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Victoria's Secret & Co. (VSCO)

$78.45 +$1.74 (+2.27%) |Fair · 64
Bottom line: BUY — our Council read (62/100) and AI Score (64/100) broadly agree. Strongest signal: Jim Simons bullish · Biggest watch-out: Seth Klarman bearish.
MCap: $6.23B| P/E Ratio: 33.0| Vol: 813.3K| Target: $58.00 (-26.1%)| 52-wk range: $17.53 – $83.92
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Victoria's Secret & Co. (VSCO) trades at $78.45 with AI Score 64/100 (Grade B+). Victoria's Secret & Co. operates as a specialty retailer of women's intimate, personal care, and beauty products. Market cap: $6.23B, Sector: Consumer cyclical.

Price live · AI analysis from May 9, 2026
Victoria's Secret & Co. operates as a specialty retailer of women's intimate, personal care, and beauty products. The company has approximately 1,400 retail stores under the Victoria's Secret and PINK brands as of March 2, 2022.

VSCO stock analysis for 2026: Analysts have set a consensus price target of $58.00 for Victoria's Secret & Co., suggesting 26.1% downside from the current price of $78.45. The AI MoonshotScore is 64/100, indicating a bullish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.

Council Score · Weighted Average of 3 Disciplines
BUY 62/100 · B+

VSCO: 4/7 perspectives are bullish. Dominant signal: Jim Simons bullish.

How is this calculated? →
Legends Council · 5 Legends + Moon AI
Ray Dalio
Bullish
Ken Griffin
Bullish
Jim Simons
Bullish
Izzy Englander
Neutral
Seth Klarman
Bearish
Moon AI
Neutral
Council Score · 8 perspectives · See tabs for details →

Victoria's Secret & Co. (VSCO) Consumer Business Overview

CEOHillary Super
Employees13000
HeadquartersReynoldsburg, OH, US
IPO Year2021

Victoria's Secret & Co. is a global specialty retailer focusing on women's intimate apparel, personal care, and beauty products, operating primarily under the Victoria's Secret and PINK brands. With a substantial retail footprint and a strong brand presence, the company caters to a broad customer base in the competitive apparel retail sector.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 9, 2026

What Is the Investment Thesis for VSCO?

Victoria's Secret & Co. presents an interesting investment case within the consumer cyclical sector. With a market capitalization of $6.23B and a P/E ratio of 33.0, the company shows potential for growth. A key value driver is the company's established brand recognition and extensive retail footprint of approximately 1,400 stores as of March 2, 2022. The company's gross margin of 36.4% indicates solid profitability. Ongoing catalysts include continued product innovation and strategic marketing initiatives to enhance brand appeal. Potential risks include the high beta of 2.35, indicating significant volatility, and the competitive nature of the apparel retail industry. The company's ability to maintain and grow its market share will be crucial for future performance.

Based on FMP financials and quantitative analysis

VSCO Key Highlights

  • Market Cap of $6.23B reflects substantial investor interest in the company's potential.
  • P/E Ratio of 33.0 suggests the stock is trading at a premium compared to its earnings.
  • Gross Margin of 36.4% indicates effective cost management and pricing strategies.
  • Operates approximately 1,400 retail stores globally, providing a significant physical presence as of March 2, 2022.
  • Profit Margin of 2.5% indicates room for improvement in operational efficiency.

Who Are VSCO's Competitors?

VSCO is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
ZGN Ermenegildo Zegna N.V. $13.38 +1.56% $3.59B 53
GEF Greif Inc. $73.74 -1.92% $3.40B 51
COLM Columbia Sportswear Company $63.52 +0.32% $3.25B 77
AAP Advance Auto Parts, Inc. $58.07 -5.62% $3.50B 54
ONON On Holding AG $36.86 +0.08% $12.29B 62
IVDN Innovative Designs, Inc. $0.25 +19.05% $9.63M 61
FRCOY Fast Retailing Co., Ltd. $54.00 +5.19% $165.69B 56
ITX.MC INDUSTRIA DE DISE...O TEXTIL S. $55.98 -2.13% $174.29B 56

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are VSCO's Key Strengths?

  • Strong brand recognition and customer loyalty.
  • Extensive retail footprint with approximately 1,400 stores as of March 2, 2022.
  • Diverse product range including apparel, beauty, and accessories.
  • Established online presence and e-commerce capabilities.

What Are VSCO's Weaknesses?

  • High beta of 2.35 indicates significant stock volatility.
  • Profit margin of 2.5% suggests potential inefficiencies.
  • Reliance on the intimate apparel market, which can be subject to changing trends.
  • Potential for negative publicity related to brand image and marketing practices.

What Could Drive VSCO Stock Higher?

  • Launch of new product lines and collections to attract new customers and drive sales growth.
  • Continued expansion of online retail and e-commerce capabilities to reach a broader audience.
  • Implementation of strategic marketing campaigns to enhance brand awareness and customer engagement.
  • Potential partnerships and collaborations with other brands and influencers to expand market reach.
  • Focus on improving operational efficiency and cost management to enhance profitability.

What Are the Key Risks for VSCO?

  • Insider selling — insiders were net sellers of roughly $93.0M recently.
  • Intense competition from other apparel retailers affecting market share and profitability.
  • Changing consumer preferences and fashion trends leading to decreased demand for existing products.
  • Economic downturns reducing consumer spending on discretionary items.
  • Supply chain disruptions and rising input costs impacting gross margins.
  • Negative publicity related to brand image and marketing practices affecting brand reputation.

What Are the Growth Opportunities for VSCO?

  • Expansion of Online Retail: Victoria's Secret & Co. can further capitalize on the growing e-commerce trend by enhancing its online retail platform. Investing in user experience, personalized marketing, and efficient logistics can drive online sales growth. The global e-commerce market is expected to reach trillions of dollars in the coming years, presenting a significant opportunity for VSCO to expand its digital footprint and cater to a broader customer base. Timeline: Ongoing.
  • Product Innovation and Diversification: Introducing new product lines and diversifying its offerings can attract a wider range of customers. This includes expanding into adjacent categories such as athleisure wear, maternity wear, and inclusive sizing options. By continuously innovating and adapting to changing consumer preferences, Victoria's Secret & Co. can drive revenue growth and strengthen its brand appeal. Timeline: Ongoing.
  • Enhancing Customer Loyalty Programs: Implementing and optimizing customer loyalty programs can improve customer retention and drive repeat purchases. By offering exclusive rewards, personalized promotions, and engaging experiences, Victoria's Secret & Co. can foster stronger relationships with its customers and increase brand loyalty. The customer loyalty market is growing, with companies recognizing the value of retaining existing customers. Timeline: Ongoing.
  • International Market Expansion: Expanding its presence in international markets can unlock new growth opportunities for Victoria's Secret & Co. Identifying and targeting high-growth regions with strong consumer demand for apparel and beauty products can drive revenue growth and diversify its geographic footprint. This includes adapting its product offerings and marketing strategies to suit local preferences and cultural nuances. Timeline: 1-3 years.
  • Strategic Partnerships and Collaborations: Collaborating with complementary brands and influencers can enhance brand visibility and attract new customers. This includes partnering with fashion designers, celebrities, and lifestyle brands to create exclusive collections and marketing campaigns. By leveraging the reach and influence of its partners, Victoria's Secret & Co. can expand its customer base and strengthen its brand image. Timeline: Ongoing.

What Opportunities Does VSCO Have?

  • Expansion into new international markets.
  • Further development of online retail and e-commerce capabilities.
  • Introduction of new product lines and diversification of offerings.
  • Strategic partnerships and collaborations with other brands and influencers.

What Threats Does VSCO Face?

  • Intense competition from other apparel retailers.
  • Changing consumer preferences and fashion trends.
  • Economic downturns affecting consumer spending.
  • Supply chain disruptions and rising input costs.

What Are VSCO's Competitive Advantages?

  • Brand Recognition: Strong brand recognition and reputation in the intimate apparel market.
  • Retail Footprint: Extensive network of retail stores providing a significant physical presence.
  • Customer Loyalty: Loyal customer base built through brand affinity and product quality.
  • Product Innovation: Continuous innovation in product design and materials.

What Does VSCO Do?

Victoria's Secret & Co. was incorporated in 2021 and is headquartered in Reynoldsburg, Ohio. However, the Victoria's Secret brand has a much longer history, evolving from a lingerie brand within L Brands. The company operates as a specialty retailer, offering an extensive range of women's intimate apparel, personal care items, and beauty products. Its core offerings include bras, panties, lingerie, sleepwear, loungewear, athletic attire, and swimwear. In addition to apparel, Victoria's Secret also sells fragrances, body care products, and accessories. The company operates through its Victoria's Secret and PINK brands, each targeting distinct customer segments. As of March 2, 2022, Victoria's Secret & Co. managed approximately 1,400 retail stores worldwide, providing a significant physical presence. The company focuses on creating a strong brand identity and customer experience through its retail locations and online platforms. Victoria's Secret & Co. competes with other apparel retailers by focusing on product innovation, brand marketing, and customer engagement to maintain its market position.

What Products and Services Does VSCO Offer?

  • Specialty Retailer: Operates as a specialty retailer of women's intimate, personal care, and beauty products.
  • Apparel: Offers bras, panties, lingerie, sleepwear, loungewear, athletic attire, and swimwear.
  • Beauty Products: Provides fragrances and body care products.
  • Accessories: Sells various accessories to complement its apparel and beauty lines.
  • Brand Management: Manages the Victoria's Secret and PINK brands.
  • Retail Operations: Operates approximately 1,400 retail stores worldwide as of March 2, 2022.

How Does VSCO Make Money?

  • Retail Sales: Generates revenue through the sale of its products in retail stores.
  • Online Sales: Sells products through its e-commerce platform.
  • Brand Licensing: Potentially licenses its brand for certain products or markets.
  • Franchising: Operates some stores through franchise agreements.

What Industry Does VSCO Operate In?

Victoria's Secret & Co. operates within the competitive apparel retail industry, which is characterized by evolving consumer preferences and trends. The market includes a mix of established brands and emerging players, all vying for market share. Key trends include the increasing importance of online retail, the growing demand for comfortable and versatile apparel, and the rising focus on inclusivity and sustainability. Victoria's Secret & Co. must adapt to these trends while differentiating itself through brand strength and product innovation. Competitors such as COLM: Columbia Sportswear Company and ZGN: Ermenegildo Zegna N.V. also vie for consumer spending in apparel.

Who Are VSCO's Key Customers?

  • Women: Primarily targets women of all ages.
  • Young Adults: Specifically targets young adults through its PINK brand.
  • Fashion-conscious Consumers: Attracts consumers who value fashion and quality in intimate apparel and beauty products.
  • Online Shoppers: Caters to customers who prefer to shop online.
AI Confidence: 82% Updated: May 9, 2026

How Victoria's Secret & Co. Is Valued

Victoria's Secret & Co. carries a market capitalization of $6.23B, placing it in the mid-cap category. Relative to its peer group, VSCO's quantitative score of 64/100 is roughly in line with the peer average of 59/100.

Company Profile

Victoria's Secret & Co. operates in the Apparel - Retail industry within the Consumer Cyclical sector. It is headquartered in Reynoldsburg, US. The company is led by CEO Hillary Super. VSCO has traded publicly since 2021.

ROE 28%Key Financial Metrics

Return on equity for Victoria's Secret & Co. stands at 28.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 4.4%, showing how much profit it generates from its asset base. VSCO trades at a trailing price-to-earnings ratio of 33.01, below the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 5.1%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.26 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 3.2%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 8/9Financial Health

Victoria's Secret & Co.'s Piotroski F-Score is 8/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 2.80 places it in the grey zone, a middle ground that warrants monitoring.

FY2027 estForward Outlook

Wall Street analysts project Victoria's Secret & Co. revenue of about $7.11B for fiscal 2027, with EPS near $4.50. The estimate reflects 6 contributing analysts.

Net sellingInsider Activity

Over the past six months, Victoria's Secret & Co. insiders filed 15 SEC Form 4 transactions — 6 sales and 9 purchases. On net that is roughly 992K shares disposed (about $93.0M), a signal worth weighing alongside the fundamentals.

VSCO Financials

Fundamental Snapshot

Revenue Growth (FY)
+5.2%
Net Income Growth (FY)
-2.5%
EPS Growth (FY)
-7.7%
Free Cash Flow Growth (FY)
+26.3%
P/E (TTM)
30.9
Return on Equity (TTM)
+28.3%
Current Ratio
1.3
EV/EBITDA (TTM)
17.1

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Recent insider buying suggests confidence in the company's future growth, indicating that executives believe in the value of their stock.
  • Community sentiment has shifted positively as users share success stories about the platform, reflecting increased engagement.
  • The brand's focus on creativity and community resonates well with a younger demographic, driving organic growth and brand loyalty.
  • Recent marketing initiatives have gained traction, enhancing brand visibility and attracting new users to the platform.

Bear Case

  • Concerns over user retention have emerged as some community members express dissatisfaction with recent app changes, potentially impacting long-term growth.
  • Increased competition in the social media space raises questions about VSCO's ability to maintain its unique position and user base.
  • Market perception has been cautious due to broader economic uncertainties, leading some investors to question the sustainability of VSCO's growth.
  • Recent discussions indicate a lack of clarity on monetization strategies, which may hinder profitability and investor confidence.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · January 2026

VSCO Latest News

VSCO Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for VSCO.

Price Targets

Consensus target: $58.00

VSCO MoonshotScore

64/100

What does this score mean?

The MoonshotScore rates VSCO's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Latest Victoria's Secret & Co. Analysis

Leadership: Hillary Super

CEO

Hillary Super brings extensive retail and brand management experience to Victoria's Secret & Co. Prior to joining Victoria's Secret, she held leadership positions at several prominent retail companies, including roles overseeing merchandising, marketing, and operations. Her career has focused on driving growth, enhancing customer experience, and building strong brand identities. Super's background includes a strong emphasis on strategic planning and execution in the consumer retail sector.

Track Record: Since assuming the role of CEO, Hillary Super has focused on enhancing the company's brand image, improving operational efficiency, and driving revenue growth. Key initiatives include expanding the company's online presence, introducing new product lines, and implementing strategic marketing campaigns. Under her leadership, Victoria's Secret & Co. has aimed to adapt to changing consumer preferences and strengthen its competitive position in the market.

What Investors Ask About Victoria's Secret & Co. (VSCO) — Consumer Cyclical

What does Victoria's Secret & Co. do?

Victoria's Secret & Co. operates as a specialty retailer of women's intimate, personal care, and beauty products. The company offers a wide range of products, including bras, panties, lingerie, sleepwear, loungewear, athletic attire, swimwear, fragrances, and body care products. These products are sold under the Victoria's Secret and PINK brands through approximately 1,400 retail stores as of March 2, 2022, and online platforms. The company focuses on providing high-quality products and a strong brand experience to its customers.

What do analysts say about VSCO stock?

Analyst consensus on Victoria's Secret & Co. stock reflects a mixed outlook, with some analysts highlighting the company's strong brand recognition and extensive retail footprint as positive factors. Key valuation metrics, such as the P/E ratio of 33.0, suggest the stock is trading at a premium compared to its earnings. Growth considerations include the company's ability to adapt to changing consumer preferences, expand its online presence, and manage its supply chain effectively. Analyst ratings and price targets vary, reflecting differing perspectives on the company's future performance. No buy or sell recommendations are made here.

What are the main risks for VSCO?

Victoria's Secret & Co. faces several key risks, including intense competition from other apparel retailers, changing consumer preferences and fashion trends, economic downturns affecting consumer spending, and supply chain disruptions. The company's high beta of 2.35 indicates significant stock volatility. Additionally, potential negative publicity related to brand image and marketing practices could affect brand reputation and sales. Managing these risks effectively is crucial for the company's long-term success and profitability.

What are Victoria's Secret & Co.'s strongest brands and market positions?

Victoria's Secret & Co.'s strongest brands are Victoria's Secret and PINK. Victoria's Secret is known for its intimate apparel, beauty products, and accessories, targeting a broad range of female consumers. PINK caters to young adults with its loungewear, apparel, and accessories. The company holds a significant market share in the intimate apparel market, leveraging its brand recognition and extensive retail network. Brand loyalty is driven by product quality, brand image, and customer experience.

How does Victoria's Secret & Co. manage supply chain and input cost risks?

Victoria's Secret & Co. manages supply chain and input cost risks through diversification of suppliers, strategic sourcing, and hedging strategies. The company works with multiple suppliers across different regions to reduce its reliance on any single source. It also employs strategic sourcing practices to negotiate favorable terms and pricing with its suppliers. Additionally, Victoria's Secret & Co. may use hedging strategies to mitigate the impact of currency fluctuations and commodity price volatility. These measures help ensure supply chain resilience and cost stability.

What are the key factors to evaluate for VSCO?

Victoria's Secret & Co. (VSCO) holds an AI score of 64/100 (moderate). P/E: 33.0x vs the S&P 500's ~20-25x. Analysts target $58.00 (-26%). Not financial advice.

How frequently does VSCO data refresh on this page?

VSCO prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven VSCO's recent stock price performance?

Victoria's Secret & Co. (VSCO) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition and customer loyalty. See the News tab for the latest drivers. Past performance does not predict future results.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data as of 2026-05-09 and may be subject to change.
Data Sources

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