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AutoWeb, Inc. (AUTO)

$0.39 +$0.00 (+0.78%) |CouncilHOLD · 41 · C
Bottom line: HOLD — our Council read (41/100) and AI Score (41/100) broadly agree.
Vol: 97.5K|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

AutoWeb, Inc. (AUTO) trades at $0.39 with AI Score 41/100 (Grade C). AutoWeb, Inc. is a digital marketing company focused on the automotive industry. It connects car dealers and manufacturers with consumers through online lead generation and advertising solutions. Sector: Communication services.

Price live · AI analysis from Mar 18, 2026
AutoWeb, Inc. is a digital marketing company focused on the automotive industry. It connects car dealers and manufacturers with consumers through online lead generation and advertising solutions.

Analyst Coverage for AUTO: AUTO does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates AUTO against Communication Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
HOLD 41/100 · C

AUTO: the 1 perspectives are evenly split.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

AutoWeb, Inc. (AUTO) Media & Communications Profile

CEOJared Rowe
Employees162
HeadquartersTampa, US
IPO Year1999

AutoWeb, Inc. operates as a digital marketing partner for the automotive industry, providing lead generation and advertising solutions to connect dealers and manufacturers with consumers. The company leverages its online platform to facilitate vehicle sales through targeted marketing programs and websites, competing in the internet content and information sector.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Mar 18, 2026

What Is the Investment Thesis for AUTO?

AutoWeb, Inc. presents a challenging investment case given its negative P/E ratio of -0.76 and a negative profit margin of -9.3%. The company operates in the competitive digital marketing space for the automotive industry. A key value driver is the potential for increased adoption of its WebLeads+ and Payment Pro services by dealerships. Growth catalysts include the expansion of its direct marketing platform and click traffic referral program. However, the company's high beta of 2.09 suggests significant volatility, and the absence of a dividend may deter some investors. Success hinges on AutoWeb's ability to improve its profit margin and effectively compete with larger players in the digital marketing sector.

Based on FMP financials and quantitative analysis

AUTO Key Highlights

  • AutoWeb operates with 162 employees, indicating a relatively lean operation.
  • The company's gross margin stands at 28.4%, reflecting the profitability of its services before operating expenses.
  • AutoWeb's beta of 2.09 suggests higher volatility compared to the overall market.
  • The company does not currently offer a dividend, which may impact its attractiveness to income-focused investors.
  • AutoWeb's negative P/E ratio of -0.76 and negative profit margin of -9.3% signals financial challenges.

Who Are AUTO's Competitors?

AUTO is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
DMS Digital Media Solutions, Inc. $2.74 +28.64% $7.49M 41
IDWM IDW Media Holdings, Inc. $32.25 +0.00% $905.95M 41
LOV Spark Networks SE $0.21 -11.30% $5.57M 41
NBIS Nebius Group N.V. $213.02 -1.21% 52B 76
RDDT Reddit, Inc. $206.21 +5.93% $39.70B 65
TBLA Taboola.com Ltd. $5.46 +6.23% $1.49B 64
YNDX Yandex N.V. $18.94 +0.00% $15.14B 64
JFIN Jiayin Group Inc. $2.96 +3.50% $153.82M 52

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are AUTO's Key Strengths?

  • Established presence in the automotive digital marketing industry.
  • Diverse range of products and services for dealers and manufacturers.
  • Proprietary technology for lead generation and targeted advertising.
  • Experienced management team with industry expertise.

What Are AUTO's Weaknesses?

  • Negative P/E ratio and profit margin indicate financial challenges.
  • High beta suggests significant stock price volatility.
  • Reliance on the automotive industry, making it vulnerable to economic downturns.
  • Smaller size compared to larger competitors in the digital marketing space.

What Could Drive AUTO Stock Higher?

  • Potential partnerships with major automotive manufacturers to integrate AutoWeb's platform into their marketing strategies.
  • Continued expansion of WebLeads+ and Payment Pro adoption among dealerships, driving recurring revenue.
  • Enhancement of the direct marketing platform to deliver more personalized and effective advertising campaigns.

What Are the Key Risks for AUTO?

  • Negative return on equity (-45.9%) — the business is not currently generating profit on shareholder capital.
  • Insider selling — insiders were net sellers of roughly $4.0M recently.
  • Economic downturn impacting the automotive industry, leading to reduced advertising spending by dealers and manufacturers.
  • Increased competition from larger digital marketing companies with greater resources and market share.
  • Dependence on third-party data providers for consumer information, which could be affected by privacy regulations.
  • Rapid technological advancements requiring continuous innovation and adaptation to maintain a competitive edge.

What Are the Growth Opportunities for AUTO?

  • Expansion of WebLeads+ and Payment Pro: AutoWeb has the opportunity to increase adoption of its WebLeads+ and Payment Pro services among automotive dealerships. These tools enhance dealer websites and provide consumers with valuable information, potentially driving higher conversion rates. The market for dealer website solutions is growing as dealerships seek to improve their online presence and attract more customers. Success depends on AutoWeb's ability to demonstrate the value and effectiveness of these services to dealerships.
  • Growth in Used Vehicle Lead Program: AutoWeb can capitalize on the growing market for used vehicles by expanding its used vehicle lead program. As consumers increasingly consider used vehicles as an alternative to new cars, the demand for online platforms that facilitate used car searches is rising. AutoWeb can enhance its platform with advanced search filters and features to attract more users and generate more leads for dealers. The timeline for this growth is immediate, as the used car market is already substantial.
  • Strategic Partnerships with Automotive Manufacturers: AutoWeb can forge strategic partnerships with automotive manufacturers to integrate its digital marketing solutions into their marketing campaigns. By collaborating with manufacturers, AutoWeb can gain access to a wider audience of consumers and generate more leads for its dealer network. The timeline for establishing these partnerships is ongoing, as manufacturers are constantly seeking innovative ways to reach potential customers. The market size for manufacturer-sponsored marketing programs is significant.
  • Enhancement of Direct Marketing Platform: AutoWeb has the opportunity to enhance its direct marketing platform to provide more targeted and personalized marketing messages to consumers. By leveraging data analytics and artificial intelligence, AutoWeb can deliver relevant offers and information to consumers based on their individual preferences and shopping behavior. The market for personalized marketing is growing rapidly, as consumers expect tailored experiences. The timeline for implementing these enhancements is within the next 1-2 years.
  • Expansion of Click Traffic Referral Program: AutoWeb can expand its click traffic referral program to generate more revenue from pay-per-click advertising. By offering targeted offers to consumers based on their make, model, and geographic location, AutoWeb can drive more traffic to dealer websites and earn commissions on each click. The market for pay-per-click advertising is substantial, and AutoWeb can capture a larger share by optimizing its program and attracting more advertisers. The timeline for this expansion is ongoing, as the pay-per-click market is constantly evolving.

What Opportunities Does AUTO Have?

  • Expansion of WebLeads+ and Payment Pro services to more dealerships.
  • Growth in the used vehicle market and increased demand for online lead generation.
  • Strategic partnerships with automotive manufacturers to expand reach.
  • Enhancement of direct marketing platform with personalized advertising.

What Threats Does AUTO Face?

  • Intense competition from larger digital marketing companies.
  • Changes in consumer preferences and online car shopping behavior.
  • Economic downturns that could negatively impact the automotive industry.
  • Technological advancements that could disrupt the digital marketing landscape.

What Are AUTO's Competitive Advantages?

  • Established network of automotive dealers and manufacturers.
  • Proprietary technology for lead generation and advertising.
  • Brand recognition in the automotive digital marketing space.
  • Data and insights on consumer behavior in the automotive market.

What Does AUTO Do?

Founded in 1995 as Autobytel Inc., AutoWeb, Inc. has evolved into a digital marketing company serving the automotive industry. The company, headquartered in Tampa, Florida, connects automotive retail dealers and manufacturers with consumers actively seeking to purchase new and used vehicles. AutoWeb's core offerings include new and used vehicle lead programs, enabling consumers to request pricing and availability for specific vehicles. These programs provide dealers with valuable sales leads. AutoWeb also offers WebLeads+, a service providing coupon options and marketing messages on dealer websites, and Payment Pro, a tool that displays real-time online monthly payment information to consumers. The company owns and operates automotive websites that provide consumers with information and tools to aid in their purchase decisions. Its direct marketing platform allows manufacturers to target in-market consumers, while its click traffic referral program offers targeted offers based on vehicle preferences and location. In October 2017, Autobytel Inc. rebranded as AutoWeb, Inc. to better reflect its expanded range of services.

What Products and Services Does AUTO Offer?

  • Connects car dealers and manufacturers with potential customers.
  • Provides new vehicle lead programs to generate sales opportunities.
  • Offers used vehicle lead programs to facilitate used car sales.
  • Provides WebLeads+ to enhance dealer website marketing.
  • Offers Payment Pro, a tool for displaying real-time online monthly payment information.
  • Operates automotive websites with information and tools for car buyers.
  • Provides a direct marketing platform for targeted advertising.
  • Offers a click traffic referral program for pay-per-click advertising.

How Does AUTO Make Money?

  • Generates revenue through new vehicle lead programs.
  • Generates revenue through used vehicle lead programs.
  • Sells WebLeads+ subscriptions to dealerships.
  • Sells Payment Pro subscriptions to dealerships.
  • Generates revenue through click traffic referral program (pay-per-click advertising).

What Industry Does AUTO Operate In?

AutoWeb, Inc. operates within the internet content and information industry, a segment of the broader communication services sector. This industry is characterized by rapid technological advancements and evolving consumer preferences. AutoWeb competes with other digital marketing companies that provide lead generation and advertising solutions to the automotive industry. The market is influenced by trends such as the increasing adoption of online car shopping and the growing importance of targeted digital advertising. AutoWeb must innovate and adapt to maintain its competitive position in this dynamic landscape.

Who Are AUTO's Key Customers?

  • Automotive retail dealers seeking to market and sell new vehicles.
  • Automotive retail dealers seeking to market and sell used vehicles.
  • Automotive manufacturers seeking to reach potential customers.
  • Consumers seeking to purchase new vehicles.
  • Consumers seeking to purchase used vehicles.
AI Confidence: 81% Updated: Mar 18, 2026

ROE -46%Key Financial Metrics

Return on equity for AutoWeb, Inc. stands at -45.9%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -19.0%, showing how much profit it generates from its asset base. A current ratio of 1.20 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -130.8%, the inverse of the P/E and a quick read on earnings relative to price.

AutoWeb, Inc. (AUTO) Valuation Context

Relative to its peer group, AUTO's quantitative score of 41/100 is below the peer average of 53/100.

Company Profile

AutoWeb, Inc. operates in the Internet Content & Information industry within the Communication Services sector. It is headquartered in Tampa, US. The company is led by CEO Jared Rowe. AUTO has traded publicly since 1999.

Net sellingInsider Activity

The most recent 12 insider filings for AutoWeb, Inc. break down as 12 sales and 0 purchases. On net that is roughly 6.7M shares disposed (about $4.0M), a signal worth weighing alongside the fundamentals.

AUTO Financials

Fundamental Snapshot

Return on Equity (TTM)
-45.9%
Current Ratio
1.2

Based on FMP financials and quantitative analysis

Bull Case vs Bear Case

Bull Case

  • Established presence in the automotive digital marketing industry.
  • Diverse range of products and services for dealers and manufacturers.
  • Proprietary technology for lead generation and targeted advertising.
  • Experienced management team with industry expertise.

Bear Case

  • Negative P/E ratio and profit margin indicate financial challenges.
  • High beta suggests significant stock price volatility.
  • Reliance on the automotive industry, making it vulnerable to economic downturns.
  • Smaller size compared to larger competitors in the digital marketing space.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026

AUTO Latest News

AUTO Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for AUTO.

Price Targets

Wall Street price target analysis for AUTO.

AUTO MoonshotScore

41/100

What does this score mean?

The MoonshotScore rates AUTO's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Jared Rowe

CEO

Jared Rowe serves as the CEO of AutoWeb, Inc., bringing extensive experience in the digital marketing and automotive industries. His career includes leadership roles at various technology and media companies. Rowe's background encompasses expertise in digital strategy, marketing, and business development. He is responsible for guiding AutoWeb's strategic direction and overseeing its day-to-day operations. His experience is crucial for navigating the evolving digital landscape and driving growth for the company.

Track Record: Since assuming the role of CEO, Jared Rowe has focused on enhancing AutoWeb's product offerings and expanding its customer base. Key initiatives include the development of new marketing solutions and the strengthening of relationships with automotive manufacturers and dealers. Under his leadership, AutoWeb has navigated a challenging market environment while seeking to improve its financial performance and maintain its competitive position.

AutoWeb, Inc. Communication Services Stock: Key Questions Answered

What does AutoWeb, Inc. do?

AutoWeb, Inc. operates as a digital marketing company focused on the automotive industry. It connects car dealers and manufacturers with consumers through online lead generation and advertising solutions. The company's core products include new and used vehicle lead programs, WebLeads+, Payment Pro, and a direct marketing platform. AutoWeb aims to facilitate vehicle sales by providing targeted marketing and information to both dealers and consumers.

What do analysts say about AUTO stock?

Analyst sentiment on AutoWeb, Inc. (AUTO) is currently mixed, reflecting the company's financial challenges and competitive landscape. Key valuation metrics, such as the negative P/E ratio, suggest caution. Growth considerations include the potential for increased adoption of its digital marketing solutions and strategic partnerships. However, analysts also note the risks associated with the company's high beta and dependence on the automotive industry. The consensus is that AutoWeb needs to improve its profitability and demonstrate sustainable growth to attract more positive analyst coverage.

What are the main risks for AUTO?

AutoWeb, Inc. faces several key risks, including its reliance on the automotive industry, which is sensitive to economic cycles. Increased competition from larger digital marketing companies poses a threat to its market share. The company's negative profit margin and high beta indicate financial instability and stock price volatility. Changes in consumer preferences and online car shopping behavior could also impact its lead generation and advertising effectiveness. Maintaining data privacy compliance and adapting to technological advancements are ongoing challenges.

How does AutoWeb, Inc. compare to competitors in its industry?

AutoWeb, Inc. competes with a range of digital marketing companies, some of which have broader service offerings and greater resources. Unlike Chicken Soup for the Soul Entertainment, Inc. and IDW Media Holdings, Inc., AutoWeb is focused on automotive marketing. Digital Media Solutions, Inc. offers broader digital performance marketing solutions. AutoWeb differentiates itself through its specific focus on the automotive industry and its established network of dealers and manufacturers. However, it must continue to innovate and adapt to maintain its competitive edge against larger players.

What are the key financial metrics investors watch for AUTO?

Investors closely monitor several key financial metrics for AutoWeb, Inc. (AUTO). Gross margin indicates the profitability of its services before operating expenses. The P/E ratio, while currently negative, is watched for signs of improvement. Revenue growth is a critical indicator of the company's ability to attract new customers and expand its market share. Cash flow from operations provides insight into its financial health and ability to fund future growth. Beta is also monitored to assess the stock's volatility relative to the overall market.

What are the key factors to evaluate for AUTO?

AutoWeb, Inc. (AUTO) holds an AI score of 41/100 (low). Not financial advice.

How frequently does AUTO data refresh on this page?

AUTO prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven AUTO's recent stock price performance?

AutoWeb, Inc. (AUTO) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established presence in the automotive digital marketing industry. See the News tab for the latest drivers. Past performance does not predict future results.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • AI analysis is pending, which may provide further insights into the company's prospects.
  • The company's financial performance is subject to the cyclical nature of the automotive industry.
Data Sources

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