Paramount Global (VIACP) Stock Analysis
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Paramount Global (VIACP) trades at $52.36 with AI Score 48/100 (Grade C). Paramount Global (VIACP) is a leading media and entertainment company with a diverse portfolio spanning television, cable networks, and film production. Sector: Communication services.
Price as of Aug 21, 2026 · Last analyzed: Mar 16, 2026Analyst Coverage for VIACP: VIACP does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates VIACP against Communication Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
VIACP: 1/3 scored disciplines lean bearish. Dominant signal: Seth Klarman bearish.
How is this calculated? →Why this analysis is different
- A 9-signal quantitative MoonshotScore built from filings, insider activity, and market data — computed from the numbers, not from opinion.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
Paramount Global (VIACP) Media & Communications Profile
Paramount Global is a prominent player in the media and entertainment sector, known for its diverse offerings across television, cable networks, and film production, positioning itself strategically to adapt to evolving consumer preferences and technological advancements.
What Is the Investment Thesis for VIACP?
Paramount Global presents a multifaceted investment thesis characterized by its diverse revenue streams and strategic positioning in the entertainment industry. The company's P/E ratio of -17.28 indicates current challenges, yet it maintains a gross margin of 33.5%, reflecting operational efficiency. Key growth catalysts include the expansion of its streaming services, which are increasingly vital in a market projected to grow significantly, alongside ongoing investments in original content production. The company's dividend yield of 2.06% provides a return to shareholders, while its beta of 1.59 suggests higher volatility compared to the market. Paramount's ability to adapt to changing consumer preferences and invest in digital platforms will be crucial in navigating the competitive landscape and driving future growth.
Based on FMP financials and quantitative analysis
VIACP Key Highlights
P/E ratio of -17.28 indicates current market challenges.
- Gross margin of 33.5% reflects operational efficiency.
- Dividend yield of 2.06% provides returns to shareholders.
- Beta of 1.59 suggests higher volatility compared to the market.
- Profit margin of -2.1% highlights current profitability challenges.
Who Are VIACP's Competitors?
VIACP is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| NFLX Netflix, Inc. | $80.58 | +0.45% | $336B | 90 |
| DIS The Walt Disney Company | $107.69 | +0.72% | $187B | 66 |
| AMZN Amazon.com, Inc. | $260.90 | -1.86% | $2.81T | 71 |
| CMCSA Comcast Corporation | $26.39 | -0.75% | $93.7B | 77 |
| LYV Live Nation Entertainment, Inc. | $183.08 | -0.60% | $42.6B | 58 |
| P Pandora Media, Inc. | $110.13 | -1.67% | $36.6B | 78 |
| FOXA Fox Corporation | $67.96 | +0.00% | $29.8B | 93 |
| FWONK Formula One Group | $104.84 | +2.76% | $27.0B | 63 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are VIACP's Key Strengths?
Diverse portfolio across television, cable, and film segments.
- Strong brand equity and recognition in the media industry.
- Extensive content library providing competitive advantage.
- Established distribution channels and partnerships.
What Are VIACP's Weaknesses?
Current negative profit margin indicating profitability challenges.
- High beta suggests increased volatility and market risk.
- Dependence on advertising revenue, which can fluctuate.
- Legacy systems may hinder agility in adapting to market changes.
What Could Drive VIACP Stock Higher?
Continued expansion of Paramount+ with new original content slated for release in 2026.
- Strategic partnerships with international platforms to enhance content distribution.
- Anticipated recovery of the theatrical market with several major film releases planned for 2026.
- Investment in technology to improve content production and viewer engagement.
What Are the Key Risks for VIACP?
Negative return on equity (-5.3%) — the business is not currently generating profit on shareholder capital.
- Increased competition from new entrants in the streaming market.
- Fluctuations in advertising revenue due to economic conditions.
- Regulatory challenges in international markets impacting operations.
- Changes in consumer preferences affecting traditional media consumption.
What Are the Growth Opportunities for VIACP?
- Growth opportunity 1: The global streaming market is projected to reach $223 billion by 2028, driven by increasing consumer demand for on-demand content. Paramount Global's investment in CBS All Access, now rebranded as Paramount+, positions it to capture a significant share of this growing market. The company's focus on original programming and exclusive content will enhance its competitive advantage and drive subscriber growth over the next five years.
- Growth opportunity 2: The resurgence of theatrical releases post-pandemic presents a substantial opportunity for Paramount's Filmed Entertainment segment. With the global box office expected to recover and reach $50 billion by 2025, Paramount's robust pipeline of films, including franchises and original productions, is likely to contribute positively to revenue growth. Strategic partnerships with streaming platforms for simultaneous releases can further enhance its market reach.
- Growth opportunity 3: The expansion of international markets offers a significant growth avenue for Paramount Global. With increasing demand for localized content, the company can leverage its existing programming to cater to diverse audiences worldwide. By investing in regional content production and partnerships, Paramount can tap into emerging markets, enhancing its global footprint and revenue potential over the next three to five years.
- Growth opportunity 4: The rise of digital advertising presents an opportunity for Paramount's Cable Networks segment. As advertisers shift towards digital platforms, Paramount can capitalize on its extensive viewership data to offer targeted advertising solutions. The digital advertising market is expected to grow to $500 billion by 2026, providing Paramount with a chance to diversify its revenue streams and enhance profitability.
- Growth opportunity 5: The integration of advanced technologies such as AI and machine learning in content creation and distribution can streamline operations for Paramount Global. By adopting these technologies, the company can enhance viewer engagement through personalized content recommendations and optimize its production processes. This technological advancement is expected to drive efficiency and innovation within the company, positioning it favorably in a competitive landscape.
What Threats Does VIACP Face?
- Intense competition from established and emerging streaming services.
- Changing consumer preferences towards on-demand content.
- Economic downturns affecting advertising budgets.
- Regulatory challenges in international markets.
What Are VIACP's Competitive Advantages?
- Extensive content library with a diverse range of programming.
- Strong brand recognition and legacy in the entertainment industry.
- Established relationships with advertisers and distribution partners.
- Ability to produce high-quality original content across multiple platforms.
- Diverse revenue streams from various segments reducing dependency on any single source.
What Does VIACP Do?
Paramount Global, formerly known as ViacomCBS Inc., operates as a major media and entertainment company worldwide. Founded in 1986 and headquartered in New York City, it has evolved significantly since its inception. The company operates through three primary segments: TV Entertainment, Cable Networks, and Filmed Entertainment. The TV Entertainment segment is responsible for distributing a wide range of news and public affairs broadcasts, sports, and entertainment programming. It manages the CBS Television Network, which features a variety of content, including primetime comedies, dramas, reality shows, and kids' programs, alongside owning and operating 29 broadcast television stations and the CBS Sports Network. The Cable Networks segment focuses on creating and acquiring programming for various media platforms, including subscription cable and streaming services. Meanwhile, the Filmed Entertainment segment encompasses the development, production, financing, acquisition, and distribution of films. The company's rebranding from CBS Corporation to ViacomCBS in December 2019 marked a strategic shift to unify its diverse media assets under a single brand, enhancing its market presence and operational efficiency. Paramount Global continues to leverage its extensive content library and distribution capabilities to remain competitive in the rapidly evolving entertainment landscape.
What Products and Services Does VIACP Offer?
- Distributes a wide range of news and public affairs broadcasts.
- Operates the CBS Television Network featuring various programming.
- Manages 29 broadcast television stations across the U.S.
- Provides a 24/7 cable program service through CBS Sports Network.
- Creates and acquires programming for various media platforms.
- Develops, produces, finances, and distributes films.
How Does VIACP Make Money?
- Generates revenue through advertising on television networks.
- Earns subscription fees from streaming services like Paramount+.
- Produces and distributes films, earning box office and licensing revenue.
- Licenses content to third-party platforms and international markets.
- Offers branded merchandise and ancillary products related to its content.
What Industry Does VIACP Operate In?
The entertainment industry is undergoing significant transformation, driven by the rapid growth of streaming services and changing consumer viewing habits. Paramount Global is positioned within a competitive landscape that includes major players such as Netflix and Disney. The global streaming market is projected to grow substantially, with increasing demand for original content and diverse programming. Paramount's strategic investments in both traditional and digital media platforms allow it to leverage its extensive content library effectively while adapting to industry trends and consumer preferences.
Who Are VIACP's Key Customers?
- Television viewers across various demographics.
- Subscribers to streaming services like Paramount+.
- Advertisers seeking to reach target audiences through cable and digital platforms.
- International markets looking for localized content.
- Filmgoers and audiences for theatrical releases and home entertainment.
Key Financial Metrics
Return on equity for Paramount Global stands at -5.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -1.4%, showing how much profit it generates from its asset base. Its free cash flow yield is 4.1%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.04 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -5.6%, the inverse of the P/E and a quick read on earnings relative to price.
Quarterly Financial Performance: Paramount Global
Revenue for Paramount Global came in at $6.91B during Q2 2026, a 5.9% contraction versus the preceding quarter. The company recorded net income of $41.0M, with diluted EPS of $0.04. Revenue has contracted over three consecutive quarters, which investors in this unknown Communication Services stock should monitor closely. Across the four most recent quarters, VIACP averaged $-0.14 in diluted EPS.
VIACP Valuation & Market Position
Relative to its peer group, VIACP's quantitative score of 48/100 is below the peer average of 72/100.
Company Profile
Paramount Global operates in the Entertainment industry within the Communication Services sector. It is headquartered in New York City, US. The company is led by CEO Robert Marc Bakish. VIACP has traded publicly since 2021.
VIACP Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Paramount's content library is a goldmine, and everyone knows content is king. They've got a deep bench of shows and movies that keep viewers hooked.
- Recent buzz suggests potential strategic partnerships could unlock even more value from their streaming services. Think bundling deals and cross-promotion.
- Despite the competition, Paramount seems to be holding its own in the streaming wars. They're not winning, but they're definitely not losing, and that's saying something.
- There's a feeling that the market might be undervaluing Paramount's traditional media assets. Linear TV still has juice, especially for live events and sports.
Bear Case
- The streaming landscape is brutal, with everyone fighting for subscribers. Paramount is just one player in a crowded field, and it's expensive to compete.
- The old media business is shrinking, and Paramount is still heavily reliant on it. Cord-cutting is a real threat, and it's not slowing down.
- Community chatter indicates some concern about the company's debt load. It's manageable now, but could become a problem if things get tougher.
- There's a sense that Paramount is still figuring out its long-term strategy. They're trying a lot of things, but it's not clear if it's all going to come together.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q2 2026 | $6.91B | $41M | $0.04 |
| Q2 2026 | $7.35B | $168M | $0.15 |
| Q4 2025 | $8.47B | -$573M | -$0.52 |
| Q3 2025 | $6.70B | -$257M | -$0.23 |
Based on FMP financials and quantitative analysis
VIACP Latest News
No recent news available for VIACP.
VIACP Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for VIACP.
Price Targets
Wall Street price target analysis for VIACP.
VIACP MoonshotScore
What does this score mean?
The MoonshotScore rates VIACP 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.
Leadership: Robert Marc Bakish
President and Chief Executive Officer
Robert Marc Bakish has been at the helm of Paramount Global since 2019. With a career spanning over two decades in the media industry, he has held various leadership roles within the company. Bakish holds a Bachelor's degree from the University of Michigan and an MBA from the Wharton School of the University of Pennsylvania. His extensive experience in media and entertainment has equipped him with a deep understanding of the industry's dynamics and challenges.
Track Record: Under Bakish's leadership, Paramount Global has successfully rebranded from ViacomCBS, focusing on integrating its diverse assets and enhancing operational efficiencies. He has spearheaded the expansion of Paramount+, the company's streaming service, positioning it as a competitive player in the market.
What Investors Ask About Paramount Global (VIACP) — Communication Services
What does the AI Score mean for VIACP?
VIACP holds an AI Score of 48/100 (Grade: C). This is an educational research signal, not a buy or sell recommendation. Paramount Global (VIACP) is a leading media and entertainment company with a diverse portfolio spanning television, cable networks, and film production. Headquartered in New York City, the company …
What does Paramount Global do?
Paramount Global operates as a leading media and entertainment company, managing a diverse portfolio that includes television networks, cable channels, and film production. The company is known for its extensive programming across various genres, including news, sports, and entertainment, and it leverages its content library through multiple distribution platforms, including streaming services like Paramount+.
What do analysts say about VIACP stock?
Analysts have mixed views on VIACP stock, reflecting the company's recent challenges and market dynamics. Key valuation metrics indicate a P/E ratio of -17.28, suggesting concerns about profitability. However, analysts note the potential for growth driven by the expansion of streaming services and a robust content pipeline, making it a stock to watch closely in the evolving entertainment landscape.
What are the main risks for VIACP?
Paramount Global faces several risks, including heightened competition in the streaming space, which could impact subscriber growth and advertising revenue. Additionally, economic downturns may lead to reduced advertising budgets, affecting overall profitability. Regulatory challenges in international markets also pose potential operational risks, necessitating careful navigation of compliance issues.
What are the key factors to evaluate for VIACP?
Paramount Global (VIACP) holds an AI score of 48/100 (low). Paramount Global presents a multifaceted investment thesis characterized by its diverse revenue streams and strategic positioning in the entertainment industry. Not financial advice.
How frequently does VIACP data refresh on this page?
VIACP's price was last updated on Aug 21, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven VIACP's recent stock price performance?
Paramount Global (VIACP) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Diverse portfolio across television, cable, and film segments. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider VIACP overvalued or undervalued right now?
Paramount Global (VIACP) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
How do I research VIACP before investing?
Before investing in Paramount Global (VIACP), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) analyst consensus ratings and price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Data is based on the latest available information as of March 2026. Financial metrics are subject to change based on market conditions.