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Pernod Ricard S.A. (PRNDY)

$14.71 +$0.05 (+0.34%) |HOLD · 47 · C
MCap: $18.52B| Vol: 4.8K|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Pernod Ricard S.A. (PRNDY) trades at $14.71 with AI Score 47/100 (Grade C). Pernod Ricard SA is a global leader in the wines and spirits industry, offering a diverse portfolio of premium brands. Market cap: $18.52B, Sector: Consumer defensive.

Last analyzed: Mar 18, 2026
Pernod Ricard SA is a global leader in the wines and spirits industry, offering a diverse portfolio of premium brands. With a history dating back to 1805, the company has established a strong presence in key markets worldwide.

Analyst Coverage for PRNDY: PRNDY does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates PRNDY against Consumer Defensive peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
HOLD 47/100 · C

PRNDY: the 1 perspectives are evenly split.

Council Score · 8 perspectives · See tabs for details →

Pernod Ricard S.A. (PRNDY) Consumer Business Overview

CEOAlexandre Ricard
Employees19557
HeadquartersParis, FR
IPO Year2009

Pernod Ricard SA, a global wines and spirits company, boasts a diverse portfolio of premium brands and a significant global presence. With a focus on innovation and sustainability, the company navigates the competitive beverage market while delivering shareholder value through consistent dividend payouts and strategic brand management.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Mar 18, 2026

What Is the Investment Thesis for PRNDY?

Pernod Ricard presents a compelling investment case based on its strong brand portfolio, global reach, and consistent financial performance. The company's diversified portfolio of premium wines and spirits caters to a wide range of consumer preferences, providing resilience against economic fluctuations. With a P/E ratio of 12.20 and a dividend yield of 6.87%, Pernod Ricard offers a blend of value and income. Growth catalysts include expansion in emerging markets, innovation in product offerings, and strategic acquisitions. However, investors may want to evaluate potential risks such as currency fluctuations and changing consumer preferences. The company's commitment to sustainability and responsible drinking also aligns with evolving consumer values, potentially enhancing its long-term brand equity.

Based on FMP financials and quantitative analysis

PRNDY Key Highlights

  • Market capitalization of $19.78 billion reflects Pernod Ricard's significant presence in the global wines and spirits market.
  • P/E ratio of 12.20 suggests a reasonable valuation compared to industry peers.
  • Profit margin of 14.1% indicates efficient operations and strong brand pricing power.
  • Gross margin of 58.4% highlights the premium nature of Pernod Ricard's product portfolio.
  • Dividend yield of 6.87% provides an attractive income stream for investors.

Who Are PRNDY's Competitors?

PRNDY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
ASBFF Associated British Foods plc $25.14 -2.42% $17.59B 51
ASBFY Associated British Foods plc $26.30 -0.07% $18.41B 39
ASBRF Asahi Group Holdings, Ltd. $9.75 +6.32% $14.26B 48
BDRFF Beiersdorf AG $82.62 +1.90% $18.05B 43
BDRFY Beiersdorf AG $16.30 +0.06% $17.81B 46
DSTZF Distell Group Holdings Limited $8.00 +0.00% $1.76B 54
REMYY Rémy Cointreau S.A. $4.99 -0.83% $261.06M 52
CRBBF Corby Spirit and Wine Limited $10.15 +0.10% $288.96M 51

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are PRNDY's Key Strengths?

  • Strong brand portfolio with premium brands.
  • Global distribution network.
  • Experienced management team.
  • Commitment to sustainability.

What Are PRNDY's Weaknesses?

  • Exposure to currency fluctuations.
  • Dependence on key markets.
  • Potential for brand cannibalization.
  • Vulnerability to changing consumer preferences.

What Could Drive PRNDY Stock Higher?

  • Expansion into new and emerging markets, particularly in Asia and Africa, is expected to drive revenue growth.
  • Innovation in product offerings, including the development of new flavors and formats, can attract new consumers and increase brand loyalty.
  • Potential strategic acquisitions to expand the company's brand portfolio and geographic reach by Q4 2026.
  • Digital transformation initiatives to enhance marketing efforts and improve supply chain efficiency.
  • Sustainability initiatives to strengthen brand reputation and attract environmentally conscious consumers.

What Are the Key Risks for PRNDY?

  • Currency fluctuations can negatively impact revenue and earnings.
  • Increased competition from other players in the wines and spirits industry.
  • Regulatory changes, such as increased taxes or restrictions on advertising, can impact sales.
  • Economic downturns can reduce consumer spending on premium wines and spirits.
  • Changing consumer preferences can impact demand for certain brands and products.

What Are the Growth Opportunities for PRNDY?

  • Expansion in Emerging Markets: Pernod Ricard has significant growth potential in emerging markets such as Asia and Africa, where rising disposable incomes and changing consumer lifestyles are driving demand for premium wines and spirits. The company can leverage its existing distribution networks and brand equity to capture a larger share of these markets. This expansion could contribute significantly to revenue growth over the next 3-5 years, with the emerging markets wine and spirits market projected to reach $500 billion by 2030.
  • Innovation in Product Offerings: Pernod Ricard can drive growth through continuous innovation in its product offerings, including the development of new flavors, formats, and packaging. The company can also capitalize on the growing trend of low- and no-alcohol beverages by introducing innovative products in this category. Successful product launches can attract new consumers and increase brand loyalty, contributing to revenue growth and market share gains. The global non-alcoholic beverage market is expected to reach $1.6 trillion by 2028.
  • Strategic Acquisitions: Pernod Ricard has a history of successful acquisitions, and the company can continue to pursue strategic acquisitions to expand its brand portfolio and geographic reach. Acquisitions can provide access to new markets, technologies, and distribution channels, accelerating growth and enhancing shareholder value. The company can target smaller, high-growth brands in emerging markets or complementary categories. The global M&A market in the alcoholic beverage industry is expected to remain active, with deal values potentially exceeding $50 billion annually.
  • Digital Transformation: Pernod Ricard can leverage digital technologies to enhance its marketing efforts, improve its supply chain efficiency, and personalize its customer experiences. The company can invest in data analytics, artificial intelligence, and e-commerce platforms to gain a competitive advantage. Digital transformation can drive revenue growth, reduce costs, and improve customer satisfaction. The global digital advertising market for alcoholic beverages is projected to reach $20 billion by 2027.
  • Sustainability Initiatives: Pernod Ricard can strengthen its brand reputation and attract environmentally conscious consumers by implementing comprehensive sustainability initiatives. The company can focus on reducing its carbon footprint, conserving water resources, and promoting responsible sourcing practices. Sustainability initiatives can enhance brand loyalty, attract new investors, and reduce operational costs. The global market for sustainable alcoholic beverages is expected to grow rapidly, driven by increasing consumer demand for environmentally friendly products.

What Opportunities Does PRNDY Have?

  • Expansion in emerging markets.
  • Innovation in product offerings.
  • Strategic acquisitions.
  • Digital transformation.

What Threats Does PRNDY Face?

  • Increased competition.
  • Regulatory changes.
  • Economic downturns.
  • Changing consumer preferences.

What Are PRNDY's Competitive Advantages?

  • Brand Portfolio: Pernod Ricard has a strong portfolio of well-known and respected brands.
  • Global Distribution Network: The company has a global distribution network that allows it to reach consumers in key markets around the world.
  • Scale: Pernod Ricard is one of the largest players in the wines and spirits industry, giving it economies of scale.
  • Premiumization: The company focuses on premium brands with higher profit margins.

What Does PRNDY Do?

Pernod Ricard SA, founded in 1805 and headquartered in Paris, France, is a global leader in the wines and spirits industry. The company's origins trace back to the merger of Pernod and Ricard, two iconic French anise-based spirits companies. Over the years, Pernod Ricard has grown through strategic acquisitions and organic growth, building a diverse portfolio of premium brands. These brands include Absolut Vodka, Chivas Regal Scotch whisky, Jameson Irish whiskey, Martell cognac, and Havana Club rum, among others. Pernod Ricard operates in key markets across the Americas, Europe, Asia, and the rest of the world, with a strong focus on both developed and emerging economies. The company's business model encompasses the production, distribution, and marketing of its wines and spirits portfolio. Pernod Ricard is committed to sustainability and responsible drinking, integrating these principles into its business practices. The company employs approximately 19,557 people worldwide.

What Products and Services Does PRNDY Offer?

  • Produces and sells a wide range of wines and spirits globally.
  • Offers a diverse portfolio of premium brands, including Absolut Vodka, Chivas Regal, and Jameson Irish Whiskey.
  • Distributes its products through a global network of distributors and retailers.
  • Markets its brands through advertising, promotions, and sponsorships.
  • Focuses on innovation to develop new products and packaging.
  • Emphasizes sustainability and responsible drinking in its business practices.
  • Manages a global supply chain to ensure efficient production and distribution.

How Does PRNDY Make Money?

  • Pernod Ricard generates revenue through the sale of its wines and spirits brands to distributors and retailers.
  • The company invests in marketing and advertising to build brand awareness and drive sales.
  • Pernod Ricard focuses on premium brands with higher profit margins.
  • The company manages its supply chain to optimize production and distribution costs.

What Industry Does PRNDY Operate In?

Pernod Ricard operates within the global wines and spirits industry, a market characterized by increasing premiumization and evolving consumer preferences. The industry is influenced by factors such as economic growth, demographic shifts, and regulatory changes. Key trends include the rise of craft spirits, the growing popularity of cocktails, and the increasing demand for sustainable and ethically sourced products. Pernod Ricard competes with other major players such as ASBFF (Anheuser-Busch InBev), ASBFY (Asahi Group Holdings), ASBRF (Brown-Forman), BDRFF (Bacardi), and BDRFY (Davide Campari-Milano).

Who Are PRNDY's Key Customers?

  • Distributors: Pernod Ricard sells its products to distributors who then sell to retailers.
  • Retailers: The company's products are sold in a variety of retail outlets, including liquor stores, supermarkets, and restaurants.
  • Consumers: Pernod Ricard's ultimate customers are consumers who purchase and consume its wines and spirits.
AI Confidence: 71% Updated: Mar 18, 2026

PRNDY Financials

Fundamental Snapshot

Revenue Growth (FY)
-5.5%
Net Income Growth (FY)
+10.2%
EPS Growth (FY)
+10.6%
Free Cash Flow Growth (FY)
+17.5%
P/E (TTM)
11.2
Return on Equity (TTM)
+9.2%
Current Ratio
2.3
EV/EBITDA (TTM)
9.4

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Recent insider buying suggests confidence in the company's future, indicating that executives believe in strong performance ahead.
  • Community sentiment has shifted positively, with many discussions highlighting the brand's resilience and premium positioning in the spirits market.
  • Pernod Ricard's recent product launches have generated buzz, reflecting a strong marketing strategy that resonates with consumers.
  • The company's commitment to sustainability initiatives is appealing to socially conscious investors, enhancing its brand reputation.

Bear Case

  • Concerns about global economic slowdowns could impact consumer spending on premium spirits, raising doubts about future sales growth.
  • Social sentiment has shown some skepticism regarding potential supply chain disruptions, which could affect product availability and pricing.
  • Increased competition in the spirits market has led to worries about market share erosion, with some community discussions reflecting this concern.
  • Recent regulatory challenges in key markets may pose risks to profitability, creating uncertainty among investors.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

Recent Quarterly Results

Quarter Revenue Net Income EPS
Q4 2025 $5.21B $968M $0.77
Q2 2025 $4.78B $436M $0.35
Q4 2024 $6.18B $1.19B $0.94
Q2 2024 $5.01B -$93M -$0.07

Based on FMP financials and quantitative analysis

PRNDY Latest News

PRNDY Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for PRNDY.

Price Targets

Wall Street price target analysis for PRNDY.

PRNDY MoonshotScore

47/100

What does this score mean?

The MoonshotScore rates PRNDY's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Alexandre Ricard

Chairman and Chief Executive Officer

Alexandre Ricard has served as the Chairman and Chief Executive Officer of Pernod Ricard since 2015. He is the grandson of Paul Ricard, the founder of Ricard. Alexandre Ricard began his career at Morgan Stanley in London before joining Pernod Ricard in 2003. He held various positions within the company, including Chief Financial Officer and Deputy Chief Executive Officer, before assuming his current role. He holds a degree from ESCP Europe and an MBA from the Wharton School of the University of Pennsylvania.

Track Record: Under Alexandre Ricard's leadership, Pernod Ricard has continued to grow its global presence and strengthen its brand portfolio. He has overseen several strategic acquisitions, including the acquisition of Avion Tequila. He has also focused on innovation and sustainability, driving the company's commitment to responsible drinking and environmental stewardship. Pernod Ricard's financial performance has remained strong under his leadership, with consistent revenue and profit growth.

Pernod Ricard S.A. ADR Information Unsponsored

An American Depositary Receipt (ADR) is a certificate representing shares of a foreign company that are held by a U.S. depositary bank. PRNDY is an ADR representing shares of Pernod Ricard SA, a French company. This allows U.S. investors to easily invest in Pernod Ricard without dealing with foreign exchanges.

  • Home Market Ticker: Euronext Paris, France
  • ADR Level: 1
  • ADR Ratio: 1:1
  • Home Market Ticker: PRND
Currency Risk: As an ADR, PRNDY is subject to currency risk. The value of the ADR can be affected by fluctuations in the exchange rate between the U.S. dollar and the Euro. If the Euro weakens against the dollar, the value of PRNDY may decrease, even if the underlying shares of Pernod Ricard remain stable.
Tax Implications: Dividends paid on PRNDY are subject to French withholding tax. The standard withholding tax rate is 12.8%. However, U.S. investors may be able to claim a foreign tax credit on their U.S. tax return to offset the amount of withholding tax paid.
Trading Hours: The Euronext Paris stock exchange is open from 9:00 AM to 5:30 PM Central European Time (CET). This is 3:00 AM to 11:30 AM Eastern Time (ET). The OTC market in the U.S. has different trading hours, so there is a period when the home market is open and the U.S. market is closed.

PRNDY OTC Market Information

The OTC Other tier represents the lowest tier of the over-the-counter (OTC) market, indicating that Pernod Ricard S.A. (PRNDY) has limited regulatory oversight and disclosure requirements compared to companies listed on major exchanges like the NYSE or NASDAQ. Companies in this tier often have minimal financial reporting standards, making it more difficult for investors to assess their financial health and operational performance. This tier is generally associated with higher risk due to the lack of stringent listing requirements and potential for limited liquidity.

  • OTC Tier: OTC Other
  • Disclosure Status: Unknown
Liquidity: As an OTC Other stock, PRNDY likely experiences lower trading volume and wider bid-ask spreads compared to exchange-listed stocks. This can make it more difficult for investors to buy or sell shares quickly and at desired prices. The limited liquidity can also increase price volatility, making it more challenging to execute large trades without significantly impacting the market price. Investors should be aware of these liquidity constraints before investing in PRNDY.
OTC Risk Factors:
  • Limited financial disclosure increases the risk of investing in PRNDY.
  • Lower trading volume and wider bid-ask spreads can make it difficult to buy or sell shares.
  • Potential for price manipulation due to limited regulatory oversight.
  • Higher risk of fraud or misrepresentation compared to exchange-listed companies.
  • OTC Other stocks may be subject to delisting or trading suspensions.
Due Diligence Checklist:
  • Verify the company's registration and legal status.
  • Review any available financial statements and disclosures.
  • Assess the company's business model and competitive landscape.
  • Evaluate the company's management team and track record.
  • Understand the risks associated with investing in OTC Other stocks.
  • Monitor trading volume and price volatility.
  • Consult with a financial advisor before investing.
Legitimacy Signals:
  • Pernod Ricard S.A. is a well-established global company with a long operating history.
  • The company has a strong brand portfolio and a global distribution network.
  • Pernod Ricard S.A. is subject to regulatory oversight in its home market (France).
  • The company has a publicly available website and investor relations information.
  • Pernod Ricard S.A. has a history of paying dividends to shareholders.

Pernod Ricard S.A. Consumer Defensive Stock: Key Questions Answered

What does Pernod Ricard S.A. do?

Pernod Ricard S.A. is a global leader in the wines and spirits industry, producing, distributing, and marketing a diverse portfolio of premium brands. The company's portfolio includes well-known brands such as Absolut Vodka, Chivas Regal Scotch whisky, Jameson Irish whiskey, Martell cognac, and Havana Club rum. Pernod Ricard operates in key markets across the Americas, Europe, Asia, and the rest of the world, catering to a wide range of consumer preferences and occasions. The company focuses on premiumization, innovation, and sustainability to drive long-term growth and shareholder value.

What are the main risks for PRNDY?

Pernod Ricard faces several risks, including currency fluctuations, which can negatively impact revenue and earnings. Increased competition from other players in the wines and spirits industry can also put pressure on sales and margins. Regulatory changes, such as increased taxes or restrictions on advertising, can also impact the company's performance. Economic downturns can reduce consumer spending on premium wines and spirits. Changing consumer preferences can also impact demand for certain brands and products. As an ADR, PRNDY is also subject to risks associated with investing in foreign companies.

What are the key factors to evaluate for PRNDY?

Pernod Ricard S.A. (PRNDY) holds an AI score of 47/100 (low). Not financial advice.

How frequently does PRNDY data refresh on this page?

PRNDY prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven PRNDY's recent stock price performance?

Pernod Ricard S.A. (PRNDY) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand portfolio with premium brands. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider PRNDY overvalued or undervalued right now?

Valuing Pernod Ricard S.A. (PRNDY) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying PRNDY?

Before investing in Pernod Ricard S.A. (PRNDY), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Why might investors consider adding PRNDY to a portfolio?

Key strength of Pernod Ricard S.A. (PRNDY): Strong brand portfolio with premium brands. Weigh rewards against risks and diversify. Not financial advice.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • AI analysis pending for PRNDY. Financial data is based on the most recent available information.
Data Sources

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