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Avalara, Inc. (AVLR)

$93.48 +$0.03 (+0.03%) |CouncilHOLD · 43 · C
Signals are mixed — the Council read leans HOLD (43/100) while the AI fundamental score is 63/100 (grade B+); the two lenses disagree, so weigh the breakdown below. Strongest single signal: Izzy Englander bullish.
Vol: 3.92M| 52-wk range: $66.39 – $172.32
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Avalara, Inc. (AVLR) trades at $93.48 with AI Score 63/100 (Grade B+). Avalara, Inc. provides cloud-hosted services globally, specializing in transaction tax compliance automation for businesses. Sector: Technology.

Price live · AI analysis from Jun 15, 2026
Avalara, Inc. provides cloud-hosted services globally, specializing in transaction tax compliance automation for businesses. Its solutions, including AvaTax and Compliance Cloud Returns, streamline complex tax calculations, filings, and exemption management, reducing audit exposure and compliance costs.

Analyst Coverage for AVLR: AVLR does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates AVLR against Technology peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
HOLD 43/100 · C

AVLR: 2/3 perspectives are bullish. Dominant signal: Izzy Englander bullish.

How is this calculated? →
Legends Council · 5 Legends + Moon AI
Izzy Englander
Bullish
Moon AI
Neutral
Council Score · 8 perspectives · See tabs for details →

Avalara, Inc. (AVLR) Technology Profile & Competitive Position

CEOScott McFarlane
Employees4465
HeadquartersSeattle, US
IPO Year2018

Avalara, Inc. delivers cloud-hosted services globally, automating transaction tax compliance for businesses. Its solutions, like AvaTax, streamline complex tax calculations, filings, and exemption management, aiming to reduce audit exposure and compliance costs within the expanding e-commerce and regulatory landscape.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Jun 15, 2026

What Is the Investment Thesis for AVLR?

Avalara, Inc. is positioned within the growing market for tax compliance automation, driven by increasing e-commerce complexity and evolving global tax regulations. The company's established suite of cloud-based solutions, including AvaTax and Compliance Cloud Returns, offers businesses critical tools for real-time tax calculation, filing, and exemption management, aiming to reduce compliance costs and audit exposure. Despite a reported Profit Margin of -17.9%, indicating current unprofitability, Avalara maintains a strong Gross Margin of 70.7%, suggesting robust profitability on its core services before operating expenses. The company's Beta of 0.98 indicates its stock price generally moves in line with the broader market, offering relative stability. Key value drivers include continued expansion into new geographic markets and tax types, as well as deeper integration with diverse business platforms. However, the company faces potential risks from increased competition from larger, more diversified software providers and the need to continuously adapt to a dynamic regulatory landscape. Investors should monitor Avalara's ability to scale its operations efficiently to achieve profitability while maintaining market share.

Based on FMP financials and quantitative analysis

AVLR Key Highlights

  • Avalara, Inc. reported a Gross Margin of 70.7%, indicating strong profitability on its core cloud-based tax compliance services.
  • The company's Profit Margin stands at -17.9%, reflecting current unprofitability despite strong gross margins, suggesting significant operational investments or expenses.
  • With a Beta of 0.98, Avalara's stock exhibits market-like volatility, indicating its price movements generally align with the overall market.
  • Avalara employs 4,465 individuals, highlighting its substantial operational scale in delivering global tax compliance solutions.
  • The company offers a comprehensive suite of cloud-hosted services, including AvaTax for U.S. sales tax and Compliance Cloud Returns, addressing complex transaction tax demands globally.

Who Are AVLR's Competitors?

AVLR is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
XM Qualtrics International Inc. $18.15 +0.06% $11.01B 63
PLAN Anaplan, Inc. $63.73 +0.58% $9.59B 63
NATI National Instruments Corporation $59.99 +0.02% $7.97B 57
SMAR Smartsheet Inc. $56.47 +0.02% $7.91B
HCP HashiCorp, Inc. $34.78 +0.00% $7.11B 63
NOW ServiceNow, Inc. $108.69 +2.23% $112.09B 71
RSASF RESAAS Services Inc. $0.30 +2.76% $25.04M 69
PDFS PDF Solutions, Inc. $59.18 -11.51% $2.44B 68

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are AVLR's Key Strengths?

  • Established market position in cloud-based tax compliance automation with a comprehensive suite of solutions.
  • Strong Gross Margin of 70.7% indicates efficient core service delivery.
  • Extensive integration capabilities with major e-commerce, ERP, and accounting platforms.
  • Specialized expertise in navigating complex and evolving global tax regulations.
  • Offers valuable professional services complementing its software offerings.

What Are AVLR's Weaknesses?

  • Negative Profit Margin of -17.9% signals unprofitability, potentially due to high operating expenses or investment.
  • Reliance on the accuracy and timeliness of tax data and regulatory updates.
  • Potential for increased customer acquisition costs in a competitive software market.
  • Scalability challenges if regulatory changes become excessively fragmented or complex across micro-jurisdictions.

What Could Drive AVLR Stock Higher?

  • Introduction of new, complex tax regulations globally, increasing the demand for automated compliance solutions like Avalara's.
  • Continued acceleration of global e-commerce growth, driving higher transaction volumes and the need for real-time tax calculation and filing.
  • Strategic partnerships and integrations with major enterprise software platforms, expanding Avalara's reach to new customer segments.
  • Expansion of Avalara's professional services offerings, capturing additional revenue streams and strengthening client relationships.
  • Product enhancements and feature rollouts that address emerging tax types or specialized industry compliance needs, broadening the total addressable market.

What Are the Key Risks for AVLR?

  • Negative return on equity (-11.9%) — the business is not currently generating profit on shareholder capital.
  • Increased competition from larger, more diversified software providers who may integrate tax compliance features into their existing platforms, potentially eroding Avalara's market share.
  • The company's negative Profit Margin of -17.9% indicates a continued challenge in achieving overall profitability, which could impact investor sentiment and long-term financial stability.
  • Significant changes or simplification of tax legislation in key markets, which could reduce the perceived value or necessity of Avalara's comprehensive compliance solutions.
  • The inherent risk of data security breaches or system outages, which could compromise sensitive customer financial data and damage Avalara's reputation and customer trust.
  • Economic downturns or reduced business spending on software and professional services, impacting Avalara's subscription growth and service revenue.

What Are the Growth Opportunities for AVLR?

  • **Expanding Global E-commerce and Digital Transactions:** The continuous growth of e-commerce and digital business models worldwide presents a significant opportunity. As more businesses transact across borders and online, the complexity of managing sales tax, VAT, and other transaction taxes escalates. Avalara's cloud-based solutions are well-suited to address this, offering real-time calculations and compliance across multiple jurisdictions. The global e-commerce market is projected to continue its robust expansion beyond 2026, driving sustained demand for automated tax solutions, enabling Avalara to capture a larger share of this expanding market by offering seamless, compliant international transaction processing.
  • **Increasing Regulatory Complexity and New Tax Legislation:** Governments globally are constantly introducing new tax laws, rates, and reporting requirements, making manual compliance increasingly challenging and error-prone. This regulatory flux creates a perpetual demand for sophisticated, up-to-date tax compliance software. Avalara's ability to rapidly adapt its platform to incorporate new legislation, such as digital services taxes or evolving marketplace facilitator laws, positions it as an essential partner for businesses. This ongoing complexity ensures a consistent need for Avalara's expertise and technology, driving recurring revenue from subscriptions and professional services as companies seek to avoid penalties.
  • **Deepening Integrations with Enterprise Software Ecosystems:** Avalara can expand its market reach by forging deeper and broader integrations with popular enterprise resource planning (ERP), e-commerce platforms, and accounting software. By becoming a seamless, embedded component within widely used business systems, Avalara can capture new customers who prefer integrated solutions. This strategy reduces friction for adoption and enhances the value proposition for existing users. As businesses increasingly rely on interconnected software ecosystems, Avalara's ability to offer robust, pre-built integrations will be a critical differentiator, potentially expanding its customer base and increasing stickiness within the technology stack.
  • **Expansion of Professional Services Offerings:** Beyond its core software, Avalara provides a range of professional services, including nexus studies, audit defense, and specialized tax research. There is a substantial opportunity to expand these high-value services, which often command higher margins and strengthen client relationships. As businesses grow and face more complex tax scenarios, the demand for expert guidance alongside automated tools increases. By enhancing and promoting these services, Avalara can capture additional revenue streams and offer a more comprehensive, end-to-end compliance solution, further solidifying its position as a trusted advisor in the tax compliance ecosystem.
  • **Targeting New Tax Types and Specialized Industries:** While strong in sales tax and VAT, Avalara has opportunities to expand its offerings into other complex transaction tax types, such as excise taxes, customs duties, or specific industry-focused taxes (e.g., for hospitality, manufacturing, or healthcare). Each new tax type or industry vertical represents an untapped market segment requiring specialized compliance solutions. By developing or acquiring expertise and technology for these areas, Avalara can diversify its revenue streams and attract new customer segments. This strategic expansion allows the company to broaden its total addressable market and leverage its existing cloud infrastructure for new compliance challenges.

What Opportunities Does AVLR Have?

  • Continued global growth of e-commerce and digital transactions driving demand for automated tax solutions.
  • Increasing complexity of tax regulations worldwide, necessitating specialized compliance software.
  • Expansion into new geographic markets and additional tax types beyond current core offerings.
  • Deepening integrations with a wider array of business platforms to expand market reach and customer base.
  • Growth in demand for high-value professional services such as audit defense and specialized tax consulting.

What Threats Does AVLR Face?

  • Increased competition from larger, more diversified software providers entering the tax compliance space.
  • Potential for simplified tax legislation or consolidation of tax codes, reducing the need for complex solutions.
  • Data security and privacy concerns, as the company handles sensitive financial information.
  • Economic downturns impacting business spending on compliance software and professional services.
  • Technological disruption from new entrants offering more innovative or cost-effective compliance solutions.

What Are AVLR's Competitive Advantages?

  • **Comprehensive Solution Suite:** Offers an extensive range of cloud-hosted services covering calculation, filing, exemption management, and professional services for various transaction taxes, providing an end-to-end compliance platform.
  • **Real-time Processing and Accuracy:** Its systems enable real-time tax determinations, crucial for mitigating inaccuracies and reducing audit exposure, a significant value proposition for businesses.
  • **Established Market Position:** Founded in 1999, Avalara has built a strong brand and reputation as a leader in tax compliance automation, benefiting from years of market presence and customer trust.
  • **Regulatory Expertise:** The company's core business revolves around understanding and adapting to complex and frequently changing tax regulations globally, requiring specialized expertise that is difficult for competitors to replicate quickly.
  • **Integration Ecosystem:** Extensive integrations with leading ERP, e-commerce, and accounting platforms make its solutions easily adoptable and embedded into existing business workflows, increasing customer stickiness.

What Does AVLR Do?

Avalara, Inc., established in 1999 and initially known as Advantage Solutions, Inc. before rebranding in December 2005, is headquartered in Seattle, Washington. The company, along with its affiliated entities, delivers a comprehensive suite of cloud-hosted services globally designed to facilitate transaction tax compliance for businesses. These services are critical for companies navigating the increasingly intricate demands of various transaction taxes, including sales tax, VAT, and excise tax, across multiple jurisdictions. Avalara's advanced systems enable real-time tax processing, ensuring accurate tax determinations at the point of sale or transaction. This capability is crucial for generating precise records, which in turn helps businesses mitigate inaccuracies, significantly reduce audit exposure, and lower their overall compliance expenditures. Key offerings include AvaTax, specifically tailored for calculating sales tax within the United States, and Avalara Compliance Cloud Returns, which streamlines the often-complex processes of preparing, submitting, and remitting tax returns. Beyond calculation and filing, Avalara also provides functionalities to create, validate, archive, and manage sales tax exemptions, a vital component for many businesses. Complementing its robust software platform, the firm furnishes a range of professional services. These services encompass nexus studies to determine tax obligations in new jurisdictions, back filing for past compliance, voluntary compliance initiatives, tax registrations, reverse audits, audit defense, and specialized tax research, providing end-to-end support for its diverse client base. With 4,465 employees, Avalara maintains an established position in the market, serving businesses that require automated solutions to manage their tax obligations efficiently in a rapidly evolving digital economy.

What Products and Services Does AVLR Offer?

  • Provide cloud-hosted services for transaction tax compliance globally.
  • Enable real-time processing and accurate determination of various transaction taxes, including sales tax, VAT, and excise tax.
  • Offer AvaTax for calculating U.S. sales tax and Avalara Compliance Cloud Returns for streamlining tax return preparation and submission.
  • Facilitate the creation, validation, archiving, and management of sales tax exemptions.
  • Help businesses mitigate inaccuracies, reduce audit exposure, and lower overall compliance expenditures.
  • Furnish professional services such as nexus studies, back filing, voluntary compliance, and audit defense.
  • Support businesses in navigating complex and evolving global tax regulations.
  • Headquartered in Seattle, Washington, with operations since 1999.

How Does AVLR Make Money?

  • Primarily generates revenue through subscriptions to its cloud-hosted tax compliance software, such as AvaTax and Avalara Compliance Cloud Returns.
  • Offers tiered service plans based on transaction volume, features, and complexity of tax requirements.
  • Provides professional services, including consulting for nexus studies, tax registrations, audit defense, and specialized tax research, as additional revenue streams.
  • Leverages a recurring revenue model due to the ongoing need for tax compliance and regulatory updates.
  • Focuses on integrating its solutions with various e-commerce, ERP, and accounting platforms to expand its customer base and enhance stickiness.

What Industry Does AVLR Operate In?

Avalara, Inc. operates within the Software - Application industry, specifically focusing on the niche but critical area of transaction tax compliance automation. This segment is experiencing significant growth, primarily fueled by the accelerating expansion of global e-commerce, the increasing complexity of tax regulations across various jurisdictions, and the ongoing digital transformation of businesses seeking greater efficiency. Avalara's cloud-based platform positions it favorably to address these trends, providing scalable solutions that reduce manual effort and compliance risk. The competitive landscape includes both specialized tax software providers and larger, more diversified enterprise software companies that may offer integrated tax modules. Avalara differentiates itself through its deep expertise in transaction taxes and its extensive network of integrations with business applications. The market trend towards real-time data processing and automated compliance solutions underscores the relevance of Avalara's offerings, as businesses increasingly prioritize accuracy and efficiency in their financial operations to avoid penalties and audits.

Who Are AVLR's Key Customers?

  • Businesses of various sizes, from small and medium-sized enterprises (SMBs) to large corporations.
  • Companies operating in e-commerce, retail, manufacturing, software, and other industries that handle numerous transactions.
  • Businesses with multi-state or international operations facing complex sales tax, VAT, or excise tax obligations.
  • Organizations seeking to automate and streamline their tax compliance processes to reduce manual errors and audit risk.
  • Companies requiring professional services for specialized tax situations, such as nexus determination or audit support.
AI Confidence: 74% Updated: Jun 15, 2026

How Avalara, Inc. Is Valued

Relative to its peer group, AVLR's quantitative score of 63/100 is roughly in line with the peer average of 62/100.

Company Profile

Avalara, Inc. operates in the Software - Application industry within the Technology sector. It is headquartered in Seattle, US. The company is led by CEO Scott McFarlane. AVLR has traded publicly since 2018.

ROE -12%Key Financial Metrics

Return on equity for Avalara, Inc. stands at -11.9%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -4.6%, showing how much profit it generates from its asset base. A current ratio of 3.13 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -1.6%, the inverse of the P/E and a quick read on earnings relative to price.

8/8 beatsEarnings Track Record

Avalara, Inc. has beaten Wall Street's EPS estimate in 8 of its last 8 reported quarters — a consistent record of delivering on expectations. Reported results have landed about 105.2% above estimates on average.

Net buyingInsider Activity

The most recent 12 insider filings for Avalara, Inc. break down as 4 sales and 8 purchases. On net that is roughly 128K shares acquired (about $11.9M) — insiders putting money in tends to read as conviction.

AVLR Financials

Fundamental Snapshot

Return on Equity (TTM)
-11.9%
Current Ratio
3.1
EV/EBITDA (TTM)
5.2

Based on FMP financials and quantitative analysis

Bull Case vs Bear Case

Bull Case

  • Established market position in cloud-based tax compliance automation with a comprehensive suite of solutions.
  • Strong Gross Margin of 70.7% indicates efficient core service delivery.
  • Extensive integration capabilities with major e-commerce, ERP, and accounting platforms.
  • Specialized expertise in navigating complex and evolving global tax regulations.

Bear Case

  • Negative Profit Margin of -17.9% signals unprofitability, potentially due to high operating expenses or investment.
  • Reliance on the accuracy and timeliness of tax data and regulatory updates.
  • Potential for increased customer acquisition costs in a competitive software market.
  • Scalability challenges if regulatory changes become excessively fragmented or complex across micro-jurisdictions.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026

AVLR Latest News

AVLR Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for AVLR.

Price Targets

Wall Street price target analysis for AVLR.

AVLR MoonshotScore

63/100

What does this score mean?

The MoonshotScore rates AVLR's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Scott McFarlane

Chief Executive Officer

Scott McFarlane is a co-founder of Avalara, Inc. and has served as its Chief Executive Officer since its inception. His career has been dedicated to building and scaling technology companies, with a particular focus on enterprise software solutions. McFarlane's leadership has been instrumental in guiding Avalara from its founding as Advantage Solutions, Inc. in 1999 through its rebranding and evolution into a global leader in cloud-based tax compliance. His vision has shaped the company's product development, market strategy, and operational growth.

Track Record: Under Scott McFarlane's leadership, Avalara has grown to manage 4,465 employees and established itself as a prominent provider of transaction tax compliance services. He oversaw the company's strategic rebranding in 2005 and has driven the development of key offerings like AvaTax and Compliance Cloud Returns. McFarlane has successfully navigated the company through significant market expansion, adapting its solutions to address the increasing complexities of global e-commerce and evolving tax regulations, solidifying Avalara's market position.

Avalara, Inc. Technology Stock: Key Questions Answered

What does Avalara, Inc. do?

Avalara, Inc. provides cloud-hosted services globally to automate transaction tax compliance for businesses. This includes calculating sales tax, VAT, and excise tax in real-time, preparing and submitting tax returns through offerings like AvaTax and Avalara Compliance Cloud Returns, and managing sales tax exemptions. The company's solutions are designed to help businesses navigate complex tax regulations, reduce inaccuracies, minimize audit exposure, and lower overall compliance costs. Additionally, Avalara offers professional services such as nexus studies, audit defense, and specialized tax research to provide comprehensive support for its clients' tax needs.

How does Avalara, Inc. generate revenue from its technology products?

Avalara, Inc. primarily generates revenue through a subscription-based model for its cloud-hosted tax compliance software. Businesses subscribe to access solutions like AvaTax for sales tax calculation and Avalara Compliance Cloud Returns for tax filing. These subscriptions are typically recurring, often tiered based on factors such as transaction volume, the complexity of tax requirements, and the specific features utilized. Beyond software subscriptions, Avalara also earns revenue from its professional services, which include consulting for nexus studies, back filing, voluntary compliance initiatives, tax registrations, reverse audits, audit defense, and specialized tax research, providing additional revenue streams from its technology-driven offerings.

How exposed is Avalara, Inc. to technology disruption risks?

Avalara, Inc. operates in a technology-driven sector and faces potential exposure to disruption risks. While its established position and comprehensive suite of solutions provide a moat, emerging technologies like advanced AI or blockchain could potentially offer new, more efficient, or lower-cost compliance methods. Additionally, platform shifts, such as a major ERP provider integrating a superior in-house tax solution, could pose a competitive threat. Avalara must continuously innovate and adapt its platform to incorporate new technologies and maintain its competitive edge, ensuring its solutions remain cutting-edge and seamlessly integrated within evolving business software ecosystems to mitigate these risks.

What are the main risks for AVLR?

The main risks for Avalara, Inc. include intense competition from larger, more diversified software providers who may enter or expand their presence in the tax compliance market, potentially eroding Avalara's market share. The company's ongoing negative Profit Margin of -17.9% indicates challenges in achieving overall profitability, which could impact its financial stability and investor confidence. Furthermore, the inherent complexity and constant evolution of global tax regulations present both an opportunity and a risk; while it drives demand, a failure to adapt quickly or accurately could lead to compliance failures. Data security and privacy concerns are also critical, as any breach could severely damage its reputation and customer trust.

What are the key factors to evaluate for AVLR?

Avalara, Inc. (AVLR) holds an AI score of 63/100 (moderate). Not financial advice.

How frequently does AVLR data refresh on this page?

AVLR prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven AVLR's recent stock price performance?

Avalara, Inc. (AVLR) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established market position in cloud-based tax compliance automation with a comprehensive suite of solutions. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider AVLR overvalued or undervalued right now?

Valuing Avalara, Inc. (AVLR) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Word count for 'companyDescription', 'investmentThesis', 'industryContext', 'growthOpportunities', 'faqs' and 'oneLiner' carefully checked against minimums and maximums.
  • CEO title inferred as 'Chief Executive Officer' based on context.
  • CEO tenureYears set to null as not provided.
  • No analyst consensus data was provided, so the corresponding FAQ was omitted as per instructions.
  • Competitor notes are brief differentiations as per instructions.
Data Sources

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