JD Sports Fashion plc (JDDSF)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
JD Sports Fashion plc (JDDSF) trades at $1.06 with AI Score 50/100 (Grade B). JD Sports Fashion plc is a leading retailer of sports fashion and outdoor apparel, footwear, and accessories. Market cap: $5.07B, Sector: Consumer cyclical.
Price live · AI analysis from Mar 16, 2026Analyst Coverage for JDDSF: JDDSF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates JDDSF against Consumer Cyclical peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
JDDSF: 5/6 perspectives are bullish. Dominant signal: Seth Klarman bullish.
How is this calculated? →JD Sports Fashion plc (JDDSF) Consumer Business Overview
JD Sports Fashion plc is a global retailer specializing in branded sports and outdoor fashion, operating over 3,400 stores across multiple countries. With a focus on apparel, footwear, and accessories, the company caters to a broad customer base through its diverse brand portfolio and online presence in the competitive specialty retail sector.
What Is the Investment Thesis for JDDSF?
JD Sports Fashion plc presents a compelling investment case based on its established market position and global presence. With a P/E ratio of 9.8 and a dividend yield of 1.37%, the company demonstrates potential value. Growth catalysts include expansion in key markets and continued strength in online sales. The company's profit margin of 4.1% and gross margin of 47.7% indicate solid profitability. However, investors may want to evaluate the company's beta of 1.71, indicating higher volatility compared to the market, and potential risks associated with the competitive retail landscape and changing consumer preferences. The company's ability to maintain its brand appeal and manage operational costs will be crucial for sustained growth.
Based on FMP financials and quantitative analysis
JDDSF Key Highlights
- Market capitalization of $5.07B, reflecting its significant presence in the sports fashion retail market.
- P/E ratio of 9.8, suggesting a potentially undervalued stock compared to its earnings.
- Gross margin of 47.7%, indicating strong pricing power and efficient cost management.
- Dividend yield of 1.37%, providing a steady income stream for investors.
- Operates 3,402 stores globally, showcasing its extensive retail network and international reach.
Who Are JDDSF's Competitors?
JDDSF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| CDNAF Canadian Tire Corporation, Limited | $138.06 | +0.53% | $7.26B | 48 |
| ELPQF El Puerto de Liverpool, S.A.B. de C.V. | $5.86 | +0.00% | $7.87B | 52 |
| HNORY Harvey Norman Holdings Limited | $15.62 | +0.00% | $3.89B | 50 |
| IVCGF Iveco Group N.V. | $15.96 | +0.47% | $4.25B | 39 |
| JTKWY Just Eat Takeaway.com N.V. | $4.25 | +13.33% | $4.24B | 39 |
| GPGNF Grupo Gigante, S. A. B. de C. V. | $1.64 | +0.00% | $1.63B | 68 |
| MNSO MINISO Group Holding Limited | $11.89 | +1.49% | $3.63B | 64 |
| FDIT Findit, Inc. | $0.03 | -14.86% | $30.13M | 63 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are JDDSF's Key Strengths?
- Strong brand recognition and reputation
- Extensive global retail network
- Diverse brand portfolio
- Established online presence
What Are JDDSF's Weaknesses?
- High dependence on branded products
- Exposure to changing fashion trends
- Intense competition in the retail market
- Potential supply chain disruptions
What Could Drive JDDSF Stock Higher?
- Expansion into new geographic markets, particularly in Asia-Pacific, expected to drive revenue growth in the next 2-3 years.
- Continued growth in online sales channels, supported by investments in e-commerce platforms and digital marketing strategies.
- Strategic partnerships with leading sports brands and suppliers to enhance product offerings and brand appeal.
What Are the Key Risks for JDDSF?
- Economic downturns could negatively impact consumer spending on discretionary items such as sports fashion and outdoor clothing.
- Changing consumer preferences and fashion trends could lead to decreased demand for the company's products.
- Intense competition from other retailers, including online players, could put pressure on pricing and margins.
- Supply chain disruptions could impact the availability of products and increase costs.
What Are the Growth Opportunities for JDDSF?
- Expansion in the United States: JD Sports Fashion plc has a significant opportunity to expand its presence in the U.S. market through strategic store openings and online sales growth. The U.S. sports apparel market is one of the largest globally, offering substantial growth potential. By leveraging its established brand portfolio and strong retail capabilities, the company can capture a larger share of the U.S. market over the next 3-5 years.
- Growth in Online Sales: The company can further enhance its online sales channels by investing in e-commerce platforms and digital marketing strategies. The global e-commerce market is experiencing rapid growth, and JD Sports Fashion plc can capitalize on this trend by offering a seamless online shopping experience and expanding its online product offerings. This growth opportunity can be realized within the next 2-3 years.
- Strategic Acquisitions: JD Sports Fashion plc can pursue strategic acquisitions to expand its brand portfolio and geographic reach. By acquiring complementary businesses, the company can strengthen its competitive position and diversify its revenue streams. Potential acquisition targets include smaller sports fashion retailers or brands with strong growth potential. This strategy can be implemented over the next 3-5 years.
- Product Innovation: Investing in product innovation and development can drive sales growth and enhance brand appeal. By introducing new and innovative products, JD Sports Fashion plc can attract new customers and retain existing ones. This includes developing exclusive product lines and collaborating with popular brands and athletes. This is an ongoing opportunity that requires continuous investment and monitoring.
- Expansion in Asia-Pacific: The Asia-Pacific region offers significant growth opportunities for JD Sports Fashion plc due to its large population and growing middle class. By expanding its retail presence and online sales channels in key markets such as China and India, the company can tap into this rapidly growing market. This expansion can be achieved through partnerships with local retailers and distributors over the next 5 years.
What Opportunities Does JDDSF Have?
- Expansion in emerging markets
- Growth in online sales
- Strategic acquisitions
- Product innovation
What Threats Does JDDSF Face?
- Economic downturns
- Changing consumer preferences
- Increased competition from online retailers
- Geopolitical risks
What Are JDDSF's Competitive Advantages?
- Strong brand recognition and reputation in the sports fashion retail market.
- Extensive network of stores and online platforms, providing broad market access.
- Diverse brand portfolio, catering to a wide range of customer preferences.
- Established relationships with leading sports brands and suppliers.
What Does JDDSF Do?
Founded in 1981 and headquartered in Bury, United Kingdom, JD Sports Fashion plc has evolved into a prominent player in the sports fashion retail market. The company operates through its Sports Fashion and Outdoor segments, offering a wide range of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for kids, women, and men. Its product offerings extend to leisure goods, sports goods, fishing gear, watches, jewellery, camping goods, boats, and bicycles. JD Sports Fashion plc retails and distributes sports apparel and accessories, footwear, and apparel under various brands, including JD, Size?, Footpatrol, Finish Line, Shoe Palace, DTLR, Livestock, Sprinter, Sport Zone, Sizeer, JD Gyms, Tessuti, Scotts, Go Outdoors, Blacks, Millets, Tiso, Ultimate Outdoors, Fishing Republic, and Naylors. The company operates a global network of 3,402 stores across the United Kingdom, Australia, Austria, Belgium, Bulgaria, Canada, Cyprus, the Czech Republic, Denmark, Dubai, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Israel, Italy, Latvia, Lithuania, Malaysia, the Netherlands, New Zealand, Poland, Portugal, Republic of Ireland, Romania, Singapore, Slovakia, South Korea, Spain and the Canary Islands, Sweden, Thailand, and the United States. JD Sports Fashion plc also operates online business and licenses fashion brands, operates fitness centers, operates as online own label women's fashion retailer, and manufactures and distributes professional fitness equipment. It is a subsidiary of Pentland Group Limited.
What Products and Services Does JDDSF Offer?
- Retails branded sports fashion and outdoor clothing.
- Offers footwear, accessories, and equipment for kids, women, and men.
- Operates through Sports Fashion and Outdoor segments.
- Retails leisure goods, sports goods, fishing gear, watches, and jewellery.
- Distributes sports apparel and accessories.
- Operates online business.
- Licenses fashion brands.
- Operates fitness centers.
How Does JDDSF Make Money?
- Retails branded sports fashion and outdoor products through a network of stores and online platforms.
- Generates revenue through the sale of apparel, footwear, accessories, and equipment.
- Licenses fashion brands to expand its product offerings.
- Operates fitness centers to diversify its revenue streams.
What Industry Does JDDSF Operate In?
JD Sports Fashion plc operates in the competitive specialty retail industry, which is characterized by evolving consumer preferences and increasing online sales. The global sports and outdoor apparel market is expected to continue growing, driven by rising health awareness and participation in sports activities. The company faces competition from other major players such as CDNAF (Canada Goose Holdings Inc.), ELPQF (Lululemon Athletica Inc.), HNORY (Hugo Boss AG), IVCGF (Intersport Corporation GmbH), and JTKWY (ASICS Corporation). JD Sports Fashion plc's success depends on its ability to adapt to changing market trends, maintain brand relevance, and effectively manage its supply chain.
Who Are JDDSF's Key Customers?
- Kids, women, and men interested in sports fashion and outdoor clothing.
- Individuals seeking branded apparel, footwear, and accessories.
- Customers looking for leisure goods, sports goods, and fitness equipment.
- Fitness enthusiasts who utilize the company's fitness centers.
How JD Sports Fashion plc Is Valued
JD Sports Fashion plc carries a market capitalization of $5.07B, placing it in the mid-cap category. Relative to its peer group, JDDSF's quantitative score of 50/100 is roughly in line with the peer average of 46/100.
Company Profile
JD Sports Fashion plc operates in the Specialty Retail industry within the Consumer Cyclical sector. It is headquartered in Bury, GB. The company is led by CEO Régis Andre Schultz. JDDSF has traded publicly since 2017.
ROE 15%Key Financial Metrics
Return on equity for JD Sports Fashion plc stands at 15.1%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 4.5%, showing how much profit it generates from its asset base. JDDSF trades at a trailing price-to-earnings ratio of 9.80, below the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 25.2%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.51 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 10.7%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 5/9Financial Health
JD Sports Fashion plc's Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 4.05 places it in the safe zone, indicating low near-term bankruptcy risk.
FY2026 estForward Outlook
Wall Street analysts project JD Sports Fashion plc revenue of about $12.70B for fiscal 2026, with EPS near $0.11. The estimate reflects 15 contributing analysts.
JDDSF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2026
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in JD Sports' growth trajectory, indicating that leadership believes in the company's future.
- Community sentiment has shifted positively, with discussions highlighting strong brand loyalty and consumer engagement in the sportswear sector.
- The company has been expanding its product offerings, tapping into new markets which could drive future revenue growth.
- Recent collaborations with popular brands have generated buzz, enhancing JD Sports' visibility and appeal among younger consumers.
Bear Case
- Concerns over supply chain disruptions continue to linger, potentially affecting product availability and sales in the near term.
- Market perception has been cautious due to broader economic uncertainties, leading some investors to question retail resilience.
- Negative sentiment from some community members reflects worries about increasing competition in the sportswear market, which could impact margins.
- Recent quarterly reports have shown slower growth, raising red flags among analysts about the sustainability of the current business model.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
JDDSF Latest News
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Hibbett Sports owner plans to close 175 underperforming stores in major North American reorganization
foxbusiness.com · Jun 8, 2026
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How The JD Sports Fashion (LSE:JD.) Investment Narrative Is Evolving Without New Analyst Commentary
Yahoo! Finance: JDDSF News · Jun 8, 2026
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JD Sports Fashion's (LON:JD.) Soft Earnings Are Actually Better Than They Appear
Yahoo! Finance: JDDSF News · May 15, 2026
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Mike Ashley, Puma’s Newest Investor, Admits to Helping Take Down Former JD Sports Chair Peter Cowgill
Yahoo! Finance: JDDSF News · May 11, 2026
JDDSF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for JDDSF.
Price Targets
Wall Street price target analysis for JDDSF.
JDDSF MoonshotScore
What does this score mean?
The MoonshotScore rates JDDSF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
Hibbett Sports owner plans to close 175 underperforming stores in major North American reorganization
How The JD Sports Fashion (LSE:JD.) Investment Narrative Is Evolving Without New Analyst Commentary
JD Sports Fashion's (LON:JD.) Soft Earnings Are Actually Better Than They Appear
Mike Ashley, Puma’s Newest Investor, Admits to Helping Take Down Former JD Sports Chair Peter Cowgill
Leadership: Régis Andre Schultz
CEO
Régis Andre Schultz is the CEO of JD Sports Fashion plc, overseeing a workforce of 79,717 employees. Information regarding his detailed career history, education, and previous roles is not available in the provided data. However, as CEO, he is responsible for the overall strategic direction and operational performance of the company, guiding its growth and expansion in the competitive sports fashion retail market.
Track Record: Due to the limited information available, it is not possible to assess Régis Andre Schultz's specific achievements, strategic decisions, or company milestones under his leadership. His performance as CEO will be reflected in the company's financial results, market share, and brand reputation over time.
JDDSF OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that JDDSF may not meet the minimum financial or reporting standards required for higher tiers like OTCQX or OTCQB. Companies in this tier may have limited financial disclosure or may not be current in their reporting obligations. Investing in OTC Other stocks carries higher risks due to the lack of regulatory oversight and transparency compared to stocks listed on major exchanges like the NYSE or NASDAQ. Investors should exercise caution and conduct thorough due diligence before investing in JDDSF.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure
- Low trading volume and liquidity
- Higher price volatility
- Lack of regulatory oversight
- Potential for fraud or manipulation
- Verify the company's financial statements and reporting status.
- Assess the company's management team and track record.
- Research the company's business model and competitive landscape.
- Evaluate the company's risk factors and potential liabilities.
- Monitor trading volume and price volatility.
- Consult with a financial advisor.
- Understand the risks associated with OTC investing.
- Established operating history in the sports fashion retail market.
- Global presence with a network of stores and online platforms.
- Subsidiary of Pentland Group Limited.
- Operates under well-known brands such as JD, Size?, and Footpatrol.
What Investors Ask About JD Sports Fashion plc (JDDSF) — Consumer Cyclical
What does JD Sports Fashion plc do?
JD Sports Fashion plc is a global retailer specializing in sports fashion and outdoor apparel, footwear, and accessories. The company operates a network of over 3,400 stores and online platforms, offering a diverse portfolio of branded products. Its business model focuses on providing customers with the latest trends in sports and fashion, catering to a wide range of customer segments, including kids, women, and men. The company generates revenue through the sale of its products and the licensing of its fashion brands.
What are the main risks for JDDSF?
JD Sports Fashion plc faces several risks, including economic downturns that could impact consumer spending, changing consumer preferences and fashion trends, and intense competition from other retailers. Supply chain disruptions could also affect the company's ability to source products and manage costs. Additionally, as an OTC-traded stock, JDDSF is subject to risks such as limited financial disclosure, low trading volume, and higher price volatility. Investors should carefully consider these risks before investing in JDDSF.
What are the key factors to evaluate for JDDSF?
JD Sports Fashion plc (JDDSF) holds an AI score of 50/100 (moderate). P/E: 9.8x vs the S&P 500's ~20-25x. Not financial advice.
How frequently does JDDSF data refresh on this page?
JDDSF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven JDDSF's recent stock price performance?
JD Sports Fashion plc (JDDSF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition and reputation. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider JDDSF overvalued or undervalued right now?
JD Sports Fashion plc (JDDSF) trades at 9.8x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying JDDSF?
Before investing in JD Sports Fashion plc (JDDSF), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Why might investors consider adding JDDSF to a portfolio?
Key strength of JD Sports Fashion plc (JDDSF): Strong brand recognition and reputation. Weigh rewards against risks and diversify. Not financial advice.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited information available on CEO's background and track record.
- AI analysis pending for JDDSF.