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Localiza Rent a Car S.A. (LZRFY)

$7.45 +$0.24 (+3.27%) |CouncilHOLD · 49 · C
Bottom line: HOLD — our Council read (49/100) and AI Score (49/100) broadly agree.
MCap: $7.86B| P/E Ratio: 20.1| Vol: 2.3K|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Localiza Rent a Car S.A. (LZRFY) trades at $7.45 with AI Score 49/100 (Grade C). Localiza Rent a Car S. A. is a leading car rental company based in Brazil, offering a range of services including car rentals, franchising, and fleet management. Market cap: $7.86B, Sector: Industrials.

Price live · AI analysis from Mar 18, 2026
Localiza Rent a Car S.A. is a leading car rental company based in Brazil, offering a range of services including car rentals, franchising, and fleet management. With a significant presence in both Brazil and internationally, Localiza caters to individuals, legal entities, and corporations.

Analyst Coverage for LZRFY: LZRFY does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates LZRFY against Industrials peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
HOLD 49/100 · C

LZRFY: the 1 perspectives are evenly split.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

Localiza Rent a Car S.A. (LZRFY) Industrial Operations Profile

CEOBruno Sebastian Lasansky
Employees22134
HeadquartersBelo Horizonte, BR
IPO Year2012

Localiza Rent a Car S.A., a Brazilian car rental leader, operates a large fleet across Brazil and internationally. The company distinguishes itself through diverse services, including car rentals, franchising, and fleet management, serving individuals, businesses, and corporations with a focus on the Brazilian market and expansion opportunities.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Mar 18, 2026

What Is the Investment Thesis for LZRFY?

Localiza Rent a Car S.A. presents a compelling investment case based on its established market position in Brazil, diversified service offerings, and potential for growth in the rental and leasing sector. With a market capitalization of $7.86B and a P/E ratio of 20.1, Localiza demonstrates financial stability and profitability. The company's dividend yield of 4.47% offers an attractive income stream for investors. Key catalysts include expansion of its fleet and strategic partnerships to enhance its service offerings. Potential risks include economic fluctuations in Brazil and increased competition in the car rental market. Investors should monitor the company's ability to maintain its market share and adapt to changing consumer preferences.

Based on FMP financials and quantitative analysis

LZRFY Key Highlights

  • Market Cap of $7.86B indicates a strong market valuation.
  • P/E Ratio of 20.1 suggests a reasonable valuation relative to earnings.
  • Profit Margin of 4.5% reflects the company's ability to generate profit from its revenue.
  • Gross Margin of 26.5% demonstrates the efficiency of its core operations.
  • Dividend Yield of 4.47% provides an attractive income stream for investors.

Who Are LZRFY's Competitors?

LZRFY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
AIPUF Airports of Thailand Public Company Limited $1.58 +0.00% $22.57B 52
DNPLY Dai Nippon Printing Co., Ltd. $9.16 +4.93% $7.90B 49
FPRUF Fraport AG $84.91 +0.00% $7.85B 52
FPRUY Fraport AG $38.80 +0.00% $7.18B 46
MPU Mega Matrix Corp. $0.31 +1.89% $14.01M 64
HRI Herc Holdings Inc. $134.91 -3.79% $4.51B 59
FTAI FTAI Aviation Ltd. $248.06 -5.26% $25.45B 59
EQPT EquipmentShare.com Inc. $19.19 -2.84% $4.84B 56

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are LZRFY's Key Strengths?

  • Strong brand recognition in Brazil
  • Extensive network of rental locations
  • Large and diverse fleet of vehicles
  • Diversified service offerings

What Are LZRFY's Weaknesses?

  • Concentration in the Brazilian market
  • Exposure to economic fluctuations in Brazil
  • Dependence on tourism and business travel
  • Potential for increased competition

What Could Drive LZRFY Stock Higher?

  • Expansion of the electric vehicle rental fleet to cater to growing demand for sustainable transportation.
  • Strategic partnerships with airlines and hotels to enhance service offerings and attract new customers.
  • Investment in technology and digital platforms to improve customer experience and streamline operations.

What Are the Key Risks for LZRFY?

  • Financial-distress signal — its Altman Z-Score of 1.29 sits in the distress zone (elevated bankruptcy risk).
  • Economic downturns in Brazil could negatively impact demand for car rental services.
  • Increased competition from established players and new entrants could erode market share.
  • Fluctuations in fuel prices could increase operating costs and reduce profitability.

What Are the Growth Opportunities for LZRFY?

  • Expansion of Fleet and Geographic Reach: Localiza can further expand its fleet and geographic presence to capture a larger share of the car rental market. Investing in new vehicles and establishing rental agencies in underserved areas can drive revenue growth. The global car rental market is projected to reach $131.05 billion by 2029, presenting significant opportunities for expansion. This expansion could be realized within the next 3-5 years.
  • Strategic Partnerships and Alliances: Forming strategic partnerships with airlines, hotels, and other travel-related businesses can enhance Localiza's service offerings and attract new customers. Collaborating with technology companies to develop innovative mobility solutions can also provide a competitive edge. These partnerships can be established within the next 1-2 years.
  • Focus on Corporate Clients: Targeting corporate clients with tailored car rental solutions can generate recurring revenue and increase customer loyalty. Offering customized rental packages and dedicated account management services can attract businesses seeking efficient transportation solutions. The corporate travel market is a significant source of revenue for car rental companies, and Localiza can capitalize on this opportunity within the next 2-3 years.
  • Leveraging Technology and Digital Platforms: Investing in technology and digital platforms can improve the customer experience and streamline operations. Developing a user-friendly mobile app and online booking platform can enhance customer convenience and drive online sales. Implementing data analytics tools can optimize fleet management and pricing strategies. These technological advancements can be implemented within the next 1-2 years.
  • Expansion into Electric Vehicle Rentals: As the demand for electric vehicles (EVs) grows, Localiza can expand its fleet to include EVs and cater to environmentally conscious customers. Offering EV rental options can attract a new segment of customers and enhance the company's brand image. The global EV market is projected to reach $802.81 billion by 2027, presenting a significant opportunity for Localiza to capitalize on the growing demand for sustainable transportation solutions. This expansion can be phased in over the next 3-5 years.

What Opportunities Does LZRFY Have?

  • Expansion into new geographic markets
  • Strategic partnerships with travel-related businesses
  • Adoption of electric vehicles
  • Development of innovative mobility solutions

What Threats Does LZRFY Face?

  • Economic downturns in Brazil
  • Increased competition from established players and new entrants
  • Fluctuations in fuel prices
  • Changes in consumer preferences

What Are LZRFY's Competitive Advantages?

  • Established brand recognition in the Brazilian car rental market.
  • Extensive network of rental agencies across Brazil and internationally.
  • Large and diverse fleet of vehicles.
  • Diversified service offerings beyond car rentals.

What Does LZRFY Do?

Founded in 1973 and headquartered in Belo Horizonte, Brazil, Localiza Rent a Car S.A. has grown to become a prominent player in the car rental industry. The company's core business revolves around car rental services, catering to a diverse clientele that includes individuals, legal entities, and corporations. Beyond its primary car rental operations, Localiza also engages in franchising activities, expanding its brand presence through partnerships. The company further diversifies its revenue streams through the sale of decommissioned cars from its rental fleet, providing car parking services, and managing car-related claims for insurance companies. As of December 31, 2021, Localiza operated a substantial fleet of 273,233 cars and maintained a network of 620 car rental agencies spread across Brazil and various international locations. This extensive infrastructure enables Localiza to serve a broad geographic market and meet the diverse transportation needs of its customer base. Localiza's commitment to providing comprehensive transportation solutions has solidified its position as a key player in the rental and leasing services sector.

What Products and Services Does LZRFY Offer?

  • Rents cars to individuals for personal use.
  • Provides car rental services to legal entities and corporations for business purposes.
  • Engages in franchising activities, expanding its brand presence through partnerships.
  • Sells decommissioned cars from its rental fleet.
  • Offers car parking services.
  • Manages car-related claims for insurance companies.

How Does LZRFY Make Money?

  • Generates revenue through car rental fees.
  • Earns income from franchising agreements.
  • Profits from the sale of used vehicles.
  • Provides parking services for additional revenue.

What Industry Does LZRFY Operate In?

Localiza Rent a Car S.A. operates within the rental and leasing services industry, which is influenced by factors such as tourism, business travel, and economic conditions. The industry is characterized by intense competition among established players and the emergence of new entrants offering innovative mobility solutions. Localiza's extensive fleet and network of rental agencies provide a competitive advantage, allowing it to cater to a wide range of customer needs. The company's focus on the Brazilian market positions it to capitalize on the country's growing economy and increasing demand for car rental services.

Who Are LZRFY's Key Customers?

  • Individuals seeking transportation for leisure or personal use.
  • Businesses requiring rental cars for employees or operations.
  • Corporations needing fleet management solutions.
  • Insurance companies utilizing claims management services.
AI Confidence: 71% Updated: Mar 18, 2026

FY2026 estForward Outlook

Wall Street analysts project Localiza Rent a Car S.A. revenue of about $50.00B for fiscal 2026, with EPS near $4.40. The estimate reflects 7 contributing analysts.

ROE 9%Key Financial Metrics

Return on equity for Localiza Rent a Car S.A. stands at 8.8%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 2.6%, showing how much profit it generates from its asset base. LZRFY trades at a trailing price-to-earnings ratio of 20.14, below the Industrials sector average of ~30x. Its free cash flow yield is 7.1%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.23 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 5.0%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 6/9Financial Health

Localiza Rent a Car S.A.'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 1.29 places it in the distress zone, a signal of elevated financial risk.

LZRFY Valuation & Market Position

With a $7.86B market cap, Localiza Rent a Car S.A. sits in the mid-cap segment of the market. Relative to its peer group, LZRFY's quantitative score of 49/100 is roughly in line with the peer average of 53/100.

LZRFY Financials

Fundamental Snapshot

Revenue Growth (FY)
+9.9%
Net Income Growth (FY)
+1.4%
EPS Growth (FY)
+2.3%
Free Cash Flow Growth (FY)
+437.1%
P/E (TTM)
20.0
Return on Equity (TTM)
+8.8%
Current Ratio
1.2
EV/EBITDA (TTM)
6.1

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Strong brand recognition in Brazil
  • Extensive network of rental locations
  • Large and diverse fleet of vehicles
  • Diversified service offerings

Bear Case

  • Concentration in the Brazilian market
  • Exposure to economic fluctuations in Brazil
  • Dependence on tourism and business travel
  • Potential for increased competition

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026

LZRFY Latest News

LZRFY Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for LZRFY.

Price Targets

Wall Street price target analysis for LZRFY.

LZRFY MoonshotScore

49/100

What does this score mean?

The MoonshotScore rates LZRFY's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Bruno Sebastian Lasansky

Unknown

Information about Bruno Sebastian Lasansky's background is not available in the provided data. His career history, education, and previous roles are currently unknown. Further research would be required to provide a comprehensive profile of his professional experience.

Track Record: Information about Bruno Sebastian Lasansky's track record is not available in the provided data. Key achievements, strategic decisions, and company milestones under his leadership are currently unknown. Further research would be required to assess his performance as CEO.

Localiza Rent a Car S.A. ADR Information Unsponsored

An American Depositary Receipt (ADR) is a certificate representing shares of a foreign company trading on U.S. stock exchanges. LZRFY functions as a Level 1 ADR, meaning it trades over-the-counter (OTC) without needing to meet the strict listing requirements of exchanges like the NYSE or NASDAQ. This allows U.S. investors to invest in Localiza Rent a Car S.A. more easily.

  • Home Market Ticker: LZRF - Brazil
  • ADR Level: 1
  • ADR Ratio: 1:1
  • Home Market Ticker: LZRF
Currency Risk: As an ADR, LZRFY is subject to currency risk. The value of the ADR can fluctuate based on changes in the exchange rate between the U.S. dollar and the Brazilian Real. If the Real depreciates against the dollar, the value of LZRFY may decrease for U.S. investors, even if the underlying stock price in Brazil remains the same.
Tax Implications: Dividends paid on LZRFY may be subject to foreign dividend withholding tax in Brazil. The standard withholding tax rate is unknown. However, a tax treaty between the U.S. and Brazil may reduce the withholding tax rate for eligible U.S. investors. Investors should consult with a tax advisor to determine the specific tax implications of owning LZRFY.
Trading Hours: The Brazilian stock market operates on different hours than U.S. markets. This means that there may be periods when the underlying LZRF stock is trading in Brazil, but the LZRFY ADR is not trading in the U.S. This can create opportunities for arbitrage, but it can also lead to price discrepancies between the two markets.

LZRFY OTC Market Information

LZRFY trades on the OTC Other tier, which represents the lowest tier of the OTC market. Companies on this tier typically have limited reporting requirements and may not be subject to the same level of scrutiny as companies listed on major exchanges like the NYSE or NASDAQ. Investing in companies on the OTC Other tier carries a higher degree of risk due to the lack of transparency and regulatory oversight.

  • OTC Tier: OTC Other
  • Disclosure Status: Unknown
Liquidity: As an OTC stock, LZRFY may experience lower trading volumes and wider bid-ask spreads compared to stocks listed on major exchanges. This can make it more difficult to buy or sell shares quickly and at a favorable price. Investors should be aware of the potential for illiquidity and price volatility when trading LZRFY.
OTC Risk Factors:
  • Limited financial disclosure
  • Lower trading volume and liquidity
  • Wider bid-ask spreads
  • Potential for price volatility
  • Higher risk of fraud or manipulation
Due Diligence Checklist:
  • Verify the company's registration and legal status.
  • Obtain and review available financial reports.
  • Research the company's management team and track record.
  • Assess the company's business model and competitive landscape.
  • Evaluate the company's risk factors and potential liabilities.
  • Consult with a financial advisor.
  • Understand the risks associated with OTC investing.
Legitimacy Signals:
  • Established business operations in Brazil
  • Presence of a recognizable brand
  • Availability of some financial information
  • Operation of a substantial fleet of vehicles
  • History of serving diverse customer segments

What Investors Ask About Localiza Rent a Car S.A. (LZRFY) — Industrials

What does Localiza Rent a Car S.A. do?

Localiza Rent a Car S.A. is a leading car rental company in Brazil, offering a range of services including car rentals, franchising, and fleet management. The company operates a large fleet of vehicles and serves a diverse customer base, including individuals, legal entities, and corporations. In addition to its core car rental business, Localiza also sells decommissioned cars, provides car parking services, and manages car-related claims for insurance companies, diversifying its revenue streams and solidifying its market position.

What are the main risks for LZRFY?

LZRFY faces several risks, including economic fluctuations in Brazil, which could impact demand for car rentals. Increased competition from both established players and new entrants in the car rental market could erode market share and profitability. Fluctuations in fuel prices can also increase operating costs. Additionally, changes in consumer preferences and the adoption of alternative transportation options could pose a threat to the company's long-term growth prospects. Currency risk also exists for US based investors.

What are the key factors to evaluate for LZRFY?

Localiza Rent a Car S.A. (LZRFY) holds an AI score of 49/100 (low). P/E: 20.1x vs the S&P 500's ~20-25x. Not financial advice.

How frequently does LZRFY data refresh on this page?

LZRFY prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven LZRFY's recent stock price performance?

Localiza Rent a Car S.A. (LZRFY) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition in Brazil. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider LZRFY overvalued or undervalued right now?

Localiza Rent a Car S.A. (LZRFY) trades at 20.1x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying LZRFY?

Before investing in Localiza Rent a Car S.A. (LZRFY), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Why might investors consider adding LZRFY to a portfolio?

Key strength of Localiza Rent a Car S.A. (LZRFY): Strong brand recognition in Brazil. Weigh rewards against risks and diversify. Not financial advice.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • AI analysis is pending, limiting the depth of insights.
  • OTC market data may have limited reliability.
Data Sources

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