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Marriott Vacations Worldwide Corporation (VAC)

$98.91 $-1.34 (-1.34%) |Weak · 34
Bottom line: SELL — our Council read (34/100) and AI Score (34/100) broadly agree.
MCap: $3.40B| Vol: 218.7K| Target: $78.50 (-20.6%)| 52-wk range: $44.58 – $91.61
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Marriott Vacations Worldwide Corporation (VAC) trades at $98.91 with AI Score 34/100 (Grade D). Marriott Vacations Worldwide Corporation operates in the vacation ownership and exchange industry. Market cap: $3.40B, Sector: Consumer cyclical.

Price live · AI analysis from May 10, 2026
Marriott Vacations Worldwide Corporation operates in the vacation ownership and exchange industry. The company develops, markets, sells, and manages vacation ownership and related products across various brands and geographic locations.

VAC stock analysis for 2026: Analysts have set a consensus price target of $78.50 for Marriott Vacations Worldwide Corporation, suggesting 20.6% downside from the current price of $98.91. The AI MoonshotScore is 34/100, indicating a bearish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.

Council Score · Weighted Average of 3 Disciplines
SELL 34/100 · D

VAC: 1/1 perspectives are bearish.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

Marriott Vacations Worldwide Corporation (VAC) Consumer Business Overview

CEOMatthew E. Avril
Employees22300
HeadquartersOrlando, US
IPO Year2011

Marriott Vacations Worldwide Corporation, a key player in the vacation ownership market, manages and develops vacation properties under brands like Marriott Vacation Club and Ritz-Carlton Destination Club. With a focus on upscale vacation experiences and a global network, the company caters to the evolving preferences of leisure travelers and property owners.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 10, 2026

What Is the Investment Thesis for VAC?

Marriott Vacations Worldwide Corporation presents a mixed investment case. The company's established brands and global presence in the vacation ownership market provide a degree of stability. The dividend yield of 4.12% may attract income-focused investors. However, a negative profit margin of -7.4% raises concerns about profitability. Growth catalysts include expansion in emerging markets and enhanced offerings in the exchange and third-party management segment. Potential risks include economic downturns impacting leisure travel and increased competition in the vacation ownership market. Investors should carefully weigh these factors.

Based on FMP financials and quantitative analysis

VAC Key Highlights

  • Market capitalization of $3.40B indicates a mid-cap company within the consumer cyclical sector.
  • Dividend yield of 4.12% offers a potential income stream for investors.
  • Gross margin of 26.8% reflects the profitability of the company's core vacation ownership and related services.
  • Beta of 1.20 suggests the stock is more volatile than the overall market.
  • Operates approximately 120 properties in the United States and 13 other countries and territories as of December 31, 2021, indicating a significant global footprint.

Who Are VAC's Competitors?

VAC is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
CAKE The Cheesecake Factory Incorporated $76.97 -2.80% $3.82B 70
PDSSF Paradise Entertainment Limited $0.09 +0.00% $96.39M 63
RSI Rush Street Interactive (RSI) $32.30 +1.96% $7.68B 62
CDRO Codere Online Luxembourg, S.A. $9.52 -0.47% $432.65M 59
SLNA Selina Hospitality PLC $0.03 -20.21% $16.31M 59
FLUT Flutter Entertainment plc $107.30 +1.19% $18.61B 48
SCHYY Sands China Ltd. $17.02 +1.01% $13.77B 48
GXYYY Galaxy Entertainment Group Limited $19.39 +2.37% $16.98B 48

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are VAC's Key Strengths?

  • Strong brand portfolio (Marriott, Sheraton, Westin).
  • Extensive network of vacation ownership resorts.
  • Established exchange network (Interval International).
  • Recurring revenue from management fees.

What Are VAC's Weaknesses?

  • Negative profit margin (-7.4%).
  • Dependence on consumer discretionary spending.
  • Exposure to economic cycles and travel trends.
  • Potential for high customer acquisition costs.

What Could Drive VAC Stock Higher?

  • Potential increase in demand for vacation ownership as travel restrictions ease.
  • Continued expansion of the company's resort network.
  • Development of new vacation ownership products and services.
  • Strategic partnerships with other hospitality companies.

What Are the Key Risks for VAC?

  • Financial-distress signal — its Altman Z-Score of 0.89 sits in the distress zone (elevated bankruptcy risk).
  • Negative return on equity (-15.3%) — the business is not currently generating profit on shareholder capital.
  • Economic downturns impacting consumer spending on leisure travel.
  • Increased competition in the vacation ownership market.
  • Changes in consumer preferences and travel habits.
  • Fluctuations in currency exchange rates affecting international operations.
  • Regulatory changes impacting the vacation ownership industry.

What Are the Growth Opportunities for VAC?

  • Expansion in Emerging Markets: Marriott Vacations Worldwide has the opportunity to expand its presence in emerging markets, where there is growing demand for leisure travel and vacation ownership. By targeting regions with increasing disposable incomes and a rising middle class, the company can tap into new customer segments and drive revenue growth. This expansion could involve establishing new resorts, forming strategic partnerships with local developers, and tailoring its offerings to meet the specific needs and preferences of travelers in these markets. The timeline for significant expansion is estimated at 3-5 years.
  • Enhanced Exchange and Third-Party Management Services: Strengthening its exchange networks and third-party management services represents another growth avenue for Marriott Vacations Worldwide. By enhancing the value proposition of its exchange programs, such as Interval International, the company can attract more members and increase transaction volumes. Additionally, expanding its management services to other resorts and lodging properties can generate recurring revenue streams and diversify its business model. This strategy involves investing in technology, improving customer service, and expanding its network of affiliated properties. The timeline is estimated at 2-4 years.
  • Product Innovation and Customization: Marriott Vacations Worldwide can drive growth by continuously innovating its product offerings and customizing them to meet the evolving needs and preferences of travelers. This includes developing new types of vacation ownership products, such as fractional ownership and destination clubs, as well as offering personalized experiences and services. By leveraging data analytics and customer feedback, the company can identify emerging trends and tailor its offerings to specific customer segments. The timeline for significant product innovation is estimated at 1-3 years.
  • Strategic Partnerships and Acquisitions: Forming strategic partnerships and pursuing targeted acquisitions can accelerate Marriott Vacations Worldwide's growth and expand its market reach. This includes partnering with other hospitality companies, travel agencies, and loyalty programs to cross-promote its products and services. Additionally, acquiring smaller vacation ownership companies or resorts can provide access to new markets, customers, and properties. These partnerships and acquisitions should be carefully evaluated to ensure they align with the company's strategic objectives and financial goals. The timeline for strategic partnerships and acquisitions is ongoing.
  • Digital Transformation and Enhanced Customer Experience: Investing in digital transformation and enhancing the customer experience across all touchpoints is crucial for driving growth in the digital age. This includes developing user-friendly mobile apps, improving online booking platforms, and leveraging social media to engage with customers. By providing seamless and personalized digital experiences, Marriott Vacations Worldwide can attract and retain customers, increase brand loyalty, and drive online sales. The timeline for digital transformation and enhanced customer experience is ongoing.

What Opportunities Does VAC Have?

  • Expansion in emerging markets.
  • Development of new vacation ownership products.
  • Strategic partnerships with other hospitality companies.
  • Enhanced digital marketing and customer engagement.

What Threats Does VAC Face?

  • Economic downturns impacting leisure travel.
  • Increased competition in the vacation ownership market.
  • Changes in consumer preferences and travel habits.
  • Regulatory changes affecting the vacation ownership industry.

What Are VAC's Competitive Advantages?

  • Established Brands: Strong brand recognition and reputation under the Marriott, Sheraton, and Westin names.
  • Extensive Network: Large network of vacation ownership resorts and exchange partners.
  • Loyalty Programs: Customer loyalty programs that encourage repeat business.
  • Management Expertise: Expertise in managing vacation ownership properties and exchange networks.

What Does VAC Do?

Marriott Vacations Worldwide Corporation, established in 1984 and headquartered in Orlando, Florida, has evolved into a prominent vacation company specializing in the development, marketing, sales, and management of vacation ownership and related products. The company operates through two primary segments: Vacation Ownership and Exchange & Third-Party Management. Its portfolio includes well-known brands such as Marriott Vacation Club, Grand Residences by Marriott, Sheraton Vacation Club, Westin Vacation Club, Hyatt Residence Club, and Marriott Vacation Club Pulse. Additionally, it develops and markets vacation ownership products under The Ritz-Carlton Destination Club brand and holds rights for ownership residential products under The Ritz-Carlton Residences brand. Beyond vacation ownership, Marriott Vacations Worldwide offers exchange networks and membership programs through brands like Interval International, Trading Places International, Vacation Resorts International, and Aqua-Aston, providing management services to other resorts and lodging properties. As of December 31, 2021, the company operated approximately 120 properties in the United States and thirteen other countries and territories, primarily selling its upscale tier vacation ownership products through a network of resort-based and off-site sales locations.

What Products and Services Does VAC Offer?

  • Develops and markets vacation ownership properties.
  • Sells vacation ownership interests to customers.
  • Manages vacation ownership resorts and properties.
  • Operates exchange networks for vacation owners.
  • Provides management services to third-party resorts.
  • Offers membership programs for vacation owners.
  • Brands include Marriott Vacation Club, Sheraton Vacation Club, and Westin Vacation Club.

How Does VAC Make Money?

  • Sells vacation ownership interests, generating upfront revenue.
  • Collects management fees from vacation ownership resorts.
  • Generates revenue from exchange network transactions.
  • Earns fees from providing management services to third-party resorts.

What Industry Does VAC Operate In?

Marriott Vacations Worldwide operates in the gambling, resorts, and casinos industry, which is a subset of the broader consumer cyclical sector. The industry is influenced by macroeconomic factors, consumer spending habits, and travel trends. The competitive landscape includes other major players in the vacation ownership and hospitality sectors. Marriott Vacations Worldwide differentiates itself through its established brands, global network, and diverse range of vacation products and services. The industry is subject to seasonal fluctuations and economic cycles, impacting demand for leisure travel and vacation ownership.

Who Are VAC's Key Customers?

  • Individuals and families seeking vacation ownership opportunities.
  • Members of vacation exchange networks.
  • Owners of vacation properties managed by the company.
  • Resorts and lodging properties utilizing management services.
AI Confidence: 76% Updated: May 10, 2026

Company Profile

Marriott Vacations Worldwide Corporation operates in the Gambling, Resorts & Casinos industry within the Consumer Cyclical sector. It is headquartered in Orlando, US. The company is led by CEO Matthew E. Avril. VAC has traded publicly since 2011.

F-Score 5/9Financial Health

Marriott Vacations Worldwide Corporation's Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 0.89 places it in the distress zone, a signal of elevated financial risk.

ROE -15%Key Financial Metrics

Return on equity for Marriott Vacations Worldwide Corporation stands at -15.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -3.5%, showing how much profit it generates from its asset base. Its free cash flow yield is -1.0%, a gauge of the cash the business throws off relative to its market value. A current ratio of 8.47 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -9.8%, the inverse of the P/E and a quick read on earnings relative to price.

VAC Valuation & Market Position

With a $3.40B market cap, Marriott Vacations Worldwide Corporation sits in the mid-cap segment of the market. Relative to its peer group, VAC's quantitative score of 34/100 is below the peer average of 63/100.

FY2026 estForward Outlook

Wall Street analysts project Marriott Vacations Worldwide Corporation revenue of about $5.24B for fiscal 2026, with EPS near $7.42. The estimate reflects 8 contributing analysts.

Net buyingInsider Activity

Over the past six months, Marriott Vacations Worldwide Corporation insiders filed 29 SEC Form 4 transactions — 1 sales and 28 purchases. On net that is roughly 65K shares acquired (about $2.4M) — insiders putting money in tends to read as conviction.

VAC Financials

Fundamental Snapshot

Revenue Growth (FY)
+1.3%
Net Income Growth (FY)
-241.3%
EPS Growth (FY)
-243.3%
Free Cash Flow Growth (FY)
-119.6%
Return on Equity (TTM)
-15.3%
Current Ratio
8.5

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Strong brand portfolio (Marriott, Sheraton, Westin).
  • Extensive network of vacation ownership resorts.
  • Established exchange network (Interval International).
  • Recurring revenue from management fees.

Bear Case

  • Negative profit margin (-7.4%).
  • Dependence on consumer discretionary spending.
  • Exposure to economic cycles and travel trends.
  • Potential for high customer acquisition costs.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026

VAC Latest News

VAC Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for VAC.

Price Targets

Consensus target: $78.50

VAC MoonshotScore

34/100

What does this score mean?

The MoonshotScore rates VAC's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Matthew E. Avril

CEO

Matthew E. Avril serves as the CEO of Marriott Vacations Worldwide Corporation. His career spans various leadership roles within the hospitality and vacation ownership industries. Prior to his current position, he held key executive positions at Marriott International, where he oversaw various aspects of the company's vacation ownership business. His experience includes strategic planning, business development, and operational management. He brings a wealth of knowledge and expertise to his role as CEO.

Track Record: Under Matthew E. Avril's leadership, Marriott Vacations Worldwide has focused on expanding its global presence and enhancing its product offerings. Key milestones include strategic acquisitions, the launch of new vacation ownership programs, and investments in digital transformation. His leadership has been instrumental in navigating the challenges of the vacation ownership market and driving growth for the company.

VAC Consumer Cyclical Stock FAQ

What does Marriott Vacations Worldwide Corporation do?

Marriott Vacations Worldwide Corporation is a leading vacation company that develops, markets, sells, and manages vacation ownership and related products. It operates through two segments: Vacation Ownership and Exchange & Third-Party Management. The company's brands include Marriott Vacation Club, Sheraton Vacation Club, and Westin Vacation Club. It also offers exchange networks and membership programs through brands like Interval International. The company generates revenue from the sale of vacation ownership interests, management fees, and exchange network transactions. Marriott Vacations Worldwide caters to individuals and families seeking upscale vacation experiences.

What do analysts say about VAC stock?

Analyst coverage of Marriott Vacations Worldwide Corporation (VAC) is mixed, reflecting the inherent cyclicality of the consumer discretionary sector and the specific dynamics of the vacation ownership market. Key valuation metrics such as price-to-earnings ratio and enterprise value-to-EBITDA are closely watched. Growth considerations include the company's ability to expand its resort network, develop new vacation ownership products, and manage its operating expenses. Analyst consensus typically reflects a neutral to slightly positive outlook, contingent on macroeconomic conditions and the company's execution of its strategic initiatives. It is important to consult multiple sources and conduct independent research before making any investment decisions.

What are the main risks for VAC?

Marriott Vacations Worldwide Corporation faces several key risks. Economic downturns can significantly impact consumer spending on leisure travel and vacation ownership, reducing demand for the company's products and services. Increased competition in the vacation ownership market could put pressure on pricing and market share. Changes in consumer preferences and travel habits, such as a shift towards alternative lodging options, could also pose a challenge. Regulatory changes affecting the vacation ownership industry, such as stricter consumer protection laws, could increase compliance costs and limit the company's flexibility. Furthermore, fluctuations in currency exchange rates can impact the company's international operations.

How does Marriott Vacations Worldwide Corporation adapt to changing consumer preferences?

Marriott Vacations Worldwide Corporation adapts to changing consumer preferences through continuous product innovation, enhanced customer experiences, and strategic marketing initiatives. The company invests in developing new types of vacation ownership products, such as fractional ownership and destination clubs, to cater to evolving traveler needs. It also leverages data analytics and customer feedback to personalize its offerings and services. By enhancing its digital platforms and providing seamless online experiences, Marriott Vacations Worldwide aims to attract and retain customers in the digital age. Furthermore, the company actively monitors travel trends and adjusts its marketing strategies to target specific customer segments.

How does Marriott Vacations Worldwide Corporation manage supply chain and input cost risks?

Marriott Vacations Worldwide Corporation manages supply chain and input cost risks through strategic sourcing, long-term contracts, and diversification of suppliers. The company works closely with its suppliers to negotiate favorable pricing and ensure a reliable supply of essential materials and services. It also seeks to diversify its supplier base to reduce its dependence on any single vendor. By implementing efficient inventory management practices and monitoring market trends, Marriott Vacations Worldwide aims to mitigate the impact of rising input costs on its profitability. Furthermore, the company may adjust its pricing strategies to reflect changes in input costs while remaining competitive in the market.

What are the key factors to evaluate for VAC?

Marriott Vacations Worldwide Corporation (VAC) holds an AI score of 34/100 (low). Analysts target $78.50 (-21%). Not financial advice.

How frequently does VAC data refresh on this page?

VAC prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven VAC's recent stock price performance?

Marriott Vacations Worldwide Corporation (VAC) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand portfolio (Marriott, Sheraton, Westin). See the News tab for the latest drivers. Past performance does not predict future results.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data and may be subject to change.
  • Financial metrics are as of the latest available reporting period.
Data Sources

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