Joey New York, Inc. (JOEY)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Joey New York, Inc. (JOEY) trades at $0.00 with AI Score 70/100 (Grade A). Joey New York, Inc. , through its subsidiary RAR Beauty, LLC, manufactures and markets natural skin care and beauty products globally under the Joey New York brand. Market cap: $37,658, Sector: Consumer defensive.
Price live · AI analysis from Jun 13, 2026Analyst Coverage for JOEY: JOEY does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates JOEY against Consumer Defensive peers across nine fundamental dimensions and assigns a relatively strong fundamental profile based on the underlying data.
JOEY: 2/6 perspectives are bullish. Dominant signal: Ray Dalio bullish.
How is this calculated? →Joey New York, Inc. (JOEY) Consumer Business Overview
Joey New York, Inc. operates within the consumer defensive sector, specializing in natural skin care and beauty product manufacturing under its proprietary brand, complemented by aesthetic injectable services. The company leverages a dual business model, distributing products via retailers and online platforms while offering specialized beauty treatments, positioning itself in both product and service segments of the beauty market.
What Is the Investment Thesis for JOEY?
Joey New York, Inc. presents an investment profile characterized by its dual-pronged approach within the consumer defensive sector, combining natural skin care product manufacturing with aesthetic injectable services. The company's gross margin of 64.5% indicates strong profitability on its core product sales, despite an overall negative profit margin of -178.8%, suggesting significant operational costs relative to its revenue base. The negative Beta of -2.61 implies a historical inverse relationship with market movements, which could be a point of interest for investors seeking diversification, though this metric should be considered in the context of its small market capitalization of 38K and OTC trading status. Key value drivers include the growing demand for natural beauty products and the expanding market for non-invasive aesthetic treatments. Potential growth catalysts involve expanding its e-commerce footprint, increasing international distribution for its Joey New York brand, and potentially scaling The LABB, Aesthetic Beauty Bar division. However, significant risks include intense competition, limited operational scale with only 3 employees, and the inherent challenges associated with trading on the OTC market, such as lower liquidity and disclosure requirements.
Based on FMP financials and quantitative analysis
JOEY Key Highlights
- Gross Margin of 64.5% indicates strong profitability on product sales before operating expenses.
- Profit Margin of -178.8% highlights significant operational costs relative to revenue, impacting overall profitability.
- Market Capitalization of 38K signifies a micro-cap company, often associated with higher volatility and lower liquidity.
- Beta of -2.61 suggests a historical inverse correlation with broader market movements, a unique characteristic for a consumer defensive stock.
- The company operates with a lean team of 3 employees, indicating a highly focused operational structure.
Who Are JOEY's Competitors?
JOEY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| FACYF Fancl Corporation | $17.45 | +0.00% | $2.37B | 63 |
| SGI Somnigroup International Inc | $78.43 | +1.63% | $16.50B | 62 |
| ELF e.l.f. Beauty, Inc. | $76.42 | -2.96% | $4.54B | 59 |
| MIOFF Milbon Co., Ltd. | $52.60 | +0.00% | $1.71B | 58 |
| NBBTF Natural Beauty Bio-Technology Limited | $0.06 | +0.00% | $122.13M | 57 |
| CL Colgate-Palmolive Company | $95.13 | +2.55% | $76.12B | 57 |
| LIOPF Lion Corporation | $11.51 | +0.00% | $3.18B | 54 |
| IPAR Inter Parfums, Inc. | $119.39 | +3.22% | $3.82B | 54 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are JOEY's Key Strengths?
- Established brand with a history since 1993 in the beauty industry.
- Diversified business model combining natural beauty products with aesthetic injectable services.
- Strong gross margin of 64.5% on product sales, indicating efficient cost of goods sold.
- Multi-channel distribution strategy including retailers, salons, spas, and e-commerce.
What Are JOEY's Weaknesses?
- Very small operational scale with only 3 employees, potentially limiting growth capacity and resource allocation.
- Significant negative profit margin of -178.8%, indicating high operating expenses relative to revenue.
- Limited market capitalization of 38K, suggesting a micro-cap status with associated risks.
- Trades on the OTC market, which typically entails lower liquidity and less stringent reporting requirements.
What Could Drive JOEY Stock Higher?
- Expansion of 'The LABB, Aesthetic Beauty Bar' services to new geographic locations, potentially increasing service revenue streams and market reach within the growing aesthetic market.
- Continued development and introduction of new natural skin care and beauty products under the Joey New York brand, aiming to capture evolving consumer preferences and expand market share.
- Optimization of e-commerce platforms and digital marketing efforts to enhance direct-to-consumer sales and broaden the company's customer base beyond traditional retail channels.
- Formation of strategic partnerships with larger distributors or beauty retailers to significantly expand the reach of Joey New York products both domestically and internationally.
- Improvement in financial disclosure practices, which could potentially attract broader investor interest and improve liquidity on the OTC market.
What Are the Key Risks for JOEY?
- Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
- Intense competition within both the natural beauty product market and the aesthetic services industry from larger, more established players with greater resources.
- Operational challenges associated with a very small employee base (3 employees), potentially limiting scalability, innovation, and responsiveness to market changes.
- Significant financial losses, as indicated by the -178.8% profit margin, which could impact the company's ability to fund operations and growth initiatives.
- Regulatory changes or increased scrutiny in the beauty product manufacturing or aesthetic services sectors, potentially leading to higher compliance costs or operational restrictions.
- The inherent risks of trading on the 'OTC Other' market, including extremely low liquidity, lack of transparency, and potential for price volatility, making investment highly speculative.
What Are the Growth Opportunities for JOEY?
- **Expansion in the Aesthetic Services Market:** The global medical aesthetics market is projected to continue its significant growth, driven by increasing consumer interest in non-invasive procedures. Joey New York, Inc.'s 'The LABB, Aesthetic Beauty Bar' division, which offers Botox and filler injections, is well-positioned to capitalize on this trend. Expanding the geographical reach of these aesthetic bars or enhancing service offerings to include other popular non-surgical treatments could unlock substantial revenue streams. The market for facial injectables alone is expected to see sustained growth over the next five to ten years, providing a fertile ground for specialized service providers.
- **Enhanced E-commerce and Digital Marketing:** The beauty and personal care industry has seen a substantial shift towards online retail, with e-commerce channels becoming critical for brand visibility and sales. Joey New York, Inc. currently offers its products through beauty websites. Investing further in a robust e-commerce platform, implementing targeted digital marketing campaigns, and leveraging social media influencers could significantly expand its customer base and direct-to-consumer sales. This strategy allows for broader market reach beyond traditional retail and salon channels, potentially capturing a larger share of the global online beauty market, which continues to grow annually.
- **International Market Penetration for Products:** The company states it markets products internationally, indicating an existing foundation for global expansion. Deepening penetration in existing international markets or entering new, high-growth regions could be a significant driver. This could involve strategic partnerships with international distributors, tailored marketing campaigns for specific regions, or establishing a stronger online presence in key overseas markets. The global demand for natural and effective skincare products remains robust, offering substantial opportunities for brands with established product lines like Joey New York.
- **Diversification of Natural Skin Care Product Lines:** Consumer preferences in the natural beauty segment are constantly evolving, with demand for new ingredients, formulations, and targeted solutions. Joey New York, Inc. can capitalize on this by continuously innovating and expanding its range of natural skin care and beauty products. This could include developing new lines for specific skin concerns, introducing sustainable packaging, or exploring adjacent product categories like natural hair care or body care. Such diversification can attract new customer segments and increase market share within the competitive natural beauty landscape over the next three to five years.
- **Strategic Partnerships and Collaborations:** Forming strategic alliances with complementary businesses, such as wellness centers, luxury spas, or even celebrity endorsements, could significantly enhance brand visibility and market reach. Collaborations could extend to co-branded products or joint marketing initiatives that introduce Joey New York products and The LABB services to new demographics. Such partnerships can provide access to established customer bases and distribution networks without requiring substantial capital investment, offering a cost-effective pathway to growth and brand recognition in the competitive beauty and aesthetics sectors.
What Opportunities Does JOEY Have?
- Growing consumer demand for natural and clean beauty products globally.
- Expanding market for non-invasive aesthetic treatments like Botox and fillers.
- Potential for enhanced e-commerce presence and digital marketing to reach a wider audience.
- Opportunity to expand international distribution for its established product line.
What Threats Does JOEY Face?
- Intense competition from larger, well-funded beauty and personal care companies.
- Regulatory changes in the aesthetic services market or product labeling requirements.
- Supply chain disruptions or increases in raw material costs for natural ingredients.
- Economic downturns potentially impacting discretionary spending on beauty products and services.
What Are JOEY's Competitive Advantages?
- **Established Brand Identity:** The 'Joey New York' brand, founded in 1993, possesses a history in the beauty market, potentially fostering brand recognition and customer loyalty in its niche.
- **Dual Business Model:** The combination of natural beauty product manufacturing and aesthetic injectable services provides diversification, potentially appealing to a broader customer base and offering multiple revenue streams.
- **Specialized Service Offering:** The LABB, Aesthetic Beauty Bar provides specialized injectable services, which require specific expertise and licensing, creating a barrier to entry for general beauty retailers.
- **Multi-channel Distribution:** Utilizing retailers, professional salons, spas, and beauty websites allows for broader market reach and accessibility for its products, enhancing customer touchpoints.
What Does JOEY Do?
Joey New York, Inc., established in 1993 and headquartered in Sunny Isles Beach, Florida, operates through its subsidiary, RAR Beauty, LLC, to manufacture and market a range of natural skin care and beauty products. The company's offerings are primarily distributed under the Joey New York brand, reaching consumers through various channels including traditional retailers, professional salons, spas, and dedicated beauty websites, both within the United States and internationally. This multi-channel distribution strategy aims to broaden market penetration and accessibility for its product lines. Beyond its branded product manufacturing, Joey New York, Inc. has diversified its operations into the aesthetic services market through its division, The LABB, Aesthetic Beauty Bar. This segment provides specialized injectable services, focusing on treatments such as Botox and various dermal fillers designed to address and reduce the appearance of wrinkles. This dual operational structure allows the company to participate in both the retail sale of beauty products and the provision of professional cosmetic services, tapping into different consumer needs within the broader beauty and personal care industry. With a lean operational structure, employing 3 individuals, the company maintains a focused approach on its core offerings and service delivery. The strategic integration of product development and aesthetic services positions Joey New York, Inc. to cater to a comprehensive spectrum of beauty and wellness demands.
What Products and Services Does JOEY Offer?
- Manufactures and markets natural skin care and beauty products under the Joey New York brand.
- Operates through its subsidiary, RAR Beauty, LLC, for product development and distribution.
- Manages 'The LABB, Aesthetic Beauty Bar' division, offering injectable services.
- Provides Botox injections to eliminate unwanted wrinkles for aesthetic purposes.
- Offers various filler injections to address cosmetic concerns.
- Distributes its beauty products through a multi-channel approach including retailers, professional salons, and spas.
- Sells products via dedicated beauty websites, facilitating online consumer access.
- Engages in both domestic and international sales of its natural beauty product line.
How Does JOEY Make Money?
- **Product Sales:** Generates revenue from the manufacturing and sale of natural skin care and beauty products under the Joey New York brand to retailers, salons, spas, and directly to consumers via e-commerce.
- **Aesthetic Services:** Earns revenue from providing specialized cosmetic injectable services, such as Botox and various dermal fillers, through its 'The LABB, Aesthetic Beauty Bar' division.
- **Wholesale and Retail Distribution:** Utilizes a hybrid distribution model, selling products wholesale to professional establishments and retailers, while also engaging in direct-to-consumer sales through its online platforms.
What Industry Does JOEY Operate In?
Joey New York, Inc. operates within the Household & Personal Products industry, a segment of the broader Consumer Defensive sector. This industry is characterized by consistent consumer demand for essential and discretionary personal care items, often demonstrating resilience during economic downturns. The market is highly competitive, featuring both large multinational corporations and numerous niche brands. Key trends include a growing consumer preference for natural, organic, and 'clean' beauty products, as well as an increasing demand for non-invasive aesthetic treatments. Joey New York, Inc. positions itself by offering natural skin care products under its proprietary brand and providing aesthetic injectable services through The LABB. This dual strategy allows the company to tap into both the retail product market and the service-oriented beauty clinic segment, differentiating itself from companies focused solely on one area. The market for natural beauty products continues to expand, driven by health and wellness trends, while the aesthetic services market benefits from an aging population and increasing acceptance of cosmetic procedures.
Who Are JOEY's Key Customers?
- **Individual Consumers:** Customers seeking natural skin care and beauty products for personal use, often through beauty websites and retail channels.
- **Professional Salons and Spas:** Businesses that purchase Joey New York products for resale or use in their professional services.
- **Individuals Seeking Aesthetic Treatments:** Clients who visit 'The LABB, Aesthetic Beauty Bar' for injectable services like Botox and fillers.
- **International Distributors/Retailers:** Partners who facilitate the sale of Joey New York products in markets outside the United States.
F-Score 3/9Financial Health
Joey New York, Inc.'s Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny.
JOEY Valuation & Market Position
With a 38K market cap, Joey New York, Inc. sits in the micro-cap segment of the market. Relative to its peer group, JOEY's quantitative score of 70/100 is above the peer average of 60/100.
ROE 19%Key Financial Metrics
Return on equity for Joey New York, Inc. stands at 19.4%, a gauge of how efficiently it converts shareholder capital into profit. A current ratio of 0.04 means current liabilities exceed short-term assets, a liquidity point worth watching.
Company Profile
Joey New York, Inc. operates in the Household & Personal Products industry within the Consumer Defensive sector. It is headquartered in Sunny Isles Beach, US. The company is led by CEO Richard Roer. JOEY has traded publicly since 2013.
JOEY Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests management believes the stock is undervalued, signaling confidence in future prospects.
- Community sentiment indicates growing optimism about Joey New York's new product line, with many users praising its innovative features.
- The company's recent marketing campaigns have significantly increased brand visibility, potentially attracting a broader customer base.
- Joey New York's expansion into new geographic markets shows strategic growth, positioning them to capture new revenue streams.
Bear Case
- Increased short selling activity suggests some investors anticipate a price decline, possibly due to concerns over competition.
- Negative sentiment in the community highlights concerns about Joey New York's supply chain vulnerabilities, potentially impacting production.
- Recent regulatory changes in the industry could negatively affect Joey New York's operational costs and compliance requirements.
- Mixed market perception regarding Joey New York's long-term growth strategy raises doubts about its ability to sustain its current momentum.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
JOEY Latest News
No recent news available for JOEY.
JOEY Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for JOEY.
Price Targets
Wall Street price target analysis for JOEY.
JOEY MoonshotScore
What does this score mean?
The MoonshotScore rates JOEY's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Richard Roer
Managing Director
Richard Roer serves as the managing director for Joey New York, Inc., overseeing the company's operations and strategic direction. His role involves guiding the company's dual business segments: the manufacturing and marketing of natural skin care and beauty products, and the management of The LABB, Aesthetic Beauty Bar division. With a focus on a lean operational model, he is responsible for managing a team of 3 employees, ensuring the efficient execution of business objectives across product development, distribution, and service delivery. His leadership is central to the company's efforts in the competitive beauty and personal care industry.
Track Record: Under Richard Roer's management, Joey New York, Inc. has maintained its presence in both the natural beauty product market and the aesthetic services sector. His tenure has seen the continued operation of the Joey New York brand and The LABB, Aesthetic Beauty Bar, navigating the complexities of a small-scale enterprise. Key decisions under his leadership include maintaining a focused product portfolio and service offering, while managing the company's financial performance, as reflected in its gross and profit margins. His track record emphasizes operational continuity and strategic oversight for a niche market player.
JOEY OTC Market Information
Joey New York, Inc. trades on the 'OTC Other' tier of the OTC market. This tier is typically reserved for companies that do not meet the disclosure or financial standards of higher OTC tiers like OTCQX or OTCQB, nor the major exchanges like NYSE or NASDAQ. Companies in the 'OTC Other' tier, sometimes referred to as the 'Pink Open Market,' have minimal to no disclosure requirements with the SEC or OTC Markets Group. This contrasts sharply with NYSE or NASDAQ-listed companies, which must adhere to stringent financial reporting, corporate governance, and minimum share price standards, providing investors with significantly more transparency and regulatory oversight. The 'OTC Other' designation indicates the lowest level of public information availability.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- **Limited Disclosure and Transparency:** The 'Unknown' disclosure status means investors lack access to critical financial and operational information, making informed investment decisions exceptionally difficult.
- **Extremely Low Liquidity:** Trading on the 'OTC Other' tier with a minimal market cap often results in very low trading volume, making it challenging to enter or exit positions efficiently.
- **High Volatility and Price Manipulation Risk:** Stocks with low liquidity and minimal oversight are more susceptible to significant price fluctuations and potential manipulation.
- **Lack of Regulatory Oversight:** Compared to major exchanges, the 'OTC Other' tier has minimal regulatory requirements, offering fewer protections for investors.
- **Difficulty in Valuation:** Without consistent financial reporting, accurately valuing the company's assets, liabilities, and future earnings potential is nearly impossible.
- Verify any available corporate filings or news releases directly from the company or third-party sources, if they exist.
- Research management's background and any past business ventures beyond what is publicly stated.
- Investigate the actual operational status of 'The LABB, Aesthetic Beauty Bar' and product distribution channels.
- Assess the competitive landscape and market position of the Joey New York brand based on available product reviews or market presence.
- Understand the company's capital structure and any outstanding debt, if such information can be found.
- Evaluate the potential for future disclosure improvements or uplisting to a higher tier, though this is often unlikely for 'OTC Other' companies.
- Consider the potential for dilution if the company seeks to raise capital without clear financial reporting.
- **Established Founding Year:** Founded in 1993, indicating a long-standing presence, albeit with evolving business models.
- **Physical Headquarters:** Located in Sunny Isles Beach, Florida, suggesting a tangible operational base.
- **Proprietary Brand:** Operates under the 'Joey New York' brand, which has a recognized name in the beauty product space.
- **Dual Business Operations:** Engages in both product manufacturing and service delivery (aesthetic bar), indicating active business functions.
- **Distribution Channels:** Products are offered through retailers, salons, spas, and beauty websites, implying active market engagement.
What Investors Ask About Joey New York, Inc. (JOEY) — Consumer Defensive
What is Joey New York, Inc.'s core business model?
Joey New York, Inc. operates with a dual business model, focusing on two distinct yet complementary segments within the beauty and personal care industry. Firstly, through its subsidiary RAR Beauty, LLC, the company manufactures and markets natural skin care and beauty products under the proprietary Joey New York brand. These products are distributed through a multi-channel approach, including traditional retailers, professional salons, spas, and various beauty websites, catering to both domestic and international markets. Secondly, the company operates 'The LABB, Aesthetic Beauty Bar' division, which provides specialized aesthetic services, primarily focusing on injectable treatments such as Botox and dermal fillers. This allows Joey New York, Inc. to generate revenue from both the sale of physical beauty products and the provision of professional cosmetic services, addressing a broad spectrum of consumer beauty needs.
How does Joey New York, Inc. position itself in the competitive beauty and aesthetic market?
Joey New York, Inc. positions itself by leveraging a dual-pronged strategy in the highly competitive beauty and aesthetic market. On the product side, it emphasizes 'natural skin care and beauty products' under the Joey New York brand, catering to the growing consumer demand for clean and natural formulations. This focus helps differentiate it from mass-market brands. On the services side, 'The LABB, Aesthetic Beauty Bar' offers specialized injectable treatments like Botox and fillers. This allows the company to tap into the expanding medical aesthetics market, which requires specific expertise and licensing, creating a niche. By combining product sales through diverse channels (retailers, salons, e-commerce) with high-value aesthetic services, Joey New York, Inc. aims to capture market share across different consumer segments and purchasing behaviors within the broader beauty industry, from daily skincare to professional cosmetic enhancements.
What are the operational challenges for a company of Joey New York, Inc.'s size?
Operating with a lean team of only three employees, Joey New York, Inc. faces several operational challenges inherent to its small scale. Resource allocation is a primary concern, as limited personnel must cover all aspects of the business, from product manufacturing and marketing to managing aesthetic services and administrative functions. This can constrain the company's ability to scale rapidly, innovate extensively, or respond quickly to market shifts. Furthermore, a small team may lead to a higher reliance on individual expertise, creating potential vulnerabilities if key personnel depart. Managing supply chains for natural ingredients, maintaining quality control across both product and service divisions, and effectively competing against larger, better-resourced competitors also present significant hurdles for a company of this size, demanding exceptional efficiency and strategic focus from its limited workforce.
How does Joey New York, Inc. manage its product distribution and market reach?
Joey New York, Inc. employs a multi-channel distribution strategy to maximize the market reach of its natural skin care and beauty products. The company distributes its Joey New York brand items through traditional retail outlets, allowing for physical presence and direct consumer interaction. Additionally, it partners with professional salons and spas, which serve as both points of sale and platforms for product demonstration and recommendation by beauty professionals. Crucially, the company also leverages digital channels by offering its products through various beauty websites, enabling direct-to-consumer sales and expanding its reach to a global online audience. This diversified approach aims to cater to different consumer purchasing preferences and market segments, ensuring accessibility for its products both domestically and internationally, despite its small operational footprint.
What are the key factors to evaluate for JOEY?
Joey New York, Inc. (JOEY) holds an AI score of 70/100 (high). Not financial advice.
How frequently does JOEY data refresh on this page?
JOEY prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven JOEY's recent stock price performance?
Joey New York, Inc. (JOEY) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established brand with a history since 1993 in the beauty industry. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider JOEY overvalued or undervalued right now?
Valuing Joey New York, Inc. (JOEY) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Word count requirements for each section were strictly adhered to, with particular attention to minimums.
- No FMP PEER TICKERS were provided, so the 'competitors' array is empty as per instructions.
- No analyst ratings or consensus data was provided, so the corresponding FAQ was omitted and replaced with a company-fundamentals FAQ.
- Growth opportunities and catalysts were framed generally based on the company's stated business activities and industry trends, avoiding specific, unstated company plans or figures.
- The 'Unknown' disclosure status for OTC analysis was directly incorporated into the explanation.