Rakuten Group, Inc. (RKUNY)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Rakuten Group, Inc. (RKUNY) trades at $4.77 with AI Score 45/100 (Grade C). Rakuten Group, Inc. is a Japanese conglomerate operating across internet services, FinTech, and mobile sectors. Market cap: $10.37B, Sector: Consumer cyclical.
Price live · AI analysis from Mar 16, 2026Analyst Coverage for RKUNY: RKUNY does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates RKUNY against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
RKUNY: the 1 perspectives are evenly split.
How is this calculated? →Rakuten Group, Inc. (RKUNY) Consumer Business Overview
Rakuten Group, Inc. is a diversified Japanese conglomerate with a strong presence in e-commerce, FinTech, and mobile services. Operating primarily in Japan, Rakuten Ichiba is a key asset, while the company faces challenges in achieving profitability in its mobile segment amidst intense competition.
What Is the Investment Thesis for RKUNY?
Rakuten Group, Inc. presents a complex investment case. The company's diverse revenue streams across e-commerce, FinTech, and mobile sectors offer diversification benefits. However, the negative profit margin of -7.1% and a P/E ratio of -9.45 indicate profitability challenges. A key value driver is the continued growth of Rakuten Ichiba and the FinTech segment. The success of the Mobile segment, which requires significant capital investment, is critical for long-term growth. Investors should monitor the company's ability to achieve profitability in its mobile operations and manage its debt levels. The current market capitalization is $10.24 billion as of 2026-03-16.
Based on FMP financials and quantitative analysis
RKUNY Key Highlights
- Market Cap of $10.37B reflects Rakuten's significant presence in the Japanese market and its diverse service offerings.
- P/E ratio of -9.45 indicates that the company is currently not profitable, requiring further investigation into the causes of losses.
- Gross Margin of 11.3% suggests potential inefficiencies in cost management, especially when compared to peers in the consumer cyclical sector.
- The company operates three segments: Internet Services, FinTech, and Mobile, showcasing diversification.
- The company rebranded from Rakuten, Inc. to Rakuten Group, Inc. in April 2021, signaling a strategic shift in its corporate identity.
Who Are RKUNY's Competitors?
RKUNY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| ACCYY Accor S.A. | $11.58 | -0.58% | $13.67B | 50 |
| AONNY Aeon Co., Ltd. | $8.92 | +6.47% | $7.68B | 48 |
| EVGGF Evolution AB (publ) | $69.41 | +1.49% | $13.50B | 50 |
| EVVTY Evolution AB (publ) | $68.56 | -2.29% | $13.34B | 46 |
| HKTGF Hikari Tsushin, Inc. | $214.00 | +0.00% | $9.38B | 54 |
| GPGNF Grupo Gigante, S. A. B. de C. V. | $1.64 | +0.00% | $1.63B | 68 |
| MNSO MINISO Group Holding Limited | $11.89 | +1.49% | $3.63B | 64 |
| FDIT Findit, Inc. | $0.03 | -14.86% | $30.13M | 63 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are RKUNY's Key Strengths?
- Diversified business model across e-commerce, FinTech, and mobile.
- Strong brand recognition and customer loyalty in Japan.
- Established ecosystem of integrated services.
- Technological innovation capabilities.
What Are RKUNY's Weaknesses?
- Negative profit margin and profitability challenges.
- High debt levels.
- Intense competition in the e-commerce and mobile sectors.
- Dependence on the Japanese market.
What Could Drive RKUNY Stock Higher?
- Continued growth in e-commerce and FinTech segments driven by increasing internet penetration and digital payment adoption.
- Expansion of Rakuten Mobile's subscriber base and service offerings.
- Potential strategic partnerships or acquisitions to expand into new markets or enhance existing services.
- Synergies across Rakuten's diverse business segments leading to increased customer loyalty and revenue growth.
- Technological innovations, such as AI and blockchain, enhancing Rakuten's services and competitiveness.
What Are the Key Risks for RKUNY?
- Financial-distress signal — its Altman Z-Score of 0.29 sits in the distress zone (elevated bankruptcy risk).
- Negative return on equity (-14.0%) — the business is not currently generating profit on shareholder capital.
- Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
- Intense competition in the e-commerce, FinTech, and mobile sectors.
- Regulatory changes in the FinTech and mobile sectors impacting Rakuten's operations.
- Economic slowdown in Japan affecting consumer spending and business activity.
- Cybersecurity risks and data breaches compromising customer data and damaging Rakuten's reputation.
- Currency fluctuations impacting the value of Rakuten's international operations and ADR.
What Are the Growth Opportunities for RKUNY?
- Expansion of Rakuten Ichiba: Rakuten Ichiba, as a leading e-commerce platform in Japan, has significant growth potential by expanding its product offerings, enhancing user experience, and leveraging data analytics to personalize shopping experiences. The e-commerce market in Japan is expected to continue growing, driven by increasing internet penetration and changing consumer behavior. Rakuten can capitalize on this trend by strengthening its partnerships with local businesses and attracting new customers through targeted marketing campaigns. Timeline: Ongoing.
- FinTech Services Growth: Rakuten's FinTech segment, including credit cards, internet banking, and online securities trading, presents a substantial growth opportunity. The increasing adoption of digital payment methods and online financial services in Japan creates a favorable environment for Rakuten to expand its FinTech offerings. By leveraging its existing customer base and investing in innovative financial technologies, Rakuten can increase its market share and drive revenue growth in this segment. Timeline: Ongoing.
- Mobile Segment Development: Rakuten's Mobile segment, while currently facing profitability challenges, has the potential for long-term growth. The increasing demand for mobile communication and broadband services in Japan provides an opportunity for Rakuten to expand its mobile subscriber base and offer innovative mobile services. By investing in network infrastructure and developing competitive pricing strategies, Rakuten can improve its market position and achieve profitability in the mobile segment. Timeline: Ongoing.
- International Expansion: Rakuten has the opportunity to expand its services internationally, leveraging its expertise in e-commerce and FinTech. By targeting specific markets with high growth potential and adapting its business model to local conditions, Rakuten can increase its global presence and diversify its revenue streams. This expansion could involve strategic partnerships, acquisitions, or organic growth initiatives. Timeline: Ongoing.
- Synergies Across Segments: Rakuten can leverage synergies across its various segments to create a more integrated and compelling customer experience. By cross-promoting its e-commerce, FinTech, and mobile services, Rakuten can increase customer loyalty and drive revenue growth. This could involve offering bundled services, loyalty programs, and personalized recommendations based on customer data. Timeline: Ongoing.
What Opportunities Does RKUNY Have?
- Expansion of e-commerce and FinTech services in Japan.
- International expansion into new markets.
- Leveraging synergies across different business segments.
- Adoption of new technologies, such as AI and blockchain.
What Threats Does RKUNY Face?
- Increasing competition from global e-commerce giants.
- Regulatory changes in the FinTech and mobile sectors.
- Economic slowdown in Japan.
- Cybersecurity risks and data breaches.
What Are RKUNY's Competitive Advantages?
- Ecosystem: Rakuten's diverse ecosystem of services creates a strong competitive advantage by offering customers a wide range of integrated services.
- Brand Recognition: Rakuten has a well-established brand in Japan, which provides a competitive edge in attracting and retaining customers.
- Customer Loyalty: Rakuten's loyalty program and customer rewards system help to build customer loyalty and encourage repeat purchases.
- Technological Infrastructure: Rakuten has invested heavily in its technological infrastructure, which enables it to deliver high-quality services and innovate effectively.
What Does RKUNY Do?
Rakuten Group, Inc., initially founded as Rakuten, Inc. in 1997 and rebranded in April 2021, has evolved from an online marketplace into a multifaceted internet services provider. Headquartered in Tokyo, Japan, the company operates through three primary segments: Internet Services, FinTech, and Mobile. The Internet Services segment includes Rakuten Ichiba, an internet shopping mall, along with Rakuten Books, Rakuten Travel, Rakuten Gora, Rakuten Fashion, Rakuma, Rakuten Rewards, and Rakuten 24. These platforms offer a wide array of products and services, from books and travel bookings to golf course reservations and daily necessities. The FinTech segment provides credit card services, internet banking, general and life insurance, payment solutions, and an online securities trading platform. The Mobile segment delivers mobile communication, optical broadband line, and power supply services. Rakuten's international presence is growing, focusing on leveraging its diverse ecosystem to provide integrated services to its customer base.
What Products and Services Does RKUNY Offer?
- Operates Rakuten Ichiba, an online marketplace.
- Provides online bookstore services through Rakuten Books.
- Offers internet travel services via Rakuten Travel.
- Runs Rakuten Gora, an online golf course reservation service.
- Manages Rakuten Fashion, an online fashion store.
- Offers mobile communication services.
- Provides FinTech services, including credit cards and online banking.
How Does RKUNY Make Money?
- E-commerce platform: Generates revenue through transaction fees and advertising on Rakuten Ichiba.
- FinTech services: Earns revenue from credit card fees, interest income, and transaction fees on its online banking and securities trading platforms.
- Mobile services: Generates revenue from subscription fees for mobile communication and broadband services.
- Advertising: Performance marketing solutions.
What Industry Does RKUNY Operate In?
Rakuten Group, Inc. operates within the consumer cyclical sector, specifically in the specialty retail and internet services industries. The e-commerce market is experiencing continuous growth, driven by increasing internet penetration and shifting consumer preferences towards online shopping. Competition is intense, with major players like Amazon and Alibaba vying for market share. Rakuten's strength lies in its established presence in Japan and its integrated ecosystem of services. The FinTech segment benefits from the growing adoption of digital payment solutions and online banking.
Who Are RKUNY's Key Customers?
- Individual consumers shopping online through Rakuten Ichiba and other e-commerce platforms.
- Businesses selling products and services through Rakuten's online marketplaces.
- Users of Rakuten's FinTech services, including credit card holders and online banking customers.
- Subscribers to Rakuten's mobile communication and broadband services.
ROE -14%Key Financial Metrics
Return on equity for Rakuten Group, Inc. stands at -14.0%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -0.4%, showing how much profit it generates from its asset base. Its free cash flow yield is 32.6%, a gauge of the cash the business throws off relative to its market value. A current ratio of 9.96 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -7.6%, the inverse of the P/E and a quick read on earnings relative to price.
Rakuten Group, Inc. (RKUNY) Valuation Context
Valued at $10.37B, RKUNY is classified as a large-cap stock. Relative to its peer group, RKUNY's quantitative score of 45/100 is roughly in line with the peer average of 50/100.
Company Profile
Rakuten Group, Inc. operates in the Specialty Retail industry within the Consumer Cyclical sector. It is headquartered in Tokyo, JP. The company is led by CEO Hiroshi Mikitani. RKUNY has traded publicly since 2014.
F-Score 3/9Financial Health
Rakuten Group, Inc.'s Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of 0.29 places it in the distress zone, a signal of elevated financial risk.
FY2026 estForward Outlook
Wall Street analysts project Rakuten Group, Inc. revenue of about $2.79T for fiscal 2026, with EPS near $-11.89. The estimate reflects 6 contributing analysts.
RKUNY Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Diversified business model across e-commerce, FinTech, and mobile.
- Strong brand recognition and customer loyalty in Japan.
- Established ecosystem of integrated services.
- Technological innovation capabilities.
Bear Case
- Negative profit margin and profitability challenges.
- High debt levels.
- Intense competition in the e-commerce and mobile sectors.
- Dependence on the Japanese market.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
RKUNY Latest News
No recent news available for RKUNY.
RKUNY Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for RKUNY.
Price Targets
Wall Street price target analysis for RKUNY.
RKUNY MoonshotScore
What does this score mean?
The MoonshotScore rates RKUNY's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Hiroshi Mikitani
Chairman and CEO
Hiroshi Mikitani is the founder, Chairman, and CEO of Rakuten Group, Inc. He founded the company in 1997 and has since led its growth into a global internet services conglomerate. Mikitani holds an MBA from Harvard Business School and has a background in investment banking. His vision has been instrumental in Rakuten's expansion into various sectors, including e-commerce, FinTech, and mobile communications.
Track Record: Under Mikitani's leadership, Rakuten has grown from a small online marketplace into a major player in the global internet services industry. Key milestones include the acquisition of Ebates (now Rakuten Rewards) and the launch of Rakuten Mobile. Mikitani has also focused on fostering a culture of innovation and entrepreneurship within the company. However, the mobile segment is still struggling to achieve profitability.
Rakuten Group, Inc. ADR Information Unsponsored
An American Depositary Receipt (ADR) is a certificate representing shares of a foreign company trading on U.S. stock exchanges. RKUNY is a Level 1 ADR, meaning it trades over-the-counter (OTC) without needing to fully comply with SEC regulations. This allows U.S. investors to invest in Rakuten Group, Inc. without directly dealing with the Tokyo Stock Exchange.
- Home Market Ticker: Tokyo Stock Exchange, Japan
- ADR Level: 1
- ADR Ratio: 1:1
- Home Market Ticker: RKUN
RKUNY OTC Market Information
The OTC Other tier represents the lowest tier of the over-the-counter (OTC) market, indicating that RKUNY has limited regulatory oversight and disclosure requirements compared to companies listed on major exchanges like the NYSE or NASDAQ. Companies in this tier may not meet the minimum financial standards or reporting requirements of higher-tier OTC markets or listed exchanges. This tier is also known as the Grey Market.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited Financial Disclosure: Lack of publicly available financial information makes it difficult to assess the company's financial health and performance.
- Low Liquidity: Low trading volume and wide bid-ask spread can make it difficult to buy or sell shares at a desired price.
- Price Volatility: The lack of liquidity and regulatory oversight can lead to increased price volatility and potential losses.
- Potential for Fraud: The OTC Other tier has a higher risk of fraud and scams due to the limited regulatory oversight.
- Delisting Risk: RKUNY could be delisted from the OTC market if it fails to meet certain requirements or if the company's operations cease.
- Verify the company's registration and legal status.
- Research the company's management team and their track record.
- Attempt to obtain and review any available financial statements.
- Assess the company's business model and competitive landscape.
- Understand the risks associated with investing in OTC stocks.
- Consult with a financial advisor before making any investment decisions.
- Check for any regulatory actions or legal disputes involving the company.
- Established Business Operations: Rakuten Group, Inc. has been operating since 1997.
- Global Brand Recognition: Rakuten is a well-known brand in Japan and has a growing international presence.
- Diverse Revenue Streams: Rakuten generates revenue from multiple business segments, including e-commerce, FinTech, and mobile services.
- ADR Listing: The existence of an ADR, even at Level 1, suggests some level of compliance and oversight.
Rakuten Group, Inc. Consumer Cyclical Stock: Key Questions Answered
What does Rakuten Group, Inc. do?
Rakuten Group, Inc. is a diversified internet services company based in Japan, operating through three main segments: Internet Services, FinTech, and Mobile. Its Internet Services segment includes Rakuten Ichiba, a large e-commerce marketplace, along with other online services like Rakuten Travel and Rakuten Books. The FinTech segment provides credit cards, online banking, and insurance services. The Mobile segment offers mobile communication and broadband services. Rakuten aims to create an integrated ecosystem of services for its customers.
What are the main risks for RKUNY?
Rakuten Group, Inc. faces several risks, including intense competition in the e-commerce and mobile sectors from global giants like Amazon and Alibaba. Regulatory changes in the FinTech sector could also impact its operations. Economic conditions in Japan and currency fluctuations pose additional risks. Furthermore, cybersecurity threats and potential data breaches could damage the company's reputation and financial performance. Investors should carefully consider these risks before investing in RKUNY.
What are the key factors to evaluate for RKUNY?
Rakuten Group, Inc. (RKUNY) holds an AI score of 45/100 (low). Not financial advice.
How frequently does RKUNY data refresh on this page?
RKUNY prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven RKUNY's recent stock price performance?
Rakuten Group, Inc. (RKUNY) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Diversified business model across e-commerce, FinTech, and mobile. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider RKUNY overvalued or undervalued right now?
Valuing Rakuten Group, Inc. (RKUNY) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying RKUNY?
Before investing in Rakuten Group, Inc. (RKUNY), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Why might investors consider adding RKUNY to a portfolio?
Key strength of Rakuten Group, Inc. (RKUNY): Diversified business model across e-commerce, FinTech, and mobile. Weigh rewards against risks and diversify. Not financial advice.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data is based on the most recent available information.
- Analyst consensus is based on limited available data.
- OTC market data may be less reliable than listed exchange data.