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RCI Hospitality Holdings, Inc. (RICK)

$27.23 $-0.21 (-0.77%) |Fair · 55
Bottom line: BUY — our Council read (55/100) and AI Score (55/100) broadly agree.
MCap: $208.15M| Vol: 10.2K|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

RCI Hospitality Holdings, Inc. (RICK) trades at $27.23 with AI Score 55/100 (Grade B). RCI Hospitality Holdings, Inc. operates in the hospitality and entertainment sectors, primarily through adult nightclubs and restaurants. Market cap: $208.15M, Sector: Consumer cyclical.

Price live · AI analysis from May 10, 2026
RCI Hospitality Holdings, Inc. operates in the hospitality and entertainment sectors, primarily through adult nightclubs and restaurants. The company owns and operates a diverse portfolio of venues across the United States.

Analyst Coverage for RICK: RICK does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates RICK against Consumer Cyclical peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
BUY 55/100 · B

RICK: the 1 perspectives are evenly split.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

RCI Hospitality Holdings, Inc. (RICK) Consumer Business Overview

CEOTravis Reese
Employees3613
HeadquartersHouston, TX, US
IPO Year1995
IndustryRestaurants

RCI Hospitality Holdings, Inc. (RICK) is a leader in the adult entertainment and hospitality industry, operating a diverse portfolio of nightclubs and restaurants across the U.S. The company differentiates itself through established brands like Rick's Cabaret and Bombshells, targeting businessmen, professionals, and sports fans.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 10, 2026

What Is the Investment Thesis for RICK?

RCI Hospitality Holdings presents a unique investment opportunity within the consumer cyclical sector. The company's diversified revenue streams, spanning nightclubs, restaurants, and media, provide resilience against economic fluctuations. Key value drivers include strategic acquisitions and organic growth of the Bombshells brand. With a current market capitalization of $208.15M and a beta of 0.78, RCI Hospitality exhibits moderate volatility. The company's dividend yield of 1.14% offers a modest income stream. Growth catalysts include expansion of the Bombshells chain and leveraging its media assets to enhance brand visibility. Investors should monitor the company's ability to maintain profitability, given its current negative profit margin of -1.1%.

Based on FMP financials and quantitative analysis

RICK Key Highlights

  • Market capitalization of $208.15M indicates its size relative to peers in the hospitality sector.
  • Gross margin of 58.9% demonstrates strong pricing power and efficient cost management in its operations.
  • Dividend yield of 1.14% provides a modest income stream for investors.
  • Beta of 0.78 suggests lower volatility compared to the overall market, potentially offering stability during economic downturns.
  • Negative profit margin of -1.1% highlights the need for improved operational efficiency and cost control.

Who Are RICK's Competitors?

RICK is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
PLNT Planet Fitness, Inc. $52.63 -1.53% $4.18B 56
BYDDY BYD Company Limited $10.61 +4.68% $96.43B 39
TXRH Texas Roadhouse, Inc. $186.96 -3.77% $12.29B 65
SGLOF Food & Life Companies Ltd. $8.91 +0.00% $2.02B 64
ATGSY Autogrill S.p.A. $6.55 +0.00% $2.50B 58
VENU VENU $2.40 +9.86% $102.39M 58
REBN Reborn Coffee, Inc. $1.65 +3.78% $8.74M 57
DRI Darden Restaurants, Inc. $200.81 -1.72% $23.00B 55

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are RICK's Key Strengths?

  • Established brands in the adult entertainment and restaurant industries.
  • Diversified revenue streams across nightclubs, restaurants, and media.
  • Geographic diversification across the United States.
  • Proprietary content and events that create a barrier to entry.

What Are RICK's Weaknesses?

  • Negative profit margin indicates operational inefficiencies.
  • High dependence on discretionary consumer spending, making it vulnerable to economic downturns.
  • Reputational risks associated with the adult entertainment industry.
  • Potential regulatory challenges related to alcohol sales and adult entertainment.

What Could Drive RICK Stock Higher?

  • Continued expansion of Bombshells Restaurant & Bar locations, driving revenue growth.
  • Strategic acquisitions of adult nightclubs and related businesses to expand market share.
  • Leveraging media assets to generate additional revenue through advertising and sponsorships.
  • Enhancement of digital presence to attract new customers and drive online sales.

What Are the Key Risks for RICK?

  • Financial-distress signal — its Altman Z-Score of 1.36 sits in the distress zone (elevated bankruptcy risk).
  • Negative return on equity (-2.6%) — the business is not currently generating profit on shareholder capital.
  • Economic downturns that reduce consumer spending on entertainment and dining.
  • Increased competition from other adult entertainment venues and restaurants.
  • Changing consumer preferences and social attitudes towards adult entertainment.
  • Regulatory changes that restrict alcohol sales or adult entertainment.
  • Reputational risks associated with the adult entertainment industry.

What Are the Growth Opportunities for RICK?

  • Expansion of Bombshells Restaurant & Bar: RCI Hospitality can drive growth by expanding its Bombshells chain across the United States. The sports bar and casual dining market is substantial, with a market size estimated at billions of dollars annually. By opening new Bombshells locations in strategic markets, RCI Hospitality can tap into this growing demand. The company's military-themed concept differentiates it from competitors and appeals to a broad customer base. The timeline for expansion is ongoing, with plans to open several new locations in the coming years.
  • Strategic Acquisitions: RCI Hospitality has a history of growing through strategic acquisitions of adult nightclubs and related businesses. By acquiring well-established venues in attractive markets, the company can expand its geographic footprint and increase its revenue base. The market for adult nightclubs is fragmented, providing ample opportunities for consolidation. The timeline for acquisitions is ongoing, with the company actively seeking potential targets. Successful integration of acquired businesses is crucial for realizing synergies and maximizing returns.
  • Leveraging Media Assets: RCI Hospitality owns two national industry trade publications, a national industry convention and tradeshow, and two national industry award shows. These media assets provide opportunities to generate revenue through advertising, sponsorships, and event ticket sales. The company can also leverage these assets to promote its brands and enhance its industry presence. The timeline for leveraging media assets is ongoing, with the company exploring new ways to monetize its media properties.
  • Enhancing Digital Presence: RCI Hospitality can enhance its digital presence by investing in its websites, social media channels, and mobile apps. By improving its online platforms, the company can attract new customers, engage with existing customers, and drive online sales. The digital marketing landscape is constantly evolving, requiring ongoing investment and innovation. The timeline for enhancing digital presence is ongoing, with the company continuously updating its online platforms.
  • Robust Energy Drink: RCI Hospitality holds a license to sell Robust Energy Drink in the United States. While this segment is smaller than its core businesses, it represents a potential growth opportunity. The energy drink market is large and growing, driven by demand from young adults and athletes. RCI Hospitality can leverage its existing distribution channels to expand the reach of Robust Energy Drink. The timeline for expanding the energy drink business is ongoing, with the company exploring new marketing and distribution strategies.

What Opportunities Does RICK Have?

  • Expansion of the Bombshells brand into new markets.
  • Strategic acquisitions of complementary businesses.
  • Leveraging media assets to generate additional revenue.
  • Enhancing digital presence to attract new customers.

What Threats Does RICK Face?

  • Economic downturns that reduce consumer spending on entertainment and dining.
  • Increased competition from other adult entertainment venues and restaurants.
  • Changing consumer preferences and social attitudes towards adult entertainment.
  • Regulatory changes that restrict alcohol sales or adult entertainment.

What Are RICK's Competitive Advantages?

  • Established Brands: Rick's Cabaret and Bombshells are well-known brands in their respective markets, providing a competitive advantage.
  • Proprietary Content: Its industry trade publications and events provide unique content and networking opportunities, creating a barrier to entry.
  • Geographic Diversification: Its portfolio of venues is spread across the United States, reducing its reliance on any single market.
  • Licensing Agreement: Exclusive rights to sell Robust Energy Drink in the U.S. provides a unique revenue stream.

What Does RICK Do?

Founded in 1983 and headquartered in Houston, Texas, RCI Hospitality Holdings, Inc. has evolved from a single adult nightclub into a diversified hospitality and entertainment company. Initially known as Rick's Cabaret International, Inc., the company rebranded in 2014 to reflect its broader business scope. RCI Hospitality operates through its Nightclubs, Bombshells, and Other segments. The Nightclubs segment includes a wide array of upscale adult nightclubs such as Rick's Cabaret, Jaguars Club, Tootsie's Cabaret, XTC Cabaret, Club Onyx, Hoops Cabaret and Sports Bar, Scarlett's Cabaret, Temptations Adult Cabaret, Foxy's Cabaret, Vivid Cabaret, Downtown Cabaret, Cabaret East, The Seville, Silver City Cabaret, and Kappa Men's Club, catering primarily to businessmen and professionals. The Bombshells segment features restaurants and sports bars under the Bombshells Restaurant & Bar brand, offering a military-themed atmosphere. The 'Other' segment includes a dance club under the Studio 80 brand, industry trade publications, conventions, award shows, and social media websites, as well as licensing for Robust Energy Drink. RCI Hospitality's geographic focus is within the United States.

What Products and Services Does RICK Offer?

  • Owns and operates upscale adult nightclubs under various brands, including Rick's Cabaret and Tootsie's Cabaret.
  • Operates restaurants and sports bars under the Bombshells Restaurant & Bar brand.
  • Manages a dance club under the Studio 80 brand.
  • Publishes two national industry trade publications serving the adult nightclubs and adult retail products industries.
  • Organizes a national industry convention and tradeshow.
  • Hosts two national industry award shows.
  • Maintains industry and social media websites.
  • Holds a license to sell Robust Energy Drink in the United States.

How Does RICK Make Money?

  • Generates revenue from the sale of food and beverages at its nightclubs and restaurants.
  • Earns revenue from cover charges and entertainment fees at its nightclubs.
  • Derives income from advertising and sponsorships related to its media assets.
  • Receives licensing fees from the sale of Robust Energy Drink.

What Industry Does RICK Operate In?

RCI Hospitality operates within the competitive restaurant and entertainment industry. The adult entertainment segment is highly fragmented, with RCI Hospitality being one of the larger players. The restaurant industry is subject to trends in consumer spending, dining preferences, and economic conditions. The overall restaurant industry is projected to grow at a moderate pace, driven by factors such as rising disposable incomes and changing lifestyles. RCI Hospitality's Bombshells brand competes with other sports bar chains and casual dining restaurants, while its nightclubs face competition from other adult entertainment venues and alternative leisure activities.

Who Are RICK's Key Customers?

  • Businessmen and professionals who frequent its upscale adult nightclubs.
  • Sports fans and casual diners who visit its Bombshells Restaurant & Bar locations.
  • Members of the adult entertainment industry who attend its conventions and trade shows.
  • Readers of its industry trade publications.
  • Consumers of Robust Energy Drink.
AI Confidence: 73% Updated: May 10, 2026

ROE -3%Key Financial Metrics

Return on equity for RCI Hospitality Holdings, Inc. stands at -2.6%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -1.1%, showing how much profit it generates from its asset base. Its free cash flow yield is 16.7%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.55 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -3.1%, the inverse of the P/E and a quick read on earnings relative to price.

How RCI Hospitality Holdings, Inc. Is Valued

RCI Hospitality Holdings, Inc. carries a market capitalization of $208.15M, placing it in the micro-cap category. Relative to its peer group, RICK's quantitative score of 55/100 is roughly in line with the peer average of 56/100.

F-Score 5/9Financial Health

RCI Hospitality Holdings, Inc.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 1.36 places it in the distress zone, a signal of elevated financial risk.

FY2026 estForward Outlook

Wall Street analysts project RCI Hospitality Holdings, Inc. revenue of about $326.9M for fiscal 2026, with EPS near $6.11.

Net buyingInsider Activity

The most recent 11 insider filings for RCI Hospitality Holdings, Inc. break down as 2 sales and 9 purchases. On net that is roughly 851 shares acquired (about $32K) — insiders putting money in tends to read as conviction.

RICK Financials

Fundamental Snapshot

Revenue Growth (FY)
-5.5%
Net Income Growth (FY)
+259.1%
EPS Growth (FY)
+272.7%
Free Cash Flow Growth (FY)
+11.5%
Return on Equity (TTM)
-2.6%
Current Ratio
0.6
EV/EBITDA (TTM)
15.6

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Recent insider buying suggests confidence in RICK's future, indicating that those with the most knowledge believe in its potential.
  • Community sentiment has shifted positively, with discussions highlighting RICK's strong brand recognition and loyal customer base.
  • Market developments, such as partnerships or new product launches, have generated excitement among investors and community members.
  • RICK's recent performance in adapting to changing consumer preferences has resonated well, positioning it favorably in the market.

Bear Case

  • Concerns over rising operational costs have been voiced in the community, leading to uncertainty about profit margins going forward.
  • Recent social sentiment reflects skepticism regarding RICK's ability to sustain growth in a competitive landscape, with some investors questioning long-term viability.
  • Insider selling activity has raised eyebrows, causing some community members to doubt management's confidence in the company's prospects.
  • Market perception has been clouded by broader economic challenges, leading to cautious sentiment around RICK's future performance.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · January 2026

RICK Latest News

RICK Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for RICK.

Price Targets

Wall Street price target analysis for RICK.

RICK MoonshotScore

55/100

What does this score mean?

The MoonshotScore rates RICK's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Travis Reese

CEO

Travis Reese serves as the CEO of RCI Hospitality Holdings, Inc. His background includes extensive experience in the hospitality and entertainment industries. He has been instrumental in guiding the company's strategic direction and overseeing its operations. Reese's leadership has focused on expanding the company's footprint and enhancing its brand portfolio. His expertise spans across various aspects of the business, including operations management, marketing, and financial planning.

Track Record: Under Travis Reese's leadership, RCI Hospitality has focused on strategic acquisitions and organic growth, particularly with the Bombshells brand. Key achievements include expanding the company's geographic presence and improving operational efficiency. Reese has also overseen the development of new marketing initiatives and the enhancement of the company's digital presence. His tenure has been marked by a commitment to delivering shareholder value and maintaining a strong competitive position.

RCI Hospitality Holdings, Inc. Consumer Cyclical Stock: Key Questions Answered

What does RCI Hospitality Holdings, Inc. do?

RCI Hospitality Holdings, Inc. operates in the hospitality and entertainment sectors, primarily focusing on adult nightclubs and restaurants. The company owns and operates a diverse portfolio of venues across the United States, including upscale adult nightclubs under brands like Rick's Cabaret and Tootsie's Cabaret, as well as restaurants and sports bars under the Bombshells Restaurant & Bar brand. Additionally, RCI Hospitality owns industry trade publications and organizes conventions and award shows, catering to the adult entertainment industry. The company also holds a license to sell Robust Energy Drink in the United States.

What do analysts say about RICK stock?

Analyst coverage of RCI Hospitality Holdings, Inc. (RICK) typically focuses on the company's growth prospects, profitability, and valuation. Key valuation metrics include price-to-earnings ratio, enterprise value-to-EBITDA, and price-to-sales ratio. Growth considerations include the expansion of the Bombshells chain, strategic acquisitions, and leveraging media assets. Analysts often assess the company's ability to maintain profitability in a competitive market and manage its debt levels. Consensus estimates reflect expectations for revenue growth and earnings improvement over the next few years. However, analyst opinions vary, and investors should conduct their own due diligence before making investment decisions.

What are the main risks for RICK?

RCI Hospitality Holdings, Inc. faces several risks inherent to its business model and industry. Economic downturns can significantly impact consumer spending on discretionary items like entertainment and dining, reducing revenue. Increased competition from other adult entertainment venues and restaurants can erode market share. Changing consumer preferences and social attitudes towards adult entertainment pose a long-term risk. Regulatory changes related to alcohol sales, zoning laws, and adult entertainment can adversely affect operations. Reputational risks associated with the adult entertainment industry can also impact the company's brand image and customer base. Effective risk management is crucial for mitigating these challenges.

What are the key factors to evaluate for RICK?

RCI Hospitality Holdings, Inc. (RICK) holds an AI score of 55/100 (moderate). Not financial advice.

How frequently does RICK data refresh on this page?

RICK prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven RICK's recent stock price performance?

RCI Hospitality Holdings, Inc. (RICK) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established brands in the adult entertainment and restaurant industries. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider RICK overvalued or undervalued right now?

Valuing RCI Hospitality Holdings, Inc. (RICK) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying RICK?

Before investing in RCI Hospitality Holdings, Inc. (RICK), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on publicly available sources and may be subject to change.
  • Financial data is as of the latest available reporting period.
Data Sources

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