The Singing Machine Company, Inc. (MICS)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
The Singing Machine Company, Inc. (MICS) with AI Score 38/100 (Grade D). The Singing Machine Company, Inc. develops, markets, and sells consumer karaoke audio equipment, accessories, and musical recordings. Sector: Technology.
Last analyzed: Mar 16, 2026MICS: 1/1 perspectives are bearish.
The Singing Machine Company, Inc. (MICS) Technology Profile & Competitive Position
The Singing Machine Company, Inc. focuses on the karaoke market, offering a range of products from karaoke machines to accessories and music subscriptions. With a presence in North America, Europe, and Australia, the company targets retailers and consumers seeking karaoke entertainment solutions, facing competition in the broader consumer electronics sector.
What Is the Investment Thesis for MICS?
The Singing Machine Company, Inc. presents a niche investment opportunity within the consumer electronics sector, focusing on the karaoke market. With a market capitalization of $0.01 billion and a negative P/E ratio of -0.15, the company's financial performance reflects challenges, indicated by a negative profit margin of -193.1%. The company's beta of 0.19 suggests low volatility relative to the market. Growth catalysts include expanding its music subscription services and leveraging brand partnerships. However, potential risks include intense competition in the consumer electronics market and the company's negative profit margin, which could impact long-term sustainability. Investors should carefully consider these factors when evaluating MICS.
Based on FMP financials and quantitative analysis
MICS Key Highlights
- Market capitalization of $0.01 billion indicates a micro-cap company.
- Negative P/E ratio of -0.15 reflects current losses.
- Profit margin of -193.1% highlights significant challenges in achieving profitability.
- Gross margin of 18.6% suggests potential for improvement in cost management.
- Beta of 0.19 indicates low volatility compared to the overall market.
Who Are MICS's Competitors?
Who Are MICS's Competitors?
MICS is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| AKTS Aktis Oncology, Inc. | $19.92 | -0.59% | $1.06B | 55 |
| EGIO Edgio, Inc. | $1.11 | -19.57% | 7M | 61 |
| PXDT Pixie Dust Technologies, Inc. | $0.58 | +0.00% | $8.62M | — |
| CTXV CTX Virtual Technologies, Inc. | $0.00 | +0.00% | 2K | 59 |
| ZEPP Zepp Health Corporation | $8.16 | +8.23% | $116.87M | 58 |
| AAPL Apple Inc. | $307.34 | -1.25% | 4515B | 57 |
| SONO Sonos, Inc. | $15.51 | +0.95% | $1.85B | 56 |
| BOXL Boxlight Corporation | $0.89 | +8.28% | 847K | 37 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are MICS's Key Strengths?
- Established brand in the karaoke market
- Diverse product portfolio
- Distribution network across North America, Europe, and Australia
- Karaoke music subscription service
What Are MICS's Weaknesses?
- Negative profit margin
- Small market capitalization
- Limited financial resources
- Dependence on retail channel
What Could Drive MICS Stock Higher?
- Launch of new karaoke products with advanced features.
- Expansion of karaoke music subscription services.
- Leveraging brand partnerships to develop new products.
What Are the Key Risks for MICS?
- Intense competition in the consumer electronics market.
- Changing consumer preferences for entertainment.
- Negative profit margin impacting financial stability.
- Music licensing regulations affecting content availability.
What Are the Growth Opportunities for MICS?
- Expansion of Music Subscription Services: The Singing Machine Company can expand its karaoke music subscription services for iOS and Android platforms. By offering a wider selection of songs and enhanced features, the company can attract more subscribers and generate recurring revenue. The global music streaming market is projected to reach $45.5 billion by 2028, presenting a significant opportunity for growth. Timeline: Ongoing.
- Leveraging Brand Partnerships: The company can leverage its existing brand partnerships, such as the Carpool Karaoke brand, to develop new products and expand its market reach. By collaborating with popular brands, The Singing Machine Company can tap into new customer segments and increase brand awareness. The global brand licensing market is expected to reach $350 billion by 2027. Timeline: Ongoing.
- Product Innovation: The Singing Machine Company can invest in product innovation to develop new karaoke products with advanced features and technologies. This could include integrating AI-powered voice recognition, augmented reality experiences, or interactive gaming elements. The global consumer electronics market is driven by innovation, and new product launches can attract consumer attention. Timeline: Ongoing.
- Geographic Expansion: The company can expand its geographic presence beyond North America, Europe, and Australia. By entering new markets in Asia, South America, and Africa, The Singing Machine Company can tap into new customer bases and increase its overall sales volume. Emerging markets offer significant growth potential for consumer electronics products. Timeline: Ongoing.
- Direct-to-Consumer Sales: The Singing Machine Company can increase its focus on direct-to-consumer sales through its website and online marketplaces. By selling directly to consumers, the company can improve its profit margins and build stronger customer relationships. The e-commerce market is growing rapidly, and direct-to-consumer sales offer a significant growth opportunity. Timeline: Ongoing.
What Opportunities Does MICS Have?
- Expansion of music subscription services
- Leveraging brand partnerships
- Product innovation
- Geographic expansion
What Threats Does MICS Face?
- Intense competition in the consumer electronics market
- Changing consumer preferences
- Technological advancements
- Music licensing regulations
What Are MICS's Competitive Advantages?
- Brand recognition in the karaoke market
- Established distribution network
- Portfolio of licensed brands
- Karaoke music subscription service
What Does MICS Do?
The Singing Machine Company, Inc., incorporated in 1982 and headquartered in Fort Lauderdale, Florida, specializes in the development, marketing, and sale of consumer karaoke audio equipment, accessories, and musical recordings. The company's product portfolio includes karaoke machines, microphones, and related accessories marketed under the Singing Machine brand. Additionally, they offer licensed karaoke microphone products under the Carpool Karaoke brand, microphone accessories and portable Bluetooth microphones under the Party Machine brand, and music entertainment singing machines for children under the Singing Machine Kids brand. Beyond hardware, the company provides karaoke music subscription services for iOS and Android platforms, along with a web-based download store and integrated streaming services. The Singing Machine Company distributes its products through a diverse network of retailers, including national chains, warehouse clubs, department stores, lifestyle merchants, specialty stores, and direct mail catalogs and showrooms, reaching consumers across North America, Europe, and Australia.
What Products and Services Does MICS Offer?
- Develops consumer karaoke audio equipment.
- Markets karaoke products under the Singing Machine brand.
- Sells licensed karaoke microphone products under the Carpool Karaoke brand.
- Offers microphone accessories and portable Bluetooth microphones under the Party Machine brand.
- Provides music entertainment singing machines for children under the brand Singing Machine Kids.
- Offers karaoke music subscription services for iOS and Android platforms.
- Operates a web-based download store and integrated streaming services for hardware.
How Does MICS Make Money?
- Sells karaoke machines and accessories to retailers.
- Generates revenue from karaoke music subscriptions.
- Licenses its brands for use in other products.
- Operates a web-based download store for karaoke music.
What Industry Does MICS Operate In?
The Singing Machine Company operates within the consumer electronics industry, specifically targeting the karaoke entertainment market. This market is characterized by evolving consumer preferences, technological advancements, and competition from various entertainment platforms. The company's success depends on its ability to innovate, adapt to changing consumer trends, and maintain a competitive edge against larger consumer electronics companies. The industry is also influenced by music licensing regulations and the availability of karaoke content.
Who Are MICS's Key Customers?
- National retail chains
- Warehouse clubs
- Department stores
- Lifestyle merchants
- Specialty stores
MICS Financials
MICS Latest News
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MICS Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MICS.
Price Targets
Wall Street price target analysis for MICS.
MICS MoonshotScore
What does this score mean?
The MoonshotScore rates MICS's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Who Are MICS's Competitors?
Leadership: Gary Atkinson
CEO
Gary Atkinson serves as the CEO of The Singing Machine Company, Inc. His background includes experience in managing and leading teams within the consumer electronics industry. He has a track record of driving sales and expanding market reach for various consumer products. Specific details regarding his educational background and previous roles are not available.
Track Record: Under Gary Atkinson's leadership, The Singing Machine Company has focused on expanding its product portfolio and strengthening its distribution network. Key milestones include launching new karaoke products under the Singing Machine Kids brand and expanding the company's karaoke music subscription services. The company has also faced challenges, including achieving profitability in a competitive market.
Common Questions About MICS (Technology)
What does The Singing Machine Company, Inc. do?
The Singing Machine Company, Inc. develops, markets, and sells consumer karaoke audio equipment, accessories, and musical recordings. It offers a range of karaoke products under the Singing Machine brand, as well as licensed products under brands like Carpool Karaoke. The company also provides karaoke music subscription services for iOS and Android platforms, along with a web-based download store and integrated streaming services. Its products are sold through retailers, including national chains, warehouse clubs, and department stores.
What do analysts say about MICS stock?
AI analysis is currently pending for MICS. Therefore, a summary of analyst consensus, key valuation metrics, and growth considerations is not available at this time. Investors should consult financial news sources and research reports for updated analyst ratings and price targets once available. The company's small market capitalization and negative profit margin may contribute to limited analyst coverage.
What are the main risks for MICS?
The Singing Machine Company, Inc. faces several risks, including intense competition in the consumer electronics market, which could impact its market share and profitability. Changing consumer preferences for entertainment and technological advancements could also render its products obsolete. The company's negative profit margin poses a significant risk to its financial stability. Additionally, music licensing regulations could affect the availability and cost of karaoke content, impacting its subscription services.
What are the key factors to evaluate for MICS?
The Singing Machine Company, Inc. (MICS) currently holds an AI score of 38/100, indicating low score. Key strength: Established brand in the karaoke market. Primary risk to monitor: Intense competition in the consumer electronics market. This is not financial advice.
How frequently does MICS data refresh on this page?
MICS prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.
What has driven MICS's recent stock price performance?
Recent price movement in The Singing Machine Company, Inc. (MICS) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. Notable catalyst: Established brand in the karaoke market. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.
Should investors consider MICS overvalued or undervalued right now?
Determining whether The Singing Machine Company, Inc. (MICS) is overvalued or undervalued requires examining multiple metrics. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.
What research should beginners do before buying MICS?
Before investing in The Singing Machine Company, Inc. (MICS), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data is based on the most recently available information.
- AI analysis is pending and will provide further insights once available.
- Competitive landscape assessment is based on publicly available information.