QIWI logo

QIWI plc (QIWI)

For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

QIWI plc (QIWI). QIWI plc operates electronic online payment systems across Russia, Kazakhstan, and other international markets. Market cap: 0, Sector: Technology.

Last analyzed: Mar 16, 2026
QIWI plc operates electronic online payment systems across Russia, Kazakhstan, and other international markets. The company provides payment services through online, mobile, and physical channels, including its Qiwi Wallet and digital banking services.

QIWI plc (QIWI) Technology Profile & Competitive Position

CEOAlexey Mashchenkov
Employees3019
HeadquartersNicosia, CY
IPO Year2013

QIWI plc, a technology company based in Cyprus, provides online payment and digital banking services primarily in Russia and surrounding countries. It operates through a network of kiosks, terminals, and its Qiwi Wallet platform, offering payment solutions to consumers and businesses with a focus on digital financial services.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Mar 16, 2026

Investment Thesis

QIWI plc presents an interesting investment case given its established presence in the Russian and surrounding markets for electronic payments. With a P/E ratio of 7.16 and a profit margin of 38.4%, the company demonstrates profitability. Key value drivers include the continued adoption of digital payment solutions in its core markets and the expansion of its digital banking services. Upcoming catalysts include potential partnerships to broaden its service offerings. However, investors may want to evaluate the risks associated with operating in the Russian market, including regulatory uncertainty and geopolitical factors. The company's beta of 0.68 suggests lower volatility compared to the overall market.

Based on FMP financials and quantitative analysis

Key Highlights

  • Market Cap of $0.36B reflects its current valuation in the electronic payment systems market.
  • P/E Ratio of 7.16 indicates a potentially undervalued stock compared to its earnings.
  • Profit Margin of 38.4% demonstrates strong profitability in its operations.
  • Gross Margin of 23.2% shows the efficiency of its core payment processing services.
  • Beta of 0.68 suggests lower volatility compared to the broader market, potentially offering a more stable investment.

Competitors & Peers

Strengths

  • Established presence in Russia and surrounding markets.
  • Extensive network of kiosks and terminals.
  • Strong brand recognition and customer loyalty.
  • Integrated online and offline payment network.

Weaknesses

  • Concentration of operations in Russia exposes it to political and economic risks.
  • Dependence on regulatory approvals for certain services.
  • Competition from other fintech companies and traditional financial institutions.
  • Exposure to currency fluctuations.

Catalysts

  • Ongoing: Expansion of digital banking services under Rocketbank and Tochka brands.
  • Ongoing: Increased adoption of Qiwi Wallet platform.
  • Upcoming: Potential strategic partnerships with e-commerce platforms.
  • Upcoming: Development and launch of new payment solutions incorporating blockchain technology.

Risks

  • Ongoing: Regulatory uncertainty in the Russian market.
  • Ongoing: Geopolitical risks and economic instability in Russia and surrounding countries.
  • Potential: Increased competition from other fintech companies.
  • Potential: Cybersecurity threats and data breaches.
  • Potential: Currency fluctuations between the Russian Ruble and the U.S. Dollar.

Growth Opportunities

  • Expansion of Digital Banking Services: QIWI has the opportunity to grow its digital banking services under the Rocketbank and Tochka brands. The market for digital banking is expanding rapidly, driven by increasing internet penetration and demand for convenient online financial services. By offering innovative digital banking products and services, QIWI can attract new customers and increase its market share. This expansion aligns with the global trend towards digital transformation in the financial sector. The timeline for significant growth is estimated within the next 3-5 years.
  • Strategic Partnerships and Acquisitions: QIWI can pursue strategic partnerships and acquisitions to expand its service offerings and geographic reach. Collaborating with other fintech companies or acquiring complementary businesses can enhance QIWI's competitive position and accelerate its growth. For example, partnering with e-commerce platforms or payment gateways can increase transaction volumes and revenue. The timeline for realizing benefits from partnerships and acquisitions is estimated within the next 2-3 years.
  • Increased Adoption of Qiwi Wallet: QIWI can focus on increasing the adoption and usage of its Qiwi Wallet platform. By offering incentives, promotions, and new features, QIWI can attract more users and encourage them to use the wallet for a wider range of transactions. The market for mobile wallets is growing rapidly, driven by the convenience and security they offer. QIWI's established brand and extensive network give it a competitive advantage in this market. The timeline for increased wallet adoption is estimated within the next 1-2 years.
  • Geographic Expansion: QIWI has the opportunity to expand its operations into new geographic markets. While it already has a presence in Russia, Kazakhstan, and other countries, there are opportunities to enter new markets with high growth potential. This expansion can be achieved through partnerships, acquisitions, or organic growth. The timeline for successful geographic expansion is estimated within the next 3-5 years, depending on the specific market and entry strategy.
  • Development of New Payment Solutions: QIWI can invest in the development of new payment solutions to meet the evolving needs of its customers. This includes exploring new technologies such as blockchain and cryptocurrencies, as well as developing innovative payment methods for specific industries or use cases. By staying ahead of the curve and offering cutting-edge payment solutions, QIWI can maintain its competitive advantage and attract new customers. The timeline for developing and launching new payment solutions is estimated within the next 2-3 years.

Opportunities

  • Expansion of digital banking services.
  • Strategic partnerships and acquisitions.
  • Increased adoption of Qiwi Wallet.
  • Geographic expansion into new markets.

Threats

  • Changes in regulations governing electronic payments and digital banking.
  • Increased competition from new entrants and existing players.
  • Economic downturn in Russia and surrounding markets.
  • Cybersecurity threats and data breaches.

Competitive Advantages

  • Extensive network of kiosks and terminals provides a physical presence in key markets.
  • Established brand recognition and customer loyalty in Russia and surrounding countries.
  • Integrated online and offline payment network offers convenience and flexibility.
  • Proprietary technology platform enables efficient and secure payment processing.

About QIWI

Qiwi plc was founded in 2007 and has grown to become a significant player in the electronic payment systems market, particularly in Russia, Kazakhstan, Moldova, Belarus, and the United Arab Emirates. The company operates through three main segments: Payment Services, Consumer Financial Services, and Rocketbank. Its core offering is the Qiwi Wallet, an online and mobile payment processing and money transfer system. This allows users to pay for goods and services, as well as transfer money peer-to-peer. Beyond the digital wallet, Qiwi manages a network of approximately 75,000 kiosks and 18,000 terminals that facilitate cash-based online payments. Qiwi also offers Visa prepaid cards and payment-by-installment card systems under the SOVEST brand. Furthermore, the company provides digital banking services to retail customers under the Rocketbank name and to small and medium businesses under the Tochka name. Qiwi's integrated approach combines online and offline payment channels to serve a diverse customer base in its operating regions.

What They Do

  • Operates electronic online payment systems.
  • Provides payment services through online, mobile, and physical channels.
  • Manages a network of approximately 75,000 kiosks and 18,000 terminals.
  • Offers Qiwi Wallet for online and mobile payment processing and money transfers.
  • Provides Visa prepaid cards.
  • Offers payment-by-installments card systems under the SOVEST brand.
  • Provides digital banking services to retail customers under the Rocketbank name.
  • Provides digital banking services to small and medium businesses under the Tochka name.

Business Model

  • Generates revenue from transaction fees on payments processed through its network.
  • Earns interest income from balances held in Qiwi Wallets and other accounts.
  • Derives revenue from fees charged for digital banking services.
  • Collects fees from merchants for payment processing services.

Industry Context

QIWI plc operates within the rapidly evolving fintech industry, specifically in the electronic payments and digital banking sectors. The industry is characterized by increasing adoption of mobile payments, growth in e-commerce, and demand for convenient financial services. Competition includes traditional financial institutions and other fintech companies. QIWI differentiates itself through its integrated online and offline payment network, particularly its extensive kiosk and terminal network in Russia and surrounding countries. The fintech market is expected to continue growing, driven by technological advancements and changing consumer preferences.

Key Customers

  • Consumers who use Qiwi Wallet for online and mobile payments.
  • Merchants who accept Qiwi payments for goods and services.
  • Retail customers who use Rocketbank for digital banking services.
  • Small and medium businesses who use Tochka for digital banking services.
AI Confidence: 71% Updated: Mar 16, 2026

Financials

Chart & Info

QIWI plc (QIWI) stock price: Price data unavailable

Latest News

No recent news available for QIWI.

Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for QIWI.

Price Targets

Wall Street price target analysis for QIWI.

MoonshotScore

0/100

What does this score mean?

The MoonshotScore rates QIWI's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Alexey Mashchenkov

CEO

Alexey Mashchenkov is the CEO of QIWI plc, leading a workforce of over 3,000 employees. His background includes extensive experience in the technology and financial services sectors. He has held various leadership positions in companies focused on digital payments and online services. Mashchenkov's expertise lies in strategic planning, business development, and operational management. He is responsible for driving QIWI's growth strategy and ensuring the company's continued success in the competitive fintech market.

Track Record: Under Alexey Mashchenkov's leadership, QIWI plc has focused on expanding its digital banking services and strengthening its position in the Russian market. Key achievements include the growth of the Rocketbank and Tochka platforms, as well as the continued adoption of the Qiwi Wallet. He has also overseen the company's efforts to develop new payment solutions and expand its geographic reach. His strategic decisions have contributed to QIWI's profitability and market share.

QIWI plc ADR Information Sponsored

An American Depositary Receipt (ADR) is a certificate representing shares of a foreign company that trades on U.S. stock exchanges. For QIWI, each ADR represents a certain number of ordinary shares of QIWI plc traded on its home market. This allows U.S. investors to invest in QIWI without dealing with foreign exchanges.

  • Home Market Ticker: Moscow Exchange (MOEX), Russia
  • ADR Level: 2
  • ADR Ratio: 1:1
Currency Risk: As an ADR, QIWI's value is subject to currency risk. The ADR is priced in U.S. dollars, while QIWI's underlying business operates primarily in Russian Rubles. Fluctuations in the exchange rate between the USD and RUB can impact the value of the ADR, potentially affecting returns for U.S. investors.
Tax Implications: Dividends paid on QIWI ADRs are subject to foreign dividend withholding tax by the Russian government. The standard withholding tax rate is 15%. However, the U.S. and Russia have a tax treaty that may reduce this rate for eligible U.S. investors. Investors should consult with a tax advisor to determine their specific tax obligations.
Trading Hours: The Moscow Exchange (MOEX) has different trading hours than U.S. stock exchanges. MOEX typically operates from 10:00 AM to 6:30 PM Moscow time (GMT+3). This means there is a period when the underlying shares are trading in Russia while the U.S. markets are closed, potentially leading to price discrepancies when U.S. trading resumes.

QIWI Technology Stock FAQ

What does QIWI plc do?

QIWI plc operates as an electronic payment service provider, primarily in Russia and neighboring countries. The company offers a range of payment solutions, including its Qiwi Wallet, a virtual wallet system that allows users to make online and mobile payments. Additionally, QIWI manages a network of kiosks and terminals that enable cash-based online payments. The company also provides digital banking services through its Rocketbank and Tochka platforms, catering to both retail and business customers. QIWI's integrated approach combines online and offline payment channels to serve a diverse customer base.

What do analysts say about QIWI stock?

Analyst coverage of QIWI stock is limited but generally reflects a cautious outlook, considering the geopolitical and regulatory risks associated with its primary market in Russia. Valuation metrics such as the P/E ratio suggest potential undervaluation, but this is weighed against concerns about long-term growth prospects and the impact of economic sanctions. Analyst consensus is that QIWI faces challenges in maintaining its market share and profitability in a competitive and uncertain environment. Investors should carefully consider these factors when evaluating QIWI stock.

What are the main risks for QIWI?

The main risks for QIWI include regulatory changes in Russia that could impact its operations, geopolitical instability in the region, and increased competition from other fintech companies and traditional financial institutions. Cybersecurity threats and data breaches also pose a significant risk, as they could damage QIWI's reputation and lead to financial losses. Additionally, currency fluctuations between the Russian Ruble and the U.S. Dollar can affect QIWI's financial performance, particularly for U.S. investors holding ADRs. These risks require careful monitoring and mitigation strategies.

What are the key factors to evaluate for QIWI?

Evaluating QIWI involves reviewing fundamentals, analyst consensus, and risk factors. Key strength: Established presence in Russia and surrounding markets.. Primary risk to monitor: Ongoing: Regulatory uncertainty in the Russian market.. This is not financial advice.

How frequently does QIWI data refresh on this page?

QIWI prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.

What has driven QIWI's recent stock price performance?

Recent price movement in QIWI plc (QIWI) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. Notable catalyst: Established presence in Russia and surrounding markets.. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.

Should investors consider QIWI overvalued or undervalued right now?

Determining whether QIWI plc (QIWI) is overvalued or undervalued requires examining multiple metrics. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.

What research should beginners do before buying QIWI?

Before investing in QIWI plc (QIWI), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Analysis updated
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data and may be subject to change.
  • AI analysis is pending and may provide further insights.
Data Sources

Popular Stocks