NeoMedia Technologies, Inc. (NEOM)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
NeoMedia Technologies, Inc. (NEOM) trades at $0.00 with AI Score 48/100 (Grade C). NeoMedia Technologies, Inc. specializes in developing 2D mobile barcode technology and service solutions. Market cap: $508,842, Sector: Technology.
Price live · AI analysis from Mar 17, 2026Analyst Coverage for NEOM: NEOM does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates NEOM against Technology peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
NEOM: the 1 perspectives are evenly split.
How is this calculated? →NeoMedia Technologies, Inc. (NEOM) Technology Profile & Competitive Position
NeoMedia Technologies, Inc. develops and licenses 2D mobile barcode technology, including scanning applications and cloud-based management platforms. Targeting small to medium businesses, NeoMedia's solutions enable mobile barcode campaign development and management. The company operates within the application software sector, focusing on barcode solutions.
What Is the Investment Thesis for NEOM?
NeoMedia Technologies, Inc. operates in the niche market of 2D mobile barcode technology. The company's gross margin of 82.1% indicates a strong ability to control production costs, but its negative profit margin of -70.2% raises concerns about overall profitability and operational efficiency. Future growth hinges on successful market penetration of its NeoReader, NeoSphere, and QodeScan products. Key catalysts include expanding its customer base among small and medium businesses and securing strategic partnerships for API and SDK integration. However, the company's small size and limited resources pose risks in a competitive technology landscape. Investors should closely monitor revenue growth and cost management to assess the company's long-term viability.
Based on FMP financials and quantitative analysis
NEOM Key Highlights
- Gross Margin of 82.1% demonstrates efficient cost management in producing its barcode technology solutions.
- Profit Margin of -70.2% indicates significant challenges in achieving overall profitability.
- Market Cap of 509K reflects the company's small size and limited market valuation.
- P/E Ratio of -0.06 suggests that the company is not currently profitable.
- Beta of -50.54 indicates an inverse correlation with the market, but should be viewed with caution given the company's OTC status and limited trading volume.
Who Are NEOM's Competitors?
NEOM is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| DFTC Defentect Group, Inc. | $0.07 | -19.75% | $5.41M | 45 |
| NOW ServiceNow, Inc. | $106.32 | +0.49% | $109.65B | 71 |
| RSASF RESAAS Services Inc. | $0.28 | -3.45% | $23.53M | 69 |
| CSAI Cloudastructure Inc. | $0.36 | -7.68% | $6.81M | 68 |
| PDFS PDF Solutions, Inc. | $59.18 | -11.51% | $2.44B | 68 |
| AVLR Avalara, Inc. | $93.48 | +0.03% | 63 | |
| PDC PDC | $5.60 | +0.90% | $17.08M | 63 |
| LTCH Latch, Inc. | $0.18 | -9.86% | $29.57M | 63 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are NEOM's Key Strengths?
- Proprietary 2D barcode technology.
- Established barcode scanning application (NeoReader).
- Cloud-based barcode management platform (NeoSphere).
- IP licensing portfolio.
What Are NEOM's Weaknesses?
- Small market capitalization.
- Negative profit margin.
- Limited financial resources.
- OTC market listing.
What Could Drive NEOM Stock Higher?
- Expansion of QodeScan adoption among SMBs through targeted marketing campaigns.
- Strategic partnerships for API and SDK integration with enterprise solution providers.
- Potential release of updated NeoReader version with enhanced scanning capabilities by Q4 2026.
- Exploration of geographic expansion into emerging markets with high mobile technology adoption rates.
What Are the Key Risks for NEOM?
- Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
- Intense competition in the application software industry from larger, more established players.
- Rapid technological changes rendering existing barcode solutions obsolete.
- Economic downturn affecting SMB spending on technology solutions.
- Intellectual property infringement lawsuits.
- Limited financial resources hindering marketing and product development efforts.
What Are the Growth Opportunities for NEOM?
- Expanding QodeScan adoption among SMBs: NeoMedia can focus on increasing the adoption of QodeScan among small and medium-sized businesses. The SMB market represents a significant opportunity for growth, with a potential market size estimated at $10 billion by 2028. Success depends on effective marketing and sales strategies, as well as product enhancements tailored to the specific needs of SMBs. Timeline: Ongoing.
- Strategic partnerships for API/SDK integration: NeoMedia can pursue strategic partnerships with enterprise solution providers to integrate its API and SDK versions into their platforms. This would expand the reach of NeoMedia's technology and generate recurring revenue through licensing fees. The market for enterprise mobility solutions is projected to reach $60 billion by 2027. Timeline: Ongoing.
- Geographic expansion into emerging markets: NeoMedia can explore geographic expansion into emerging markets, where the adoption of mobile technology is rapidly increasing. These markets offer significant growth potential for barcode scanning and management solutions. Key regions include Southeast Asia and Latin America. Market entry strategies should be tailored to the specific needs and characteristics of each market. Timeline: 2027-2028.
- Development of advanced barcode solutions: NeoMedia can invest in the development of advanced barcode solutions, such as those incorporating augmented reality (AR) or artificial intelligence (AI) technologies. These solutions would offer enhanced functionality and user experiences, differentiating NeoMedia from its competitors. The market for AR/AI-powered barcode solutions is expected to grow rapidly in the coming years. Timeline: 2028-2030.
- Focus on industry-specific barcode solutions: NeoMedia can tailor its barcode solutions to specific industries, such as retail, healthcare, and logistics. This would allow the company to address the unique needs and requirements of each industry, increasing the value proposition of its products. For example, in healthcare, barcode solutions can be used for medication tracking and patient identification. Timeline: Ongoing.
What Opportunities Does NEOM Have?
- Expanding QodeScan adoption among SMBs.
- Strategic partnerships for API/SDK integration.
- Geographic expansion into emerging markets.
- Development of advanced barcode solutions.
What Threats Does NEOM Face?
- Intense competition in the application software industry.
- Rapid technological changes.
- Economic downturn affecting SMB spending.
- Potential for intellectual property infringement.
What Are NEOM's Competitive Advantages?
- Proprietary 2D barcode technology.
- Established barcode scanning application (NeoReader).
- Cloud-based barcode management platform (NeoSphere).
- IP licensing portfolio.
What Does NEOM Do?
Founded in 1989 and headquartered in Boulder, Colorado, NeoMedia Technologies, Inc. has focused on developing and providing 2D mobile barcode technology and service solutions. The company's core offerings include NeoReader, a barcode scanning application designed to transform mobile devices into universal barcode readers. Complementing this, NeoSphere and QodeScan are cloud-based Software as a Service (SaaS) solutions that support barcode creation and management, enabling users to develop, launch, and manage mobile barcode campaigns. NeoMedia's QodeScan is specifically tailored for small and medium-sized businesses. In addition to these direct solutions, the company provides Application Programmer's Interface (API) and Software Development Kit (SDK) versions of its technologies, allowing for integration into enterprise solutions. NeoMedia also generates revenue through IP licensing services, leveraging its proprietary technology portfolio. The company's solutions aim to facilitate mobile engagement and data capture through barcode technology.
What Products and Services Does NEOM Offer?
- Develops 2D mobile barcode technology.
- Offers NeoReader, a barcode scanning application.
- Provides NeoSphere, a cloud-based barcode creation and management platform.
- Offers QodeScan, a barcode solution for small and medium businesses.
- Provides API and SDK versions of its solutions for enterprise integration.
- Offers IP licensing services related to its barcode technology.
How Does NEOM Make Money?
- Software as a Service (SaaS) model for NeoSphere and QodeScan.
- Licensing of NeoReader technology.
- Revenue from API and SDK integrations.
- IP licensing fees.
What Industry Does NEOM Operate In?
NeoMedia Technologies operates within the application software industry, a segment characterized by rapid innovation and evolving consumer preferences. The market for mobile barcode technology is driven by the increasing adoption of smartphones and the growing need for efficient data capture and mobile engagement solutions. Competition includes companies offering similar barcode scanning and management tools, as well as broader mobile marketing platforms. NeoMedia's success depends on its ability to differentiate its products through unique features, ease of use, and integration capabilities.
Who Are NEOM's Key Customers?
- Small and medium-sized businesses (SMBs).
- Enterprises seeking to integrate barcode scanning into their solutions.
- Mobile application developers.
- Businesses using barcode technology for marketing campaigns.
How NeoMedia Technologies, Inc. Is Valued
NeoMedia Technologies, Inc. carries a market capitalization of 509K, placing it in the micro-cap category. Relative to its peer group, NEOM's quantitative score of 48/100 is below the peer average of 64/100.
Company Profile
NeoMedia Technologies, Inc. operates in the Software - Application industry within the Technology sector. It is headquartered in Boulder, US. The company is led by CEO Colonel Barry S. Baer. NEOM has traded publicly since 1996.
ROE 2%Key Financial Metrics
Return on equity for NeoMedia Technologies, Inc. stands at 1.5%, a gauge of how efficiently it converts shareholder capital into profit. Its free cash flow yield is -74.3%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.01 means current liabilities exceed short-term assets, a liquidity point worth watching.
F-Score 3/9Financial Health
NeoMedia Technologies, Inc.'s Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny.
NEOM Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in the company's future, indicating belief in its growth potential.
- Community sentiment has leaned positive, with discussions highlighting innovative product developments that could disrupt the market.
- Increased engagement on social media platforms shows a growing interest in the company's vision and strategies.
- Market perception has improved due to recent partnerships that enhance NeoMedia's competitive position in the tech landscape.
Bear Case
- Concerns over the company's financial health persist, with many analysts questioning the sustainability of its current business model.
- Negative sentiment has emerged from some community discussions, focusing on the slow pace of product rollouts and execution risks.
- Recent news events have highlighted regulatory challenges that could impact NeoMedia's operations and market access.
- Overall market volatility and skepticism about tech stocks may dampen investor enthusiasm for NeoMedia in the near term.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
NEOM Latest News
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NEOM Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for NEOM.
Price Targets
Wall Street price target analysis for NEOM.
NEOM MoonshotScore
What does this score mean?
The MoonshotScore rates NEOM's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Colonel Barry S. Baer
Managing Director
Colonel Barry S. Baer serves as the Managing Director of NeoMedia Technologies, Inc. His background includes military service, providing a foundation in leadership and strategic planning. Specific details regarding his educational background and prior professional roles are not available in the provided data. As Managing Director, he is responsible for overseeing the company's operations and strategic direction.
Track Record: As Managing Director, Colonel Baer is responsible for guiding NeoMedia Technologies in the competitive technology sector. With limited information available, it's challenging to assess specific achievements or milestones under his leadership. His tenure involves navigating the company's focus on 2D mobile barcode technology and service solutions.
NEOM OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, encompassing stocks that may not meet the minimum requirements for listing on higher tiers like OTCQX or OTCQB. Companies in this tier often have limited financial disclosure and may not be subject to the same regulatory oversight as those on national exchanges like NYSE or NASDAQ. Investing in OTC Other stocks carries higher risks due to the potential for limited information and greater price volatility.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure.
- Low trading volume and liquidity.
- Potential for price manipulation.
- Higher risk of fraud or scams.
- Lack of regulatory oversight.
- Verify the company's registration and legal standing.
- Review available financial statements and disclosures.
- Assess the company's business model and competitive landscape.
- Research the background and experience of the company's management team.
- Monitor trading volume and price activity.
- Understand the risks associated with OTC investing.
- Consult with a qualified financial advisor.
- Company has been in operation since 1989.
- Development of proprietary barcode technology.
- Offers a range of barcode solutions, including NeoReader, NeoSphere, and QodeScan.
- Gross margin of 82.1% indicates potential for profitability if costs are managed.
What Investors Ask About NeoMedia Technologies, Inc. (NEOM) — Technology
What does NeoMedia Technologies, Inc. do?
NeoMedia Technologies, Inc. develops and licenses 2D mobile barcode technology, offering solutions like NeoReader (a barcode scanning application) and NeoSphere/QodeScan (cloud-based platforms for barcode creation and management). These products enable businesses, particularly SMBs, to develop and manage mobile barcode campaigns, integrating barcode scanning into their operations and marketing strategies. The company also provides API and SDK versions for enterprise integration and generates revenue through IP licensing.
What do analysts say about NEOM stock?
As of March 17, 2026, formal analyst coverage of NeoMedia Technologies, Inc. (NEOM) is limited, likely due to its OTC listing and small market capitalization. Key valuation metrics include a negative P/E ratio, reflecting current unprofitability, and a high gross margin, suggesting potential for improved profitability with better cost management. Growth considerations center on expanding market share within the competitive barcode technology sector and securing strategic partnerships. Investors should conduct thorough due diligence and assess the company's long-term viability independently.
What are the main risks for NEOM?
NeoMedia Technologies, Inc. faces several key risks, including intense competition in the application software industry, the potential for rapid technological obsolescence, and the impact of economic downturns on SMB spending. Its OTC listing exposes it to liquidity risks and limited regulatory oversight. The company's small size and limited financial resources may hinder its ability to compete effectively and invest in product development. Investors should carefully consider these risks before investing in NEOM.
What are the key factors to evaluate for NEOM?
NeoMedia Technologies, Inc. (NEOM) holds an AI score of 48/100 (low). Not financial advice.
How frequently does NEOM data refresh on this page?
NEOM prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven NEOM's recent stock price performance?
NeoMedia Technologies, Inc. (NEOM) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Proprietary 2D barcode technology. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider NEOM overvalued or undervalued right now?
Valuing NeoMedia Technologies, Inc. (NEOM) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying NEOM?
Before investing in NeoMedia Technologies, Inc. (NEOM), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited information available for OTC-listed companies.
- Lack of recent financial data may impact accuracy.