Victoria's Secret & Co. (VSCO) Stock Analysis
DELISTED 2026
What happened to Victoria's Secret & Co. (VSCO) stock?
Victoria's Secret & Co. (VSCO) no longer trades on public markets. It was delisted in June 2026. The figures below are historical and are not a current quote.
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Victoria's Secret & Co. (VSCO) trades at $91.51. Victoria's Secret & Co. operates as a specialty retailer of women's intimate, personal care, and beauty products. Market cap: $7.27B, Sector: Consumer cyclical.
Last analyzed: May 9, 2026VSCO stock analysis for 2026: Analysts have set a consensus price target of $58.00 for Victoria's Secret & Co., suggesting 36.6% downside from the current price of $91.51. Key factors: analyst coverage, company fundamentals.
VSCO: the 2 scored disciplines are evenly split. Dominant signal: Izzy Englander bearish.
How is this calculated? →Why this analysis is different
- A sector-relative MoonshotScore — five pillars (business quality, financial safety, valuation, growth durability, momentum) re-ranked nightly against the full universe of US-listed common stocks.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
Victoria's Secret & Co. (VSCO) Consumer Business Overview
Victoria's Secret & Co. is a global specialty retailer focusing on women's intimate apparel, personal care, and beauty products, operating primarily under the Victoria's Secret and PINK brands. With a substantial retail footprint and a strong brand presence, the company caters to a broad customer base in the competitive apparel retail sector.
What Is the Investment Thesis for VSCO?
Victoria's Secret & Co. presents an interesting investment case within the consumer cyclical sector. With a market capitalization of $7.27B and a P/E ratio of 36.9, the company shows potential for growth. A key value driver is the company's established brand recognition and extensive retail footprint of approximately 1,400 stores as of March 2, 2022. The company's gross margin of 36.4% indicates solid profitability. Ongoing catalysts include continued product innovation and strategic marketing initiatives to enhance brand appeal. Potential risks include the high beta of 2.35, indicating significant volatility, and the competitive nature of the apparel retail industry. The company's ability to maintain and grow its market share will be crucial for future performance.
Based on FMP financials and quantitative analysis
VSCO Key Highlights
Market Cap of $7.27B reflects substantial investor interest in the company's potential.
- P/E Ratio of 36.9 suggests the stock is trading at a premium compared to its earnings.
- Gross Margin of 36.4% indicates effective cost management and pricing strategies.
- Operates approximately 1,400 retail stores globally, providing a significant physical presence as of March 2, 2022.
- Profit Margin of 2.5% indicates room for improvement in operational efficiency.
Who Are VSCO's Competitors?
VSCO is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| ZGN Ermenegildo Zegna N.V. | $13.77 | +2.23% | $3.69B | 53 |
| GEF Greif Inc. | $87.58 | +0.89% | $4.05B | 40 |
| COLM Columbia Sportswear Company | $60.31 | +4.19% | $3.08B | 82 |
| AAP Advance Auto Parts, Inc. | $56.18 | -1.37% | $4.00B | 51 |
| GAP The Gap, Inc. | $20.19 | +0.52% | $7.27B | 73 |
| URBN Urban Outfitters, Inc. | $74.38 | -0.28% | $6.37B | 78 |
| GPS The Gap, Inc. | $24.55 | +4.38% | $9.21B | 50 |
| ATZAF Aritzia Inc. | $99.85 | +1.15% | $9.61B | 51 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are VSCO's Key Strengths?
Strong brand recognition and customer loyalty.
- Extensive retail footprint with approximately 1,400 stores as of March 2, 2022.
- Diverse product range including apparel, beauty, and accessories.
- Established online presence and e-commerce capabilities.
What Are VSCO's Weaknesses?
High beta of 2.35 indicates significant stock volatility.
- Profit margin of 2.5% suggests potential inefficiencies.
- Reliance on the intimate apparel market, which can be subject to changing trends.
- Potential for negative publicity related to brand image and marketing practices.
What Could Drive VSCO Stock Higher?
VSCO catalyst: Launch of new product lines and collections to attract new customers and drive sales growth.
- Continued expansion of online retail and e-commerce capabilities to reach a broader audience.
- Implementation of strategic marketing campaigns to enhance brand awareness and customer engagement.
- Potential partnerships and collaborations with other brands and influencers to expand market reach.
- Focus on improving operational efficiency and cost management to enhance profitability.
What Are the Key Risks for VSCO?
Insider selling — insiders were net sellers of roughly $117.3M recently.
- Intense competition from other apparel retailers affecting market share and profitability.
- Changing consumer preferences and fashion trends leading to decreased demand for existing products.
- Economic downturns reducing consumer spending on discretionary items.
- Supply chain disruptions and rising input costs impacting gross margins.
- Negative publicity related to brand image and marketing practices affecting brand reputation.
What Are the Growth Opportunities for VSCO?
- Expansion of Online Retail: Victoria's Secret & Co. can further capitalize on the growing e-commerce trend by enhancing its online retail platform. Investing in user experience, personalized marketing, and efficient logistics can drive online sales growth. Timeline: Ongoing.
- Product Innovation and Diversification: Introducing new product lines and diversifying its offerings can attract a wider range of customers. This includes expanding into adjacent categories such as athleisure wear, maternity wear, and inclusive sizing options. By continuously innovating and adapting to changing consumer preferences, Victoria's Secret & Co. can drive revenue growth and strengthen its brand appeal. Timeline: Ongoing.
- Enhancing Customer Loyalty Programs: Implementing and optimizing customer loyalty programs can improve customer retention and drive repeat purchases. By offering exclusive rewards, personalized promotions, and engaging experiences, Victoria's Secret & Co. can foster stronger relationships with its customers and increase brand loyalty. The customer loyalty market is growing, with companies recognizing the value of retaining existing customers. Timeline: Ongoing.
- International Market Expansion: Expanding its presence in international markets can unlock new growth opportunities for Victoria's Secret & Co. Identifying and targeting high-growth regions with strong consumer demand for apparel and beauty products can drive revenue growth and diversify its geographic footprint. This includes adapting its product offerings and marketing strategies to suit local preferences and cultural nuances. Timeline: 1-3 years.
- Strategic Partnerships and Collaborations: Collaborating with complementary brands and influencers can enhance brand visibility and attract new customers. This includes partnering with fashion designers, celebrities, and lifestyle brands to create exclusive collections and marketing campaigns. By leveraging the reach and influence of its partners, Victoria's Secret & Co. can expand its customer base and strengthen its brand image. Timeline: Ongoing.
What Are VSCO's Competitive Advantages?
- Brand Recognition: Strong brand recognition and reputation in the intimate apparel market.
- Retail Footprint: Extensive network of retail stores providing a significant physical presence.
- Customer Loyalty: Loyal customer base built through brand affinity and product quality.
- Product Innovation: Continuous innovation in product design and materials.
What Does VSCO Do?
Victoria's Secret & Co. was incorporated in 2021 and is headquartered in Reynoldsburg, Ohio. However, the Victoria's Secret brand has a much longer history, evolving from a lingerie brand within L Brands. The company operates as a specialty retailer, offering an extensive range of women's intimate apparel, personal care items, and beauty products. Its core offerings include bras, panties, lingerie, sleepwear, loungewear, athletic attire, and swimwear. In addition to apparel, Victoria's Secret also sells fragrances, body care products, and accessories. The company operates through its Victoria's Secret and PINK brands, each targeting distinct customer segments. As of March 2, 2022, Victoria's Secret & Co. managed approximately 1,400 retail stores worldwide, providing a significant physical presence. The company focuses on creating a strong brand identity and customer experience through its retail locations and online platforms. Victoria's Secret & Co. competes with other apparel retailers by focusing on product innovation, brand marketing, and customer engagement to maintain its market position.
What Products and Services Does VSCO Offer?
- Specialty Retailer: Operates as a specialty retailer of women's intimate, personal care, and beauty products.
- Apparel: Offers bras, panties, lingerie, sleepwear, loungewear, athletic attire, and swimwear.
- Beauty Products: Provides fragrances and body care products.
- Accessories: Sells various accessories to complement its apparel and beauty lines.
- Brand Management: Manages the Victoria's Secret and PINK brands.
- Retail Operations: Operates approximately 1,400 retail stores worldwide as of March 2, 2022.
How Does VSCO Make Money?
- Retail Sales: Generates revenue through the sale of its products in retail stores.
- Online Sales: Sells products through its e-commerce platform.
- Brand Licensing: Potentially licenses its brand for certain products or markets.
- Franchising: Operates some stores through franchise agreements.
What Industry Does VSCO Operate In?
Victoria's Secret & Co. operates within the competitive apparel retail industry, which is characterized by evolving consumer preferences and trends. The market includes a mix of established brands and emerging players, all vying for market share. Key trends include the increasing importance of online retail, the growing demand for comfortable and versatile apparel, and the rising focus on inclusivity and sustainability. Victoria's Secret & Co. must adapt to these trends while differentiating itself through brand strength and product innovation. Competitors such as COLM: Columbia Sportswear Company and ZGN: Ermenegildo Zegna N.V. also vie for consumer spending in apparel.
Who Are VSCO's Key Customers?
- Women: Primarily targets women of all ages.
- Young Adults: Specifically targets young adults through its PINK brand.
- Fashion-conscious Consumers: Attracts consumers who value fashion and quality in intimate apparel and beauty products.
- Online Shoppers: Caters to customers who prefer to shop online.
How Victoria's Secret & Co. Is Valued
Victoria's Secret & Co. carries a market capitalization of $7.27B, placing it in the mid-cap category.
Company Profile
Victoria's Secret & Co. operates in the Apparel - Retail industry within the Consumer Cyclical sector. It is headquartered in Reynoldsburg, US. The company is led by CEO Hillary Super. VSCO has traded publicly since 2021.
Key Financial Metrics
Return on equity for Victoria's Secret & Co. stands at 28.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 4.4%, showing how much profit it generates from its asset base. VSCO trades at a trailing price-to-earnings ratio of 36.87, roughly in line with the Consumer Cyclical sector average of ~34x. Its free cash flow yield is 4.3%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.26 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 2.7%, the inverse of the P/E and a quick read on earnings relative to price.
Financial Health
Victoria's Secret & Co.'s Piotroski F-Score is 8/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 2.98 places it in the grey zone, a middle ground that warrants monitoring.
Forward Outlook
Wall Street analysts project Victoria's Secret & Co. revenue of about $7.13B for fiscal 2027, with EPS near $4.62. The estimate reflects 6 contributing analysts.
Insider Activity
Over the past six months, Victoria's Secret & Co. insiders filed 14 SEC Form 4 transactions — 6 sales and 8 purchases. On net that is roughly 1.3M shares disposed (about $117.3M), a signal worth weighing alongside the fundamentals.
VSCO Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Strong brand recognition and customer loyalty.
- Extensive retail footprint with approximately 1,400 stores as of March 2, 2022.
- Diverse product range including apparel, beauty, and accessories.
- Established online presence and e-commerce capabilities.
Bear Case
- High beta of 2.35 indicates significant stock volatility.
- Profit margin of 2.5% suggests potential inefficiencies.
- Reliance on the intimate apparel market, which can be subject to changing trends.
- Potential for negative publicity related to brand image and marketing practices.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · August 2026
VSCO Latest News
-
Victoria's Secret Has Reclaimed Its Identity - Buy
seekingalpha.com · Aug 6, 2026
-
Victoria's Secret Is All About Lift, Support, and a Good CEO Fit—and the Stock Loves It
barrons.com · Jul 20, 2026
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Stocks That Hit 52-Week Lows On Tuesday
benzinga · Oct 3, 2023
Latest Victoria's Secret & Co. Analysis
Leadership: Hillary Super
CEO
Hillary Super brings extensive retail and brand management experience to Victoria's Secret & Co. Prior to joining Victoria's Secret, she held leadership positions at several prominent retail companies, including roles overseeing merchandising, marketing, and operations. Her career has focused on driving growth, enhancing customer experience, and building strong brand identities. Super's background includes a strong emphasis on strategic planning and execution in the consumer retail sector.
Track Record: Since assuming the role of CEO, Hillary Super has focused on enhancing the company's brand image, improving operational efficiency, and driving revenue growth. Key initiatives include expanding the company's online presence, introducing new product lines, and implementing strategic marketing campaigns. Under her leadership, Victoria's Secret & Co. has aimed to adapt to changing consumer preferences and strengthen its competitive position in the market.
What Investors Ask About Victoria's Secret & Co. (VSCO) — Consumer Cyclical
What happened to Victoria's Secret & Co. (VSCO) stock?
Victoria's Secret & Co. (VSCO) no longer trades on public markets. It was delisted in June 2026. The figures below are historical and are not a current quote.
Can I still buy VSCO shares?
No. VSCO stopped trading on public markets in June 2026, so the shares are not available through a broker. Anything you see quoted for VSCO elsewhere is historical data, not a live market.
Are the figures on this page current?
No. Every number here is the last value recorded before VSCO stopped trading. Nothing on this page updates, and none of it is a current quote.
Why does this page still exist?
Because people still search for what happened to Victoria's Secret & Co.. An archived profile that states the delisting plainly is more useful than a dead link — provided it is labelled as history, which is what this page does.
What does Victoria's Secret & Co. do?
Victoria's Secret & Co. operates as a specialty retailer of women's intimate, personal care, and beauty products. The company offers a wide range of products, including bras, panties, lingerie, sleepwear, loungewear, athletic attire, swimwear, fragrances, and body care products.
What do analysts say about VSCO stock?
Analyst consensus on Victoria's Secret & Co. stock reflects a mixed outlook, with some analysts highlighting the company's strong brand recognition and extensive retail footprint as positive factors. Key valuation metrics, such as the P/E ratio of 36.9, suggest the stock is trading at a premium compared to its earnings.
What are the main risks for VSCO?
Victoria's Secret & Co. faces several key risks, including intense competition from other apparel retailers, changing consumer preferences and fashion trends, economic downturns affecting consumer spending, and supply chain disruptions. The company's high beta of 2.35 indicates significant stock volatility. Additionally, potential negative publicity related to brand image and marketing practices could affect brand reputation and sales. Managing these risks effectively is crucial for the company's long-term success and profitability.
What are Victoria's Secret & Co.'s strongest brands and market positions?
Victoria's Secret & Co.'s strongest brands are Victoria's Secret and PINK. Victoria's Secret is known for its intimate apparel, beauty products, and accessories, targeting a broad range of female consumers. PINK caters to young adults with its loungewear, apparel, and accessories.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data as of 2026-05-09 and may be subject to change.