Metalert, Inc. (MLRT)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Metalert, Inc. (MLRT) trades at $0.00 with AI Score 38/100 (Grade D). Metalert, Inc. is a Los Angeles-based technology company specializing in GPS, BLE, and cellular-based tracking solutions for people, pets, and assets. Market cap: $6,471, Sector: Technology.
Price live · AI analysis from Jun 15, 2026Analyst Coverage for MLRT: MLRT does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates MLRT against Technology peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
MLRT: 1/1 perspectives are bearish.
How is this calculated? →Metalert, Inc. (MLRT) Technology Profile & Competitive Position
Metalert, Inc. develops and distributes GPS, BLE, and cellular-based tracking solutions, including the GPS SmartSole for vulnerable individuals and enterprise asset management tools. Operating in the communication equipment sector, the company serves consumer, enterprise, and military markets with its diverse portfolio of location-based products and services.
What Is the Investment Thesis for MLRT?
Metalert, Inc. presents a unique investment profile centered on its specialized location-based tracking solutions and diversified product offerings. The company's core strength lies in its proprietary GPS SmartSole, addressing a critical need for safety and monitoring among vulnerable populations, a market segment with growing demand due to an aging global demographic and increased awareness of conditions like Alzheimer's. While the company's current financial metrics, including a market capitalization of 6K and a profit margin of -574.0%, indicate significant operational challenges and an early-stage or distressed financial position, its gross margin of 9.5% suggests some revenue generation capability. Potential growth catalysts include expanding market penetration for the SmartSole, particularly through partnerships with healthcare providers or elder care facilities, and further development of its enterprise solutions like VeriTap for supply chain optimization. The company's diversification into protective medical equipment also offers an additional revenue stream, though its long-term strategic fit requires careful evaluation. Given its OTC Other tier listing and extremely low market capitalization, liquidity and disclosure are significant risk factors. Investors would need to monitor any progress in product adoption, financial stability, and operational efficiency to assess its long-term viability.
Based on FMP financials and quantitative analysis
MLRT Key Highlights
- Market Capitalization: $0.00B, indicating a micro-cap status and potential liquidity concerns.
- Profit Margin: -574.0%, reflecting substantial net losses relative to revenue.
- Gross Margin: 9.5%, suggesting some level of profitability on products sold before operating expenses.
- Employee Count: 9 employees, indicating a lean operational structure.
- Product Diversification: Offers both GPS tracking solutions and protective medical equipment, serving consumer, enterprise, and military markets.
Who Are MLRT's Competitors?
MLRT is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| ONDS Ondas Holdings Inc. | $7.66 | +3.31% | $4.00B | 72 |
| CRDO Credo Technology Group Holding Ltd | $268.87 | +11.14% | $50.14B | 67 |
| ASTS AST SpaceMobile, Inc. | $80.64 | -5.27% | $32.81B | 66 |
| FIEE FIEE | $3.94 | -1.50% | $14.63M | 65 |
| VCRA Vocera Communications, Inc. | $79.13 | +0.00% | 52 | |
| ADTN ADTRAN Holdings, Inc. | $12.99 | +2.21% | $1.05B | 52 |
| TTLTF Total Telcom Inc. | $0.36 | +1.81% | $9.55M | 53 |
| BYLTF Baylin Technologies Inc. | $0.22 | -3.56% | $33.94M | 53 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are MLRT's Key Strengths?
- Specialized and innovative product (GPS SmartSole) addressing a critical social need.
- Diversified product portfolio catering to consumer, enterprise, and military markets.
- Proprietary technology leveraging GPS, BLE, and cellular platforms.
- Established presence since 2002 (as GTX Corp), indicating experience in the sector.
What Are MLRT's Weaknesses?
- Extremely low market capitalization ($0.00B) and negative profit margin (-574.0%) indicating financial distress.
- Limited employee base (9 employees) which may constrain growth and operational capacity.
- Low gross margin (9.5%) suggests challenges in product cost efficiency or pricing power.
- Presence on the OTC Other tier implies limited liquidity and disclosure.
What Could Drive MLRT Stock Higher?
- Product Development Milestones: Successful development and launch of next-generation tracking devices or significant enhancements to existing platforms like the GPS SmartSole or VeriTap could attract investor interest and expand market share.
- Strategic Partnerships: Formation of new partnerships with major healthcare providers, elder care networks, or logistics companies for broader distribution and adoption of its solutions.
- Market Penetration of GPS SmartSole: Increasing sales volume and market acceptance of the GPS SmartSole, particularly within the growing demographic of individuals requiring wandering prevention.
- Expansion of Enterprise Solutions: Growing adoption of VeriTap for supply chain management or Track My Work Force by businesses, demonstrating recurring revenue potential.
What Are the Key Risks for MLRT?
- Weak fundamentals — a Piotroski F-Score of 1/9 flags soft profitability, leverage or efficiency.
- Significant Financial Losses: The company's profit margin of -574.0% indicates substantial ongoing losses, raising concerns about long-term financial viability and potential for further dilution.
- Limited Liquidity and Market Capitalization: An extremely low market capitalization of 6K and OTC Other tier listing suggest severe liquidity issues, making it difficult for investors to trade shares efficiently.
- Intense Competition: The communication equipment and tracking device market is highly competitive, with larger, better-funded companies potentially outcompeting Metalert in technology, marketing, and distribution.
- Technology Obsolescence: Rapid advancements in GPS, BLE, and cellular technologies could render Metalert's current product offerings outdated without continuous and significant R&D investment.
- Regulatory and Privacy Concerns: Location-based tracking technologies are subject to evolving privacy regulations and ethical considerations, which could impact product adoption or require costly compliance measures.
What Are the Growth Opportunities for MLRT?
- Expansion of GPS SmartSole Market Penetration: The GPS SmartSole addresses a critical need for monitoring individuals susceptible to wandering, such as those with Alzheimer's, dementia, or autism. The global aging population is a significant demographic trend, with the number of people aged 60 years or over projected to reach 1.4 billion by 2030 and 2.1 billion by 2050. This demographic shift creates an expanding market for elder care and specialized safety solutions. Metalert can capitalize on this by forming strategic partnerships with elder care facilities, healthcare providers, and insurance companies, potentially expanding its distribution channels and increasing adoption rates within this growing demographic.
- Enterprise Solutions for Supply Chain Optimization: Metalert's VeriTap, an NFC tag and middleware application, targets the logistics and asset management needs within supply chains. The global supply chain management market is projected to grow significantly, driven by the increasing complexity of global trade, demand for real-time visibility, and the need for efficiency gains. By enhancing VeriTap's capabilities, integrating with broader enterprise resource planning (ERP) systems, and demonstrating clear ROI for businesses, Metalert can tap into a substantial market. Focusing on specific industries with high-value assets or complex logistics, such as manufacturing, pharmaceuticals, or cold chain management, could provide a clear path for growth.
- Development of Next-Generation Tracking Technologies: The rapid evolution of location-based technologies, including advancements in GPS accuracy, battery life, and miniaturization, presents an opportunity for Metalert to innovate its product line. Investing in research and development to integrate ultra-wideband (UWB) for enhanced indoor tracking, or leveraging AI/machine learning for predictive analytics in wandering patterns, could create new competitive advantages. Such innovations could lead to more precise, reliable, and user-friendly devices, attracting a broader customer base and allowing for premium pricing. A timeline for such development would typically span 2-5 years for significant product overhauls.
- Diversification into New Vertical Markets for Personal Trackers: Beyond vulnerable populations, personal tracking devices like the Take Along Tracker 4G and Take Along Friends & the Invisabelt can be adapted for new vertical markets. This includes outdoor enthusiasts, lone workers in hazardous environments, or even specialized security applications. The global personal safety and security device market is continuously expanding. By tailoring features, certifications, and marketing efforts to these specific segments, Metalert can broaden its addressable market. For instance, developing ruggedized versions for industrial use or integrating with emergency response systems for outdoor adventurers could unlock new revenue streams within the next 1-3 years.
- Leveraging Software-as-a-Service (SaaS) for Tracking Platforms: Metalert's LOCiMOBILE and Track My Work Force are software-based tracking solutions. Shifting or enhancing these offerings towards a more robust Software-as-a-Service (SaaS) model could provide recurring revenue streams and improve customer stickiness. The global SaaS market continues to grow at a strong pace, driven by scalability and cost-effectiveness. By offering tiered subscription models, advanced analytics, and seamless integration with existing IT infrastructures, Metalert could attract more enterprise clients. This approach would also allow for continuous updates and feature enhancements, ensuring the platforms remain competitive and responsive to evolving market demands, with implementation timelines typically ranging from 1-2 years for significant platform enhancements.
What Opportunities Does MLRT Have?
- Growing global demand for personal safety and tracking solutions, especially for aging populations.
- Expansion into new enterprise verticals for supply chain and workforce management.
- Technological advancements in GPS and IoT can lead to new product development.
- Potential for strategic partnerships with healthcare providers or elder care networks.
What Threats Does MLRT Face?
- Intense competition from larger, better-funded technology companies in tracking and IoT.
- Rapid technological obsolescence requiring continuous R&D investment.
- Regulatory changes concerning privacy and data security for location tracking.
- Limited access to capital due to OTC listing and financial performance, hindering growth.
What Are MLRT's Competitive Advantages?
- Specialized Product Niche: The GPS SmartSole offers a unique, discreet tracking solution specifically designed for vulnerable individuals, creating a specialized market segment.
- Proprietary Technology Integration: Expertise in integrating GPS, BLE, and cellular platforms into various form factors, from insoles to compact trackers.
- Diverse Product Portfolio: A broad range of offerings spanning personal tracking, enterprise solutions, and even medical supplies, potentially diversifying revenue streams.
- Established Brand (GTX Corp legacy): While rebranded, the company has a history dating back to 2002, which may confer some level of market recognition or experience.
What Does MLRT Do?
Metalert, Inc., established in Los Angeles, California, in 2002, initially operated as GTX Corp before undergoing a rebranding in September 2022. The company has evolved into a global provider of sophisticated personal location-based products and services, leveraging advanced Global Positioning System (GPS), Bluetooth Low Energy (BLE), and cellular platforms. Its core expertise lies in the development, manufacturing, and distribution of solutions designed for real-time tracking and monitoring of people, pets, and high-value assets across various environments. A flagship product, the GPS SmartSole, is an innovative wearable orthopedic insole specifically engineered to provide discreet GPS tracking, continuous monitoring, and recovery assistance for individuals prone to wandering, such as those affected by Alzheimer's, dementia, or autism spectrum disorder. This offering is complemented by the Sole Protector accessory, enhancing the durability and functionality of the SmartSole. Beyond specialized insoles, Metalert's personal tracking device lineup includes the Take Along Tracker 4G, a compact unit equipped with both tracking and essential SOS functionalities, and the Take Along Friends & the Invisabelt, a GPS cellular tracking and monitoring solution thoughtfully designed for the safety of young children and toddlers. Addressing the needs of the business sector, Metalert offers VeriTap, an NFC tag and middleware application aimed at optimizing logistics and asset management within complex supply chains. The company's software suite features LOCiMOBILE, a collection of mobile applications that transform standard smartphones and tablets (including iPhones, iPads, and Android devices) into versatile real-time tracking tools, accessible via a dedicated tracking portal or any internet-enabled interface. Furthermore, Track My Work Force provides employers with the capability to monitor the location of their employees, drivers, and sales representatives using their mobile and wireless devices, enhancing operational efficiency and accountability. In a strategic diversification, Metalert also supplies protective medical equipment and various supplies, such as masks, sanitizers, face shields, UV wands, rapid antibody and antigen test kits, and hearing-assisted technologies. Metalert's comprehensive client base spans the consumer, enterprise, and military markets, reflecting the broad applicability of its location-based and safety solutions.
What Products and Services Does MLRT Offer?
- Develops and manufactures GPS-enabled tracking devices for people, pets, and assets.
- Offers the GPS SmartSole, an orthopedic insole for tracking individuals prone to wandering.
- Provides personal tracking devices like the Take Along Tracker 4G and Invisabelt for children.
- Supplies VeriTap, an NFC tag and middleware application for supply chain logistics.
- Develops mobile applications (LOCiMOBILE) that convert smartphones into real-time tracking devices.
- Offers Track My Work Force, a solution for employers to monitor employee locations.
- Distributes protective medical equipment, including masks, sanitizers, and test kits.
- Serves consumer, enterprise, and military markets globally.
How Does MLRT Make Money?
- Product Sales: Generates revenue from the direct sale of physical tracking devices such as GPS SmartSoles, Take Along Trackers, and NFC tags.
- Subscription Services: Earns recurring revenue from subscription fees for its real-time tracking platforms and mobile applications (LOCiMOBILE, Track My Work Force) that provide continuous monitoring and data access.
- Accessory Sales: Sells complementary accessories like the Sole Protector, enhancing the functionality and lifespan of its primary products.
- Diversified Sales: Revenue from the sale of protective medical equipment and supplies, including masks, sanitizers, and rapid test kits.
What Industry Does MLRT Operate In?
Metalert, Inc. operates within the communication equipment industry, a dynamic sector driven by advancements in connectivity and location-based technologies. The company's focus on GPS, BLE, and cellular platforms positions it within the broader Internet of Things (IoT) and wearable technology markets, which are experiencing significant growth due to increasing demand for connected devices and real-time data. Key market trends include the rising adoption of personal safety devices, particularly for vulnerable populations, and the growing need for efficient asset tracking and supply chain management solutions in the enterprise sector. While the exact market size for specialized GPS insoles is not provided, the global market for personal safety and tracking devices is expanding. Metalert competes with a range of companies, from large telecommunications firms offering general tracking services to niche players specializing in specific wearable or asset management technologies. Its differentiation often lies in specialized applications like the GPS SmartSole, which targets a specific demographic need. However, the industry is characterized by rapid technological change and intense competition, requiring continuous innovation and effective market penetration strategies.
Who Are MLRT's Key Customers?
- Consumers: Individuals and families seeking personal safety and tracking solutions for vulnerable family members (e.g., elderly with dementia, children with autism) or pets.
- Enterprises: Businesses requiring asset tracking, logistics management (e.g., supply chain visibility with VeriTap), and workforce monitoring (e.g., Track My Work Force).
- Military: Government and defense organizations utilizing specialized tracking and communication equipment.
- Healthcare Providers/Caregivers: Institutions and individuals responsible for the care and safety of at-risk populations.
ROE 14%Key Financial Metrics
Return on equity for Metalert, Inc. stands at 13.6%, a gauge of how efficiently it converts shareholder capital into profit. A current ratio of 0.05 means current liabilities exceed short-term assets, a liquidity point worth watching.
Metalert, Inc. (MLRT) Valuation Context
Valued at 6K, MLRT is classified as a micro-cap stock. Relative to its peer group, MLRT's quantitative score of 38/100 is below the peer average of 64/100.
Company Profile
Metalert, Inc. operates in the Communication Equipment industry within the Technology sector. It is headquartered in Los Angeles, US. The company is led by CEO Patrick E. Bertagna. MLRT has traded publicly since 2008.
F-Score 1/9Financial Health
Metalert, Inc.'s Piotroski F-Score is 1/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny.
MLRT Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2024
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in Metalert's growth potential, indicating that leadership believes in the company's future.
- Community sentiment has shifted positively, with discussions highlighting innovative product developments that could drive demand.
- The company's focus on expanding its market presence in health technology aligns well with current trends towards remote health monitoring.
- Positive reviews from recent product launches have generated buzz, enhancing brand reputation among consumers and investors.
Bear Case
- Concerns about the competitive landscape in health technology have emerged, with several established players dominating the market.
- Social sentiment has shown some skepticism regarding the company's ability to scale operations effectively given recent challenges.
- There are lingering doubts about the sustainability of recent sales growth, with some analysts questioning the long-term viability of their business model.
- Recent negative press coverage has raised questions about regulatory challenges that could impact future product approvals and market entry.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
MLRT Latest News
No recent news available for MLRT.
MLRT Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MLRT.
Price Targets
Wall Street price target analysis for MLRT.
MLRT MoonshotScore
What does this score mean?
The MoonshotScore rates MLRT's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Patrick E. Bertagna
CEO
Patrick E. Bertagna serves as the CEO of Metalert, Inc., overseeing the company's strategic direction and operations. His leadership is central to a company that has been active since 2002, initially as GTX Corp before its rebranding in September 2022. Bertagna's career has been focused on navigating the technology sector, particularly in the realm of location-based services and personal safety solutions. His experience likely spans product development, market strategy, and managing a lean operational structure, as indicated by the company's small team of nine employees.
Track Record: Under Patrick E. Bertagna's leadership, Metalert, Inc. has developed and brought to market innovative products such as the GPS SmartSole, addressing critical needs for vulnerable populations. He has guided the company through its rebranding from GTX Corp to Metalert, Inc. in September 2022, signaling a strategic evolution. His tenure has also seen the diversification of the company's offerings into enterprise solutions and protective medical equipment, aiming to broaden revenue streams and market reach.
MLRT OTC Market Information
Metalert, Inc. trades on the OTC Other tier, which is the lowest and most speculative tier of the OTC Markets Group's three marketplaces (OTCQX, OTCQB, and Pink Sheets). Companies on the OTC Other tier, also known as the Pink No Information tier, are not required to meet any minimum financial standards or file regular reports with the SEC. This tier typically includes shell companies, distressed companies, or those with limited public information, making it the most opaque and risky segment of the OTC market. Unlike companies on the NYSE or NASDAQ, which adhere to stringent listing requirements, financial reporting, and corporate governance standards, OTC Other companies have minimal oversight.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Lack of Financial Transparency: Unknown disclosure status means investors have no reliable access to financial statements or operational updates.
- Extremely Low Market Capitalization: A market cap of 6K indicates a micro-cap, highly speculative stock with inherent volatility and potential for delisting.
- Limited Liquidity: Low trading volume and wide bid-ask spreads can make it difficult to enter or exit positions without significant price impact.
- Regulatory Scrutiny: OTC Other tier companies are subject to less regulatory oversight, increasing the risk of fraud or misleading information.
- Price Volatility & Manipulation: Low float and limited information can make the stock highly susceptible to extreme price fluctuations and potential manipulation.
- Verify any available corporate actions or news releases through independent sources.
- Attempt to locate any historical financial filings, even if not SEC-mandated.
- Research the background and track record of management beyond provided data.
- Assess the actual market demand and competitive landscape for their specific products.
- Understand the company's capital structure and any outstanding debt or dilution.
- Evaluate the company's ability to generate sustainable revenue and improve margins.
- Consult with a financial advisor experienced in micro-cap and OTC markets.
- Established Founding Date: Founded in 2002, indicating a long operational history, albeit with a rebranding.
- Identifiable CEO: Patrick E. Bertagna is named as the CEO, providing a point of contact for leadership.
- Specific Product Offerings: The company details specific products like GPS SmartSole and VeriTap, suggesting tangible operations.
- Diverse Market Reach: Claims to serve consumer, enterprise, and military markets, indicating potential for broad applicability.
What Investors Ask About Metalert, Inc. (MLRT) — Technology
What is Metalert, Inc.'s primary business focus and how does it generate revenue?
Metalert, Inc. primarily focuses on developing, manufacturing, and distributing location-based products and services utilizing GPS, Bluetooth Low Energy (BLE), and cellular platforms. Its flagship product, the GPS SmartSole, provides real-time tracking for vulnerable individuals. The company generates revenue through several channels. Firstly, direct sales of its physical products, including the GPS SmartSole, Take Along Tracker 4G, and VeriTap NFC tags, contribute to its top line. Secondly, Metalert offers subscription-based services for its software platforms like LOCiMOBILE and Track My Work Force, providing recurring revenue for continuous tracking and monitoring access. Additionally, the company diversifies its income through the sale of protective medical equipment and supplies, such as masks and rapid test kits.
How exposed is Metalert, Inc. to technology disruption risks?
Metalert, Inc. operates in a technology-driven sector, making it inherently exposed to disruption risks. The company relies on GPS, BLE, and cellular platforms, which are constantly evolving. Emerging technologies, such as more precise indoor positioning systems (e.g., UWB), longer-lasting battery solutions, or advanced AI-driven predictive analytics for tracking, could potentially render Metalert's current offerings less competitive if not integrated or developed. Platform shifts, like changes in mobile operating system policies affecting app functionality, also pose a risk. Furthermore, the market for personal tracking and IoT devices is highly competitive, with larger technology firms and agile startups continuously innovating. Metalert's ability to invest in R&D and adapt quickly to these changes is crucial for mitigating these ongoing disruption risks.
What are the main risks for MLRT, particularly given its OTC listing?
Metalert, Inc. faces several significant risks, exacerbated by its OTC Other tier listing. Financially, the company's -574.0% profit margin and 6K market capitalization indicate severe operational losses and a highly speculative investment profile, raising concerns about its long-term viability and potential for further shareholder dilution. The "Unknown" disclosure status means investors lack access to crucial financial reports, making informed decision-making extremely difficult. As an OTC Other stock, MLRT is subject to minimal regulatory oversight compared to major exchanges, increasing the risk of fraud or misleading information. Furthermore, its likely low trading volume and wide bid-ask spreads on the OTC market present substantial liquidity risk, making it challenging to buy or sell shares without significantly impacting the price.
What are the key factors to evaluate for MLRT?
Metalert, Inc. (MLRT) holds an AI score of 38/100 (low). Not financial advice.
How frequently does MLRT data refresh on this page?
MLRT prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven MLRT's recent stock price performance?
Metalert, Inc. (MLRT) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Specialized and innovative product (GPS SmartSole) addressing a critical social need. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider MLRT overvalued or undervalued right now?
Valuing Metalert, Inc. (MLRT) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying MLRT?
Before investing in Metalert, Inc. (MLRT), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- No FMP PEER TICKERS were provided in the source data, therefore the 'competitors' array is empty.
- CEO's exact title was inferred from context (managing 9 employees).
- Specific market sizes and timelines for growth opportunities are not provided in the source and are generalized or inferred.
- No analyst ratings or consensus information was provided, so the corresponding FAQ was omitted and replaced with a company-fundamentals FAQ.