ProShares - S&P 500 Dividend Aristocrats ETF (NOBL) Fund Overview
Educational signal · not a buy or sell recommendation · How to read this
Beta 0.76: the stock has moved about 24% less than the S&P 500.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 16, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerProShares - S&P 500 Dividend Aristocrats ETF (NOBL) trades at $54.58. ProShares S&P 500 Dividend Aristocrats ETF (NOBL) aims to replicate the performance of the S&P 500 Dividend Aristocrats Index. Sector: Financials.
Price as of · Last analyzed: Mar 16, 2026Analyst Coverage for NOBL: NOBL does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.
ProShares - S&P 500 Dividend Aristocrats ETF (NOBL) Financial Services Profile
ProShares S&P 500 Dividend Aristocrats ETF (NOBL) offers investors exposure to dividend-growing companies within the S&P 500, tracking an index of firms with at least 25 years of consecutive dividend increases. With a focus on stability and income, NOBL provides diversification across sectors while maintaining a fully invested strategy.
What Is the Investment Thesis for NOBL?
NOBL offers a notable research candidate for investors seeking exposure to high-quality, dividend-growing companies. With a market cap of $12.01 billion and a beta of 0.76, NOBL provides relatively stable exposure to the equity market. The fund's strategy of tracking the S&P 500 Dividend Aristocrats Index ensures a focus on companies with a proven track record of increasing dividends, which can be attractive in various economic conditions. A key value driver is the potential for long-term capital appreciation and income generation from dividend payouts, although NOBL itself does not distribute dividends. Potential risks include sector concentration and the possibility that some dividend aristocrats may underperform the broader market. The fund's performance is tied to the continued dividend growth of its constituent companies.
Based on FMP financials and quantitative analysis
NOBL Key Highlights
Market Cap of $12.01B indicates substantial investor interest and fund size.
- Beta of 0.76 suggests lower volatility compared to the broader market, potentially appealing to risk-averse investors.
- Focus on dividend aristocrats provides exposure to companies with a history of consistent dividend growth.
- Equal weighting of index components mitigates concentration risk within the portfolio.
- Sector cap of 30% ensures diversification across various industries within the S&P 500.
Who Are NOBL's Competitors?
NOBL is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| CIBR First Trust Nasdaq Cybersecurity ETF | $106.01 | +1.25% | $11.3B | — |
| DFAS Dimensional - US Small Cap ETF | $79.07 | +0.43% | $14.9B | — |
| ESGV Vanguard ESG U.S. Stock ETF | $137.80 | +0.77% | $13.7B | — |
| HDV iShares Core High Dividend ETF | $28.15 | +0.37% | $13.4B | — |
| SCHE Schwab Emerging Markets Equity ETF | $37.27 | +1.94% | $12.9B | — |
| BLK BlackRock, Inc. | $1066.45 | +0.64% | $164B | 51 5-pillar |
| BX Blackstone Inc. | $111.64 | -0.09% | $136B | 68 5-pillar |
| APOS Apollo Global Management, Inc. | $25.59 | 0.00% | $74.8B | 56 5-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are NOBL's Key Strengths?
Focus on dividend aristocrats provides exposure to companies with a history of consistent dividend growth.
- Equal weighting of index components mitigates concentration risk.
- Relatively low beta suggests lower volatility compared to the broader market.
- Transparent and rules-based index methodology.
What Are NOBL's Weaknesses?
No dividend yield, as it's an ETF that tracks dividend growers, not necessarily high yielders.
- Potential for sector concentration if certain sectors dominate the dividend aristocrats universe.
- Performance is tied to the dividend growth of its constituent companies, which may be affected by economic conditions.
- May underperform the broader market during periods of high growth in non-dividend-paying stocks.
What Are the Key Risks for NOBL?
Insider selling — insiders were net sellers of roughly $1.4M recently.
- Economic downturns may negatively impact the ability of companies to maintain or increase dividends.
- Rising interest rates may reduce the attractiveness of dividend stocks compared to bonds.
- Increased competition from other dividend ETFs and actively managed funds.
- Changes in index methodology may affect the fund's performance.
- Sector concentration risk if certain sectors dominate the dividend aristocrats universe.
What Are NOBL's Competitive Advantages?
- Established index methodology focused on dividend aristocrats.
- Brand recognition as a leading provider of dividend-focused ETFs.
- Diversification benefits through exposure to a portfolio of dividend-growing companies.
What Does NOBL Do?
ProShares S&P 500 Dividend Aristocrats ETF (NOBL) is designed to track the performance of the S&P 500 Dividend Aristocrats Index. This index comprises companies within the S&P 500 that have consistently increased their dividend payouts for a minimum of 25 consecutive years. NOBL aims to provide investors with exposure to a portfolio of financially stable and mature companies known for their commitment to returning value to shareholders through dividends. The ETF invests at least 80% of its total assets in the component securities of the index, ensuring close alignment with the index's performance. The index contains a minimum of 40 stocks, which are equally weighted to mitigate concentration risk, and no single sector is allowed to comprise more than 30% of the index weight, promoting diversification. NOBL remains fully invested in securities and/or financial instruments that provide exposure to the returns of the index, irrespective of market conditions, trends, or direction. This strategy aims to deliver consistent exposure to the dividend aristocrats universe, making it a potentially noteworthy option for investors seeking income and long-term capital appreciation.
What Products and Services Does NOBL Offer?
- Tracks the S&P 500 Dividend Aristocrats Index.
- Invests in companies that have increased dividend payouts for at least 25 consecutive years.
- Provides exposure to a portfolio of financially stable and mature companies.
- Aims to deliver consistent exposure to the dividend aristocrats universe.
- Offers diversification across sectors within the S&P 500.
- Seeks to provide long-term capital appreciation and income generation.
How Does NOBL Make Money?
- Tracks the S&P 500 Dividend Aristocrats Index, comprising companies with at least 25 years of consecutive dividend increases.
- Generates revenue through management fees charged to investors.
- Maintains a fully invested strategy to replicate the index's performance.
What Industry Does NOBL Operate In?
The asset management industry is characterized by increasing competition and evolving investor preferences. ETFs like NOBL are gaining popularity due to their diversification benefits and relatively low expense ratios. The trend towards dividend-focused investing is driven by investors seeking income in a low-interest-rate environment. NOBL competes with other dividend ETFs and actively managed funds that target dividend-paying stocks. The fund's focus on dividend aristocrats differentiates it by emphasizing companies with a long history of dividend growth, which may appeal to investors seeking stability and income.
Who Are NOBL's Key Customers?
- Individual investors seeking dividend income and long-term capital appreciation.
- Institutional investors, such as pension funds and endowments, looking for stable, dividend-focused investments.
- Financial advisors seeking to diversify client portfolios with dividend-paying stocks.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● Price is current
- ● No filing on record
- ● No analyst coverage
- ● This is an etf, not an operating company
MoonshotScore History
Recorded daily since 2026-08-23 · 42 snapshots
| 2026-08-23 | 46 |
| 2026-08-31 | 46 |
| 2026-09-08 | 46 |
| 2026-09-16 | 46 |
| 2026-09-24 | 46 |
| 2026-10-04 | 46 |
| 2026-10-05 | 46 |
What changed?
The score has stayed at 46.
Over the same 30 days the stock moved -5.4%.
Insider Activity
12 transactions · 0 purchases, 1 sales, 11 other transactions · 3 identified insiders · most recent available transactions. Purchases and sales use the reported transaction category. Other transactions include awards, exercises, gifts, withholding and unclassified activity; an acquisition or disposition alone is not a purchase or sale. These records do not establish intent.
NOBL Financials
Bull Case vs Bear Case
Bull Case
- Focus on dividend aristocrats provides exposure to companies with a history of consistent dividend growth.
- Equal weighting of index components mitigates concentration risk.
- Relatively low beta suggests lower volatility compared to the broader market.
- Transparent and rules-based index methodology.
Bear Case
- No dividend yield, as it's an ETF that tracks dividend growers, not necessarily high yielders.
- Potential for sector concentration if certain sectors dominate the dividend aristocrats universe.
- Performance is tied to the dividend growth of its constituent companies, which may be affected by economic conditions.
- May underperform the broader market during periods of high growth in non-dividend-paying stocks.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
NOBL Latest News
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Stocks Look Priced for Perfection. These 3 Dividend ETFs Are Built for the Pullback
24/7 Wall St. · Sep 17, 2026
-
You Saved $1.2 Million but Nobody Will Tell You What You Can Safely Spend Each Month. These 4 ETFs Answer With a Deposit
247wallst.com · Sep 9, 2026
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Needham reiterates Buy on Barnes & Noble Education stock at $16
All News · Sep 9, 2026
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A Pension With No Raise and Groceries Up 25% Since 2020: 3 ETFs That Give You the Raise It Never Will
247wallst.com · Sep 1, 2026
NOBL Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for NOBL.
Price Targets
Wall Street price target analysis for NOBL.
NOBL MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for NOBL; grades run from A+ (80-100) to F (below 30).
Latest News
Stocks Look Priced for Perfection. These 3 Dividend ETFs Are Built for the Pullback
You Saved $1.2 Million but Nobody Will Tell You What You Can Safely Spend Each Month. These 4 ETFs Answer With a Deposit
Needham reiterates Buy on Barnes & Noble Education stock at $16
A Pension With No Raise and Groceries Up 25% Since 2020: 3 ETFs That Give You the Raise It Never Will
What Investors Ask About ProShares - S&P 500 Dividend Aristocrats ETF (NOBL) — Financials
What does ProShares - S&P 500 Dividend Aristocrats ETF do?
ProShares S&P 500 Dividend Aristocrats ETF (NOBL) tracks the performance of the S&P 500 Dividend Aristocrats Index. This index comprises companies within the S&P 500 that have consistently increased their dividend payouts for a minimum of 25 consecutive years.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- Financial data is based on available information as of 2026-03-16.