The Singing Machine Company, Inc. (MICS) Stock Analysis
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
The Singing Machine Company, Inc. (MICS) trades at $0.74 with AI Score 38/100 (Grade D). The Singing Machine Company, Inc. develops, markets, and sells consumer karaoke audio equipment, accessories, and musical recordings. Market cap: $7.21M, Sector: Technology.
Price as of Jul 21, 2026 · Last analyzed: Mar 16, 2026Analyst Coverage for MICS: MICS does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates MICS against Technology peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
MICS: 3/3 scored disciplines lean bearish.
How is this calculated? →Why this analysis is different
- A 9-signal quantitative MoonshotScore built from filings, insider activity, and market data — computed from the numbers, not from opinion.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
The Singing Machine Company, Inc. (MICS) Technology Profile & Competitive Position
The Singing Machine Company, Inc. focuses on the karaoke market, offering a range of products from karaoke machines to accessories and music subscriptions. With a presence in North America, Europe, and Australia, the company targets retailers and consumers seeking karaoke entertainment solutions, facing competition in the broader consumer electronics sector.
What Is the Investment Thesis for MICS?
The Singing Machine Company, Inc. presents a niche investment opportunity within the consumer electronics sector, focusing on the karaoke market. With a market capitalization of $7.21M and a negative P/E ratio of -0.15, the company's financial performance reflects challenges, indicated by a negative profit margin of -193.1%. The company's beta of 0.19 suggests low volatility relative to the market. Growth catalysts include expanding its music subscription services and leveraging brand partnerships. However, potential risks include intense competition in the consumer electronics market and the company's negative profit margin, which could impact long-term sustainability. Investors should carefully consider these factors when evaluating MICS.
Based on FMP financials and quantitative analysis
MICS Key Highlights
- Market capitalization of $7.21M indicates a micro-cap company.
- Negative P/E ratio of -0.15 reflects current losses.
- Profit margin of -193.1% highlights significant challenges in achieving profitability.
- Gross margin of 18.6% suggests potential for improvement in cost management.
- Beta of 0.19 indicates low volatility compared to the overall market.
Who Are MICS's Competitors?
MICS is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| AKTS Aktis Oncology, Inc. | $24.92 | +4.01% | $1.33B | 30 |
| EGIO Edgio, Inc. | $1.11 | -19.57% | $6.50M | 61 |
| LDTC LeddarTech Holdings Inc. | $0.15 | +0.00% | $5.74M | 50 |
| PXDT Pixie Dust Technologies, Inc. | $0.58 | +0.00% | $8.62M | 63 |
| MSN Emerson Radio Corp. | $0.36 | -0.44% | $7.58M | — |
| HAPBF Hapbee Technologies, Inc. | $0.03 | +10.23% | $7.78M | 44 |
| UTME United Time Technology Co., Ltd. | $0.46 | -4.58% | $6.28M | 39 |
| FEBO FEBO | $0.81 | +0.00% | $8.96M | 49 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are MICS's Key Strengths?
- Established brand in the karaoke market
- Diverse product portfolio
- Distribution network across North America, Europe, and Australia
- Karaoke music subscription service
What Are MICS's Weaknesses?
- Negative profit margin
- Small market capitalization
- Limited financial resources
- Dependence on retail channel
What Could Drive MICS Stock Higher?
- Launch of new karaoke products with advanced features.
- Expansion of karaoke music subscription services.
- Leveraging brand partnerships to develop new products.
What Are the Key Risks for MICS?
- Financial-distress signal — its Altman Z-Score of -5.16 sits in the distress zone (elevated bankruptcy risk).
- Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
- Intense competition in the consumer electronics market.
- Changing consumer preferences for entertainment.
- Negative profit margin impacting financial stability.
- Music licensing regulations affecting content availability.
What Are the Growth Opportunities for MICS?
- Expansion of Music Subscription Services: The Singing Machine Company can expand its karaoke music subscription services for iOS and Android platforms. By offering a wider selection of songs and enhanced features, the company can attract more subscribers and generate recurring revenue. The global music streaming market is projected to reach $45.5 billion by 2028, presenting a significant opportunity for growth. Timeline: Ongoing.
- Leveraging Brand Partnerships: The company can leverage its existing brand partnerships, such as the Carpool Karaoke brand, to develop new products and expand its market reach. By collaborating with popular brands, The Singing Machine Company can tap into new customer segments and increase brand awareness. The global brand licensing market is expected to reach $350 billion by 2027. Timeline: Ongoing.
- Product Innovation: The Singing Machine Company can invest in product innovation to develop new karaoke products with advanced features and technologies. This could include integrating AI-powered voice recognition, augmented reality experiences, or interactive gaming elements. The global consumer electronics market is driven by innovation, and new product launches can attract consumer attention. Timeline: Ongoing.
- Geographic Expansion: The company can expand its geographic presence beyond North America, Europe, and Australia. By entering new markets in Asia, South America, and Africa, The Singing Machine Company can tap into new customer bases and increase its overall sales volume. Emerging markets offer significant growth potential for consumer electronics products. Timeline: Ongoing.
- Direct-to-Consumer Sales: The Singing Machine Company can increase its focus on direct-to-consumer sales through its website and online marketplaces. By selling directly to consumers, the company can improve its profit margins and build stronger customer relationships. The e-commerce market is growing rapidly, and direct-to-consumer sales offer a significant growth opportunity. Timeline: Ongoing.
What Opportunities Does MICS Have?
- Expansion of music subscription services
- Leveraging brand partnerships
- Product innovation
- Geographic expansion
What Threats Does MICS Face?
- Intense competition in the consumer electronics market
- Changing consumer preferences
- Technological advancements
- Music licensing regulations
What Are MICS's Competitive Advantages?
- Brand recognition in the karaoke market
- Established distribution network
- Portfolio of licensed brands
- Karaoke music subscription service
What Does MICS Do?
The Singing Machine Company, Inc., incorporated in 1982 and headquartered in Fort Lauderdale, Florida, specializes in the development, marketing, and sale of consumer karaoke audio equipment, accessories, and musical recordings. The company's product portfolio includes karaoke machines, microphones, and related accessories marketed under the Singing Machine brand. Additionally, they offer licensed karaoke microphone products under the Carpool Karaoke brand, microphone accessories and portable Bluetooth microphones under the Party Machine brand, and music entertainment singing machines for children under the Singing Machine Kids brand. Beyond hardware, the company provides karaoke music subscription services for iOS and Android platforms, along with a web-based download store and integrated streaming services. The Singing Machine Company distributes its products through a diverse network of retailers, including national chains, warehouse clubs, department stores, lifestyle merchants, specialty stores, and direct mail catalogs and showrooms, reaching consumers across North America, Europe, and Australia.
What Products and Services Does MICS Offer?
- Develops consumer karaoke audio equipment.
- Markets karaoke products under the Singing Machine brand.
- Sells licensed karaoke microphone products under the Carpool Karaoke brand.
- Offers microphone accessories and portable Bluetooth microphones under the Party Machine brand.
- Provides music entertainment singing machines for children under the brand Singing Machine Kids.
- Offers karaoke music subscription services for iOS and Android platforms.
- Operates a web-based download store and integrated streaming services for hardware.
How Does MICS Make Money?
- Sells karaoke machines and accessories to retailers.
- Generates revenue from karaoke music subscriptions.
- Licenses its brands for use in other products.
- Operates a web-based download store for karaoke music.
What Industry Does MICS Operate In?
The Singing Machine Company operates within the consumer electronics industry, specifically targeting the karaoke entertainment market. This market is characterized by evolving consumer preferences, technological advancements, and competition from various entertainment platforms. The company's success depends on its ability to innovate, adapt to changing consumer trends, and maintain a competitive edge against larger consumer electronics companies. The industry is also influenced by music licensing regulations and the availability of karaoke content.
Who Are MICS's Key Customers?
- National retail chains
- Warehouse clubs
- Department stores
- Lifestyle merchants
- Specialty stores
How The Singing Machine Company, Inc. Is Valued
The Singing Machine Company, Inc. carries a market capitalization of $7.21M, placing it in the micro-cap category. Relative to its peer group, MICS's quantitative score of 38/100 is below the peer average of 51/100.
Key Financial Metrics
Return on assets is -65.4%, showing how much profit it generates from its asset base. A current ratio of 0.90 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -190.6%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 3/9Financial Health
The Singing Machine Company, Inc.'s Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of -5.16 places it in the distress zone, a signal of elevated financial risk.
MICS Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in the company's future prospects, indicating that executives believe in the growth potential of their products.
- Community sentiment has shifted positively as fans of karaoke and entertainment have rallied around the brand, reflecting increased consumer interest.
- The company has been expanding its product line, tapping into new markets which could drive revenue growth and enhance brand loyalty.
- Social media discussions highlight a resurgence in home entertainment trends, positioning The Singing Machine favorably in a recovering market.
Bear Case
- Concerns about supply chain disruptions have emerged, which could impact product availability and lead to operational challenges.
- Some community members express skepticism about the sustainability of recent sales spikes, questioning whether they are a temporary trend or a long-term shift.
- Recent reviews indicate mixed feedback on product quality, which may affect customer retention and brand reputation in a competitive market.
- Market perception remains cautious due to the company's small size, leading to vulnerabilities against larger competitors with more resources.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
MICS Latest News
No recent news available for MICS.
MICS Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MICS.
Price Targets
Wall Street price target analysis for MICS.
MICS MoonshotScore
What does this score mean?
The MoonshotScore rates MICS 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.
Leadership: Gary Atkinson
CEO
Gary Atkinson serves as the CEO of The Singing Machine Company, Inc. His background includes experience in managing and leading teams within the consumer electronics industry. He has a track record of driving sales and expanding market reach for various consumer products. Specific details regarding his educational background and previous roles are not available.
Track Record: Under Gary Atkinson's leadership, The Singing Machine Company has focused on expanding its product portfolio and strengthening its distribution network. Key milestones include launching new karaoke products under the Singing Machine Kids brand and expanding the company's karaoke music subscription services. The company has also faced challenges, including achieving profitability in a competitive market.
Common Questions About MICS (Technology)
What does the AI Score mean for MICS?
MICS holds an AI Score of 38/100 (Grade: D). This is an educational research signal, not a buy or sell recommendation. The Singing Machine Company, Inc. develops, markets, and sells consumer karaoke audio equipment, accessories, and musical recordings. It operates in North America, Europe, and Australia, offering …
What does The Singing Machine Company, Inc. do?
The Singing Machine Company, Inc. develops, markets, and sells consumer karaoke audio equipment, accessories, and musical recordings. It offers a range of karaoke products under the Singing Machine brand, as well as licensed products under brands like Carpool Karaoke.
What are the main risks for MICS?
The Singing Machine Company, Inc. faces several risks, including intense competition in the consumer electronics market, which could impact its market share and profitability. Changing consumer preferences for entertainment and technological advancements could also render its products obsolete. The company's negative profit margin poses a significant risk to its financial stability. Additionally, music licensing regulations could affect the availability and cost of karaoke content, impacting its subscription services.
What are the key factors to evaluate for MICS?
The Singing Machine Company, Inc. (MICS) holds an AI score of 38/100 (low). Not financial advice.
How frequently does MICS data refresh on this page?
MICS's price was last updated on Jul 21, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven MICS's recent stock price performance?
The Singing Machine Company, Inc. (MICS) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established brand in the karaoke market. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider MICS overvalued or undervalued right now?
The Singing Machine Company, Inc. (MICS) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
How do I research MICS before investing?
Before investing in The Singing Machine Company, Inc. (MICS), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) analyst consensus ratings and price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Why might investors consider adding MICS to a portfolio?
Key strength of The Singing Machine Company, Inc. (MICS): Established brand in the karaoke market. Weigh rewards against risks and diversify. Not financial advice.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data is based on the most recently available information.
- AI analysis is pending and will provide further insights once available.
- Competitive landscape assessment is based on publicly available information.