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Hibbett, Inc. (HIBB)

$87.49 +$0.01 (+0.01%) |CouncilHOLD · 45 · C
Bottom line: HOLD — our Council read (45/100) and AI Score (45/100) broadly agree.
MCap: $1.05B| P/E Ratio: 31.2| Vol: 1.06M|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Hibbett, Inc. (HIBB) trades at $87.49 with AI Score 45/100 (Grade C). Hibbett, Inc. is a retailer of athletic-inspired fashion products, operating primarily in small to mid-sized communities across the United States. Market cap: $1.05B, Sector: Consumer cyclical.

Price live · AI analysis from May 9, 2026
Hibbett, Inc. is a retailer of athletic-inspired fashion products, operating primarily in small to mid-sized communities across the United States. The company offers a variety of merchandise, including footwear, apparel, and sports equipment, catering to a diverse customer base.

Analyst Coverage for HIBB: HIBB does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates HIBB against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
HOLD 45/100 · C

HIBB: the 1 perspectives are evenly split.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

Hibbett, Inc. (HIBB) Consumer Business Overview

CEOMichael E. Longo
Employees3950
HeadquartersBirmingham, AL, US
IPO Year1996

Hibbett, Inc. retails athletic-inspired fashion products in small to mid-sized U.S. communities, operating Hibbett Sports and City Gear stores. With a focus on footwear, apparel, and sports equipment, the company competes in the athletic retail sector, balancing online sales with a brick-and-mortar presence.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 9, 2026

What Is the Investment Thesis for HIBB?

Hibbett, Inc. presents a mixed investment thesis. The company's focus on underserved markets and its established retail presence offer stability. However, its relatively high P/E ratio of 31.2 compared to the broader market suggests a premium valuation. Growth catalysts include expansion of its online channels and potential for increased same-store sales. Key risks include competition from larger retailers and fluctuations in consumer spending. The company's dividend yield of 0.86% provides a modest return for investors. Monitoring its ability to maintain profitability (2.1% profit margin) and manage its beta of 1.88 will be crucial.

Based on FMP financials and quantitative analysis

HIBB Key Highlights

  • Market Cap of $1.05B indicates a mid-sized player in the athletic retail market.
  • P/E ratio of 31.2 suggests a relatively high valuation compared to industry peers.
  • Gross Margin of 33.8% reflects the company's ability to manage its cost of goods sold.
  • Dividend Yield of 0.86% provides a modest income stream for investors.
  • Beta of 1.88 indicates higher volatility compared to the overall market.

Who Are HIBB's Competitors?

HIBB is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
NKE NIKE, Inc. $43.27 -1.85% $64.04B 55
ADDYY adidas AG $106.07 +0.88% $37.90B 47
FL Foot Locker, Inc. $24.01 -0.37% $2.29B 44
ONON On Holding AG $36.86 +0.08% $12.29B 62
IVDN Innovative Designs, Inc. $0.25 +19.05% $9.63M 61
FRCOY Fast Retailing Co., Ltd. $54.00 +5.19% $165.69B 56
ITX.MC INDUSTRIA DE DISE...O TEXTIL S. $55.98 -2.13% $174.29B 56
BOZTY Boozt AB (publ) $15.12 +0.00% 890M 45

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are HIBB's Key Strengths?

  • Strong presence in small to mid-sized communities.
  • Established brand recognition.
  • Diverse product offerings.
  • Online sales channel.

What Are HIBB's Weaknesses?

  • Reliance on specific geographic markets.
  • Competition from larger national retailers.
  • Sensitivity to economic fluctuations.
  • Relatively low profit margin.

What Could Drive HIBB Stock Higher?

  • Expansion of e-commerce platform to drive online sales growth.
  • Strategic partnerships with key brands to enhance product offerings.
  • Enhancement of customer loyalty programs to increase repeat business.
  • Potential expansion into new geographic markets.

What Are the Key Risks for HIBB?

  • Insider selling — insiders were net sellers of roughly $13.2M recently.
  • Increased competition from online retailers impacting market share.
  • Changes in consumer preferences affecting product demand.
  • Economic downturns reducing consumer spending.
  • Supply chain disruptions impacting inventory and costs.

What Are the Growth Opportunities for HIBB?

  • Expansion of E-commerce Platform: Hibbett can drive growth by further investing in and expanding its e-commerce platform. The online athletic apparel and footwear market is experiencing substantial growth, with projections estimating continued expansion in the coming years. By enhancing its online presence, Hibbett can reach a broader customer base, increase sales, and compete more effectively with larger online retailers. This includes improving website functionality, mobile app development, and digital marketing efforts. Timeline: Ongoing.
  • Strategic Partnerships with Key Brands: Hibbett can strengthen its market position by forming strategic partnerships with leading athletic brands. Collaborating on exclusive product lines, limited-edition releases, and joint marketing campaigns can attract new customers and enhance brand loyalty. These partnerships can also provide Hibbett with access to innovative products and technologies, giving it a competitive edge. The athletic apparel and footwear market is heavily influenced by brand recognition and innovation. Timeline: Ongoing.
  • Enhancing Customer Loyalty Programs: Implementing and enhancing customer loyalty programs can drive repeat business and increase customer lifetime value. By offering exclusive discounts, early access to new products, and personalized recommendations, Hibbett can incentivize customers to shop more frequently and spend more per transaction. Data analytics can be used to tailor loyalty programs to individual customer preferences, further enhancing their effectiveness. The retail industry is increasingly focused on customer retention and loyalty. Timeline: Ongoing.
  • Expansion into New Geographic Markets: While Hibbett focuses on small to mid-sized communities, strategic expansion into new geographic markets can drive growth. Identifying underserved areas with a strong demand for athletic-inspired fashion products can provide new revenue streams. This expansion can be achieved through opening new stores, acquiring existing retailers, or forming partnerships with local businesses. Market research and analysis are crucial to ensure successful expansion. Timeline: 2027-2028.
  • Increased Focus on Private Label Brands: Developing and expanding its private label brands can improve Hibbett's profit margins and differentiate its product offerings. By offering unique and high-quality private label products, Hibbett can attract price-conscious customers and build brand loyalty. Private label brands can also provide greater control over product design, sourcing, and pricing. The retail industry is seeing a growing trend towards private label brands as a way to improve profitability and differentiate from competitors. Timeline: Ongoing.

What Opportunities Does HIBB Have?

  • Expansion of e-commerce platform.
  • Strategic partnerships with key brands.
  • Enhancement of customer loyalty programs.
  • Expansion into new geographic markets.

What Threats Does HIBB Face?

  • Increased competition from online retailers.
  • Changes in consumer preferences.
  • Economic downturns.
  • Supply chain disruptions.

What Are HIBB's Competitive Advantages?

  • Established presence in underserved markets.
  • Strong brand recognition in local communities.
  • Long-standing relationships with key suppliers.
  • Focus on a specific niche within the athletic retail market.

What Does HIBB Do?

Hibbett, Inc., founded in 1945 and headquartered in Birmingham, Alabama, operates as a retailer of athletic-inspired fashion products. The company, along with its subsidiaries, focuses on serving small and mid-sized communities across the United States. Hibbett's retail footprint includes Hibbett Sports stores, City Gear stores, and Sports Additions athletic shoe stores. As of January 29, 2022, Hibbett operated approximately 1,096 retail stores, including 900 Hibbett Sports stores, 179 City Gear stores, and 17 Sports Additions stores. The company’s stores offer a diverse range of merchandise, including athletic footwear, athletic and fashion apparel, team sports equipment, and related accessories. In addition to its physical stores, Hibbett also sells its products through online channels, expanding its reach to customers nationwide. Hibbett's business model emphasizes a localized approach, catering to the specific needs and preferences of its customer base in smaller communities. This strategy allows the company to maintain a strong presence in markets that may be underserved by larger national retailers. Hibbett's long history in the retail sector has allowed it to build strong relationships with key suppliers and develop a deep understanding of its target market.

What Products and Services Does HIBB Offer?

  • Retail athletic footwear, apparel, and accessories.
  • Operate Hibbett Sports stores.
  • Operate City Gear stores.
  • Operate Sports Additions athletic shoe stores.
  • Sell merchandise through online channels.
  • Target small and mid-sized communities in the United States.

How Does HIBB Make Money?

  • Purchase athletic-inspired fashion products from manufacturers.
  • Sell products through a network of retail stores.
  • Generate revenue through online sales.
  • Focus on serving customers in smaller communities.

What Industry Does HIBB Operate In?

Hibbett, Inc. operates within the competitive apparel retail sector, which is influenced by consumer spending habits, fashion trends, and economic conditions. The industry is characterized by both large national chains and smaller, specialized retailers. Hibbett differentiates itself by focusing on smaller communities, offering a curated selection of athletic-inspired fashion products. The rise of e-commerce and direct-to-consumer brands presents both opportunities and challenges for traditional retailers like Hibbett. The athletic apparel market is expected to continue growing, driven by increased health and fitness awareness.

Who Are HIBB's Key Customers?

  • Individuals in small to mid-sized communities.
  • Athletes and sports enthusiasts.
  • Fashion-conscious consumers.
  • Families seeking athletic apparel and footwear.
AI Confidence: 83% Updated: May 9, 2026

F-Score 7/9Financial Health

Hibbett, Inc.'s Piotroski F-Score is 7/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 5.41 places it in the safe zone, indicating low near-term bankruptcy risk.

ROE 9%Key Financial Metrics

Return on equity for Hibbett, Inc. stands at 9.0%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 3.9%, showing how much profit it generates from its asset base. HIBB trades at a trailing price-to-earnings ratio of 31.19, below the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 0.0%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.72 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 3.2%, the inverse of the P/E and a quick read on earnings relative to price.

Hibbett, Inc. (HIBB) Valuation Context

Valued at $1.05B, HIBB is classified as a small-cap stock. Relative to its peer group, HIBB's quantitative score of 45/100 is roughly in line with the peer average of 54/100.

Net sellingInsider Activity

The most recent 12 insider filings for Hibbett, Inc. break down as 9 sales and 3 purchases. On net that is roughly 164K shares disposed (about $13.2M), a signal worth weighing alongside the fundamentals.

HIBB Financials

Fundamental Snapshot

Revenue Growth (FY)
+1.2%
Net Income Growth (FY)
-72.0%
EPS Growth (FY)
-15.7%
Free Cash Flow Growth (FY)
-99.9%
P/E (TTM)
31.2
Return on Equity (TTM)
+9.0%
Current Ratio
1.7
EV/EBITDA (TTM)
24.1

Based on FMP financials and quantitative analysis · FY 2024

Bull Case vs Bear Case

Bull Case

  • Strong presence in small to mid-sized communities.
  • Established brand recognition.
  • Diverse product offerings.
  • Online sales channel.

Bear Case

  • Reliance on specific geographic markets.
  • Competition from larger national retailers.
  • Sensitivity to economic fluctuations.
  • Relatively low profit margin.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026

HIBB Latest News

HIBB Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for HIBB.

Price Targets

Wall Street price target analysis for HIBB.

HIBB MoonshotScore

45/100

What does this score mean?

The MoonshotScore rates HIBB's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Michael E. Longo

CEO

Michael E. Longo serves as the CEO of Hibbett, Inc. His career encompasses extensive experience in the retail sector, with a focus on strategic leadership and operational excellence. Prior to his role at Hibbett, Longo held various leadership positions at other retail companies, contributing to their growth and market expansion. His expertise includes merchandising, supply chain management, and customer experience enhancement. Longo's background equips him to navigate the challenges and opportunities in the competitive athletic retail market.

Track Record: Under Michael Longo's leadership, Hibbett, Inc. has focused on strengthening its presence in key markets and expanding its online sales channels. Strategic decisions have included investments in e-commerce infrastructure and customer loyalty programs. Key milestones during his tenure include the continued growth of Hibbett Sports and City Gear stores, as well as efforts to enhance the company's brand recognition and customer engagement.

Hibbett, Inc. Consumer Cyclical Stock: Key Questions Answered

What does Hibbett, Inc. do?

Hibbett, Inc. operates as a retailer of athletic-inspired fashion products, primarily serving small to mid-sized communities across the United States. The company's stores, including Hibbett Sports and City Gear, offer a range of merchandise, including athletic footwear, apparel, team sports equipment, and accessories. In addition to its physical stores, Hibbett also sells its products through online channels, expanding its reach to customers nationwide. The company focuses on providing a localized shopping experience and catering to the specific needs of its customer base in smaller markets.

What do analysts say about HIBB stock?

Analyst coverage of Hibbett, Inc. (HIBB) typically focuses on its growth prospects, profitability, and competitive positioning within the athletic retail market. Key valuation metrics, such as the P/E ratio and gross margin, are closely monitored to assess the company's financial performance. Analysts consider factors such as same-store sales growth, e-commerce expansion, and the impact of economic conditions on consumer spending. The consensus view on HIBB stock reflects a balanced assessment of its opportunities and challenges, with considerations for both growth potential and risk factors.

What are the main risks for HIBB?

Hibbett, Inc. faces several key risks, including increased competition from larger national retailers and online retailers, which could impact its market share and profitability. Changes in consumer preferences and fashion trends could also affect product demand and sales. Economic downturns could reduce consumer spending on discretionary items, impacting Hibbett's revenue. Additionally, supply chain disruptions and fluctuations in commodity prices could affect the company's cost of goods sold and profit margins. Effective management of these risks is crucial for Hibbett's long-term success.

How does Hibbett, Inc. manage inventory and supply chain challenges?

Hibbett, Inc. manages inventory and supply chain challenges through a combination of strategic sourcing, demand forecasting, and logistics optimization. The company works closely with its suppliers to ensure a reliable supply of merchandise and mitigate potential disruptions. Demand forecasting techniques are used to anticipate customer demand and adjust inventory levels accordingly. Hibbett also invests in logistics infrastructure and technology to improve the efficiency of its supply chain and reduce transportation costs. Effective inventory management is crucial for minimizing markdowns and maximizing profitability in the competitive retail market.

What is Hibbett, Inc.'s strategy for competing with larger athletic retailers?

Hibbett, Inc.'s strategy for competing with larger athletic retailers centers on its focus on small to mid-sized communities, providing a localized shopping experience, and offering a curated selection of merchandise. By targeting underserved markets, Hibbett can differentiate itself from larger national chains and build strong relationships with its customer base. The company also emphasizes customer service and community engagement to enhance brand loyalty. In addition, Hibbett leverages its online channels to expand its reach and compete more effectively with online retailers. This multi-faceted approach allows Hibbett to maintain a competitive edge in the athletic retail market.

What are the key factors to evaluate for HIBB?

Hibbett, Inc. (HIBB) holds an AI score of 45/100 (low). P/E: 31.2x vs the S&P 500's ~20-25x. Not financial advice.

How frequently does HIBB data refresh on this page?

HIBB prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven HIBB's recent stock price performance?

Hibbett, Inc. (HIBB) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong presence in small to mid-sized communities. See the News tab for the latest drivers. Past performance does not predict future results.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data as of 2026-05-09.
  • Financial data may be subject to change.
Data Sources

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