U-Swirl, Inc. (SWRL) Stock Price & Analysis
Educational signal · not a buy or sell recommendation · How to read this
Beta 0.52: the stock has moved about 48% less than the S&P 500.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 17, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerU-Swirl, Inc. (SWRL) trades at $0.0006. U-Swirl, Inc. operates and franchises self-serve frozen yogurt cafés under various brand names. Sector: Consumer discretionary.
Price as of · Last analyzed: Mar 17, 2026Analyst Coverage for SWRL: SWRL does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.
No score published: we hold no usable price for this ticker, and a grade beside a missing price says nothing.
U-Swirl, Inc. (SWRL) Consumer Business Overview
U-Swirl, Inc. franchises and operates self-serve frozen yogurt cafes, offering diverse flavors and toppings under multiple brand names. With a presence in numerous U.S. states and a few international locations, the company caters to the consumer cyclical market, focusing on customizable frozen desserts.
What Is the Investment Thesis for SWRL?
U-Swirl, Inc. presents a challenging investment case given its OTC Other listing and limited financial information. The company's negative P/E ratio of -0.03 and a negative profit margin of -4.2% raise concerns about its profitability. While the gross margin of 56.8% suggests potential in managing the cost of goods sold, the overall financial performance needs careful scrutiny. The company's beta of 0.52 indicates lower volatility compared to the market. Growth catalysts are uncertain, and the company's future hinges on its ability to improve profitability and expand its franchise network effectively. Investors should conduct thorough due diligence, considering the risks associated with OTC-listed companies and the competitive landscape of the frozen yogurt industry.
Based on FMP financials and quantitative analysis
SWRL Key Highlights
Market Cap of $0.00B indicates a micro-cap company with limited resources and higher risk.
- P/E Ratio of -0.03 suggests the company is not currently profitable, requiring further investigation into its earnings potential.
- Profit Margin of -4.2% highlights the company's struggle to generate profits from its revenue.
- Gross Margin of 56.8% indicates a strong ability to manage the cost of goods sold, but this is offset by other expenses.
- Beta of 0.52 suggests the stock is less volatile than the overall market.
Who Are SWRL's Competitors?
SWRL is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| BTBD BT Brands, Inc. | $1.88 | +0.53% | $11.6M | 38 5-pillar |
| REBN Reborn Coffee, Inc. | $2.00 | -8.26% | $16.4M | — |
| RAVE Rave Restaurant Group, Inc. | $2.29 | -0.87% | $32.5M | 82 5-pillar |
| THCH TH International Limited | $1.16 | -12.12% | $37.2M | — |
| STKS The ONE Group Hospitality, Inc. | $1.56 | +1.30% | $49.2M | 32 5-pillar |
| GENK GEN Restaurant Group, Inc. | $1.61 | -4.17% | $53.1M | — |
| MB MasterBeef Group | $3.91 | -3.22% | $67.1M | 31 5-pillar |
| NDLS Noodles & Company | $13.40 | -2.90% | $80.0M | 32 5-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are SWRL's Key Strengths?
Established franchise network across multiple states.
- Diverse brand portfolio with multiple frozen yogurt concepts.
- Customizable self-serve model appealing to consumers.
- High gross margin indicates effective cost of goods management.
What Are SWRL's Weaknesses?
Negative profit margin indicates profitability challenges.
- Limited financial information available due to OTC listing.
- Small market capitalization restricts access to capital.
- Reliance on franchise network exposes the company to franchisee performance risks.
What Are the Key Risks for SWRL?
Financial-distress signal — its Altman Z-Score of -0.91 sits in the distress zone (elevated bankruptcy risk).
- Negative return on equity (-14.1%) — the business is not currently generating profit on shareholder capital.
- Increased competition from established frozen yogurt chains and independent shops.
- Economic downturns impacting consumer spending on discretionary items.
- Fluctuations in raw material costs, such as dairy and toppings.
- Limited financial disclosure due to OTC listing increases investment risk.
- Low liquidity and price volatility associated with OTC stocks.
What Are SWRL's Competitive Advantages?
- Brand Portfolio: Owning multiple frozen yogurt brands provides diversification and broader market reach.
- Franchise Network: Established franchise network creates a recurring revenue stream through royalty payments.
- Customizable Experience: Self-serve model and wide variety of toppings offer a unique and engaging customer experience.
What Does SWRL Do?
U-Swirl, Inc., established in 2005 and headquartered in Durango, Colorado, operates within the consumer cyclical sector, specifically focusing on the restaurant industry. The company functions as a franchisor and operator of self-serve frozen yogurt cafés. Its business model centers around providing customers with a customizable dessert experience through a wide array of frozen yogurt flavors, including non-fat and low-fat options, complemented by approximately 70 toppings. The company operates under several brand names, including U-SWIRL Frozen Yogurt, CherryBerry, Yogurtini, Fuzzy Peach, Aspen Leaf Yogurt, Yogli Mogli, Let's Yo!, and Josie's Frozen Yogurt. This multi-brand strategy allows U-Swirl to cater to diverse consumer preferences and market segments within the frozen yogurt sector. As of April 30, 2015, U-Swirl and its franchisees managed 259 self-serve frozen yogurt cafés across 37 states in the United States and 4 foreign countries, indicating a significant geographic footprint and franchise network. The company's focus on self-serve frozen yogurt aligns with consumer trends favoring customizable and interactive dining experiences.
What Products and Services Does SWRL Offer?
- Operate and franchise self-serve frozen yogurt cafés.
- Offer a variety of frozen yogurt flavors, including non-fat and low-fat options.
- Provide approximately 70 different toppings for customers to customize their frozen yogurt.
- Manage multiple frozen yogurt brands, including U-SWIRL Frozen Yogurt, CherryBerry, and Yogurtini.
- Establish and maintain franchise agreements with independent operators.
- Oversee the quality and consistency of products and services across all locations.
How Does SWRL Make Money?
- Franchise Fees: Generate revenue through initial franchise fees paid by new franchisees.
- Royalty Payments: Receive ongoing royalty payments based on a percentage of franchisees' sales.
- Company-Owned Stores: Operate company-owned stores, generating revenue directly from sales to customers.
- Supply Chain Management: Potentially earn revenue through the supply of ingredients and equipment to franchisees.
What Industry Does SWRL Operate In?
U-Swirl, Inc. operates in the competitive restaurant industry, specifically within the frozen yogurt sub-segment. This market is characterized by changing consumer preferences, seasonal demand, and competition from both large chains and independent shops. The broader restaurant industry is influenced by economic conditions, disposable income, and consumer spending habits. U-Swirl's multi-brand strategy aims to capture different market segments, but it faces competition from established players and emerging trends in the dessert and snack sectors. The company's success depends on its ability to innovate, manage costs, and maintain brand relevance in a dynamic market.
Who Are SWRL's Key Customers?
- Individual Consumers: Target individual consumers seeking customizable frozen yogurt desserts.
- Families: Attract families looking for a fun and interactive dessert experience.
- Franchisees: Support and provide resources to independent franchisees operating U-Swirl locations.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● No usable price
- ● No filing on record
- ● No analyst coverage
Company Profile
U-Swirl, Inc. operates in the Restaurants industry within the Consumer Cyclical sector. It is headquartered in Durango, US. The company is led by CEO Bryan J. Merryman. SWRL has traded publicly since 2008.
Key Financial Metrics
Return on equity for U-Swirl, Inc. stands at -14.1%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -2.5%, showing how much profit it generates from its asset base. A current ratio of 0.28 means current liabilities exceed short-term assets, a liquidity point worth watching.
Financial Health
U-Swirl, Inc.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of -0.91 places it in the distress zone, a signal of elevated financial risk.
Insider Activity
12 transactions · 0 purchases, 9 sales, 3 other transactions · 3 identified insiders · most recent available transactions. Purchases and sales use the reported transaction category. Other transactions include awards, exercises, gifts, withholding and unclassified activity; an acquisition or disposition alone is not a purchase or sale. These records do not establish intent.
SWRL Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
SWRL Latest News
No recent news available for SWRL.
SWRL Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for SWRL.
Price Targets
Wall Street price target analysis for SWRL.
SWRL MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for SWRL; grades run from A+ (80-100) to F (below 30).
Leadership: Bryan J. Merryman
CEO
Bryan J. Merryman serves as the CEO of U-Swirl, Inc. His leadership is focused on managing the company's operations and franchise network within the competitive frozen yogurt industry. Further research would be needed to provide a more comprehensive profile of his background and experience.
Track Record: Due to the limited information available, it is difficult to assess Bryan J. Merryman's specific achievements and strategic decisions as CEO of U-Swirl, Inc. The company's financial performance and operational milestones under his leadership require further investigation and analysis.
SWRL OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that U-Swirl, Inc. may not meet the minimum financial standards or disclosure requirements of higher tiers like OTCQX or OTCQB. Companies in this tier often have limited trading volume and may not provide regular financial reporting. Investing in OTC Other stocks carries significant risks due to the lack of transparency and regulatory oversight compared to companies listed on major exchanges like the NYSE or NASDAQ.
- OTC Tier: OTC Other
- Limited Financial Disclosure: Lack of regular financial reporting increases the risk of investing in SWRL.
- Low Liquidity: Limited trading volume and wide bid-ask spreads can make it difficult to buy or sell shares.
- Price Volatility: OTC stocks are often subject to significant price swings due to low trading volume and speculative trading.
- Regulatory Oversight: Reduced regulatory oversight compared to major exchanges increases the risk of fraud or mismanagement.
- Going Concern Risk: Companies on the OTC Other tier may face financial difficulties and potential bankruptcy.
- Verify the company's registration and legal standing.
- Review available financial statements and assess the company's financial health.
- Research the company's management team and their track record.
- Understand the company's business model and competitive landscape.
- Assess the liquidity of the stock and the potential for price volatility.
- Consult with a financial advisor before investing.
- Be aware of the risks associated with OTC investments.
- Years in Operation: The company has been incorporated since 2005, suggesting some level of operational history.
- Franchise Network: The existence of a franchise network indicates a degree of business development and operational infrastructure.
- Multi-Brand Strategy: Operating under multiple brand names suggests a strategic approach to market segmentation.
- Geographic Presence: Presence in multiple states and foreign countries suggests a level of market penetration.
Common Questions About SWRL (Consumer Discretionary)
What do analysts say about SWRL stock?
As of 2026-03-17, there is no available analyst coverage or consensus for U-Swirl, Inc. (SWRL) due to its listing on the OTC Other market and limited financial disclosure. Key valuation metrics such as price targets, buy/sell ratings, and earnings estimates are not available.
What are the main risks for SWRL?
The main risks for U-Swirl, Inc. include its listing on the OTC Other market, which entails limited financial disclosure and regulatory oversight.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- Limited information available for U-Swirl, Inc. due to its OTC listing and lack of recent financial updates. The analysis is based on the available data as of April 30, 2015, and may not reflect the company's current situation.