Altria Group, Inc. (MO)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Altria Group, Inc. (MO) trades at $72.71 with AI Score 93/100 (Grade A+). Altria Group, Inc. manufactures and sells smokeable and oral tobacco products in the United States. Market cap: $121.42B, Sector: Consumer defensive.
Price live · AI analysis from May 10, 2026MO stock analysis for 2026: Analysts have set a consensus price target of $64.42 for Altria Group, Inc., suggesting 11.4% downside from the current price of $72.71. The AI MoonshotScore is 93/100, indicating a strong bullish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
MO: 1/1 perspectives are bullish.
How is this calculated? →Altria Group, Inc. (MO) Consumer Business Overview
Altria Group, Inc. dominates the U.S. tobacco market with its flagship Marlboro brand and a diverse portfolio of smokeable and oral tobacco products. The company navigates evolving consumer preferences and regulatory landscapes while maintaining a strong market share and dividend yield within the consumer defensive sector.
What Is the Investment Thesis for MO?
Altria Group, Inc. presents a compelling investment case based on its strong market position, high profitability, and commitment to returning capital to shareholders. With a market capitalization of $121.42B and a profit margin of 36.9%, Altria demonstrates financial stability. The company's dividend yield of 6.17% is attractive to income-seeking investors. Growth catalysts include expansion in the alternative nicotine product market and strategic cost management. However, investors may want to evaluate potential risks such as declining cigarette consumption, increasing regulatory pressures, and potential litigation. The company's ability to adapt to changing consumer preferences and navigate regulatory challenges will be critical to its long-term success.
Based on FMP financials and quantitative analysis
MO Key Highlights
- Market capitalization of $121.42B, reflecting its significant presence in the tobacco industry.
- P/E ratio of 14.9, indicating a potentially undervalued stock compared to its earnings.
- Profit margin of 36.9%, showcasing strong profitability and efficient operations.
- Gross margin of 67.8%, demonstrating effective cost management in its manufacturing and sales processes.
- Dividend yield of 6.17%, providing a substantial return to shareholders and highlighting its commitment to returning capital.
Who Are MO's Competitors?
MO is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| BUD Anheuser-Busch InBev SA/NV | $81.33 | +1.35% | $157.23B | 49 |
| BTI British American Tobacco p.l.c. | $61.77 | +2.00% | $133.75B | 52 |
| MDLZ Mondelez International, Inc. | $60.91 | +2.63% | $78.19B | 57 |
| CL Colgate-Palmolive Company | $95.13 | +2.55% | $76.12B | 87 |
| DEO Diageo plc | $82.16 | +4.40% | $45.67B | 49 |
| TPB Turning Point Brands, Inc. | $85.94 | -1.64% | $1.66B | 59 |
| RLX RLX Technology Inc. | $1.93 | -0.52% | $2.36B | 52 |
| SWMAF Swedish Match AB (publ) | $10.05 | +0.00% | 51 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are MO's Key Strengths?
- Strong brand portfolio, particularly Marlboro.
- High profit margins and cash flow.
- Extensive distribution network.
- Significant market share in the U.S. tobacco market.
What Are MO's Weaknesses?
- Dependence on the declining cigarette market.
- Limited international presence.
- Exposure to litigation and regulatory risks.
- Negative public perception of tobacco products.
What Could Drive MO Stock Higher?
- Expansion and increased sales of on! oral nicotine pouches.
- Potential regulatory changes impacting the tobacco and nicotine industries.
- Continued cost optimization and efficiency improvements across the organization.
- Strategic investments in alternative nicotine products and technologies.
What Are the Key Risks for MO?
- Insider selling — insiders were net sellers of roughly $11.0M recently.
- Declining cigarette consumption and market share.
- Increasing regulatory restrictions and taxes on tobacco products.
- Litigation and legal liabilities related to health concerns.
- Changing consumer preferences and health awareness.
What Are the Growth Opportunities for MO?
- Expansion in Alternative Nicotine Products: Altria has the opportunity to grow its presence in the alternative nicotine product market, including e-cigarettes and oral nicotine pouches. The global e-cigarette and vape market is projected to reach $40 billion by 2028, presenting a significant growth avenue. Altria's on! oral nicotine pouches and other innovative products can capture a larger share of this market, driving revenue growth and offsetting declines in traditional cigarette sales.
- Strategic Acquisitions and Partnerships: Altria can pursue strategic acquisitions and partnerships to expand its product portfolio and market reach. Collaborating with or acquiring companies in the cannabis or other adjacent industries could provide new growth opportunities. These partnerships can leverage Altria's distribution network and brand expertise to enter new markets and diversify its revenue streams, mitigating risks associated with the declining cigarette market.
- International Market Expansion: While Altria primarily operates in the United States, exploring select international markets could provide additional growth opportunities. Identifying countries with favorable regulatory environments and growing demand for tobacco or alternative nicotine products could drive revenue growth. Adapting its product portfolio to suit local preferences and regulatory requirements will be crucial for success in international markets.
- Cost Optimization and Efficiency Improvements: Altria can continue to focus on cost optimization and efficiency improvements to enhance profitability. Streamlining operations, reducing overhead expenses, and optimizing its supply chain can improve margins and free up capital for investments in growth initiatives. Implementing advanced technologies and automation can further enhance efficiency and reduce costs, contributing to long-term financial performance.
- Leveraging Brand Equity and Marketing: Altria can leverage its strong brand equity, particularly the Marlboro brand, to drive sales and customer loyalty. Investing in targeted marketing campaigns and promotional activities can maintain market share and attract new customers. Emphasizing the quality and heritage of its brands can differentiate Altria from competitors and sustain its pricing power in the market.
What Opportunities Does MO Have?
- Expansion in alternative nicotine products (e-cigarettes, oral nicotine pouches).
- Strategic acquisitions and partnerships.
- Entry into the cannabis market.
- Cost optimization and efficiency improvements.
What Threats Does MO Face?
- Declining cigarette consumption.
- Increasing regulatory restrictions and taxes.
- Potential litigation and legal liabilities.
- Changing consumer preferences and health concerns.
What Are MO's Competitive Advantages?
- Strong brand recognition, particularly with the Marlboro brand.
- Extensive distribution network across the United States.
- High customer loyalty among smokers.
- Significant market share in the U.S. tobacco market.
What Does MO Do?
Altria Group, Inc., established in 1822 and headquartered in Richmond, Virginia, is a leading manufacturer and seller of smokeable and oral tobacco products in the United States. The company's history is deeply rooted in the tobacco industry, evolving from its origins as a tobacco company to a diversified consumer packaged goods company and then refocusing on its core tobacco business. Altria’s primary product is cigarettes, marketed predominantly under the Marlboro brand, which holds a significant share of the U.S. cigarette market. In addition to cigarettes, Altria offers cigars and pipe tobacco, principally under the Black & Mild brand. The company also produces and sells moist smokeless tobacco products under brands such as Copenhagen, Skoal, Red Seal, and Husky. Furthermore, Altria has expanded its portfolio to include on! oral nicotine pouches, catering to evolving consumer preferences for alternative nicotine products. Altria distributes its products primarily through wholesalers, including distributors, and large retail organizations, such as chain stores. The company continually adapts to changing consumer trends and regulatory environments while focusing on maximizing shareholder value.
What Products and Services Does MO Offer?
- Manufactures and sells cigarettes in the United States.
- Offers cigars and pipe tobacco products.
- Produces and sells moist smokeless tobacco products.
- Provides oral nicotine pouches.
- Distributes tobacco products to wholesalers and retailers.
- Focuses on brand management and marketing.
How Does MO Make Money?
- Manufactures tobacco and nicotine products.
- Sells products to wholesalers and large retail chains.
- Generates revenue through product sales.
- Focuses on maintaining market share and brand loyalty.
What Industry Does MO Operate In?
Altria Group, Inc. operates in the consumer defensive sector, specifically within the tobacco industry. The industry is characterized by mature markets, declining cigarette consumption, and increasing regulatory scrutiny. Companies like Altria are adapting by diversifying into alternative nicotine products, such as e-cigarettes and oral nicotine pouches. The competitive landscape includes global players like British American Tobacco and Anheuser-Busch InBev SA/NV, all vying for market share in a consolidating industry. Despite challenges, the tobacco industry remains highly profitable due to strong brand loyalty and pricing power.
Who Are MO's Key Customers?
- Wholesalers and distributors of tobacco products.
- Large retail organizations, such as chain stores.
- Adult smokers and users of oral tobacco products.
- Consumers of alternative nicotine products.
Company Profile
Altria Group, Inc. operates in the Tobacco industry within the Consumer Defensive sector. It is headquartered in Richmond, US. The company is led by CEO William F. Gifford Jr.. MO has traded publicly since 1985.
How Altria Group, Inc. Is Valued
Altria Group, Inc. carries a market capitalization of $121.42B, placing it in the large-cap category. Relative to its peer group, MO's quantitative score of 93/100 is above the peer average of 59/100.
P/E 14.9Key Financial Metrics
Return on assets is 23.3%, showing how much profit it generates from its asset base. MO trades at a trailing price-to-earnings ratio of 14.89, below the Consumer Defensive sector average of ~29x. Its free cash flow yield is 7.2%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.56 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 6.7%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 6/9Financial Health
Altria Group, Inc.'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 4.99 places it in the safe zone, indicating low near-term bankruptcy risk.
FY2026 estForward Outlook
Wall Street analysts project Altria Group, Inc. revenue of about $20.53B for fiscal 2026, with EPS near $5.68. The estimate reflects 8 contributing analysts.
Net buyingInsider Activity
Over the past six months, Altria Group, Inc. insiders filed 30 SEC Form 4 transactions — 10 sales and 20 purchases. On net that is roughly 100K shares acquired (about $11.0M) — insiders putting money in tends to read as conviction.
MO Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Altria's consistent dividend yield makes it attractive in a low-interest-rate environment. Think of it as a bond alternative for income-seeking investors.
- Recent insider buying activity may signal confidence in the company's future performance. It's like the captain going down with the ship – or buying more tickets.
- The company's focus on alternative tobacco products like oral nicotine could offset declines in traditional cigarette sales. They're trying to adapt like Netflix moving from DVDs to streaming.
- Despite negative press, Altria maintains a strong brand presence and customer loyalty. It's like Coca-Cola – people keep coming back.
Bear Case
- Increased regulatory scrutiny and potential bans on flavored tobacco products pose a significant threat. It's like the government cracking down on sugar.
- Shifting consumer preferences towards healthier alternatives could accelerate the decline in cigarette consumption. The market is becoming health-conscious like the shift towards electric vehicles.
- Negative public perception of the tobacco industry impacts Altria's long-term growth prospects. It's like the oil industry facing increasing environmental pressure.
- The company's past investments in vaping companies have faced challenges and write-downs, raising concerns about capital allocation. Think of it as a tech company making a bad acquisition.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
From the Earnings Call
“We reaffirm our expectation to deliver 2026 full year adjusted diluted EPS and in a range of $5.56 to $5.72, representing a growth rate of 2.5% to 5.5% and from a base of $5.42 in 2025.”
— Salvatore Mancuso
“Reported shipment volume for the total on! portfolio grew nearly 18% and to over 46 million cans in the first quarter, reflecting continued demand for on! Classic and the pipeline shipments for the on! PLUS national expansion.”
— William Gifford
MO Q1 FY2026 earnings call transcript · 2026-04-30
MO Latest News
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MO Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MO.
Price Targets
Consensus target: $64.42
MO MoonshotScore
What does this score mean?
The MoonshotScore rates MO's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
My Top High-Yield Dividend Stock to Buy for Passive Income, Even If There's a Stock Market Crash
Zyn’s New ‘Lower Risk’ Label Could Light Up Nicotine Pouches Sales
1 Masterclass in Pricing Power Makes Altria an Absolute Sanctuary for Retirees
Why Johnson & Johnson, Altria, Verizon, and Other Safe Dividend Stocks Climbed Today
Latest Altria Group, Inc. Analysis
Leadership: William F. Gifford Jr.
CEO
William F. Gifford Jr. has served as the Chief Executive Officer of Altria Group, Inc. since 2020. He has been with Altria for over 25 years, holding various leadership positions across the company's sales, marketing, and strategy functions. His extensive experience within the organization provides him with a deep understanding of the tobacco industry and Altria's operations. He is responsible for overseeing the company's strategic direction and driving long-term growth.
Track Record: Since becoming CEO, William F. Gifford Jr. has focused on transforming Altria into a smoke-free company by investing in alternative nicotine products and reducing the company's reliance on traditional cigarettes. He has also emphasized cost management and efficiency improvements to enhance profitability. Under his leadership, Altria has navigated complex regulatory challenges and maintained its strong market position.
Common Questions About MO (Consumer Defensive)
What does Altria Group, Inc. do?
Altria Group, Inc. manufactures and sells smokeable and oral tobacco products in the United States. The company's primary brand is Marlboro cigarettes, but it also offers cigars, pipe tobacco, moist smokeless tobacco, and oral nicotine pouches under various brands like Black & Mild, Copenhagen, Skoal, and on!. Altria distributes its products through wholesalers and large retail chains, focusing on maintaining its market share and brand loyalty in a challenging regulatory environment.
What do analysts say about MO stock?
Analysts' consensus on Altria Group, Inc. stock reflects a mix of perspectives, acknowledging its strong dividend yield and market position while considering the challenges of declining cigarette consumption and regulatory pressures. Valuation metrics such as the P/E ratio of 14.9 suggest potential undervaluation. Growth considerations center on Altria's ability to successfully transition to alternative nicotine products and manage costs effectively. Analyst ratings vary, with some recommending a hold or neutral stance, while others see potential for long-term value.
What are the main risks for MO?
The main risks for Altria Group, Inc. include declining cigarette consumption, which necessitates a successful transition to alternative nicotine products. Increasing regulatory restrictions and taxes on tobacco products could further erode sales and profitability. Potential litigation and legal liabilities related to health concerns pose a significant financial risk. Changing consumer preferences and increased health awareness also threaten Altria's traditional business model, requiring continuous innovation and adaptation.
What are the key factors to evaluate for MO?
Altria Group, Inc. (MO) holds an AI score of 93/100 (high). P/E: 14.9x vs the S&P 500's ~20-25x. Analysts target $64.42 (-11%). Not financial advice.
How frequently does MO data refresh on this page?
MO prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven MO's recent stock price performance?
Altria Group, Inc. (MO) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand portfolio, particularly Marlboro. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider MO overvalued or undervalued right now?
Altria Group, Inc. (MO) trades at 14.9x earnings. Analysts target $64.42 (-11%) — downside risk seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying MO?
Before investing in Altria Group, Inc. (MO), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available financial data and company reports as of 2026-05-10.
- Future performance is subject to market conditions and company-specific factors.