Restaurant Brands International Inc. (QSR)
For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Restaurant Brands International Inc. (QSR) trades at $73.90 with AI Score 54/100 (Hold). Restaurant Brands International (RBI) is a global quick-service restaurant powerhouse. Market cap: 25B, Sector: Consumer cyclical.
Last analyzed: Feb 9, 2026Restaurant Brands International Inc. (QSR) Consumer Business Overview
Restaurant Brands International offers investors a stable dividend yield and exposure to a diversified portfolio of globally recognized quick-service restaurant brands. With a proven franchising model and ongoing expansion initiatives, QSR presents a notable opportunity for long-term growth and value creation in the resilient restaurant sector.
Investment Thesis
Restaurant Brands International presents a notable research candidate due to its diversified brand portfolio, proven franchising model, and global expansion potential. With a current P/E ratio of 25.15 and a dividend yield of 3.50%, QSR offers a blend of value and income. The company's strong profit margin of 10.0% and gross margin of 37.2% demonstrate its operational efficiency. Key growth catalysts include the expansion of Tim Hortons into new international markets, the continued revitalization of the Burger King brand, and the growth of Popeyes and Firehouse Subs through menu innovation and franchise development. The company's beta of 0.59 suggests lower volatility compared to the overall market. Investors may want to evaluate QSR for its long-term growth potential and its ability to generate consistent cash flow through its established franchise network.
Based on FMP financials and quantitative analysis
Key Highlights
- Market Cap of $23.24B reflects substantial investor confidence in QSR's brand portfolio and growth strategy.
- P/E Ratio of 25.15 indicates a reasonable valuation relative to earnings, suggesting potential for future appreciation.
- Dividend Yield of 3.50% provides a steady income stream for investors, enhancing the stock's attractiveness.
- Profit Margin of 10.0% demonstrates efficient operations and strong brand pricing power.
- Approximately 29,000 restaurants in 100 countries as of February 15, 2022, highlights QSR's extensive global reach and growth potential.
Competitors & Peers
Strengths
- Strong brand portfolio with iconic brands.
- Global presence and diversified revenue streams.
- Proven franchise model with experienced operators.
- Efficient operations and strong cash flow generation.
Weaknesses
- High debt levels due to acquisitions.
- Exposure to commodity price fluctuations.
- Dependence on franchisee performance.
- Brand revitalization efforts still ongoing for Burger King.
Catalysts
- Ongoing: Continued expansion of Tim Hortons into new international markets, particularly in Asia.
- Ongoing: Successful brand revitalization efforts for Burger King, leading to increased traffic and sales.
- Ongoing: Continued growth of Popeyes Louisiana Kitchen, driven by its popular chicken sandwich and menu innovation.
- Upcoming: Potential for strategic acquisitions or partnerships to expand the company's brand portfolio.
- Ongoing: Implementation of digital initiatives to enhance the customer experience and drive sales.
Risks
- Potential: Economic downturns could reduce consumer spending and negatively impact sales.
- Ongoing: Intense competition in the QSR industry could put pressure on pricing and margins.
- Ongoing: Changing consumer preferences and health trends could require the company to adapt its menu and offerings.
- Potential: Commodity price fluctuations could increase food costs and reduce profitability.
- Ongoing: Regulatory changes and increased labor costs could impact the company's operating expenses.
Growth Opportunities
- Expansion of Tim Hortons Internationally: Tim Hortons has significant growth potential in international markets, particularly in Asia and Europe. By leveraging its strong brand recognition and adapting its menu to local tastes, Tim Hortons can capture a larger share of the global coffee and baked goods market. This expansion could add significantly to QSR's revenue, with the global coffee shop market estimated at hundreds of billions of dollars annually. Timeline: Ongoing.
- Revitalization of Burger King Brand: Burger King has been undergoing a brand revitalization effort, focusing on menu innovation, restaurant modernization, and enhanced marketing. These initiatives are expected to drive traffic and sales growth. By improving the customer experience and offering compelling value, Burger King can regain market share and compete more effectively with McDonald's and other burger chains. Timeline: Ongoing.
- Growth of Popeyes Louisiana Kitchen: Popeyes has experienced strong growth in recent years, driven by its popular chicken sandwich and its unique Louisiana-style menu. The company has the opportunity to further expand its footprint both domestically and internationally. The fried chicken market is a large and growing segment of the QSR industry, and Popeyes is well-positioned to capitalize on this trend. Timeline: Ongoing.
- Synergies from Firehouse Subs Acquisition: The acquisition of Firehouse Subs provides QSR with a new growth platform in the sandwich segment. By leveraging RBI's scale and resources, Firehouse Subs can accelerate its expansion and improve its operational efficiency. The sandwich market is a large and fragmented segment of the QSR industry, offering significant opportunities for growth. Timeline: Ongoing.
- Digital Innovation and Technology: Investing in digital innovation and technology, such as mobile ordering, loyalty programs, and delivery services, can enhance the customer experience and drive sales growth. By leveraging data analytics and personalized marketing, QSR can better understand customer preferences and tailor its offerings accordingly. The digital channel is becoming increasingly important in the QSR industry, and companies that embrace technology will have a competitive advantage. Timeline: Ongoing.
Opportunities
- Expansion into new international markets.
- Menu innovation and product development.
- Digital transformation and enhanced customer experience.
- Strategic acquisitions and partnerships.
Threats
- Intense competition in the QSR industry.
- Changing consumer preferences and health trends.
- Economic downturns and reduced consumer spending.
- Regulatory changes and increased labor costs.
Competitive Advantages
- Brand Recognition: Possesses strong brand recognition and loyalty for Tim Hortons, Burger King, Popeyes, and Firehouse Subs.
- Global Scale: Benefits from its large global footprint and economies of scale.
- Franchise Model: Employs a proven franchise model that allows for rapid expansion and efficient capital allocation.
- Diversified Portfolio: Operates a diversified portfolio of brands, reducing its reliance on any single concept.
About QSR
Restaurant Brands International Inc. (RBI) stands as one of the world's largest quick-service restaurant (QSR) companies, tracing its roots back to 1954. Headquartered in Toronto, Canada, RBI has evolved into a global powerhouse through strategic acquisitions and organic growth. The company operates through four distinct segments: Tim Hortons (TH), Burger King (BK), Popeyes Louisiana Kitchen (PLK), and Firehouse Subs (FHS). Each brand caters to a unique customer base and culinary preference, contributing to RBI's diversified revenue stream. Tim Hortons, primarily known for its coffee and baked goods, holds a dominant position in the Canadian market and is expanding its presence internationally. Burger King, a global fast-food hamburger chain, competes with McDonald's and other major players in the burger segment. Popeyes Louisiana Kitchen differentiates itself with its Louisiana-style fried chicken and regional specialties. Firehouse Subs, the newest addition to the RBI family, offers a variety of subs and sandwiches. As of February 15, 2022, RBI had approximately 29,000 restaurants in 100 countries. RBI's success is driven by its franchising model, which allows for rapid expansion and efficient capital allocation. The company focuses on providing support and resources to its franchisees, ensuring consistent quality and customer satisfaction across its global network.
What They Do
- Operates and franchises Tim Hortons donut and coffee shops.
- Operates and franchises Burger King fast-food hamburger restaurants.
- Operates and franchises Popeyes Louisiana Kitchen quick-service restaurants.
- Operates and franchises Firehouse Subs restaurants.
- Offers a variety of coffee, tea, and specialty drinks at Tim Hortons.
- Provides flame-grilled hamburgers, chicken sandwiches, and fries at Burger King.
- Serves Louisiana-style fried chicken and seafood at Popeyes.
- Offers subs, soft drinks, and local specialties at Firehouse Subs.
Business Model
- Franchising: Generates revenue through franchise fees and royalties.
- Company-Owned Restaurants: Operates a portion of restaurants directly, generating revenue from food and beverage sales.
- Supply Chain: Benefits from its supply chain operations, ensuring consistent quality and cost efficiency.
- Brand Management: Invests in marketing and brand development to drive customer traffic and loyalty.
Industry Context
Restaurant Brands International operates in the highly competitive quick-service restaurant (QSR) industry. The industry is characterized by evolving consumer preferences, increasing demand for convenience, and the growing importance of digital channels. The global QSR market is expected to continue growing, driven by factors such as urbanization, rising disposable incomes, and changing lifestyles. RBI competes with other major QSR players, including Domino's Pizza (DPZ), Darden Restaurants (DRI), InterContinental Hotels Group (IHG), and Papa John's International (PZZA). RBI differentiates itself through its diversified brand portfolio, global presence, and focus on franchising. The company's ability to adapt to changing consumer trends and leverage its scale will be crucial for maintaining its competitive edge.
Key Customers
- General Consumers: Caters to a broad customer base seeking quick and affordable meals.
- Coffee and Breakfast Lovers: Attracts customers with its Tim Hortons coffee and breakfast offerings.
- Burger Enthusiasts: Appeals to customers with its Burger King hamburgers and sandwiches.
- Fried Chicken Fans: Targets customers with its Popeyes Louisiana Kitchen fried chicken and seafood.
- Sub Sandwich Seekers: Caters to customers with its Firehouse Subs.
Financials
Chart & Info
Restaurant Brands International Inc. (QSR) stock price: $73.90 (+0.14, +0.19%)
Latest News
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9 Consumer Discretionary Stocks Whale Activity In Today's Session
benzinga · Apr 3, 2026
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Restaurant Brands International (TSE:QSR) Shares Pass Above Fifty Day Moving Average – Here’s What Happened
defenseworld.net · Mar 31, 2026
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Restaurant Brands International Inc. (NYSE:QSR) Given Consensus Rating of “Moderate Buy” by Brokerages
defenseworld.net · Mar 31, 2026
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Iran war is having negative effects on both restaurant demand and supply, analyst
Yahoo! Finance: QSR News · Mar 29, 2026
Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for QSR.
Price Targets
Consensus target: $82.60
MoonshotScore
What does this score mean?
The MoonshotScore rates QSR's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Competitors & Peers
Latest News
9 Consumer Discretionary Stocks Whale Activity In Today's Session
Restaurant Brands International (TSE:QSR) Shares Pass Above Fifty Day Moving Average – Here’s What Happened
Restaurant Brands International Inc. (NYSE:QSR) Given Consensus Rating of “Moderate Buy” by Brokerages
Iran war is having negative effects on both restaurant demand and supply, analyst
Latest Restaurant Brands International Inc. Analysis
QSR Consumer Cyclical Stock FAQ
What does Restaurant Brands International Inc. do?
Restaurant Brands International Inc. (RBI) is a global quick-service restaurant company that owns and franchises four iconic brands: Tim Hortons, Burger King, Popeyes Louisiana Kitchen, and Firehouse Subs. The company operates approximately 29,000 restaurants in 100 countries as of February 2022. RBI generates revenue through franchise fees, royalties, and sales from company-owned restaurants. The company's business model focuses on providing support and resources to its franchisees, ensuring consistent quality and customer satisfaction across its global network. RBI aims to deliver long-term growth and value creation by expanding its brand portfolio, innovating its menu offerings, and enhancing the customer experience.
Is QSR stock worth researching?
QSR stock presents a mixed investment profile. Its dividend yield of 3.50% and established brands offer stability. However, a P/E ratio of 25.15 suggests it's not undervalued. Growth depends on international expansion, Burger King's revitalization, and Popeyes' continued success. Risks include competition and economic sensitivity. A balanced analysis considering these factors and individual investment goals is crucial before deciding if QSR is worth researching. Investors should monitor the company's progress on its strategic initiatives and its ability to navigate the competitive landscape.
What are the main risks for QSR?
QSR faces several key risks. Intense competition in the QSR industry could erode market share and profitability. Economic downturns could reduce consumer spending and negatively impact sales. Changing consumer preferences and health trends may require costly menu adjustments. Commodity price fluctuations could increase food costs. High debt levels from past acquisitions create financial vulnerability. Regulatory changes and rising labor costs could increase operating expenses. Effective risk management and proactive adaptation to market changes are crucial for QSR to mitigate these potential challenges.
What are the key factors to evaluate for QSR?
Restaurant Brands International Inc. (QSR) currently holds an AI score of 54/100, indicating moderate score. The stock trades at a P/E of 31.8x, near the S&P 500 average (~20-25x). Analysts target $82.60 (+12% from $73.90). Key strength: Strong brand portfolio with iconic brands.. Primary risk to monitor: Potential: Economic downturns could reduce consumer spending and negatively impact sales.. This is not financial advice.
How frequently does QSR data refresh on this page?
QSR prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.
What has driven QSR's recent stock price performance?
Recent price movement in Restaurant Brands International Inc. (QSR) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. The current analyst target of $82.60 implies 12% upside from here. Notable catalyst: Strong brand portfolio with iconic brands.. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.
Should investors consider QSR overvalued or undervalued right now?
Determining whether Restaurant Brands International Inc. (QSR) is overvalued or undervalued requires examining multiple metrics. Its P/E ratio is 31.8. Analysts target $82.60 (+12% from current price), suggesting analysts see upside potential. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.
What research should beginners do before buying QSR?
Before investing in Restaurant Brands International Inc. (QSR), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Data is based on information available as of 2026-02-09.
- Financial metrics are based on the most recent available data.
- Future performance is subject to market conditions and company-specific factors.