle market. The company's diverse portfolio of gaming applications, online betting platforms, and social networking services provides multiple revenue streams and growth opportunities. With a P/E ratio of 9.9 and a profit margin of 11.0%, mixi demonstrates financial stability. A dividend yield of 4.73% offers an attractive return for investors. Key catalysts include the continued success of Monster Strike and the expansion of its online betting platforms. Potential risks include competition from other entertainment companies and the evolving preferences of Japanese consumers. The company's beta of 0.25 suggests relatively low volatility compared to the broader market.
Based on FMP financials and quantitative analysis
MIXIF Key Highlights
- Market capitalization of $1.70B, reflecting its established presence in the Japanese entertainment market.
- P/E ratio of 9.9, indicating a potentially undervalued stock relative to its earnings.
- Profit margin of 11.0%, demonstrating efficient operations and profitability.
- Gross margin of 67.4%, showcasing strong pricing power and cost management.
- Dividend yield of 4.73%, providing an attractive income stream for investors.
Who Are MIXIF's Competitors?
MIXIF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| AITUF Anritsu Corporation | $26.18 | -5.52% | $3.35B | 51 |
| AMANF Amano Corporation | $24.86 | -1.04% | $1.72B | 56 |
| ASAAF AT & S Austria Technologie & Systemtechnik AG | $223.40 | +3.23% | $13.69B | 49 |
| ATEAY Atea ASA | $8.89 | +0.00% | $1.98B | 45 |
| CSIOY Casio Computer Co.,Ltd. | $122.34 | +0.00% | $2.73B | 44 |
| GXAI Gaxos.ai Inc. | $1.13 | -3.02% | $8.45M | 70 |
| GMGI Golden Matrix Group, Inc. | $0.64 | +9.86% | $8.05M | 65 |
| KSFTF Kingsoft Corporation Limited | $2.84 | +5.19% | $3.85B | 63 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are MIXIF's Key Strengths?
- Established brand in Japan.
- Diverse portfolio of entertainment and lifestyle services.
- Successful mobile game, Monster Strike.
- Strong financial performance with healthy profit margins.
What Are MIXIF's Weaknesses?
- Reliance on the Japanese market.
- Dependence on the continued success of Monster Strike.
- Competition from larger global entertainment companies.
- Potential impact of changing consumer preferences.
What Could Drive MIXIF Stock Higher?
- Continued success of Monster Strike and new content updates.
- Expansion of online betting platforms and user base.
- Potential strategic partnerships or acquisitions in the entertainment sector.
- Growth of the FamilyAlbum app and its user engagement.
- Launch of new gaming titles and expansion into new gaming genres.
What Are the Key Risks for MIXIF?
- Intense competition in the gaming and entertainment industry.
- Changing regulations in the online betting market.
- Economic downturn in Japan impacting consumer spending.
- Dependence on the Japanese market for revenue generation.
- Technological disruptions and evolving consumer preferences.
What Are the Growth Opportunities for MIXIF?
- Expansion of Online Betting Platforms: mixi, Inc. can further expand its online betting platforms, such as TIPSTAR and Chariloto, to capitalize on the growing popularity of online gambling in Japan. The online betting market is projected to reach significant growth in the coming years, driven by increasing internet penetration and changing regulations. By enhancing its platform features, user experience, and marketing efforts, mixi can attract a larger customer base and increase revenue from this segment. Timeline: Ongoing.
- Leveraging the Popularity of Monster Strike: Monster Strike remains a key revenue driver for mixi, Inc. The company can continue to leverage the game's popularity through new content updates, collaborations with other franchises, and esports tournaments. The mobile gaming market is expected to continue its growth trajectory, and Monster Strike's established player base provides a solid foundation for future success. By innovating and engaging with its player community, mixi can sustain the game's long-term appeal. Timeline: Ongoing.
- Growth in FamilyAlbum App: FamilyAlbum, mixi's family photo and video sharing app, presents a growth opportunity in the family-oriented mobile app market. With increasing demand for secure and private platforms for sharing family memories, FamilyAlbum can attract new users through targeted marketing and feature enhancements. The app's focus on privacy and ease of use differentiates it from general social media platforms. By expanding its user base and introducing premium features, mixi can generate additional revenue from this segment. Timeline: Ongoing.
- Development of New Gaming Titles: mixi, Inc. can invest in the development of new gaming titles to diversify its revenue streams and attract new players. The gaming market is constantly evolving, and new genres and gameplay mechanics are emerging. By creating innovative and engaging games, mixi can capture a share of the growing gaming audience. This includes exploring opportunities in emerging technologies such as virtual reality and augmented reality. Timeline: 2027-2028.
- Strategic Partnerships and Acquisitions: mixi, Inc. can pursue strategic partnerships and acquisitions to expand its market reach and enhance its product offerings. Collaborating with other entertainment companies, technology providers, or sports organizations can create synergies and unlock new growth opportunities. Acquisitions can provide access to new technologies, talent, or customer bases. By carefully selecting partners and acquisition targets, mixi can accelerate its growth and strengthen its competitive position. Timeline: Ongoing.
What Opportunities Does MIXIF Have?
- Expansion into new gaming genres and platforms.
- Growth of online betting platforms.
- Strategic partnerships and acquisitions.
- Leveraging its brand for new entertainment ventures.
What Threats Does MIXIF Face?
- Intense competition in the gaming and entertainment industry.
- Changing regulations in the online betting market.
- Economic downturn in Japan.
- Technological disruptions and evolving consumer preferences.
What Are MIXIF's Competitive Advantages?
- Established brand recognition in the Japanese entertainment market.
- Large and engaged user base for its flagship game, Monster Strike.
- Diverse portfolio of gaming, betting, and social networking services.
- Ownership of the Chiba Jets Funabashi professional basketball team, providing a unique entertainment offering.
What Does MIXIF Do?
Founded in 1999 as eMecury Co., Ltd. and rebranded as mixi, Inc. in 2006, the company has evolved from its roots in social networking to become a diversified entertainment and lifestyle provider in Japan. Its flagship product, the mixi social networking service, initially provided a platform for friendly communication. Over time, mixi, Inc. expanded its portfolio to include a wide range of digital entertainment offerings. Key products include the highly successful Monster Strike mobile game, alongside other gaming applications like Kotodaman and Monster Strike Stadium. The company also operates TIPSTAR, a freemium online betting app, and Chariloto, a keirin and auto race betting ticket sales site. Beyond digital entertainment, mixi, Inc. owns the Chiba Jets Funabashi professional basketball team and manages netkeiba.com, a national horse racing resource. The company's lifestyle business includes FamilyAlbum, a family photo and video sharing app, and minimo, a salon artist booking app. mixi, Inc. is headquartered in Tokyo, Japan, and employs 1,645 people.
What Products and Services Does MIXIF Offer?
- Develops and operates mobile gaming applications, including Monster Strike and Kotodaman.
- Operates online betting platforms such as TIPSTAR and Chariloto.
- Manages the mixi social networking service.
- Provides the FamilyAlbum family photo and video sharing app.
- Operates netkeiba.com, a national horse racing resource.
- Owns and manages the Chiba Jets Funabashi professional basketball team.
- Offers employment opportunities for people with disabilities.
- Operates XFLAG stores that offer merchandise from its games.
How Does MIXIF Make Money?
- Generates revenue through in-app purchases in its mobile games.
- Earns commissions from online betting platforms.
- Derives revenue from advertising and premium features on the mixi social network.
- Generates income from ticket sales, merchandise, and sponsorships related to the Chiba Jets Funabashi basketball team.
What Industry Does MIXIF Operate In?
mixi, Inc. operates within the dynamic Japanese electronic gaming and multimedia industry. This sector is characterized by rapid technological advancements, evolving consumer preferences, and intense competition. The Japanese gaming market is one of the largest globally, driven by the popularity of mobile gaming and console games. mixi, Inc. competes with other major players in the gaming and entertainment space, including companies focused on social networking, online betting, and sports entertainment. The company's diverse portfolio and established brand recognition provide a competitive advantage in this landscape.
Who Are MIXIF's Key Customers?
- Mobile gamers who play mixi's gaming applications.
- Users of online betting platforms such as TIPSTAR and Chariloto.
- Users of the mixi social networking service.
- Families who use the FamilyAlbum app to share photos and videos.
- Fans of the Chiba Jets Funabashi professional basketball team.
How mixi, Inc. Is Valued
mixi, Inc. carries a market capitalization of $1.70B, placing it in the small-cap category. Relative to its peer group, MIXIF's quantitative score of 52/100 is roughly in line with the peer average of 49/100.
Company Profile
mixi, Inc. operates in the Electronic Gaming & Multimedia industry within the Technology sector. It is headquartered in Tokyo, JP. The company is led by CEO Koki Kimura. MIXIF has traded publicly since 2014.
ROE 10%Key Financial Metrics
Return on equity for mixi, Inc. stands at 9.7%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 6.2%, showing how much profit it generates from its asset base. MIXIF trades at a trailing price-to-earnings ratio of 9.94, below the Technology sector average of ~38x. Its free cash flow yield is 5.7%, a gauge of the cash the business throws off relative to its market value. A current ratio of 4.41 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 9.4%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 5/9Financial Health
mixi, Inc.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 4.16 places it in the safe zone, indicating low near-term bankruptcy risk.
FY2026 estForward Outlook
Wall Street analysts project mixi, Inc. revenue of about $169.95B for fiscal 2026, with EPS near $222.24. The estimate reflects 3 contributing analysts.
MIXIF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2026
Bull Case vs Bear Case
Bull Case
- Recent insider buying at mixi, Inc. suggests confidence in the company's future performance, as executives are investing their own capital.
- Community sentiment has shifted positively, with discussions highlighting the potential of their gaming and social networking platforms.
- The company's recent partnerships indicate a strategic direction that could enhance user engagement and revenue streams.
- Market perception is buoyed by the growing interest in gaming, particularly in mobile platforms, which aligns with mixi's core business.
Bear Case
- Despite positive sentiment, there are concerns about competition in the gaming sector, which could impact mixi's market share.
- Recent reports indicate a slowdown in user growth for their social networking services, raising questions about long-term sustainability.
- Community discussions have pointed out potential regulatory challenges that could affect their operations and profitability.
- Some bearish analysts highlight the company's reliance on a few key titles, which may pose risks if those games underperform.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
MIXIF Latest News
-
Stocks That Hit 52-Week Lows On Tuesday
· Jan 28, 2020
-
Stocks That Hit 52-Week Lows On Friday
· Jan 17, 2020
MIXIF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MIXIF.
Price Targets
Wall Street price target analysis for MIXIF.
MIXIF MoonshotScore
What does this score mean?
The MoonshotScore rates MIXIF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Koki Kimura
CEO
Koki Kimura serves as the CEO of mixi, Inc., leading a team of 1,645 employees. His background includes extensive experience in the technology and entertainment sectors. He has a proven track record of driving innovation and growth within the company. His leadership focuses on expanding mixi's presence in the digital entertainment market and diversifying its revenue streams. He is responsible for the overall strategic direction and operational performance of the company.
Track Record: Under Koki Kimura's leadership, mixi, Inc. has successfully maintained the popularity of Monster Strike and expanded its online betting platforms. He has overseen the company's diversification into new entertainment ventures and the growth of its lifestyle businesses. His strategic decisions have contributed to mixi's strong financial performance and its position as a leading entertainment provider in Japan.
MIXIF OTC Market Information
The OTC Other tier represents the lowest tier of the over-the-counter (OTC) market, indicating that mixi, Inc. has not met the listing requirements for higher tiers like OTCQX or OTCQB. Companies in this tier may have limited financial disclosure, and there may be less information available to investors compared to companies listed on major exchanges like the NYSE or NASDAQ. Investing in OTC Other stocks carries higher risks due to the potential for less transparency and regulatory oversight. This contrasts sharply with exchange-listed companies that must meet stringent listing and reporting standards.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure and transparency.
- Lower trading volume and liquidity.
- Potential for price manipulation.
- Higher risk of fraud or scams.
- Less regulatory oversight compared to major exchanges.
- Verify the company's registration and legal status.
- Review available financial statements and disclosures.
- Assess the company's business model and competitive landscape.
- Evaluate the management team and their track record.
- Understand the risks associated with investing in OTC stocks.
- Consult with a financial advisor.
- Monitor news and developments related to the company.
- Established operating history since 1999.
- Presence in the Japanese entertainment market.
- Positive financial performance with healthy profit margins.
- Ownership of the Chiba Jets Funabashi professional basketball team.
- Availability of company information on its website.
mixi, Inc. Technology Stock: Key Questions Answered
What does mixi, Inc. do?
mixi, Inc. is a Japanese entertainment and lifestyle company with a diverse portfolio of digital services. Its core business revolves around mobile gaming, with Monster Strike being its most successful title. The company also operates online betting platforms like TIPSTAR and Chariloto, catering to the Japanese market. Additionally, mixi manages the mixi social networking service and the FamilyAlbum family photo and video sharing app. Its business model focuses on generating revenue through in-app purchases, commissions from betting platforms, and advertising on its social network.
What are the main risks for MIXIF?
mixi, Inc. faces several risks, including intense competition in the gaming and entertainment industry, which could impact its market share and profitability. Changing regulations in the online betting market could also pose a challenge. An economic downturn in Japan could reduce consumer spending on entertainment and leisure activities. The company's dependence on the Japanese market makes it vulnerable to regional economic conditions. Additionally, technological disruptions and evolving consumer preferences could require mixi to adapt its products and services to remain competitive.
What are the key factors to evaluate for MIXIF?
mixi, Inc. (MIXIF) holds an AI score of 52/100 (moderate). P/E: 9.9x vs the S&P 500's ~20-25x. Not financial advice.
How frequently does MIXIF data refresh on this page?
MIXIF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven MIXIF's recent stock price performance?
mixi, Inc. (MIXIF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established brand in Japan. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider MIXIF overvalued or undervalued right now?
mixi, Inc. (MIXIF) trades at 9.9x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying MIXIF?
Before investing in mixi, Inc. (MIXIF), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Why might investors consider adding MIXIF to a portfolio?
Key strength of mixi, Inc. (MIXIF): Established brand in Japan. Weigh rewards against risks and diversify. Not financial advice.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- AI analysis pending for MIXIF. OTC data may be limited.