Simply, Inc. (SIMP) Stock Analysis
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Simply, Inc. (SIMP) trades at $0.07. Simply, Inc. operated retail stores selling Apple products and providing service via Apple-certified technicians in the United States. The company filed for liquidation under Chapter 7 bankruptcy in June 2022. Sector: Consumer cyclical.
Price as of Aug 21, 2026 · Last analyzed: Mar 16, 2026Analyst Coverage for SIMP: SIMP does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates SIMP against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
SIMP: 1/3 scored disciplines lean bearish. Dominant signal: Ken Griffin bearish.
How is this calculated? →Simply, Inc. (SIMP) Consumer Business Overview
Simply, Inc., formerly Cool Holdings, Inc., operated as a specialty retailer of Apple products and services in the United States. The company's business model centered on providing a premium Apple experience, but it ultimately filed for Chapter 7 liquidation in 2022, ceasing operations.
What Is the Investment Thesis for SIMP?
Simply, Inc. presented a high-risk investment profile due to its Chapter 7 liquidation filing in June 2022. The company's negative P/E ratio of -0.00 and a negative profit margin of -14.1% highlight significant financial challenges. With a high beta of 2.33, the stock demonstrated substantial volatility relative to the market. The absence of a dividend yield further underscores the lack of investor returns. Potential investors should note that the company's operations have ceased, and the liquidation process is underway, making any investment highly speculative. There are no apparent growth catalysts or value drivers at this stage.
Based on FMP financials and quantitative analysis
SIMP Key Highlights
Chapter 7 Liquidation: Simply, Inc. filed for Chapter 7 liquidation in June 2022, indicating the cessation of operations.
- Negative Profit Margin: The company's profit margin of -14.1% reflects significant financial losses.
- No Dividend Yield: Simply, Inc. did not offer a dividend, providing no income to investors.
- High Beta: A beta of 2.33 indicates high volatility compared to the overall market.
- Gross Margin: A gross margin of 22.1% suggests some ability to control direct costs, but not enough to achieve profitability.
Who Are SIMP's Competitors?
SIMP is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| AMZN Amazon.com, Inc. | $260.90 | -1.86% | $2.81T | 71 |
| BABA Alibaba Group Holding Limited | $130.53 | +1.26% | $313B | 54 |
| PDD PDD Holdings Inc. | $89.52 | -0.75% | $127B | 58 |
| MELI MercadoLibre | $1913.16 | +0.24% | $97.0B | 61 |
| SE Sea Limited | $119.10 | +2.44% | $71.5B | 56 |
| EBAY eBay Inc. | $104.61 | +1.92% | $46.5B | 86 |
| CASY Casey's General Stores | $828.38 | -0.93% | $30.7B | 67 |
| WSM Williams-Sonoma, Inc. | $236.15 | -2.54% | $27.8B | 88 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are SIMP's Key Strengths?
Apple-certified service technicians.
- Retail store presence.
- Focus on the Apple ecosystem.
- Established brand association with Apple.
What Are SIMP's Weaknesses?
Chapter 7 bankruptcy liquidation.
- Negative profit margin.
- High beta indicating volatility.
- Dependence on Apple products for revenue.
What Are the Key Risks for SIMP?
Chapter 7 liquidation process resulting in potential loss of investment.
- Limited or no recovery for shareholders during asset distribution.
- Legal and administrative costs associated with the bankruptcy proceedings.
- Delisting from the OTC market.
- Negative impact on brand reputation and goodwill.
What Are the Growth Opportunities for SIMP?
- N/A: Given Simply, Inc.'s Chapter 7 liquidation filing in June 2022, there are no viable growth opportunities for the company. The company's assets are being liquidated to satisfy creditors, and there are no ongoing operations or potential for future expansion.
- N/A: Given Simply, Inc.'s Chapter 7 liquidation filing in June 2022, there are no viable growth opportunities for the company. The company's assets are being liquidated to satisfy creditors, and there are no ongoing operations or potential for future expansion.
- N/A: Given Simply, Inc.'s Chapter 7 liquidation filing in June 2022, there are no viable growth opportunities for the company. The company's assets are being liquidated to satisfy creditors, and there are no ongoing operations or potential for future expansion.
- N/A: Given Simply, Inc.'s Chapter 7 liquidation filing in June 2022, there are no viable growth opportunities for the company. The company's assets are being liquidated to satisfy creditors, and there are no ongoing operations or potential for future expansion.
- N/A: Given Simply, Inc.'s Chapter 7 liquidation filing in June 2022, there are no viable growth opportunities for the company. The company's assets are being liquidated to satisfy creditors, and there are no ongoing operations or potential for future expansion.
What Opportunities Does SIMP Have?
- N/A - Company is in liquidation.
- N/A - Company is in liquidation.
- N/A - Company is in liquidation.
- N/A - Company is in liquidation.
What Threats Does SIMP Face?
- Liquidation process and asset distribution.
- Economic downturn impacting consumer spending.
- Competition from larger electronics retailers.
- Changes in Apple's distribution strategy.
What Are SIMP's Competitive Advantages?
- Apple-certified technicians provided a service advantage.
- Retail locations offered a physical presence for customers.
- Focus on the Apple ecosystem created customer loyalty.
- Brand association with Apple enhanced credibility.
What Does SIMP Do?
Simply, Inc., originally incorporated in 1994 and formerly known as Cool Holdings, Inc., transitioned to its new identity in October 2020. Headquartered in Miami, Florida, the company focused on operating retail consumer electronics stores specializing in the sale of Apple products and the provision of service by Apple-certified technicians. As of January 29, 2022, Simply, Inc. managed 53 retail outlets across 17 states, aiming to offer a comprehensive Apple ecosystem experience to its customers. The company sought to differentiate itself through knowledgeable staff and certified repair services. However, on June 14, 2022, Simply, Inc., along with its affiliate, initiated a voluntary petition for liquidation under Chapter 7 in the U.S. Bankruptcy Court for the District of Utah, signaling the end of its operational activities.
What Products and Services Does SIMP Offer?
- Sold Apple products, including iPhones, iPads, and Mac computers.
- Provided Apple-certified repair services.
- Operated retail stores in multiple states.
- Offered a curated Apple shopping experience.
- Employed Apple-trained technicians.
- Focused on customer service and support for Apple devices.
How Does SIMP Make Money?
- Retail sales of Apple products generated revenue.
- Service and repair fees contributed to income.
- Brick-and-mortar stores were the primary sales channel.
- Focused on high-margin Apple accessories to boost profitability.
What Industry Does SIMP Operate In?
Simply, Inc. operated within the specialty retail sector, specifically focusing on Apple products. This sector is characterized by intense competition from both large electronics retailers and Apple's own stores. The market is driven by consumer demand for the latest technology and related services. Simply, Inc.'s liquidation reflects the challenges faced by smaller retailers in competing with established players and managing operational costs. The broader consumer cyclical sector is sensitive to economic conditions, impacting consumer spending on discretionary items like electronics.
Who Are SIMP's Key Customers?
- Individual consumers seeking Apple products.
- Small businesses needing Apple devices and support.
- Customers valuing Apple-certified repair services.
- Tech enthusiasts and Apple loyalists.
Insider Activity
The most recent 12 insider filings for Simply, Inc. break down as 2 sales and 10 purchases. On net that is roughly 1.6M shares acquired (about $2698.8B) — insiders putting money in tends to read as conviction.
Key Financial Metrics
Return on equity for Simply, Inc. stands at 253.9%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -36.5%, showing how much profit it generates from its asset base. A current ratio of 0.62 means current liabilities exceed short-term assets, a liquidity point worth watching.
Company Profile
Simply, Inc. operates in the Specialty Retail industry within the Consumer Cyclical sector. It is headquartered in Miami, US. SIMP has traded publicly since 2020.
SIMP Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Apple-certified service technicians.
- Retail store presence.
- Focus on the Apple ecosystem.
- Established brand association with Apple.
Bear Case
- Chapter 7 bankruptcy liquidation.
- Negative profit margin.
- High beta indicating volatility.
- Dependence on Apple products for revenue.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · August 2026
SIMP Latest News
No recent news available for SIMP.
SIMP Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for SIMP.
Price Targets
Wall Street price target analysis for SIMP.
SIMP MoonshotScore
What does this score mean?
The MoonshotScore rates SIMP 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.
SIMP OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, encompassing stocks that are not current in their reporting requirements or do not meet the minimum qualifications for the higher tiers (OTCQX and OTCQB). Companies in this tier may be distressed, undergoing bankruptcy, or have limited financial disclosure. Investing in OTC Other stocks carries significant risks due to the lack of regulatory oversight and potential for fraud or manipulation. Information availability is often limited, making it difficult to assess the true value and financial health of the company.
- OTC Tier: OTC Other
- Limited financial disclosure due to OTC Other tier status.
- High risk of fraud or manipulation.
- Significant price volatility due to low liquidity.
- Potential for complete loss of investment due to bankruptcy liquidation.
- Lack of regulatory oversight and investor protection.
- Verify the company's bankruptcy status and liquidation plan.
- Assess the value of remaining assets and potential recovery for shareholders.
- Review any available financial statements, even if outdated.
- Consult with a financial advisor before investing.
- Understand the risks associated with OTC Other stocks.
- Check for any regulatory actions or legal proceedings.
- Be aware of potential scams and fraudulent schemes.
- Historical operation as a retail business.
- Previous association with Apple products.
- Past filings with the SEC (prior to delisting).
- Existence of a physical headquarters in Miami, Florida.
- Operation of multiple retail stores in the past.
Simply, Inc. Consumer Cyclical Stock: Key Questions Answered
What does Simply, Inc. do?
Simply, Inc. operated retail stores that specialized in selling Apple products and providing Apple-certified repair services. The company aimed to offer a premium shopping experience for Apple enthusiasts, providing a range of products from iPhones and iPads to Mac computers and accessories. As an authorized reseller and service provider, Simply, Inc.
What do analysts say about SIMP stock?
Given Simply, Inc.'s Chapter 7 liquidation, there is no current analyst coverage or consensus on the stock. The company's financial challenges, including a negative profit margin and high beta, made it a risky investment even before the bankruptcy filing. With the company undergoing liquidation, traditional valuation metrics are no longer applicable. Investors should be aware that the stock is highly speculative and carries a significant risk of complete loss.
What are the main risks for SIMP?
The primary risk for SIMP is the ongoing Chapter 7 liquidation process. This means the company's assets are being sold to pay off creditors, and there is a high likelihood that shareholders will receive little to no recovery on their investment.
What are the key factors to evaluate for SIMP?
Evaluate SIMP on fundamentals, analyst consensus, and risk factors. Simply, Inc. presented a high-risk investment profile due to its Chapter 7 liquidation filing in June 2022. Not financial advice.
How frequently does SIMP data refresh on this page?
SIMP's price was last updated on Aug 21, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven SIMP's recent stock price performance?
Simply, Inc. (SIMP) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Apple-certified service technicians. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider SIMP overvalued or undervalued right now?
Simply, Inc. (SIMP) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
How do I research SIMP before investing?
Before investing in Simply, Inc. (SIMP), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) analyst consensus ratings and price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available historical data and public filings.
- The company is currently undergoing Chapter 7 liquidation.
- Investment in SIMP carries a high risk of loss.