NH Hotel Group, S.A. (NHHEF)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
NH Hotel Group, S.A. (NHHEF) trades at $7.78. NH Hotel Group, S. A. is a multinational hotel operator with a significant presence in Europe and Latin America. Market cap: $3.39B, Sector: Consumer cyclical.
Price live · AI analysis from Mar 17, 2026Analyst Coverage for NHHEF: NHHEF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates NHHEF against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
NHHEF: 1/1 perspectives are bearish.
How is this calculated? →NH Hotel Group, S.A. (NHHEF) Consumer Business Overview
NH Hotel Group, S.A. operates a diverse portfolio of hotels across Europe and Latin America, offering accommodation and related services. With a history dating back to 1881, the company focuses on both business and leisure travelers, managing 353 hotels with 55,063 rooms as of 2021.
What Is the Investment Thesis for NHHEF?
NH Hotel Group presents an investment opportunity within the recovering travel and tourism sector. With a P/E ratio of 15.5 and a profit margin of 10.4%, the company demonstrates profitability. The high gross margin of 95.1% indicates efficient cost management. Growth catalysts include the ongoing recovery in travel demand and the company's strategic focus on urban destinations. However, the company's beta of 1.51 suggests higher volatility compared to the market. Investors may want to evaluate the competitive landscape and potential economic downturns that could impact travel spending.
Based on FMP financials and quantitative analysis
NHHEF Key Highlights
- Operates 353 hotels with 55,063 rooms across 30 countries as of December 31, 2021.
- Profit Margin of 10.4% indicates solid profitability in the hotel sector.
- Gross Margin of 95.1% reflects efficient cost management and pricing strategies.
- P/E Ratio of 15.5 suggests the company may be undervalued compared to its earnings.
- Beta of 1.51 indicates higher volatility compared to the market, reflecting sensitivity to economic cycles.
Who Are NHHEF's Competitors?
NHHEF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| BRBOY Brembo S.p.A. | $12.00 | -7.69% | $3.88B | 50 |
| BVILY Breville Group Limited | $28.87 | +51.68% | $4.18B | 51 |
| FGETF Flight Centre Travel Group Limited | $8.59 | +0.00% | $1.77B | 48 |
| INREF InRetail Perú Corp. | $26.84 | +0.00% | $2.85B | 51 |
| LGDDF Lagardere S.A. | $20.33 | +0.00% | $2.90B | 48 |
| HKSHY The Hongkong and Shanghai Hotels, Limited | $13.34 | -0.07% | $1.11B | 60 |
| HFUS Hartford Great Health Corp. | $4.00 | +0.00% | $100.11M | 56 |
| ATAT Atour Lifestyle Holdings Limited | $32.30 | +0.26% | $4.46B | 55 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are NHHEF's Key Strengths?
- Strong brand recognition in Europe and Latin America.
- Extensive network of hotels in key urban locations.
- Diverse portfolio of hotel brands.
- High Gross Margin of 95.1%.
What Are NHHEF's Weaknesses?
- High Beta of 1.51 indicates higher volatility.
- Dependence on economic cycles and travel trends.
- Limited presence in North America and Asia.
- No dividend yield.
What Could Drive NHHEF Stock Higher?
- Recovery in travel demand following the COVID-19 pandemic.
- Strategic focus on urban destinations.
- Potential expansion in emerging markets.
- Implementation of sustainable tourism initiatives.
- Enhancement of digital platforms and customer experience.
What Are the Key Risks for NHHEF?
- Financial-distress signal — its Altman Z-Score of 1.21 sits in the distress zone (elevated bankruptcy risk).
- Economic downturns impacting travel spending.
- Increased competition from online travel agencies and alternative accommodations.
- Geopolitical instability and security concerns affecting travel patterns.
- Fluctuations in currency exchange rates.
- Dependence on the overall health of the travel and lodging industry.
What Are the Growth Opportunities for NHHEF?
- Expansion in Emerging Markets: NH Hotel Group can pursue growth by expanding its presence in emerging markets, particularly in Asia and South America. These regions offer significant growth potential due to increasing disposable incomes and rising tourism. This expansion could involve strategic partnerships, acquisitions, or the development of new hotels. The timeline for this expansion is ongoing, with a potential market size of billions of dollars in untapped revenue.
- Focus on Sustainable Tourism: With growing consumer awareness of environmental issues, NH Hotel Group can capitalize on the demand for sustainable tourism. This involves implementing eco-friendly practices, such as reducing energy consumption, minimizing waste, and sourcing local products. By positioning itself as a sustainable hotel operator, NH Hotel Group can attract environmentally conscious travelers and enhance its brand reputation. The timeline for this initiative is immediate and ongoing, targeting a growing market segment.
- Enhancement of Digital Platforms: Investing in digital platforms and technologies can improve the customer experience and drive revenue growth. This includes developing user-friendly mobile apps, implementing personalized marketing campaigns, and leveraging data analytics to optimize pricing and promotions. By enhancing its digital capabilities, NH Hotel Group can attract and retain customers in the increasingly competitive online travel market. The timeline for this enhancement is ongoing, with continuous improvements and updates.
- Strategic Partnerships and Alliances: Forming strategic partnerships and alliances with other travel companies, airlines, and tourism boards can expand NH Hotel Group's reach and offer customers bundled travel packages. These partnerships can create synergies and cross-selling opportunities, driving revenue growth and enhancing customer loyalty. The timeline for establishing these partnerships is short to medium term, with ongoing management and optimization.
- Development of Unique Hotel Concepts: NH Hotel Group can differentiate itself from competitors by developing unique hotel concepts that cater to specific customer segments. This could include boutique hotels, themed hotels, or wellness retreats. By offering unique experiences, NH Hotel Group can attract niche markets and command premium pricing. The timeline for developing these concepts is medium to long term, requiring market research and concept development.
What Opportunities Does NHHEF Have?
- Expansion in emerging markets.
- Focus on sustainable tourism.
- Enhancement of digital platforms.
- Strategic partnerships and alliances.
What Threats Does NHHEF Face?
- Economic downturns impacting travel spending.
- Increased competition from online travel agencies.
- Geopolitical instability and security concerns.
- Fluctuations in currency exchange rates.
What Are NHHEF's Competitive Advantages?
- Established brand reputation in Europe and Latin America.
- Extensive network of hotels in key urban locations.
- Diverse portfolio of hotel brands catering to different customer segments.
- Long-standing relationships with corporate clients and travel agencies.
What Does NHHEF Do?
NH Hotel Group, S.A., originally founded in 1881 and formerly known as NH Hoteles, S.A., is a multinational hotel group headquartered in Madrid, Spain. The company operates a diverse portfolio of hotel brands across Europe and Latin America. As of December 31, 2021, NH Hotel Group managed 353 hotels comprising 55,063 rooms across 30 countries. The company’s operations span various segments of the hospitality industry, offering accommodation, food and beverage services, meeting and event spaces, and other related services. In addition to its core hotel operations, NH Hotel Group is involved in procurement platform, call center, and catering services. The company caters to both business and leisure travelers, positioning itself as a key player in the urban hotel segment. MHG Continental Holding (Singapore) Pte. Ltd. is the parent company of NH Hotel Group, S.A.
What Products and Services Does NHHEF Offer?
- Operates hotels in Spain, Benelux, Italy, Germany, Latin America, and internationally.
- Provides accommodation services for business and leisure travelers.
- Offers food and beverage services within its hotels.
- Manages meeting and event spaces for conferences and gatherings.
- Provides procurement platform services.
- Operates call centers for customer support and reservations.
- Offers catering services for events and functions.
How Does NHHEF Make Money?
- Generates revenue through hotel room bookings.
- Earns income from food and beverage sales within its hotels.
- Receives fees for providing meeting and event spaces.
- Operates procurement platform, call center, and catering services.
What Industry Does NHHEF Operate In?
NH Hotel Group operates within the competitive travel and lodging industry. The industry is characterized by cyclical demand, influenced by economic conditions and travel trends. Key players include international hotel chains and independent operators. NH Hotel Group competes with companies like BRBOY (Booking Holdings Inc), BVILY (Bravoly Hotels & Resorts), FGETF (Figeac Aero), INREF (InterRent REIT), and LGDDF (LEG Immobilien SE). The industry is experiencing a recovery in demand following the COVID-19 pandemic, with growth driven by leisure and business travel. Market trends include increasing demand for sustainable tourism and personalized experiences.
Who Are NHHEF's Key Customers?
- Business travelers attending conferences and meetings.
- Leisure travelers on vacation or city breaks.
- Event organizers hosting conferences, weddings, and other events.
- Corporations utilizing the procurement platform.
ROE 15%Key Financial Metrics
Return on equity for NH Hotel Group, S.A. stands at 15.4%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 4.0%, showing how much profit it generates from its asset base. NHHEF trades at a trailing price-to-earnings ratio of 15.51, below the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 0.0%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.74 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 6.4%, the inverse of the P/E and a quick read on earnings relative to price.
NH Hotel Group, S.A. (NHHEF) Valuation Context
Valued at $3.39B, NHHEF is classified as a mid-cap stock.
Company Profile
NH Hotel Group, S.A. operates in the Travel Lodging industry within the Consumer Cyclical sector. It is headquartered in Madrid, ES. The company is led by CEO Gonzalo Aguilar. NHHEF has traded publicly since 2014.
F-Score 4/9Financial Health
NH Hotel Group, S.A.'s Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 1.21 places it in the distress zone, a signal of elevated financial risk.
FY2026 estForward Outlook
Wall Street analysts project NH Hotel Group, S.A. revenue of about $2.64B for fiscal 2026, with EPS near $0.31.
NHHEF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2024
Bull Case vs Bear Case
Bull Case
- NH Hotel Group's recent insider buying suggests strong confidence in the company's future prospects, signaling potential undervaluation.
- Positive community chatter indicates growing optimism about NH Hotel Group's strategic initiatives and market positioning.
- The perception of NH Hotel Group as a resilient player in the recovering hospitality sector could attract further investment.
- Recent market developments, like increased travel bookings, support the bullish outlook for NH Hotel Group's revenue streams.
Bear Case
- Mixed community sentiment reveals concerns about NH Hotel Group's ability to fully recover from pandemic-related losses.
- Potential for increased competition in the hospitality sector could pressure NH Hotel Group's market share and profitability.
- Negative market perception stemming from broader economic uncertainties might dampen investor enthusiasm for NH Hotel Group.
- Recent insider selling, even if minor, could raise questions about short-term performance expectations for NH Hotel Group.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
NHHEF Latest News
No recent news available for NHHEF.
NHHEF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for NHHEF.
Price Targets
Wall Street price target analysis for NHHEF.
NHHEF MoonshotScore
What does this score mean?
The MoonshotScore rates NHHEF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Gonzalo Aguilar
Unknown
Information on Gonzalo Aguilar's background is not available in the provided data. Therefore, a detailed career history, education, previous roles, and credentials cannot be provided.
Track Record: Information on Gonzalo Aguilar's track record is not available in the provided data. Therefore, key achievements, strategic decisions, and company milestones under their leadership cannot be provided.
NHHEF OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that NH Hotel Group, S.A. may not meet the minimum financial standards required for higher tiers like OTCQX or OTCQB. Companies in this tier may have limited reporting requirements and may not be subject to the same level of scrutiny as companies listed on major exchanges like the NYSE or NASDAQ. This tier often includes companies that are distressed, undergoing restructuring, or have chosen not to comply with higher reporting standards.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure requirements on the OTC Other tier.
- Lower trading volume and liquidity compared to major exchanges.
- Potential for price volatility and wider bid-ask spreads.
- Higher risk of fraud or manipulation due to less regulatory oversight.
- Dependence on the overall health of the travel and lodging industry.
- Verify the company's financial statements and reporting history.
- Assess the company's management team and their experience.
- Research the company's business model and competitive landscape.
- Evaluate the company's growth prospects and potential risks.
- Check for any regulatory filings or legal issues.
- Monitor trading volume and price activity.
- Consult with a financial advisor.
- Established history dating back to 1881.
- Operates 353 hotels in 30 countries.
- Subsidiary of MHG Continental Holding (Singapore) Pte. Ltd.
- Positive Profit Margin of 10.4%.
- Presence in the Consumer Cyclical sector (Travel Lodging).
NH Hotel Group, S.A. Consumer Cyclical Stock: Key Questions Answered
What does NH Hotel Group, S.A. do?
NH Hotel Group, S.A. is a multinational hotel operator that manages a diverse portfolio of hotel brands across Europe and Latin America. The company provides accommodation, food and beverage services, meeting and event spaces, and other related services. With 353 hotels and 55,063 rooms as of 2021, NH Hotel Group caters to both business and leisure travelers, focusing on urban destinations. The company also operates procurement platform, call center, and catering services.
What are the main risks for NHHEF?
The main risks for NH Hotel Group, S.A. include economic downturns impacting travel spending, increased competition from online travel agencies and alternative accommodations, geopolitical instability and security concerns affecting travel patterns, and fluctuations in currency exchange rates. As an OTC stock, NHHEF faces additional risks related to liquidity, disclosure, and regulatory oversight. The company's high beta of 1.51 indicates higher volatility compared to the market.
What are the key factors to evaluate for NHHEF?
Evaluate NHHEF on fundamentals, analyst consensus, and risk factors. P/E: 15.5x vs the S&P 500's ~20-25x. Not financial advice.
How frequently does NHHEF data refresh on this page?
NHHEF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven NHHEF's recent stock price performance?
NH Hotel Group, S.A. (NHHEF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition in Europe and Latin America. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider NHHEF overvalued or undervalued right now?
NH Hotel Group, S.A. (NHHEF) trades at 15.5x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying NHHEF?
Before investing in NH Hotel Group, S.A. (NHHEF), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Why might investors consider adding NHHEF to a portfolio?
Key strength of NH Hotel Group, S.A. (NHHEF): Strong brand recognition in Europe and Latin America. Weigh rewards against risks and diversify. Not financial advice.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited information available on CEO's background and track record.
- OTC analysis based on general knowledge of OTC markets due to limited data.