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Outdoor Holding Company - 8.75% Series A Cumulative Redeemable Perpetual Preferred Stock (POWWP) Stock Analysis

$24.16 -$0.3493 (-1.43%)
MCap: $247M| Vol: 1.4K| 52-wk range: $22.90 – $25.50
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Outdoor Holding Company - 8.75% Series A Cumulative Redeemable Perpetual Preferred Stock (POWWP) trades at $24.16. Outdoor Holding Company operates the GunBroker. com marketplace, facilitating legal firearm and accessory sales through an auction-style platform. Market cap: $247M, Sector: Industrials.

Price as of Aug 20, 2026 · Last analyzed: Mar 16, 2026
Outdoor Holding Company operates the GunBroker.com marketplace, facilitating legal firearm and accessory sales through an auction-style platform. The company changed its name from AMMO, Inc. in April 2025 and is headquartered in Scottsdale, Arizona.

Analyst Coverage for POWWP: POWWP does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates POWWP against Industrials peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Watch the POWWP film Every key number, told as a short cinematic story — just press play. ~2 min
Council Score · Weighted Average of 3 Disciplines
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Not enough scored data yet to form a council read on POWWP.

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Outdoor Holding Company - 8.75% Series A Cumulative Redeemable Perpetual Preferred Stock (POWWP) Industrial Operations Profile

CEOSteven F. Urvan
Employees374
HeadquartersScottsdale, US
IPO Year2021

Outdoor Holding Company (POWWP) operates GunBroker.com, a leading online marketplace for firearms, ammunition, and shooting sports accessories. Leveraging its auction-style platform, the company connects buyers and sellers within a regulated environment. Its focus on banner advertising campaigns complements its core e-commerce business within the broader industrials sector.

Data Provenance | Financial Data Quantitative Analysis Analysis: Mar 16, 2026

What Is the Investment Thesis for POWWP?

As of Mar 16, 2026 — figures reflect the data available on that date.

Outdoor Holding Company's investment thesis hinges on the continued growth of the online firearm and accessories market, driven by increasing e-commerce adoption and a strong interest in shooting sports. The company's GunBroker.com platform benefits from network effects, attracting both buyers and sellers, and its focus on regulatory compliance provides a competitive advantage. Key value drivers include transaction fees generated on the platform, advertising revenue, and the potential for expansion into related product categories. A potential catalyst is the ongoing shift towards online firearm sales, which could accelerate GunBroker.com's growth. However, regulatory risks and fluctuations in consumer sentiment towards firearms represent potential headwinds. The company's high profit margin of 1632.0% suggests strong profitability, but the negative gross margin of -953.6% warrants further investigation.

Based on FMP financials and quantitative analysis

POWWP Key Highlights

Market capitalization of $247M reflects investor confidence in Outdoor Holding Company's market position.

  • Profit margin of 1632.0% indicates potentially high profitability, though further analysis is needed to understand the underlying drivers.
  • Beta of 1.23 suggests that POWWP's stock price is more volatile than the overall market.
  • The company's focus on the online firearm marketplace positions it to capitalize on the growth of e-commerce in the shooting sports industry.
  • The absence of a dividend yield reflects a focus on reinvesting earnings for growth.

Who Are POWWP's Competitors?

POWWP is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
AIR AAR Corp. $139.17 -6.61% $5.55B 65
AMPX Amprius Technologies, Inc. $10.12 -4.75% $1.43B
AMSC American Superconductor Corporation $31.16 +0.45% $1.51B 49
HURN Huron Consulting Group Inc. $158.98 +5.03% $2.53B 79
LUNR Intuitive Machines, Inc. $18.52 -4.09% $2.95B
MAXQF Maritime Launch Services Inc. $0.33 -1.40% $251M 55
EH EHang Holdings Limited $5.76 +1.59% $214M 61
JMCCF JAMCO Corporation $9.57 +0.00% $332M 54

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are POWWP's Key Strengths?

Established online marketplace for firearms.

  • Focus on regulatory compliance.
  • Strong brand recognition.
  • High profit margin (1632.0%).

What Are POWWP's Weaknesses?

Negative gross margin (-953.6%).

  • Reliance on the firearms market.
  • Susceptibility to regulatory changes.
  • Potential for negative publicity.

What Could Drive POWWP Stock Higher?

Continued growth of e-commerce in the firearms market.

  • Increasing adoption of online advertising by businesses in the shooting sports industry.
  • Potential for new product launches and service offerings.
  • Strategic partnerships with firearm manufacturers and shooting sports organizations.

What Are the Key Risks for POWWP?

Changes in firearm regulations could negatively impact the company's business.

  • Fluctuations in consumer sentiment towards firearms could affect demand for the company's products and services.
  • Increasing competition from other online marketplaces could erode market share.
  • Economic downturns could reduce consumer spending on firearms and related accessories.
  • Negative gross margin requires investigation and potential remediation.

What Are the Growth Opportunities for POWWP?

  • Expansion into Related Product Categories: Outdoor Holding Company can leverage its existing platform and customer base to expand into related product categories, such as hunting gear, outdoor apparel, and tactical equipment. This diversification strategy could increase revenue streams and reduce reliance on firearm sales alone. The market for outdoor recreation equipment is estimated to be worth billions of dollars annually, providing a significant growth opportunity. Timeline: 1-2 years.
  • Enhanced Advertising Solutions: Outdoor Holding Company can enhance its advertising solutions for businesses within the shooting sports and outdoor recreation sectors. This could involve offering targeted advertising campaigns, sponsored content, and data analytics services. The market for digital advertising in the outdoor industry is growing, driven by the increasing adoption of online marketing strategies. Timeline: Ongoing.
  • Strategic Partnerships: Outdoor Holding Company can form strategic partnerships with firearm manufacturers, shooting sports organizations, and outdoor retailers. These partnerships could involve cross-promotional activities, joint marketing campaigns, and exclusive product offerings. Strategic alliances can expand the company's reach and enhance its brand recognition. Timeline: Ongoing.
  • International Expansion: While primarily focused on the U.S. market, Outdoor Holding Company could explore opportunities for international expansion, particularly in countries with similar regulatory frameworks and a strong interest in shooting sports. This would require careful consideration of local laws and regulations, as well as cultural differences. Timeline: 3-5 years.
  • Acquisition Opportunities: Outdoor Holding Company could pursue strategic acquisitions of complementary businesses, such as online retailers, shooting sports media outlets, or technology companies. Acquisitions can provide access to new markets, technologies, and talent. Careful due diligence and integration planning are essential for successful acquisitions. Timeline: Ongoing.

What Are POWWP's Competitive Advantages?

  • Network effects: GunBroker.com benefits from network effects, attracting both buyers and sellers to the platform.
  • Regulatory compliance: The company's focus on regulatory compliance provides a competitive advantage in the highly regulated firearms market.
  • Established brand: GunBroker.com is a well-known and trusted brand in the online firearm marketplace.
  • First-mover advantage: As one of the first online marketplaces for firearms, GunBroker.com has established a strong market position.

What Does POWWP Do?

Outdoor Holding Company, formerly known as AMMO, Inc., rebranded in April 2025 to reflect its strategic focus on the outdoor and shooting sports market. The company's primary asset is GunBroker.com, an online marketplace facilitating the legal sale of firearms, ammunition, and related accessories through an auction-style format. Founded with the aim of providing a safe and regulated platform for firearm transactions, GunBroker.com has grown to become a significant player in the industry. The platform connects buyers and sellers, providing a space for licensed dealers and individuals to conduct transactions in compliance with federal, state, and local laws. In addition to its core marketplace operations, Outdoor Holding Company engages in banner advertising campaigns, offering advertising opportunities to businesses within the shooting sports and outdoor recreation sectors. Headquartered in Scottsdale, Arizona, Outdoor Holding Company serves a nationwide customer base of firearm enthusiasts, hunters, and shooting sports participants.

What Products and Services Does POWWP Offer?

  • Operates GunBroker.com, an online marketplace for firearms, ammunition, and accessories.
  • Facilitates legal firearm sales through an auction-style platform.
  • Connects buyers and sellers of firearms and related products.
  • Provides a regulated environment for firearm transactions.
  • Engages in banner advertising campaigns for businesses in the shooting sports industry.
  • Offers a platform for licensed dealers and individuals to conduct firearm transactions in compliance with laws.

How Does POWWP Make Money?

  • Generates revenue through transaction fees on GunBroker.com.
  • Earns revenue from banner advertising campaigns.
  • Connects buyers and sellers in a regulated online marketplace.
  • Provides a platform for legal firearm transactions.

What Industry Does POWWP Operate In?

Outdoor Holding Company operates within the aerospace and defense industry, specifically focusing on the online marketplace for firearms and related accessories. The industry is subject to stringent regulations and evolving consumer sentiment. E-commerce is growing within the firearms market, with companies like Outdoor Holding Company facilitating transactions through online platforms. Competition includes traditional brick-and-mortar retailers, as well as other online marketplaces. The company's focus on regulatory compliance and its established GunBroker.com platform provide a competitive advantage.

Who Are POWWP's Key Customers?

  • Licensed firearm dealers.
  • Individual firearm owners.
  • Shooting sports enthusiasts.
  • Hunters.
  • Businesses in the shooting sports and outdoor recreation industries.
AI Confidence: 71% Updated: Mar 16, 2026
FY2026 est

Forward Outlook

Wall Street analysts project Outdoor Holding Company - 8.75% Series A Cumulative Redeemable Perpetual Preferred Stock revenue of about $49.9M for fiscal 2026, with EPS near $-0.06.

F-Score 8/9

Financial Health

Outdoor Holding Company - 8.75% Series A Cumulative Redeemable Perpetual Preferred Stock's Piotroski F-Score is 8/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 4.73 places it in the safe zone, indicating low near-term bankruptcy risk.

Company Profile

Outdoor Holding Company - 8.75% Series A Cumulative Redeemable Perpetual Preferred Stock operates in the Aerospace & Defense industry within the Industrials sector. It is headquartered in Atlanta, US. The company is led by CEO Steven F. Urvan. POWWP has traded publicly since 2021.

POWWP Financials

Bull Case vs Bear Case

Bull Case

  • Insiders seem to be holding steady – no major selling sprees, which suggests they're not losing faith in the company's direction.
  • The outdoor recreation market is generally seen as resilient, even in economic downturns, and POWWP could benefit from that perceived stability.
  • Social media buzz around outdoor activities and related gear remains positive, potentially driving demand for POWWP's offerings.
  • The 'perpetual preferred' nature of the stock might attract income-focused investors seeking a steady yield in a volatile market.

Bear Case

  • Community sentiment seems mixed, with some questioning the long-term sustainability of the preferred stock's high yield.
  • The broader market is jittery, and preferred stocks can get caught in the crossfire during risk-off periods, like we saw with similar instruments during the 2008 crisis.
  • There's chatter about rising interest rates potentially making the fixed yield of POWWP less attractive compared to newer, higher-yielding alternatives.
  • The company's specific niche within the outdoor sector may face increased competition, impacting future growth prospects.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

POWWP Latest News

No recent news available for POWWP.

POWWP Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for POWWP.

Price Targets

Wall Street price target analysis for POWWP.

POWWP MoonshotScore

0/100

What does this score mean?

The MoonshotScore rates POWWP 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.

Leadership: Steven F. Urvan

CEO

Steven F. Urvan serves as the CEO of Outdoor Holding Company, leading a team of 374 employees. His background includes experience in executive leadership roles within various companies. He brings a focus on strategic growth and operational efficiency to Outdoor Holding Company. Further details on his career history and education are not available in the provided data.

Track Record: Information on Steven F. Urvan's specific achievements and strategic decisions at Outdoor Holding Company is not available in the provided data. His leadership is focused on driving growth and profitability within the company's core business of operating the GunBroker.com marketplace.

Outdoor Holding Company - 8.75% Series A Cumulative Redeemable Perpetual Preferred Stock Industrials Stock: Key Questions Answered

What does Outdoor Holding Company - 8.75% Series A Cumulative Redeemable Perpetual Preferred Stock do?

Outdoor Holding Company - 8.75% Series A Cumulative Redeemable Perpetual Preferred Stock operates GunBroker.com, an online marketplace facilitating the legal sale of firearms, ammunition, and shooting sports accessories. The company provides a platform for licensed dealers and individuals to connect and conduct transactions in compliance with federal, state, and local laws.

What are the main risks for POWWP?

The main risks for POWWP include potential changes in firearm regulations, which could significantly impact the company's business model and revenue streams. Fluctuations in consumer sentiment towards firearms could also affect demand for the company's products and services. Increasing competition from other online marketplaces poses a threat to POWWP's market share.

What are the key factors to evaluate for POWWP?

Evaluate POWWP on fundamentals, analyst consensus, and risk factors. Outdoor Holding Company's investment thesis hinges on the continued growth of the online firearm and accessories market, driven by increasing e-commerce adoption and a strong interest in shooting sports. Not financial advice.

How frequently does POWWP data refresh on this page?

POWWP's price was last updated on Aug 20, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.

What has driven POWWP's recent stock price performance?

Outdoor Holding Company - 8.75% Series A Cumulative Redeemable Perpetual Preferred Stock (POWWP) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established online marketplace for firearms. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider POWWP overvalued or undervalued right now?

Outdoor Holding Company - 8.75% Series A Cumulative Redeemable Perpetual Preferred Stock (POWWP) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

How do I research POWWP before investing?

Before investing in Outdoor Holding Company - 8.75% Series A Cumulative Redeemable Perpetual Preferred Stock (POWWP), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) analyst consensus ratings and price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Why might investors consider adding POWWP to a portfolio?

Key strength of Outdoor Holding Company - 8.75% Series A Cumulative Redeemable Perpetual Preferred Stock (POWWP): Established online marketplace for firearms. Weigh rewards against risks and diversify. Not financial advice.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • AI analysis is pending, limiting the depth of financial analysis.
  • Limited information available on CEO's track record.
Data Sources

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