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Rogers Communications Inc. (RCI)

For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Rogers Communications Inc. (RCI) trades at $38.49 with AI Score 55/100 (Hold). Rogers Communications Inc. is a Canadian communications and media company providing wireless, cable, and media services. With approximately 11. Market cap: 21B, Sector: Communication services.

Last analyzed: Feb 9, 2026
Rogers Communications Inc. is a Canadian communications and media company providing wireless, cable, and media services. With approximately 11.3 million subscribers, Rogers operates through three segments: Wireless, Cable, and Media.
55/100 AI Score Target $37.00 (-3.9%) MCap 21B Vol 964K

Rogers Communications Inc. (RCI) Media & Communications Profile

CEOAnthony Staffieri
Employees24000
HeadquartersToronto, ON, CA
IPO Year1996

Rogers Communications Inc. (RCI) dominates the Canadian telecommunications landscape, offering comprehensive wireless, cable, and media solutions. With a robust subscriber base and a diversified service portfolio, RCI presents a notable research candidate driven by its strong market position and attractive dividend yield of 4.06%.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Feb 9, 2026

Investment Thesis

Rogers Communications Inc. presents a notable research candidate due to its strong market position in the Canadian telecommunications industry and its diversified service offerings. With a P/E ratio of 3.83 and a dividend yield of 4.06%, RCI offers a blend of value and income. The company's extensive subscriber base of approximately 11.3 million provides a stable revenue stream. Growth catalysts include the expansion of 5G services and the increasing demand for broadband internet and smart home solutions. RCI's ownership of media assets like the Toronto Blue Jays and Sportsnet provides additional revenue streams and brand recognition. The company's high profit margin of 31.9% indicates efficient operations and strong profitability, making it an attractive investment for long-term growth and income.

Based on FMP financials and quantitative analysis

Key Highlights

  • Rogers Communications Inc. serves approximately 11.3 million subscribers across its Wireless, Cable, and Media segments, demonstrating a strong market presence.
  • The company boasts a high profit margin of 31.9%, indicating efficient operations and strong profitability.
  • RCI offers an attractive dividend yield of 4.06%, providing a steady income stream for investors.
  • With a P/E ratio of 3.83, Rogers Communications Inc. is potentially undervalued compared to its peers.
  • Rogers owns the Toronto Blue Jays and Rogers Centre, providing unique media and entertainment assets.

Competitors & Peers

Strengths

  • Strong brand recognition and customer loyalty in Canada.
  • Diversified service portfolio across wireless, cable, and media.
  • Extensive infrastructure network providing wide coverage.
  • High profit margin of 31.9%.

Weaknesses

  • High capital expenditure requirements for infrastructure maintenance and upgrades.
  • Exposure to regulatory risks and government policies.
  • Dependence on the Canadian market for revenue generation.
  • Gross Margin of 23.1% is relatively low.

Catalysts

  • Ongoing: Expansion of 5G network infrastructure to enhance wireless service capabilities.
  • Ongoing: Increasing adoption of smart home solutions driving demand for related services.
  • Upcoming: Potential regulatory changes impacting the telecommunications industry.
  • Ongoing: Leveraging media assets like the Toronto Blue Jays to attract viewers and subscribers.

Risks

  • Potential: Intense competition from other telecommunications providers impacting market share.
  • Potential: Technological disruptions rendering existing infrastructure obsolete.
  • Ongoing: Regulatory risks and government policies affecting business operations.
  • Potential: Cybersecurity threats and data breaches compromising customer data.
  • Ongoing: Economic downturns reducing consumer spending on discretionary services.

Growth Opportunities

  • 5G Expansion: Rogers can capitalize on the ongoing rollout of 5G technology across Canada. The increasing demand for faster and more reliable mobile internet will drive subscriber growth and higher average revenue per user (ARPU). The global 5G market is projected to reach $667.90 billion by 2030, presenting a significant opportunity for Rogers to expand its wireless services and capture a larger share of the market. Timeline: Ongoing.
  • Broadband Internet Growth: The demand for high-speed broadband internet continues to rise, driven by increasing adoption of streaming services, online gaming, and remote work. Rogers can leverage its existing cable infrastructure to offer competitive internet packages and attract new subscribers. The global broadband market is expected to reach $644.7 billion by 2027, providing a substantial growth opportunity for Rogers. Timeline: Ongoing.
  • Smart Home Solutions: The smart home market is experiencing rapid growth, with consumers increasingly adopting smart devices for security, automation, and energy efficiency. Rogers can expand its smart home monitoring services and offer integrated solutions to capture a larger share of this market. The global smart home market is projected to reach $151.4 billion by 2028, presenting a significant growth opportunity for Rogers. Timeline: Ongoing.
  • Media and Entertainment: Rogers can leverage its media assets, including the Toronto Blue Jays and Sportsnet, to drive revenue growth and enhance brand recognition. The increasing demand for sports content and entertainment provides opportunities to expand its media offerings and attract new viewers and subscribers. The global media and entertainment market is expected to reach $2.6 trillion by 2025, offering a substantial growth opportunity for Rogers. Timeline: Ongoing.
  • Business Solutions: Rogers can expand its advanced wireless solutions for businesses, including machine-to-machine and Internet of Things (IoT) solutions. The increasing adoption of IoT technology across various industries presents a significant growth opportunity for Rogers to provide connectivity and data management services. The global IoT market is projected to reach $1.46 trillion by 2027, providing a substantial growth opportunity for Rogers. Timeline: Ongoing.

Opportunities

  • Expansion of 5G services and increased demand for mobile data.
  • Growth in the smart home market and adoption of IoT technology.
  • Leveraging media assets to drive revenue and brand recognition.
  • Offering bundled services to attract and retain customers.

Threats

  • Intense competition from other telecommunications providers.
  • Technological disruptions and changing consumer preferences.
  • Economic downturns affecting consumer spending.
  • Cybersecurity threats and data breaches.

Competitive Advantages

  • Extensive infrastructure network providing a wide coverage area.
  • Strong brand recognition and customer loyalty in the Canadian market.
  • Diversified service portfolio across wireless, cable, and media segments.
  • Ownership of valuable media assets, including the Toronto Blue Jays and Sportsnet.

About RCI

Founded in 1960 and headquartered in Toronto, Canada, Rogers Communications Inc. has evolved into a leading communications and media powerhouse. The company operates through three primary segments: Wireless, Cable, and Media. Rogers provides a wide array of services, including mobile Internet access, wireless voice and enhanced voice, device and accessory financing, wireless home phone, device protection, and global voice and data roaming. Catering to approximately 11.3 million subscribers under the Rogers, Fido, and chatr brands, the company also offers advanced wireless solutions for businesses, including machine-to-machine and Internet of Things solutions. Beyond wireless, Rogers delivers comprehensive cable services, including Internet and WiFi, smart home monitoring, local and network TV, and on-demand television. Its Ignite TV platform provides a modern entertainment experience with cloud-based digital video recorders and voice-activated remote controls. The company also provides residential and small business local telephony services, data networking, and cloud solutions. Rogers' media assets include the Toronto Blue Jays, the Rogers Centre event venue, Sportsnet, Citytv, and a network of radio stations, solidifying its position as a diversified media and communications leader in Canada.

What They Do

  • Provides mobile internet access and wireless voice services.
  • Offers cable internet and WiFi services.
  • Delivers smart home monitoring and security solutions.
  • Operates local and network TV channels.
  • Owns and operates the Toronto Blue Jays and Rogers Centre.
  • Provides advanced wireless solutions for businesses.
  • Offers residential and small business local telephony services.

Business Model

  • Generates revenue through subscription fees for wireless, cable, and internet services.
  • Earns revenue from advertising on its media properties, including television and radio stations.
  • Derives revenue from the sale of devices and accessories.
  • Generates revenue from the sale of business solutions and services.

Industry Context

Rogers Communications Inc. operates in the competitive Canadian telecommunications market, which is characterized by increasing demand for broadband internet, mobile data, and media services. The industry is witnessing a shift towards 5G technology and smart home solutions, driving growth opportunities for companies like Rogers. Competitors such as BCE and other global players like CHTR and TEF are vying for market share. Rogers' diversified service portfolio and strong brand recognition position it well to capitalize on these trends and maintain its leadership in the Canadian market.

Key Customers

  • Individual consumers seeking wireless, internet, and cable services.
  • Small businesses requiring communication and networking solutions.
  • Large enterprises needing advanced wireless and IoT solutions.
  • Viewers and listeners of its media and entertainment properties.
AI Confidence: 73% Updated: Feb 9, 2026

Financials

Chart & Info

Rogers Communications Inc. (RCI) stock price: $38.49 (-0.44, -1.13%)

Latest News

Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for RCI.

Price Targets

Consensus target: $37.00

MoonshotScore

55/100

What does this score mean?

The MoonshotScore rates RCI's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

RCI Communication Services Stock FAQ

What does Rogers Communications Inc. do?

Rogers Communications Inc. operates as a diversified communications and media company in Canada. It provides a wide range of services, including wireless communications, cable television, internet access, and media content. The company serves approximately 11.3 million subscribers through its Wireless, Cable, and Media segments. Rogers owns and operates various media assets, including television and radio stations, as well as the Toronto Blue Jays and Rogers Centre. Its business model revolves around generating revenue through subscription fees, advertising, and the sale of devices and services.

Is RCI stock worth researching?

RCI stock presents a mixed investment profile. Its attractive dividend yield of 4.06% and a low P/E ratio of 3.83 suggest potential value. The company's strong market position in Canada and diversified service offerings provide a stable revenue base. However, investors may want to evaluate the competitive landscape, regulatory risks, and the capital-intensive nature of the telecommunications industry. Growth opportunities in 5G and smart home solutions could drive future growth, but execution is key. A balanced approach considering both the potential upside and inherent risks is recommended.

What are the main risks for RCI?

Rogers Communications Inc. faces several key risks. Intense competition from other telecommunications providers could erode market share and profitability. Technological disruptions, such as the emergence of new wireless technologies, could render existing infrastructure obsolete. Regulatory risks and government policies could impact business operations and investment decisions. Cybersecurity threats and data breaches pose a significant risk to customer data and brand reputation. Economic downturns could reduce consumer spending on discretionary services, affecting revenue growth. These risks require careful monitoring and mitigation strategies.

What are the key factors to evaluate for RCI?

Rogers Communications Inc. (RCI) currently holds an AI score of 55/100, indicating moderate score. The stock trades at a P/E of 4.1x, below the S&P 500 average (~20-25x), potentially signaling value. Analysts target $37.00 (-4% from $38.49). Key strength: Strong brand recognition and customer loyalty in Canada.. Primary risk to monitor: Potential: Intense competition from other telecommunications providers impacting market share.. This is not financial advice.

How frequently does RCI data refresh on this page?

RCI prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.

What has driven RCI's recent stock price performance?

Recent price movement in Rogers Communications Inc. (RCI) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. The current analyst target of $37.00 implies 4% downside from here. Notable catalyst: Strong brand recognition and customer loyalty in Canada.. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.

Should investors consider RCI overvalued or undervalued right now?

Determining whether Rogers Communications Inc. (RCI) is overvalued or undervalued requires examining multiple metrics. Its P/E ratio is 4.1. Analysts target $37.00 (-4% from current price), suggesting analysts see the stock near fair value. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.

What research should beginners do before buying RCI?

Before investing in Rogers Communications Inc. (RCI), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .

Data provided for informational purposes only.

Analysis Notes
  • Financial data is based on the most recent available information.
  • Market projections are based on industry reports and analyst estimates.
  • This analysis is for informational purposes only and does not constitute financial advice.
Data Sources

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