Aegis Brands Inc. (SCUPF)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Aegis Brands Inc. (SCUPF) trades at $0.27. Aegis Brands Inc. operates in the Canadian food and beverage sector, primarily through its St. Louis Bar & Grill brand. Market cap: $23.28M, Sector: Consumer cyclical.
Price live · AI analysis from Mar 16, 2026Analyst Coverage for SCUPF: SCUPF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates SCUPF against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
SCUPF: 1/1 perspectives are bearish.
How is this calculated? →Aegis Brands Inc. (SCUPF) Consumer Business Overview
Aegis Brands Inc., formerly The Second Cup Ltd., operates in the Canadian restaurant industry, primarily through its St. Louis Bar & Grill brand. Known for its wings and casual dining experience, the company focuses on both corporate and franchised locations, along with online sales, in a competitive market.
What Is the Investment Thesis for SCUPF?
Aegis Brands Inc. presents a focused play on the Canadian casual dining market through its St. Louis Bar & Grill brand. The company's high gross margin of 100.0% indicates strong pricing power or unique accounting practices requiring further investigation. With a Return on Equity (ROE) of 15.5%, Aegis demonstrates efficient use of equity to generate profits. However, the debt-to-equity ratio of 120.52 suggests a leveraged capital structure, which could pose risks. Growth catalysts include expanding the St. Louis Bar & Grill franchise network and enhancing online sales channels. Key risks involve managing debt levels and navigating competitive pressures within the restaurant industry. Investors should closely monitor same-store sales growth, franchise expansion rates, and debt management strategies.
Based on FMP financials and quantitative analysis
SCUPF Key Highlights
- Market capitalization of $23.28M indicates a small-cap company.
- Profit margin of 17.3% suggests efficient cost management and pricing strategies.
- Gross margin of 100.0% warrants further investigation to understand the underlying factors.
- Return on Equity (ROE) of 15.5% demonstrates efficient use of equity to generate profits.
- Debt-to-equity ratio of 120.52% indicates a leveraged capital structure.
Who Are SCUPF's Competitors?
SCUPF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| WING Wingstop Inc. | $168.92 | -5.10% | $4.60B | 77 |
| BWLD Buffalo Wild Wings, Inc. | $156.95 | +0.00% | — | |
| DRI Darden Restaurants, Inc. | $200.81 | -1.72% | $23.00B | 79 |
| SGLOF Food & Life Companies Ltd. | $8.91 | +0.00% | $2.02B | 64 |
| ATGSY Autogrill S.p.A. | $6.55 | +0.00% | $2.50B | 58 |
| VENU VENU | $2.40 | +9.86% | $102.39M | 58 |
| REBN Reborn Coffee, Inc. | $1.65 | +3.78% | $8.74M | 57 |
| YUMC Yum China Holdings, Inc. | $42.48 | +1.87% | $14.83B | 46 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are SCUPF's Key Strengths?
- Established brand recognition in Canada.
- Proprietary recipes and signature sauces.
- Franchise network provides stable revenue.
- High gross margin of 100.0%.
What Are SCUPF's Weaknesses?
- High debt-to-equity ratio of 120.52%.
- Small market capitalization limits access to capital.
- Limited geographic diversification (primarily Canada).
- Dependence on a single brand (St. Louis Bar & Grill).
What Could Drive SCUPF Stock Higher?
- Expansion of the St. Louis Bar & Grill franchise network across Canada.
- Enhancement of online sales channels and delivery services.
- Introduction of new menu items and limited-time offers to attract customers.
- Leveraging loyalty programs and CRM systems to enhance customer retention.
- Potential strategic partnerships with complementary businesses to expand reach.
What Are the Key Risks for SCUPF?
- Financial-distress signal — its Altman Z-Score of -1.48 sits in the distress zone (elevated bankruptcy risk).
- Intense competition in the Canadian restaurant industry.
- Changing consumer preferences and dietary trends.
- Economic downturns that reduce discretionary spending.
- Rising food and labor costs impacting profitability.
- High debt-to-equity ratio posing financial risks.
What Are the Growth Opportunities for SCUPF?
- Expanding the St. Louis Bar & Grill franchise network represents a significant growth opportunity for Aegis Brands. By strategically adding new franchise locations across Canada, the company can increase its brand presence and revenue streams. The Canadian restaurant franchise market is estimated to be worth billions of dollars, offering ample room for expansion. The timeline for this growth depends on the company's ability to attract and support new franchisees, with potential for significant expansion within the next 3-5 years.
- Enhancing online sales channels and delivery services can drive revenue growth for Aegis Brands. The increasing popularity of online ordering and food delivery provides an opportunity to reach a wider customer base and increase sales volume. Investments in user-friendly online platforms and partnerships with delivery services can improve customer convenience and satisfaction. The online food delivery market in Canada is experiencing rapid growth, with projections indicating continued expansion in the coming years. Aegis Brands can capitalize on this trend by optimizing its online presence and delivery capabilities.
- Introducing new menu items and limited-time offers can attract new customers and increase repeat business for Aegis Brands. By regularly updating its menu with innovative and appealing options, the company can cater to evolving consumer preferences and maintain a competitive edge. Limited-time offers can create a sense of urgency and drive short-term sales. Market research and customer feedback can inform menu development and ensure that new offerings resonate with target audiences. This strategy can be implemented on an ongoing basis to sustain customer interest and drive revenue growth.
- Leveraging loyalty programs and customer relationship management (CRM) systems can enhance customer retention and drive repeat business for Aegis Brands. By rewarding loyal customers with exclusive offers and personalized experiences, the company can foster stronger relationships and encourage repeat visits. CRM systems can provide valuable insights into customer preferences and behavior, enabling targeted marketing campaigns and personalized service. The implementation of a comprehensive loyalty program can contribute to long-term customer loyalty and revenue growth.
- Exploring strategic partnerships with complementary businesses can create synergistic growth opportunities for Aegis Brands. Collaborations with beverage companies, sports organizations, or entertainment venues can enhance brand visibility and attract new customers. Joint marketing campaigns and cross-promotional activities can drive traffic to St. Louis Bar & Grill locations and increase sales. Strategic partnerships can also provide access to new markets and customer segments, expanding the company's reach and revenue potential. The timeline for realizing these opportunities depends on the company's ability to identify and cultivate mutually beneficial partnerships.
What Opportunities Does SCUPF Have?
- Expanding the franchise network.
- Enhancing online sales and delivery services.
- Introducing new menu items and limited-time offers.
- Leveraging loyalty programs and CRM systems.
What Threats Does SCUPF Face?
- Intense competition in the restaurant industry.
- Changing consumer preferences and dietary trends.
- Economic downturns that reduce discretionary spending.
- Rising food and labor costs.
What Are SCUPF's Competitive Advantages?
- Established brand recognition in the Canadian casual dining market.
- Proprietary recipes and signature sauces that differentiate the St. Louis Bar & Grill brand.
- Franchise network that provides a stable revenue stream and geographic reach.
- Focus on a specific niche within the casual dining sector (wings).
What Does SCUPF Do?
Aegis Brands Inc., originally founded in 1975 as The Second Cup Ltd., has evolved from a coffee chain to a diversified food and beverage company. In September 2020, the company rebranded to Aegis Brands Inc., signaling a strategic shift in its business focus. Today, Aegis Brands operates primarily through its St. Louis Bar & Grill brand, a casual dining restaurant chain known for its wings, fries, and signature garlic dill sauce. The company operates both corporate-owned and franchised locations across Canada, offering dine-in, takeout, and online ordering options. Aegis Brands aims to provide a consistent and enjoyable dining experience, focusing on quality food and a relaxed atmosphere. The company's transition reflects an effort to adapt to changing consumer preferences and market dynamics within the competitive restaurant industry. With a history spanning several decades, Aegis Brands continues to refine its business model and expand its reach within the Canadian market.
What Products and Services Does SCUPF Offer?
- Operates and franchises St. Louis Bar & Grill restaurants.
- Offers a casual dining experience.
- Specializes in wings, fries, and garlic dill sauce.
- Provides dine-in, takeout, and online ordering options.
- Sells food products through online channels.
- Focuses on the Canadian market.
How Does SCUPF Make Money?
- Generates revenue through sales at corporate-owned restaurants.
- Collects franchise fees and royalties from franchised locations.
- Sells food products through online channels.
- Focuses on providing a consistent dining experience to build brand loyalty.
What Industry Does SCUPF Operate In?
Aegis Brands Inc. operates within the competitive Canadian restaurant industry, which is characterized by evolving consumer preferences and intense competition. The market includes both large national chains and smaller independent operators. Trends such as online ordering, delivery services, and health-conscious menu options are shaping the industry landscape. Aegis Brands, with its St. Louis Bar & Grill brand, competes with other casual dining restaurants, focusing on a specific niche with its wings-centric menu. The company's ability to adapt to changing consumer tastes and leverage technology will be crucial for maintaining its market position.
Who Are SCUPF's Key Customers?
- Casual dining patrons seeking a relaxed atmosphere.
- Customers who enjoy wings, fries, and related food items.
- Families, groups, and individuals looking for a social dining experience.
- Customers who value convenience and order food online or for takeout.
ROE 15%Key Financial Metrics
Return on equity for Aegis Brands Inc. stands at 15.1%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 6.0%, showing how much profit it generates from its asset base. SCUPF trades at a trailing price-to-earnings ratio of 7.25, below the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 9.7%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.68 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 13.8%, the inverse of the P/E and a quick read on earnings relative to price.
Aegis Brands Inc. (SCUPF) Valuation Context
Valued at $23.28M, SCUPF is classified as a micro-cap stock.
Company Profile
Aegis Brands Inc. operates in the Restaurants industry within the Consumer Cyclical sector. It is headquartered in Toronto, CA. The company is led by CEO Steven J. Pelton. SCUPF has traded publicly since 2009.
F-Score 6/9Financial Health
Aegis Brands Inc.'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of -1.48 places it in the distress zone, a signal of elevated financial risk.
SCUPF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in Aegis Brands' future prospects, indicating that those closest to the company believe in its potential.
- Community sentiment has shifted positively, with discussions highlighting the brand's innovative strategies and growth initiatives.
- Market perception has been buoyed by recent product launches, generating excitement and interest among consumers and investors alike.
- The company has been actively expanding its market presence, which could lead to increased brand recognition and customer loyalty.
Bear Case
- Concerns about the overall market environment may impact Aegis Brands, as economic uncertainties can affect consumer spending habits.
- Some community discussions reflect skepticism regarding the sustainability of recent growth, with questions about long-term profitability.
- Recent competition in the market has intensified, raising concerns about Aegis Brands' ability to maintain its market share.
- There are lingering doubts about the effectiveness of their marketing strategies, with some analysts suggesting they need to adapt more quickly to changing consumer preferences.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
SCUPF Latest News
No recent news available for SCUPF.
SCUPF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for SCUPF.
Price Targets
Wall Street price target analysis for SCUPF.
SCUPF MoonshotScore
What does this score mean?
The MoonshotScore rates SCUPF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
SCUPF OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that Aegis Brands Inc. may not meet the minimum financial standards or reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited financial disclosure, making it more difficult for investors to assess their financial health and operational performance. Investing in companies on the OTC Other tier carries a higher degree of risk due to the lack of regulatory oversight and potential for fraud or manipulation compared to companies listed on major exchanges like the NYSE or NASDAQ.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure increases the risk of investing in SCUPF.
- Low trading volume and wide bid-ask spreads can lead to price volatility and difficulty executing trades.
- The OTC Other tier has less regulatory oversight, increasing the risk of fraud or manipulation.
- SCUPF may not meet the minimum financial standards of higher-tier exchanges, indicating potential financial instability.
- The company's limited geographic diversification (primarily Canada) exposes it to regional economic risks.
- Verify the company's financial statements and reporting practices.
- Assess the company's management team and their track record.
- Research the company's business model and competitive landscape.
- Evaluate the company's debt levels and ability to meet its financial obligations.
- Understand the risks associated with investing in OTC stocks.
- Consult with a financial advisor before making any investment decisions.
- The company has been in operation since 1975.
- The company operates a franchise network, suggesting a degree of operational stability.
- The company has a profit margin of 17.3%, indicating some profitability.
- The company's St. Louis Bar & Grill brand has established brand recognition in Canada.
Aegis Brands Inc. Consumer Cyclical Stock: Key Questions Answered
What does Aegis Brands Inc. do?
Aegis Brands Inc. operates in the Canadian food and beverage sector, primarily through its St. Louis Bar & Grill brand. The company focuses on offering a casual dining experience with a menu centered around wings, fries, and its signature garlic dill sauce. Aegis Brands operates both corporate-owned and franchised restaurants, providing dine-in, takeout, and online ordering options. The company aims to provide a consistent and enjoyable dining experience, focusing on quality food and a relaxed atmosphere within the competitive Canadian restaurant market.
What do analysts say about SCUPF stock?
As of March 16, 2026, there is no readily available analyst coverage for SCUPF stock due to its OTC listing and small market capitalization. Key valuation metrics such as price-to-earnings ratio and price-to-sales ratio are not widely tracked. Growth considerations include the company's ability to expand its franchise network, enhance online sales, and manage its debt levels. Investors should conduct their own thorough research and consider the risks associated with investing in OTC stocks before making any investment decisions.
What are the main risks for SCUPF?
The main risks for Aegis Brands Inc. include intense competition in the Canadian restaurant industry, changing consumer preferences and dietary trends, economic downturns that reduce discretionary spending, and rising food and labor costs impacting profitability. The company's high debt-to-equity ratio also poses a financial risk. Additionally, as an OTC-listed stock, SCUPF faces risks associated with limited financial disclosure, low trading volume, and less regulatory oversight. Investors should carefully consider these risks before investing in SCUPF.
What are the key factors to evaluate for SCUPF?
Evaluate SCUPF on fundamentals, analyst consensus, and risk factors. Not financial advice.
How frequently does SCUPF data refresh on this page?
SCUPF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven SCUPF's recent stock price performance?
Aegis Brands Inc. (SCUPF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established brand recognition in Canada. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider SCUPF overvalued or undervalued right now?
Valuing Aegis Brands Inc. (SCUPF) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying SCUPF?
Before investing in Aegis Brands Inc. (SCUPF), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited information available for OTC-listed companies.
- Financial data may not be as reliable as for exchange-listed companies.