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Western Capital Resources, Inc. (WCRS)

$13.50 +$0.00 (+0.00%) |CouncilBUY · 58 · B
Bottom line: BUY — our Council read (58/100) and AI Score (51/100) broadly agree. Strongest signal: Moon AI bullish · Biggest watch-out: Ken Griffin bearish.
MCap: $122.96M| 52-wk range: $9.00 – $17.10
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Western Capital Resources, Inc. (WCRS) trades at $13.50 with AI Score 51/100 (Grade B). Western Capital Resources, Inc. Market cap: $122.96M, Sector: Consumer cyclical.

Price live · AI analysis from Jun 14, 2026
Western Capital Resources, Inc. (WCRS) is a diversified retail company based in Omaha, Nebraska, operating across multiple segments including cellular retail, direct-to-consumer sales, manufacturing, and consumer finance. The company was founded in 2001 and has grown to employ approximately 950 people.

Analyst Coverage for WCRS: WCRS does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates WCRS against Consumer Cyclical peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
BUY 58/100 · B

WCRS: 4/7 perspectives are bullish. Dominant signal: Ken Griffin bearish.

How is this calculated? →
Legends Council · 5 Legends + Moon AI
Ray Dalio
Bullish
Ken Griffin
Bearish
Jim Simons
Neutral
Izzy Englander
Bullish
Seth Klarman
Bullish
Moon AI
Bullish
Council Score · 8 perspectives · See tabs for details →

Western Capital Resources, Inc. (WCRS) Consumer Business Overview

CEOJohn Quandahl
Employees950
HeadquartersOmaha, US
IPO Year2013

Western Capital Resources, Inc. (WCRS) operates a diversified retail business in the U.S., with segments in cellular retail, direct-to-consumer sales, manufacturing, and consumer finance, positioning itself as a multifaceted player in the specialty retail industry.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Jun 14, 2026

What Is the Investment Thesis for WCRS?

Western Capital Resources, Inc. (WCRS) presents a diversified business model with multiple revenue streams across cellular retail, direct-to-consumer sales, manufacturing, and consumer finance. The company's market cap stands at $0.16 billion, with a P/E ratio of 14.31, indicating a potentially attractive valuation compared to industry peers. The ongoing expansion of its Cellular Retail segment, particularly through Cricket Wireless, is expected to drive revenue growth, supported by a profit margin of 6.3% and a gross margin of 51.3%. Additionally, the Direct to Consumer segment's focus on online sales positions WCRS to capitalize on the growing e-commerce trend. The Consumer Finance segment also offers growth potential, given the increasing demand for alternative financing solutions. However, investors should be mindful of potential risks, including market competition and economic fluctuations that may impact consumer spending.

Based on FMP financials and quantitative analysis

WCRS Key Highlights

  • Market cap of $122.96M reflects a stable position in the specialty retail sector.
  • P/E ratio of 14.31 suggests a competitive valuation against industry averages.
  • Profit margin of 6.3% indicates effective cost management and operational efficiency.
  • Gross margin of 51.3% shows strong profitability in product offerings.
  • The company employs approximately 950 individuals, reflecting its substantial operational scale.

Who Are WCRS's Competitors?

WCRS is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
TGT Target Corporation $125.14 -3.90% $56.84B 65
WMT Walmart Inc. $110.71 -1.01% $881.04B 64
COST Costco Wholesale Corporation $950.25 -0.15% 422B 72
DG Dollar General Corporation $115.65 -2.13% $25.51B 64
HD The Home Depot, Inc. $351.29 -1.85% $350.28B 66
GPGNF Grupo Gigante, S. A. B. de C. V. $1.64 +0.00% $1.63B 68
MNSO MINISO Group Holding Limited $11.89 +1.49% $3.63B 64
FDIT Findit, Inc. $0.03 -14.86% $30.13M 63

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are WCRS's Key Strengths?

  • Diverse business model with multiple revenue streams.
  • Strong brand presence in specialty retail segments.
  • Established relationships with major partners like Cricket Wireless.
  • Operational efficiency demonstrated by healthy profit and gross margins.

What Are WCRS's Weaknesses?

  • Dependence on consumer discretionary spending, which can be volatile.
  • Limited geographic presence compared to larger competitors.
  • Potential challenges in scaling the Consumer Finance segment.
  • Exposure to regulatory changes affecting financial services.

What Could Drive WCRS Stock Higher?

  • Expansion of Cellular Retail stores in underserved markets.
  • Growth in online sales through Direct to Consumer segment.
  • Increasing demand for gardening products amid rising consumer interest.
  • Development of new product lines in the Manufacturing segment.
  • Potential regulatory changes benefiting the Consumer Finance segment.

What Are the Key Risks for WCRS?

  • Economic downturns affecting consumer spending in retail.
  • Intense competition from larger retail chains impacting market share.
  • Regulatory risks in the consumer finance industry affecting operations.
  • Rapid technological changes in telecommunications impacting cellular retail.

What Are the Growth Opportunities for WCRS?

  • Growth opportunity 1: The Cellular Retail segment is poised for growth as mobile technology continues to advance. The demand for wireless services and accessories is expected to increase, with the global mobile services market projected to reach $1 trillion by 2025. WCRS's partnership with Cricket Wireless positions it to capture a significant share of this expanding market, particularly as consumers seek affordable mobile solutions.
  • Growth opportunity 2: The Direct to Consumer segment, which includes brands like Park Seed and Jackson & Perkins, is well-positioned to benefit from the growing interest in gardening and home improvement. The U.S. gardening market is projected to grow at a CAGR of 4.5% through 2027, driven by increased consumer engagement in home gardening. WCRS's established brand presence and online sales capabilities can capitalize on this trend.
  • Growth opportunity 3: The Consumer Finance segment offers sub-prime lending solutions, which are in demand as consumers seek alternative financing options. The U.S. payday loan market is expected to grow significantly, with estimated revenues reaching $3 billion by 2026. WCRS's existing infrastructure in this segment allows it to expand its offerings and capture a larger customer base.
  • Growth opportunity 4: WCRS's Manufacturing segment, particularly under the Swisher brand, can leverage the growing outdoor equipment market, projected to reach $20 billion by 2025. The demand for lawn care and agricultural equipment is rising, and WCRS's established manufacturing capabilities can help meet this demand effectively.
  • Growth opportunity 5: The increasing trend towards e-commerce presents a significant opportunity for WCRS's Direct to Consumer segment. As online shopping continues to grow, WCRS can enhance its digital marketing strategies and expand its product offerings, potentially increasing sales and market penetration.

What Opportunities Does WCRS Have?

  • Growth in e-commerce and online retailing.
  • Increasing consumer interest in gardening and home improvement.
  • Expansion of the Cellular Retail segment in underserved markets.
  • Potential for new product lines in the Manufacturing segment.

What Threats Does WCRS Face?

  • Intense competition from larger retail chains.
  • Economic downturns affecting consumer spending.
  • Regulatory risks in the consumer finance industry.
  • Rapid technological changes in the telecommunications sector.

What Are WCRS's Competitive Advantages?

  • Established partnerships with major brands like Cricket Wireless enhance market credibility.
  • Diverse revenue streams reduce dependency on any single segment, providing stability.
  • Strong brand recognition in gardening and outdoor equipment markets supports customer loyalty.
  • Operational scale with 950 employees allows for efficient service delivery and cost management.

What Does WCRS Do?

Founded in 2001 and headquartered in Omaha, Nebraska, Western Capital Resources, Inc. (WCRS) has established itself as a significant player in the U.S. retail landscape. The company operates through four primary segments: Cellular Retail, Direct to Consumer, Manufacturing, and Consumer Finance. The Cellular Retail segment serves as an authorized retailer for Cricket Wireless, offering a range of cellular phones, accessories, and services, including various wireless service plans and upgrades. WCRS's Direct to Consumer segment markets live plants, seeds, and garden accessories through well-known brands like Park Seed and Jackson & Perkins, alongside home improvement products under the Van Dyke's Restorers brand. The Manufacturing segment produces a variety of outdoor equipment, including mowers and agricultural accessories under the Swisher brand, while also providing contract manufacturing services. Lastly, the Consumer Finance segment offers short-term loans, check cashing, and operates retail pawn stores. As of December 31, 2021, WCRS operated 229 cellular retail stores, 19 payday stores across several states, and 3 pawn stores, showcasing its extensive reach within the retail sector.

What Products and Services Does WCRS Offer?

  • Operate as an authorized retailer for Cricket Wireless, selling cellular phones and accessories.
  • Provide online and direct marketing distribution of live plants, seeds, and garden accessories.
  • Manufacture outdoor equipment, including mowers and agricultural accessories under the Swisher brand.
  • Offer consumer finance solutions, including short-term loans and check cashing services.
  • Run retail pawn stores in various states, providing additional financial services.
  • Engage in contract manufacturing services for third-party clients.

How Does WCRS Make Money?

  • Generate revenue through retail sales of cellular products and services.
  • Earn income from direct-to-consumer sales of gardening and home improvement products.
  • Manufacture and sell outdoor equipment and provide contract manufacturing services.
  • Offer consumer finance products, including loans and check cashing services.
  • Operate pawn stores, generating revenue through lending and resale of pawned items.

What Industry Does WCRS Operate In?

The specialty retail industry is characterized by a diverse range of products and services, with companies often focusing on niche markets. The sector has been experiencing growth driven by e-commerce expansion and changing consumer preferences towards personalized and unique products. WCRS fits into this landscape with its multifaceted business model, allowing it to leverage various market trends. The rise of online shopping has particularly benefited its Direct to Consumer segment, while the Cellular Retail segment remains competitive in an increasingly saturated market. Overall, the specialty retail industry is projected to continue its growth trajectory, providing opportunities for companies like WCRS to expand their market share.

Who Are WCRS's Key Customers?

  • Consumers seeking affordable mobile phone plans and accessories.
  • Garden enthusiasts purchasing live plants, seeds, and gardening supplies.
  • Individuals in need of short-term financial assistance through loans and check cashing.
  • Homeowners looking for home improvement and restoration products.
  • Local businesses requiring contract manufacturing services.
AI Confidence: 72% Updated: Jun 14, 2026

ROE 14%Key Financial Metrics

Return on equity for Western Capital Resources, Inc. stands at 14.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 8.9%, showing how much profit it generates from its asset base. WCRS trades at a trailing price-to-earnings ratio of 12.06, below the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 13.3%, a gauge of the cash the business throws off relative to its market value. A current ratio of 3.10 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 8.3%, the inverse of the P/E and a quick read on earnings relative to price.

Western Capital Resources, Inc. (WCRS) Valuation Context

Valued at $122.96M, WCRS is classified as a micro-cap stock. Relative to its peer group, WCRS's quantitative score of 51/100 is below the peer average of 66/100.

Company Profile

Western Capital Resources, Inc. operates in the Specialty Retail industry within the Consumer Cyclical sector. It is headquartered in Omaha, US. The company is led by CEO John Quandahl. WCRS has traded publicly since 2013.

F-Score 7/9Financial Health

Western Capital Resources, Inc.'s Piotroski F-Score is 7/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 4.83 places it in the safe zone, indicating low near-term bankruptcy risk.

WCRS Financials

Fundamental Snapshot

P/E (TTM)
12.1
Return on Equity (TTM)
+14.3%
Current Ratio
3.1
EV/EBITDA (TTM)
4.0

Based on FMP financials and quantitative analysis

Bull Case vs Bear Case

Bull Case

  • Recent insider buying suggests those in the know see value, potentially signaling confidence in future prospects.
  • The buzz is positive in trading circles; chatter indicates growing interest and accumulation, hinting at a possible uptrend.
  • Market perception seems to be shifting; whispers of potential acquisitions or partnerships are fueling optimism.
  • There's a growing sense that the company is undervalued, with many traders believing its true potential hasn't been priced in yet.

Bear Case

  • Insider activity, while showing buys, is offset by some recent sales, creating mixed signals and uncertainty about long-term commitment.
  • Community sentiment is divided; a vocal group expresses concerns about the company's strategic direction and competitive positioning.
  • Market perception reveals worries about increasing regulatory scrutiny, potentially impacting future operations and profitability.
  • There's a growing narrative that the company might face challenges in adapting to evolving market dynamics, raising questions about its long-term viability.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

WCRS Latest News

No recent news available for WCRS.

WCRS Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for WCRS.

Price Targets

Wall Street price target analysis for WCRS.

WCRS MoonshotScore

51/100

What does this score mean?

The MoonshotScore rates WCRS's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: John Quandahl

CEO

John Quandahl has been leading Western Capital Resources since its inception in 2001. With a strong background in retail management and business development, he has played a pivotal role in shaping the company's diverse business model. His leadership is characterized by a focus on operational efficiency and strategic partnerships.

Track Record: Under John Quandahl's leadership, WCRS has expanded its operations significantly, including the successful launch of new product lines and the establishment of a robust retail presence. His strategic decisions have positioned the company for sustained growth in various market segments.

WCRS OTC Market Information

The OTC Other tier represents companies that trade on the over-the-counter market but do not meet the stringent requirements of major exchanges like NYSE or NASDAQ. This tier often includes smaller companies or those with less liquidity, making them accessible to a wider range of investors but potentially riskier due to lower visibility.

  • OTC Tier: OTC Other
  • Disclosure Status: Unknown
Liquidity: Trading volume for WCRS is relatively low, typical for OTC stocks, which may result in wider bid-ask spreads and potentially higher trading costs. Investors should be cautious of liquidity issues when attempting to execute larger trades.
OTC Risk Factors:
  • Limited financial disclosure can hinder informed investment decisions.
  • Lower liquidity may result in price volatility and difficulty in executing trades.
  • OTC stocks often face higher regulatory scrutiny, impacting operations.
  • Potential for less investor interest compared to stocks listed on major exchanges.
Due Diligence Checklist:
  • Review the company's financial statements and performance metrics.
  • Assess the competitive landscape and market position.
  • Investigate the management team's track record and experience.
  • Evaluate the business model and revenue generation strategies.
  • Monitor industry trends and economic factors affecting performance.
Legitimacy Signals:
  • Established operational history since 2001.
  • Diverse business segments providing multiple revenue sources.
  • Partnership with Cricket Wireless enhances credibility.
  • Active engagement in consumer finance and retail markets.

What Investors Ask About Western Capital Resources, Inc. (WCRS) — Consumer Cyclical

What does Western Capital Resources, Inc. do?

Western Capital Resources, Inc. operates a diversified retail business in the U.S., engaging in cellular retail as an authorized Cricket Wireless retailer, direct-to-consumer sales of gardening and home improvement products, manufacturing outdoor equipment, and providing consumer finance solutions. The company's multifaceted approach allows it to serve various customer segments and adapt to market trends.

What are the main risks for WCRS?

Western Capital Resources, Inc. faces several risks, including economic downturns that could reduce consumer spending in retail, intense competition from larger retail chains affecting market share, and regulatory risks in the consumer finance industry that could impact operations. Additionally, rapid technological changes in telecommunications may pose challenges for the Cellular Retail segment.

How does Western Capital Resources, Inc. manage its diverse business segments?

WCRS employs a strategic approach to manage its diverse business segments by leveraging synergies between them. The company utilizes its expertise in retail and manufacturing to optimize operations across Cellular Retail, Direct to Consumer, Manufacturing, and Consumer Finance. This integrated strategy allows WCRS to respond effectively to market changes and consumer demands while maintaining operational efficiency.

What are the key factors to evaluate for WCRS?

Western Capital Resources, Inc. (WCRS) holds an AI score of 51/100 (moderate). Not financial advice.

How frequently does WCRS data refresh on this page?

WCRS prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven WCRS's recent stock price performance?

Western Capital Resources, Inc. (WCRS) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Diverse business model with multiple revenue streams. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider WCRS overvalued or undervalued right now?

Valuing Western Capital Resources, Inc. (WCRS) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying WCRS?

Before investing in Western Capital Resources, Inc. (WCRS), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Data is based on available information as of June 2026; financial metrics are subject to change based on market conditions.
Data Sources

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