Starco Brands, Inc. (STCB) Stock Analysis
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Starco Brands, Inc. (STCB) trades at $0.036 with AI Score 40/100 (Grade C). Starco Brands, Inc. Market cap: $28.2M, Sector: Basic materials.
Price as of Aug 20, 2026 · Last analyzed: Mar 17, 2026Analyst Coverage for STCB: STCB does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates STCB against Basic Materials peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
STCB: 2/3 scored disciplines lean bearish. Dominant signal: Seth Klarman bearish.
How is this calculated? →Why this analysis is different
- A 9-signal quantitative MoonshotScore built from filings, insider activity, and market data — computed from the numbers, not from opinion.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
Starco Brands, Inc. (STCB) Materials & Commodity Exposure
Starco Brands, Inc. is a consumer product company marketing diverse goods through retail and online channels in the United States. With a focus on household, personal care, and food-related items, the company operates in the specialty chemicals sector, facing competition from larger, more established players.
What Is the Investment Thesis for STCB?
Starco Brands, Inc. presents a speculative investment opportunity within the consumer products sector. With a market capitalization of $28.2M and a P/E ratio of 4.45, the company exhibits characteristics of a high-risk, high-reward play. A key value driver is the company's diverse product portfolio, spanning multiple consumer categories. Growth catalysts include potential expansion of online sales channels and strategic partnerships to increase market reach. However, investors should be aware of potential risks, including intense competition from established brands, fluctuations in raw material costs, and the company's relatively small size, which could impact its ability to scale operations efficiently. The company's beta of 0.19 suggests lower volatility compared to the overall market.
Based on FMP financials and quantitative analysis
STCB Key Highlights
Market capitalization of $28.2M indicates a micro-cap company with potential for high growth but also significant risk.
- P/E ratio of 4.45 suggests the company may be undervalued compared to its earnings, but requires further investigation into the sustainability of those earnings.
- Gross margin of 34.6% reflects the company's ability to generate profit from its sales after accounting for the cost of goods sold.
- Profit margin of 7.3% indicates the percentage of revenue that translates into profit after all expenses, reflecting overall operational efficiency.
- The company operates in a diverse range of consumer product categories, potentially mitigating risk associated with reliance on a single product line.
Who Are STCB's Competitors?
STCB is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| ADXDF Adex Mining Inc. | $0.08 | +0.00% | $54.2M | 44 |
| CFPUF Canfor Pulp Products Inc. | $0.38 | +0.00% | $24.8M | — |
| CHHYF Charbone Hydrogen Corporation | $0.09 | +9.66% | $23.3M | 46 |
| LBCMF Copper Giant Resources Corp. | $0.93 | +7.58% | $116M | 49 |
| ITXXF Itaconix plc | $2.29 | +0.00% | $30.9M | 59 |
| AUTR Autris | $0.20 | +0.00% | $65.8M | 57 |
| AVOA Avoca LLC | $1200.00 | +0.00% | $9.67M | 53 |
| COOSF Carbios SAS | $7.00 | +0.00% | $118M | 69 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are STCB's Key Strengths?
Diverse product portfolio across multiple consumer categories.
- Established retail and online distribution network.
- Experienced management team.
- Strong brand recognition in select product categories.
What Are STCB's Weaknesses?
Relatively small size compared to larger competitors.
- Limited financial resources for marketing and expansion.
- Dependence on third-party manufacturers.
- Vulnerability to fluctuations in raw material costs.
What Could Drive STCB Stock Higher?
Potential expansion of online sales channels to reach a wider customer base.
- Strategic partnerships with retailers to increase product distribution.
- Product innovation and development to introduce new and differentiated products.
- Geographic expansion within the United States to target new markets.
- Focus on high-margin product categories to improve profitability.
What Are the Key Risks for STCB?
Financial-distress signal — its Altman Z-Score of -3.53 sits in the distress zone (elevated bankruptcy risk).
- Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
- Intense competition from established brands with greater resources.
- Fluctuations in raw material costs impacting profitability.
- Changing consumer preferences and trends requiring adaptation.
- Regulatory changes related to product safety and environmental standards.
- Economic downturns impacting consumer spending and sales.
What Are the Growth Opportunities for STCB?
- Expansion of Online Sales Channels: Starco Brands can capitalize on the growing e-commerce trend by expanding its online sales channels. Investing in a user-friendly website and partnering with major online retailers can significantly increase its reach and sales volume.
- Strategic Partnerships and Collaborations: Forming strategic partnerships with complementary businesses can provide Starco Brands with access to new markets, technologies, and distribution channels. Collaborating with established retailers or other consumer product companies can enhance its brand recognition and market share. These partnerships can also lead to cost savings through shared resources and economies of scale.
- Product Innovation and Development: Investing in research and development to create innovative and differentiated products can provide Starco Brands with a competitive edge. By identifying unmet consumer needs and developing unique solutions, the company can attract new customers and increase brand loyalty. The company can focus on developing sustainable and eco-friendly products to appeal to environmentally conscious consumers.
- Geographic Expansion within the United States: While Starco Brands currently operates within the United States, there is potential for further geographic expansion within the country. By targeting specific regions or demographic groups, the company can increase its market penetration and sales volume. This expansion can be achieved through targeted marketing campaigns, partnerships with regional retailers, and participation in local trade shows and events.
- Focus on High-Margin Product Categories: Starco Brands can improve its profitability by focusing on product categories with higher profit margins. By shifting its product mix towards these categories, the company can increase its overall profitability and generate more cash flow. This strategy may involve divesting from lower-margin product lines and investing in the development and marketing of higher-margin products.
What Are STCB's Competitive Advantages?
- Diverse product portfolio reduces reliance on any single product category.
- Established retail and online distribution network.
- Brand recognition and customer loyalty.
- Ability to adapt to changing consumer preferences.
What Does STCB Do?
Starco Brands, Inc., originally incorporated as Insynergy Products, Inc. in 2010, rebranded in September 2017 to reflect its evolving business model. Headquartered in Santa Monica, California, the company focuses on marketing consumer products through both retail and online channels within the United States. Starco Brands offers a diverse portfolio of products spanning multiple categories, including household cleaning supplies, DIY/Hardware products, paints, coatings, adhesives, general household goods, hair care items, disinfectants, automotive and motorcycle products, arts and crafts supplies, personal care cosmetics, FDA-regulated personal care items, sun care products, food items, cooking oils, beverages and spirits, and wine. This broad range allows Starco Brands to cater to a wide consumer base and adapt to changing market demands. The company aims to establish a strong presence in the consumer products market by offering a variety of goods across different sectors.
What Products and Services Does STCB Offer?
- Markets consumer products through retail channels in the United States.
- Offers products in household cleaning categories.
- Provides DIY/Hardware related products.
- Deals in paints, coatings, and adhesives.
- Offers household and hair care items.
- Provides disinfectants and automotive products.
- Markets arts and crafts and personal care cosmetics.
- Offers food, cooking oils, beverages, spirits, and wine.
How Does STCB Make Money?
- Develops and markets a diverse range of consumer products.
- Distributes products through retail and online channels.
- Generates revenue through the sale of its products to consumers.
- Focuses on brand building and marketing to drive sales.
What Industry Does STCB Operate In?
Starco Brands, Inc. operates in the competitive consumer products industry, characterized by established players and evolving consumer preferences. The specialty chemicals sector, within which Starco Brands operates, is influenced by trends in household spending, personal care, and food consumption. The company faces competition from larger, more established brands with greater resources and distribution networks. The industry is also subject to regulatory changes related to product safety and environmental standards. Starco Brands' success depends on its ability to differentiate its products, effectively market to consumers, and manage its supply chain efficiently.
Who Are STCB's Key Customers?
- Individual consumers purchasing products for personal use.
- Retailers stocking and selling Starco Brands products.
- Online marketplaces and e-commerce platforms.
- Distributors and wholesalers.
Company Profile
Starco Brands, Inc. operates in the Household & Personal Products industry within the Consumer Defensive sector. It is headquartered in Los Angeles, US. The company is led by CEO Ross Jeffery Sklar. STCB has traded publicly since 2012.
How Starco Brands, Inc. Is Valued
Starco Brands, Inc. carries a market capitalization of $28.2M, placing it in the micro-cap category. Relative to its peer group, STCB's quantitative score of 40/100 is roughly in line with the peer average of 50/100.
Key Financial Metrics
Return on assets is -65.8%, showing how much profit it generates from its asset base. Its free cash flow yield is -8.5%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.88 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -81.4%, the inverse of the P/E and a quick read on earnings relative to price.
Financial Health
Starco Brands, Inc.'s Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of -3.53 places it in the distress zone, a signal of elevated financial risk.
STCB Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in Starco Brands' future, indicating that those closest to the company believe in its growth potential.
- Community sentiment has shifted positively, with increased discussions around the company's innovative product offerings attracting interest.
- Starco's marketing strategies have resonated well with consumers, leading to a stronger brand presence and customer loyalty.
- Recent partnerships have expanded distribution channels, enhancing market reach and positioning the company for potential revenue growth.
Bear Case
- Concerns about supply chain disruptions have emerged, which could impact product availability and ultimately sales.
- The competitive landscape is intensifying, with new entrants posing challenges to Starco's market share and pricing power.
- Social sentiment includes skepticism regarding the sustainability of recent growth trends, with some community members questioning long-term viability.
- Recent financial disclosures raised questions about profitability metrics, leading to cautious sentiment among some investors.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
STCB Latest News
No recent news available for STCB.
STCB Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for STCB.
Price Targets
Wall Street price target analysis for STCB.
STCB MoonshotScore
What does this score mean?
The MoonshotScore rates STCB 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.
Leadership: Ross Jeffery Sklar
CEO
Ross Jeffery Sklar serves as the CEO of Starco Brands, Inc. His background includes experience in managing and growing consumer product companies. He has a proven track record in brand building, product development, and strategic partnerships. Sklar's leadership is focused on driving innovation and expanding the company's market reach. He is responsible for overseeing all aspects of the company's operations and ensuring its long-term success.
Track Record: Under Ross Sklar's leadership, Starco Brands has focused on expanding its product portfolio and strengthening its distribution network. He has overseen the launch of new products and the implementation of marketing strategies to increase brand awareness. Sklar has also focused on improving operational efficiency and reducing costs. His strategic decisions have contributed to the company's growth and profitability.
STCB OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that Starco Brands, Inc. may not meet the minimum financial standards required for higher tiers like OTCQB or OTCQX. Companies in this tier may have limited financial disclosure and may not be subject to the same regulatory oversight as companies listed on major exchanges like the NYSE or NASDAQ. Investing in companies on the OTC Other tier carries a higher degree of risk due to the potential for limited information and greater price volatility.
- OTC Tier: OTC Other
- Limited financial disclosure increases the risk of investing in STCB.
- Lower trading volume can lead to price volatility and difficulty in executing trades.
- OTC Other tier companies may be subject to less regulatory oversight.
- Potential for fraud or manipulation is higher on the OTC market.
- Limited analyst coverage and investor interest can impact liquidity and valuation.
- Verify the company's financial statements and SEC filings (if available).
- Research the company's management team and their track record.
- Assess the company's business model and competitive landscape.
- Evaluate the company's growth prospects and potential risks.
- Review the company's legal and regulatory compliance.
- Understand the trading dynamics and liquidity of the stock.
- Consult with a financial advisor before investing.
- The company has been in operation since 2010.
- Starco Brands has a diverse product portfolio.
- The company has a functioning website and online presence.
- Starco Brands has a CEO and management team.
- The company has a physical headquarters in Santa Monica, California.
Common Questions About STCB (Basic Materials)
What does the AI Score mean for STCB?
STCB holds an AI Score of 40/100 (Grade: C). This is an educational research signal, not a buy or sell recommendation. Starco Brands, Inc. operates in the consumer products sector, marketing a diverse range of goods through retail and online channels in the United States. The company focuses on various product …
What does Starco Brands, Inc. do?
Starco Brands, Inc. is a consumer products company that markets a diverse range of goods through retail and online channels in the United States. The company's product portfolio includes household cleaning supplies, DIY/Hardware products, personal care items, food products, and beverages. Starco Brands focuses on developing and marketing innovative products that meet the needs of consumers across various categories.
What do analysts say about STCB stock?
As of March 17, 2026, there is limited analyst coverage on Starco Brands, Inc. (STCB) due to its small market capitalization and OTC listing. Key valuation metrics include a P/E ratio of 4.45, which may suggest undervaluation, but requires further investigation. Growth considerations include the company's ability to expand its online sales channels, form strategic partnerships, and introduce innovative products.
What are the main risks for STCB?
Starco Brands, Inc. faces several risks, including intense competition from larger, more established consumer product companies. The company is also vulnerable to fluctuations in raw material costs, which can impact its profitability. Changing consumer preferences and trends pose a risk, requiring the company to adapt its product offerings and marketing strategies.
What are the key factors to evaluate for STCB?
Starco Brands, Inc. (STCB) holds an AI score of 40/100 (low). presents a speculative investment opportunity within the consumer products sector. Not financial advice.
How frequently does STCB data refresh on this page?
STCB's price was last updated on Aug 20, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven STCB's recent stock price performance?
Starco Brands, Inc. (STCB) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Diverse product portfolio across multiple consumer categories. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider STCB overvalued or undervalued right now?
Starco Brands, Inc. (STCB) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
How do I research STCB before investing?
Before investing in Starco Brands, Inc. (STCB), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) analyst consensus ratings and price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited analyst coverage and financial information available for Starco Brands, Inc. due to its OTC listing.
- The company's small market capitalization and limited trading volume increase the risk of investing in STCB.