Bonjour Holdings Limited (BJURF)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Bonjour Holdings Limited (BJURF) trades at $0.01 with AI Score 52/100 (Grade B). Bonjour Holdings Limited is a specialty retailer focused on beauty and health-care products in Hong Kong, Macau, and Mainland China. Market cap: $2.61M, Sector: Consumer cyclical.
Price live · AI analysis from Jun 14, 2026Analyst Coverage for BJURF: BJURF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates BJURF against Consumer Cyclical peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
BJURF: 2/6 perspectives are bearish. Dominant signal: Ray Dalio bullish.
How is this calculated? →Bonjour Holdings Limited (BJURF) Consumer Business Overview
Bonjour Holdings Limited specializes in the retail and wholesale of beauty and health-care products across Hong Kong, Macau, and Mainland China, offering a diverse range of cosmetics, fragrances, and lifestyle products from Asia.
What Is the Investment Thesis for BJURF?
Bonjour Holdings Limited presents a unique investment thesis characterized by its established presence in the beauty and health-care retail space. The company's gross margin stands at 36.1%, indicating a solid pricing strategy and operational efficiency. With the growing trend towards beauty and wellness products, Bonjour is poised to benefit from increasing consumer spending in these categories. The company’s ongoing expansion of its online sales platform is expected to drive revenue growth, particularly as e-commerce continues to gain traction in the region. However, the company faces challenges, including a negative profit margin of -116.1%, which highlights the need for improved cost management and operational efficiencies. Overall, Bonjour's ability to leverage its brand and product offerings in a competitive market will be crucial for its future growth and profitability.
Based on FMP financials and quantitative analysis
BJURF Key Highlights
- Gross margin of 36.1%, reflecting effective cost management in product sourcing and retail operations.
- Currently operates 24 retail stores in Hong Kong and Macau, providing a strong physical presence in key markets.
- Engages in both retail and wholesale activities, diversifying revenue streams and market reach.
- No dividend yield, indicating a focus on reinvestment for growth rather than returning capital to shareholders.
- Beta of 0.68, suggesting lower volatility compared to the broader market, which may appeal to risk-averse investors.
Who Are BJURF's Competitors?
BJURF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| UL Unilever PLC | $61.47 | -1.62% | $132.42B | 50 |
| PG The Procter & Gamble Company | $151.40 | +2.69% | $352.55B | 78 |
| COTY Coty Inc. | $2.25 | -2.39% | $1.98B | — |
| GPGNF Grupo Gigante, S. A. B. de C. V. | $1.64 | +0.00% | $1.63B | 68 |
| MNSO MINISO Group Holding Limited | $11.89 | +1.49% | $3.63B | 64 |
| FDIT Findit, Inc. | $0.03 | -14.86% | $30.13M | 63 |
| MELI MercadoLibre | $1805.68 | +2.40% | 92B | 61 |
| LOGC ContextLogic Inc. | $8.98 | +0.90% | $245.20M | 52 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are BJURF's Key Strengths?
- Established presence in the beauty and health-care retail market.
- Diverse product range catering to various consumer preferences.
- Strong supplier relationships with reputable brands from Asia.
- Robust online sales platform enhancing customer reach.
What Are BJURF's Weaknesses?
- Negative profit margin indicating potential operational inefficiencies.
- Limited geographic presence confined to Hong Kong and Macau.
- Dependence on physical retail stores amidst rising e-commerce trends.
- No dividend yield, which may deter income-focused investors.
What Could Drive BJURF Stock Higher?
- Potential expansion into new Southeast Asian markets to capture growing demand for beauty products.
- Continuous enhancement of the online sales platform to drive e-commerce growth.
- Strategic partnerships with beauty brands to increase market visibility and product offerings.
- Introduction of organic and eco-friendly product lines to align with consumer trends.
- Improvement in store experiences to boost customer engagement and retention.
What Are the Key Risks for BJURF?
- Financial-distress signal — its Altman Z-Score of -5.19 sits in the distress zone (elevated bankruptcy risk).
- Economic downturns could negatively impact consumer spending in the beauty sector.
- Intense competition from established beauty brands may pressure market share.
- Regulatory changes affecting product sourcing and retail operations.
- Fluctuations in consumer preferences may require rapid adaptation in product offerings.
What Are the Growth Opportunities for BJURF?
- Expansion of E-commerce: Bonjour Holdings Limited is poised to capitalize on the growing e-commerce trend in the beauty sector. The online beauty market in Asia is projected to grow at a CAGR of 15% from 2021 to 2026, driven by increased internet penetration and consumer preference for online shopping. By enhancing its digital presence and marketing strategies, Bonjour can attract a broader customer base and increase sales.
- Diversification of Product Offerings: The company can expand its product range to include organic and eco-friendly beauty products, tapping into the rising consumer demand for sustainable options. The global organic beauty market is expected to reach $25 billion by 2025, providing a significant opportunity for Bonjour to differentiate itself and attract environmentally conscious consumers.
- Strategic Partnerships: Collaborating with popular beauty brands or influencers can enhance Bonjour's market visibility and attract new customers. Strategic partnerships can lead to exclusive product launches or promotions, driving foot traffic to retail locations and increasing online sales.
- Geographic Expansion: Bonjour Holdings has the potential to expand its retail presence beyond Hong Kong and Macau into other Southeast Asian markets. The beauty and personal care market in Southeast Asia is projected to grow significantly, with increasing disposable incomes and a rising middle class. Entering new markets can provide substantial revenue growth opportunities.
- Enhancement of In-Store Experience: By investing in store refurbishments and creating immersive shopping experiences, Bonjour can increase customer engagement and loyalty. The retail environment is evolving, and enhancing the in-store experience can differentiate Bonjour from competitors, leading to increased sales and customer retention.
What Opportunities Does BJURF Have?
- Expansion into new Southeast Asian markets with growing beauty demand.
- Increased focus on e-commerce to capture online shopping trends.
- Introduction of organic and eco-friendly product lines to attract eco-conscious consumers.
- Strategic partnerships with beauty brands or influencers for enhanced visibility.
What Threats Does BJURF Face?
- Intense competition from both local and international beauty brands.
- Economic downturns affecting consumer spending in discretionary categories.
- Rapidly changing consumer preferences in the beauty and health sector.
- Regulatory challenges in product sourcing and retail operations.
What Are BJURF's Competitive Advantages?
- Established brand reputation in the beauty and health-care market.
- Diverse product offerings catering to various customer needs.
- Strong relationships with suppliers from Japan, Korea, and Taiwan.
- Physical presence in key markets with 24 retail stores.
- Growing online sales platform enhancing customer accessibility.
What Does BJURF Do?
Bonjour Holdings Limited, founded in 1991, is an investment holding company headquartered in Tsuen Wan, Hong Kong. The company primarily engages in the retail and wholesale of beauty and health-care products, serving customers across Hong Kong, Macau, and the Mainland China. Bonjour Holdings offers a wide array of products, including skin care, health foods, hair and body care items, cosmetics, fragrances, lifestyle products, and snacks sourced from Japan, Korea, and Taiwan. As of December 31, 2020, the company operated 24 retail stores in Hong Kong and Macau, complemented by a robust online sales platform that caters to the growing demand for e-commerce in the beauty sector. Bonjour Holdings also engages in property holding activities, diversifying its business operations. The company has established a reputation for quality and variety, positioning itself as a key player in the specialty retail market within the beauty and health-care segments. Over the years, Bonjour has adapted to changing consumer preferences and market dynamics, focusing on delivering products that meet the evolving needs of its diverse customer base.
What Products and Services Does BJURF Offer?
- Retail and wholesale of beauty and health-care products.
- Offer a wide range of skin care, health foods, and personal care items.
- Sell cosmetics and fragrance products from reputable brands.
- Provide lifestyle products and snacks sourced from Japan, Korea, and Taiwan.
- Operate 24 retail stores in Hong Kong and Macau.
- Facilitate online sales to reach a broader customer base.
How Does BJURF Make Money?
- Generate revenue through retail and wholesale sales of beauty and health-care products.
- Leverage both physical stores and online platforms to maximize market reach.
- Engage in property holding activities as an additional revenue stream.
- Focus on sourcing high-quality products from reputable suppliers in Asia.
- Utilize effective marketing strategies to attract and retain customers.
What Industry Does BJURF Operate In?
The specialty retail industry, particularly in the beauty and health-care segment, has seen significant growth driven by rising consumer awareness and demand for personal care products. The global beauty market is expected to reach $800 billion by 2025, with Asia-Pacific being a major contributor to this growth. Bonjour Holdings Limited operates in a competitive landscape, facing challenges from both local and international brands. The company's focus on quality products from Japan, Korea, and Taiwan positions it well to capture consumer interest in premium beauty and health-care offerings. As e-commerce continues to expand, Bonjour's online sales strategy will be critical in maintaining its market position.
Who Are BJURF's Key Customers?
- Beauty-conscious consumers looking for quality products.
- Health-focused individuals interested in wellness and health foods.
- Young professionals seeking trendy and innovative beauty items.
- Tourists visiting Hong Kong and Macau seeking local beauty products.
- Online shoppers looking for convenience and variety in beauty products.
F-Score 4/9Financial Health
Bonjour Holdings Limited's Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of -5.19 places it in the distress zone, a signal of elevated financial risk.
Quarterly Financial Performance: Bonjour Holdings Limited
Revenue for Bonjour Holdings Limited came in at $12.3M during Q4 2025, a 86.5% contraction versus the preceding quarter. The company recorded a net loss of $68.8M, with diluted EPS of $-0.06. Quarter-over-quarter revenue has been mixed, typical for a micro-cap company operating in Consumer Cyclical. Across the four most recent quarters, BJURF averaged $-0.16 in diluted EPS.
BJURF Valuation & Market Position
With a $2.61M market cap, Bonjour Holdings Limited sits in the micro-cap segment of the market. Relative to its peer group, BJURF's quantitative score of 52/100 is below the peer average of 65/100.
Key Financial Metrics
Return on assets is -58.4%, showing how much profit it generates from its asset base. Its free cash flow yield is 0.0%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.22 means current liabilities exceed short-term assets, a liquidity point worth watching.
Company Profile
Bonjour Holdings Limited operates in the Specialty Retail industry within the Consumer Cyclical sector. It is headquartered in Tsuen Wan, HK. The company is led by CEO Iu Ming Wong. BJURF has traded publicly since 2011.
BJURF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying could signal confidence in Bonjour Holdings' future prospects, suggesting those closest to the company believe it's undervalued.
- Positive community sentiment indicates growing optimism around Bonjour Holdings, potentially driven by recent company announcements or market trends.
- The prevailing bullish community view suggests a belief in Bonjour Holdings' long-term growth potential and market positioning.
- Recent market developments may be favorably impacting Bonjour Holdings, leading to increased investor interest and positive momentum.
Bear Case
- Limited publicly available information on Bonjour Holdings makes it difficult to assess the company's true financial health and future prospects; confidence level: 60%.
- Negative community sentiment could reflect concerns about Bonjour Holdings' competitive landscape or potential challenges.
- The prevailing bearish community view may stem from doubts about Bonjour Holdings' ability to execute its business strategy effectively.
- Market perception of Bonjour Holdings could be influenced by broader economic uncertainties or industry-specific headwinds, creating downward pressure.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q4 2025 | $12M | -$69M | -$0.06 |
| Q2 2025 | $91M | -$7M | -$0.01 |
| Q4 2024 | $25M | -$134M | -$0.57 |
| Q2 2024 | $56M | $127,000 | $0.0005 |
Based on FMP financials and quantitative analysis
BJURF Latest News
No recent news available for BJURF.
BJURF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for BJURF.
Price Targets
Wall Street price target analysis for BJURF.
BJURF MoonshotScore
What does this score mean?
The MoonshotScore rates BJURF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Iu Ming Wong
CEO
Iu Ming Wong has been at the helm of Bonjour Holdings Limited, steering the company through various phases of growth since its inception in 1991. With a background in business management, Wong has played a pivotal role in expanding the company's retail footprint and enhancing its product offerings. His leadership has been marked by a commitment to quality and customer satisfaction, fostering a strong brand presence in the competitive beauty market.
Track Record: Under Iu Ming Wong's leadership, Bonjour Holdings has successfully established a network of 24 retail stores and a growing online presence. His strategic focus on sourcing high-quality products from Asia has differentiated the brand in the marketplace, contributing to its reputation for excellence.
BJURF OTC Market Information
The OTC Other tier refers to stocks that trade on the over-the-counter market but do not meet the stringent listing requirements of major exchanges like NYSE or NASDAQ. This tier includes companies that may be smaller or less established, providing a platform for trading without the same level of regulatory oversight. Investors should be aware that this can lead to lower liquidity and higher volatility compared to stocks on major exchanges.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosures may hinder investor confidence and decision-making.
- OTC stocks can experience higher volatility and less price stability.
- Potential for lower trading volumes leading to liquidity challenges.
- Regulatory scrutiny may differ from that of larger exchanges, impacting governance.
- Verify the company's financial health through available reports.
- Assess the competitive landscape and market positioning.
- Investigate the management team's track record and experience.
- Evaluate the company's growth strategy and market opportunities.
- Consider the risks associated with OTC trading and liquidity.
- Established operational history since 1991.
- Diverse product offerings with a focus on quality.
- Presence of physical retail stores in key markets.
- Engagement in online sales to adapt to market trends.
Bonjour Holdings Limited Consumer Cyclical Stock: Key Questions Answered
What does Bonjour Holdings Limited do?
Bonjour Holdings Limited specializes in the retail and wholesale of beauty and health-care products. The company offers a diverse range of items, including skin care, health foods, cosmetics, fragrances, and lifestyle products sourced from Japan, Korea, and Taiwan. With a presence in Hong Kong, Macau, and an online sales platform, Bonjour caters to a wide array of customer needs in the beauty sector.
What are the main risks for BJURF?
Bonjour Holdings Limited faces several risks, including intense competition from both local and international beauty brands, which could affect its market share. Economic downturns may also impact consumer spending in discretionary categories like beauty products. Additionally, rapidly changing consumer preferences require the company to adapt quickly, and potential regulatory challenges in product sourcing and retail operations could pose further risks.
What is Bonjour Holdings Limited's geographic revenue mix?
Bonjour Holdings Limited primarily generates revenue from its operations in Hong Kong and Macau, where it has established a network of retail stores. The company also leverages its online sales platform to reach customers in Mainland China. As the beauty market continues to grow in these regions, Bonjour's geographic focus allows it to capitalize on local consumer preferences and trends.
What are the key factors to evaluate for BJURF?
Bonjour Holdings Limited (BJURF) holds an AI score of 52/100 (moderate). Not financial advice.
How frequently does BJURF data refresh on this page?
BJURF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven BJURF's recent stock price performance?
Bonjour Holdings Limited (BJURF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established presence in the beauty and health-care retail market. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider BJURF overvalued or undervalued right now?
Valuing Bonjour Holdings Limited (BJURF) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying BJURF?
Before investing in Bonjour Holdings Limited (BJURF), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited financial disclosures may impact investor confidence.